ABC ROUND-UP: AUGUST 2015

MAGAZINE MEDIA AT A GLANCE

Source: NRS PADD I Rules of Attraction I BRAD

Magazine media reaches

39 million adults every

month

2500+ consumer magazines

available in the UK

Print magazines reach

almost 33 million adults

every month

Around15 million

adults engage with magazine content on their mobile phone

every month

10 million adults enjoy

magazine media websites via a desktop each

month

OVERALL MARKET

£1.3bn spent on magazine

media

Source: ABC: June End 2015 (consumer titles)

TOTAL UK CONSUMER MAGAZINE DISTRIBUTION

Total Magazine Distribution

Circulation (Paid-for)

Distribution (Free)

928,453,667

762,531,092

165,922,575

Over 900 million

magazines will be distributed

across the UK in 2015

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

TOP 5 DIGITAL EDITIONS

1

2

3

4

5

BIGGEST TITLES HIGHEST GROWTH

+225.8%

+7.4%

-12.5%

-0.5%

-5.6%

+225.8%

+93.1%

+89.3%

+81.0%

+76.0%Source: ABC: June End 2015

Y.O.Y% Y.O.Y%

Source: ABC: June End 2015 (consumer titles)

TOP 5 PAID-FOR MONTHLIES

1

2

3

4

5

BIGGEST TITLES

+1.8%

-3.7%

+1.6%

-8.3%

-8.7%

+45.4%

+42.9%

+14.7%

+8.8%

+5.7%Source: ABC: June End 2015

Y.O.Y% Y.O.Y%

HIGHEST GROWTH

Source: ABC: June End 2015 (consumer titles)

TOP 5 PAID-FOR WEEKLIES

1

2

3

4

5

BIGGEST TITLES

+0.8%

-4.1%

-9.0%

-5.8%

-3.6%

+12.5%

+12.4%

+8.2%

+1.9%

+1.7%Source: ABC: June End 2015

Y.O.Y% Y.O.Y%

BIGGEST GROWTH

Source: ABC: June End 2015 (consumer titles)

Bauer Media Chief Executive Paul Keenan said: “Bauer Media is committed to constantly evolving its influential magazine media brands, investing in talented people and exploring innovative product development to deliver originated, curated, high-value content.”

Y.O.YDigital = n/a

Print = +8.8%Combined = +8.8%

Y.O.YDigital = n/a

Print = +0.1%Combined = +0.1%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

Nicholas Coleridge, Managing Director of Condé Nast, said: “It is good to see further significant gains in audience interaction with our luxury brands. For the eighth period in succession, the UK print element has held steady, or even grown in some instances, while the digital metrics continue to soar. At no previous time in history have more readers paid more attention to the Condé Nast brands.”

Y.O.YDigital = +26.2%

Print = -0.1%Combined = +0.4%

Y.O.YDigital = +5.6%

Print = -0.2%Combined = 0.0%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

James Tye, Chief Executive of Dennis Publishing, said: “The Week celebrated its 20th anniversary in May this year and it continues to grow. It has pioneered the digital subscriptions model that has proved hugely successful.”

Y.O.YDigital = +17%Print = +1.7%

Y.O.YDigital = +0.1

Print = +4.9Combined = +4.7%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

David Goodchild, CEO, H Bauer Publishing, said: “At H Bauer, we place over 2.5 million copies a week into the hands of our readers who trust in our brands to deliver the entertaining and engaging experience they have come to expect from the titles they know and love. In the food market we continue to break new ground in introducing a new magazine audience to the delights of affordable home cooking. In an increasingly hectic media landscape, the power of print to provide this much needed downtime should not be underestimated.”

Y.O.YDigital = n/a

Print = +8.8%Combined = +8.8%

Y.O.YDigital = n/a

Print = +1.1%Combined = +1.1%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

Anna Jones, CEO of Hearst Magazines UK, said: “Seeing strong growth from many of our key brands in print as we continue our positive growth trajectory online is fantastic. Good Housekeeping maintains its market leading position, ELLE continues to deliver a valuable and growing fashion audience and Women's Health goes from strength to strength with an extremely strong editorial proposition.”

Y.O.YDigital = -20.8%

Print = +6.5%Combined = +5.7%

Y.O.YDigital = -11.6%

Print = +9.0%Combined = +8.0%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

Tom Bureau, CEO Immediate Media Co., said: “Immediate is a real magazine media success story as we reap the benefits of a clear investment strategy designed to grow our business across all platforms. We continue to launch new magazines with fantastic brands that engage consumers of all ages. We’ve grown circulation and RSV and our market share also continues to grow.”

Y.O.YDigital = n/a

Print = +42.9%Combined = +42.9%

Y.O.YDigital = n/a

Print = +19.1%Combined = +19.1 %

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

Time Inc. UK CEO Marcus Rich said: “Across our multi-platform portfolio, we engage with almost half of all UK adults in print, reach over 28 million global users every month through our websites and run nearly 300 live consumer events every year. We continue to transform our business and reposition ourselves for growth, seeing real opportunities in e-commerce, e-learning, video and building new revenue streams through a combination of organic investments and acquisitions.”

Y.O.YDigital = -29.1%

Print = +2.4%Combined = +2.0%

Y.O.YDigital = +20.8

Print = -3.0Combined = -3.0%

Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)