ABC Insurance, Singapore - Home FUJI XEROX CO.,LTD. · Note: This is a genuine case pertaining to an existing Fuji Xerox client, but whose identity has been withheld at their request

Note: This is a genuine case pertaining to an existing Fuji Xerox client, but whose identity has been withheld at their request.

ABC Insurance ABC Insurance is one of the most established life insurance groups in the region. Operating through multiple distribution channels, it enjoys one of the highest credit ratings among comparable insurers and is aggressively growing throughout the region and beyond. Committed to lifelong care for each individual customer, ABC Insurance is always seeking to build closer and more personal relationships with them.

The Challenge While direct mailers have always been an indispensable part of the marketing strategy for any insurance company, the passage of time has worn down its effectiveness as a sales tool. The typical consumer nowadays is often flooded with mail pieces ranging from simple flyers to thick brochures, and trying to stand out from the crowd is challenging.

For ABC Insurance, there were also other issues to contend with. The mail pack they had been sending out has often been designed to look just like any other business mail, thus lacking attraction for the recipient to want to open it. Even if they do bother to open up the envelope to take a closer look, there were usually too many collaterals inserted into one single pack. They might not be able to go through the individual pieces in the

right sequence and understand the offerings being sold to them.

The key selling points were seldom adequately highlighted and to add to the problem, printed materials from different divisions or vendors were confusing with their different and inconsistent colour themes.

When you have a lot to share with the target audience, it’s easy to drown them with wave after wave of irrelevant information. ABC Insurance wanted to achieve the kind of precision that ensures each individual customer only receives absolutely relevant information. Personalizing, targeting and simplifying information is the way forward for the company to finally meet its objectives of a higher conversion rate.

ABC Insurance, Singapore - Policy Pack Re-Design Insurance Industry Services - Marketing and Distribution

ABC Insurance grows business with a special touch using personalised application letters

Insurance

About Fuji Xerox Global Services. Fuji Xerox Global Services is the industry leader in document outsourcing and consulting services. Our unique combination of domain expertise, innovative technology and global delivery capabilities enable process re-engineering, integration, transformation and continuous innovation of your document intensive business processes and customer communications. As your business partner, we deliver operational excellence, cost efficiencies, and sustainable growth.

For more information, please email [email protected]

www.fujixerox.com/eng/solution/globalservices/insurance/

The Solution For starters, the individual printed pieces contained within the mail pack were re-grouped and reduced from five to just two, a Marketing Piece and an Application Piece, making it much easier for the recipient to manage.

A. Marketing Piece, containing• Cover letter • Frequently-Asked-Questions • Benefit Illustration and

Product Summary • Product Buckslip

The Marketing Piece is intended to highlight the strong key selling point of “exclusive privilege” to the recipient, containing only product information and a benefits summary that are highly relevant to the recipient’s personal profile. A significant effort is made to tabulate the various product features and pricing so that they become specific to each customer group. The simplified presentation also means the premium payment breakdown and compensation entitlements are easily understood by all.

B. Application Piece • Proposal Form

(Application Form)

• Bank Authorisation Form

(to arrange payment transaction)

This particular piece contains forms that recipients must fill up and return to ABC Insurance. The proposal form was pre-filled with the customer’s personal information, and lays out the choice of payment for the proposed policy term. Bar codes on customer ID number and the policy are also printed on the forms, making it easier for operators in ABC Insurance to manage them when they are returned.

With the better consolidation of information, recipients now find it easier to go through the various offers in the right sequence. Printing has also been centralized, with the one single vendor able to maintain print quality consistency and therefore helping to unify the different elements within the pack.

The Results The revamped mail pack produced positive impressions both among agents and customers. Agents welcomed the much more personalised collaterals, while policy holders were equally glad to receive a mailer containing only information that felt relevant and useful to their specific situations. Presented in a clear, concise and easy-to-understand format, the information on the various policies and promotions enabled them to better decide on submitting a reply or following up with their agents for further consultation.

The re-designed collaterals were instrumental in ABC Insurance winning more business, helping to achieve a conversion rate previously not possible. The simple step of barcoding also proved significant, ensuring that the company maintain total accuracy and deliver a 100% verifiable process, thus adding to the success of the overall marketing process.

Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries and are used under license.

About Fuji Xerox Global Services. Fuji Xerox Global Services is the industry leader in document outsourcing and consulting services. Our unique combination of domain expertise, innovative technology and global delivery capabilities enable process re-engineering, integration, transformation and continuous innovation of your document intensive business processes and customer communications. As your business partner, we deliver operational excellence, cost efficiencies, and sustainable growth.

For more information, please email [email protected]

www.fujixerox.com/eng/solution/globalservices/insurance/


A. Marketing Piece, containing Cover letter Frequently-Asked-Questions Benefit Illustration and

Product Summary Product Buckslip


B. Application Piece Proposal Form

(Application Form)

Bank Authorisation Form








A. Marketing Piece, containing

Product Summary


B. Application Piece

(Application Form)







For more information or detailed product specification:

Fuji Xerox Global ServicesFuji Xerox Co., Ltd.80 Anson Road #37-00 Fuji Xerox Towers Singapore 079907Email: [email protected]/eng/solution/globalservices

To: Insurance Company (Billing Organisation)This application is hereby REJECTED (please tick) for the following reason(s)

Signature differs from Financial Institution’s records Wrong Account Number

Signature irregular from Financial Institution’s records Amendments not countersigned by customer

Account operated by signature/thumbprint Others: _______________________________

_____________________________________ _______________________________________ _____________________________Name of Bank Officer Signature of Bank Officer Date

For GIRO application, the initial premium is required.

For monthly pay mode, initial 2 months’ premium can be paid by cheque or credit card. Please make out a cheque payable to“ABC Company” for the appropriate premium amount and write the name and NRIC No. of the Proposer / Life Assured.

Please fill in your credit card details on the Proposal Form if credit card payment is preferred.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Signature/Thumbprint†/Company Stamp (As in Bank’s Records)† For thumbprint, please go to any branch of your bank with any identification document for verification

FOR INSURANCE COMPANY’S (BILLING ORGANISATION’S) COMPLETION

POLICY NO.: BANK BRANCH ABC’s A/C No. (Life)

7 3 3 9 5 0 1 2 3 4 5 6 7 8 9 0

WARNING: If a material fact is not disclosed in this proposal form, any policy issued may not be valid. If you are in doubt as to whethera fact is material, you are advised to disclose it. Please check to ensure you are fully satisfied with the information declared in thisproposal form.

GIRO FORM (PLEASE MAIL THIS ORIGINAL GIRO FORM TOGETHER WITH THE PROPOSAL FORM. PLEASE DO NOT FAX.)

FOR FINANCIAL INSTITUTION’S COMPLETION

GOOD LIVING PROGRAM

Policyholder’s Name: ____________________________________________________ Date: _______________________________________

To: Name of Bank _______________________________________________________ NRIC/Passport No.: __________________________

a. I/We instruct you to process the above Insurance Company’s instructions to debit from my/our account.

b. You are entitled to reject the Insurance Company’s debit instruction if my/our account does not have sufficient funds and charge me/us a fee for this. You may also at your discretion allow the debit even if this results in an overdraft on the account and impose the charges accordingly.

c. This authorisation will remain in force until terminated by your written notice sent to my/our address last known to you or upon receipt of my/our written revocation through the Insurance Company.

Bank Account Holder’s Name: _____________________________________________ Bank Account No.: ___________________________

Contact No.: (O) _______________________________ (H): _____________________________ (HP) _____________________________

ANNUAL PAYMENT METHODS: CHEQUE - Please issue a cheque made payable to “ABC Company”.

Please write the name and NRIC No. of the Proposer/Life Assured on the reverse side of the cheque.

GIRO - Please complete ORIGINAL GIRO FORM. Initial first year payment is required before GIRO application is approved by your authorised bank. Please issue a cheque made payable to “ABC Company” for the initial first year premium. Please write the name and the NRIC No. of the Proposer/Life Assured on the reverse side of the cheque.

MONTHLY PAYMENT METHODS: GIRO ONLY - Please complete ORIGINAL GIRO FORM. Initial first 2 months’ premium is required before GIRO application is approved by your authorised bank.

I wish to pay my initial first 2 months’ premium by:

CHEQUE – Please issue a cheque made payable to “ABC Company” for the initial 2 months’ premium. Please write the name and the NRIC No. of the Proposer/Life Assured on the reverse side of the cheque. CREDIT CARD – Credit Card No.: VISA/MasterCard (Credit Cardholder must be the Proposer) Expiry Date

Name of Cardholder: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

DECLARATION OF REPLACEMENT OF EXISTING POLICY(IES)WARNING: It is usually detrimental to replace an existing life/health insurance policy(ies) with a new one. A penalty may be imposed forearly termination and the new policy may cost more or have lower benefits at the same cost.

i) Is this proposal intended to replace an existing designated investment product (eg. Life/ILP policy/Unit Trust, etc) or health insurance product with ABC or other financial institutions, in part or in whole? Yes Noii) If yes, please provide details of the product(s) and financial institution(s).

DECLARATION OF BENEFICIAL OWNERSHIP ‘Beneficial Owner’ as defined in MAS Notice 314 on Prevention of Money Laundering and Countering the Financing of Terrorism meansthe natural person who ultimately owns or controls a customer or the person on whose behalf a transaction is being conducted andincludes the person who exercises ultimate effective control over a body corporate or unincorporated.To avoid confusion and doubt, ‘Beneficial Owner’ does not mean the nominated beneficiary(ies) under the policy.If you are not the Beneficial Owner of this policy, please contact your GE Distribution Representative who will assist you to completea different application form.I hereby declare and confirm that I am the Beneficial Owner and ultimately own or have effective control over this insurance policy. I acknowledge and agree that ABC shall be entitled to rely on my declaration above on the beneficial ownership and purpose of thisinsurance policy.

– – – M M – Y Y Y Y

STEP 3: PAYMENT INSTRUCTIONS

STEP 4HEALTH DECLARATION

DECLARATION1. I declare that the information given in this proposal and any documents to ABC or its Medical Examiner are true and complete and no material facts likely to influence the assessment and acceptance of this proposal have been withheld to the best of my knowledge. Any misrepresentation or concealment of facts shall render the policy if issued, null and void and benefits may be lost. If the insurance proposed is not on my life but on the life of another, the statements made in this proposal together with any documents shall form the basis of the contract and of the interim assurance if any.

2. I understand and agree that I am solely and fully responsible for the truth of the statements made in the proposal form. I also understand and agree unconditionally that I shall be legally bound by the statements made once this form is signed.

3. I agree to inform the Company if there is any change in the state of my health between the date of this proposal and issuance of my policy. On receiving this information, the Company is entitled to accept or reject my proposal.

4. I understand that the Company may vary the benefits or the clauses and conditions of the Policy provided that the variations apply to all similar policies where the Life Assured are in the same age group or insured under the same plan type under the Policy as the Life Assured on any Renewal Date. However, the Company must give me at least 45 days notice for such amendment(s) to take effect.

5. I confirm that I am not an undischarged bankrupt and that no bankruptcy application (including any statutory demand) or order has been made against me.

6. I hereby authorize, consent and agree to: a) Any medical source, insurance office, reinsurer or organization to release my relevant information to ABC and vice versa, irrespective of whether the proposal is accepted by ABC; and b) ABC or any of its approved medical examiners or laboratories to perform the necessary medical assessments and tests to underwrite and evaluate my health status in relation to this proposal and any resulting claims; and c) ABC to use and/or disclose as it reasonably deems fit, any information collected and/or held (whether contained in this proposal or otherwise contained) to enable ABC, its affiliates and/or independent third parties, within or outside Singapore, with regards to any matters pertaining to this proposal/policy and/or any other policies that I currently may have with ABC, including but not limited to, processing of this proposal, communication with me for any purpose and/or providing advice and or information concerning products and/or subsequent services to me which ABC believes may be of interest to me. A photocopy of this authorization shall have the same effect as the original.

7. I understand that life insurance is a long term financial commitment and I am aware that I can seek advice from a qualified adviser before I sign this proposal form. Should I choose not to, I take sole responsibility to ensure that this product is appropriate to my financial needs and insurance objectives.

8. I agree that the policy is issued as a Singapore Policy and agree that the policy will be entered in the register of Singapore Policies.

9. I agree that there shall be no liability upon ABC until this proposal has been fully accepted and the first premium has been paid in full.

10. In the event the Company becomes aware that I am or have become a prohibited person meaning a person/entity who is subject to any laws, regulations and/or sanctions administered by any governmental or regulatory authorities or any competent authority or law enforcement in any country, which have the effect of prohibiting the Company from providing insurance coverage or otherwise offering any economic benefits to me under the policy, I agree that the Company may block and/or terminate the policy with immediate effect and shall not thereafter be required to transact any business with me in connection with the policy, including but not limited to, making or receiving any payments under the relevant policy. In the event the Company becomes aware that any of the Life Assured, Trustee, Assignee and Nominee is or has become a prohibited person, I agree the Company may block and/or terminate the coverage of that Life Assured or block and/or terminate the policy with immediate effect.

11. I have been given a copy of the Product Summary and Benefit Illustration, and I have read and understood them.

12. I agree that my policy will be mailed directly to me according to the mailing address as provided in the proposal form.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Signature of Proposer Date

STEP 5

IMPORTANT - CHECKLIST OF DOCUMENTS REQUIRED:

PLEASE ENSURE ALL FIELDS ARE COMPLETED, PAYMENT INSTRUCTION IS CLEAR AND ALL REQUIRED DOCUMENTS ARE ENCLOSED INBUSINESS REPLY ENVELOPE. INCOMPLETE APPLICATION WILL RESULT IN DELAY IN PROCESSING OR REJECTION OF YOUR APPLICATION.

GIRO

ABC Company Limited (Reg. No. 2544105K)10 Loveridge Road, #25-08, ABC Company Building, Singapore 055210Tel: (65) 6123 4567 Fax: (65) 6123 4567abccompany.com

NAME OF COMPANY TYPE OF POLICY /RIDER (LIFE, CRITICAL ILLNESS, ACCIDENT, HOSPITALISATION, DISABILITY INCOME, ETC) SUM ASSURED (S$) YEAR ISSUED

ANNUAL PAYMENT METHOD MONTHLY PAYMENT METHOD

a. Initial first year payment by Cheque is required. GIRO deduction will be for renewal premium upon approval by your authorised bank.

a. Cheque or; b. Credit Card: Please complete Credit Card details under Step 3.

Note: If your answer to the above questions is YES, please contact your ABC Company Distribution Representative.

YES NO

1. During the last 3 years, have you ever been hospitalised or have you consulted a medical practitioner for any medical condition that required medical treatment for over 14 consecutive days, or are you intending to do so, or have you had or been advised to have any operation, test or treatment?* *Consultations, tests or treatment for the following conditions can be ignored: common cold, fever or flu; uncomplicated pregnancy or caesarean sections; contraception, inoculations, minor joint or muscle injuries or uncomplicated bone fractures from which you have fully recovered.

2. Have you ever had or been told that you have, or have been treated for cancer, growth or tumor of any kind, diabetes, high blood pressure, chest pain, stroke, heart diseases, blood disorder, respiratory diseases, kidney diseases, bowel diseases, hepatitis or liver diseases, nervous or mental disorders, spinal disorders, muscular or joint disorders, AIDS or HIV related conditions, or any other serious illness or impairment?

3. Has your proposal, renewal or reinstatement for life, disability, accidental, critical illness or health insurance made to any other company ever been declined, deferred or accepted at special rates or terms? Or have you ever made a claim for any benefit?

4. Have any of your parents, brothers or sisters whether living or dead ever suffered from cancer, heart problem (include murmur), stroke, diabetes, renal failure, liver disease or any other hereditary disease such as polycystic kidney disease, Huntington’s disease, muscular dystrophy, cystic fibrosis, familial adenomatous polyposis etc before age 60?

To: Insurance Company (Billing Organisation)This application is hereby REJECTED (please tick) for the following reason(s)

Signature differs from Financial Institution’s records Wrong Account Number

Signature irregular from Financial Institution’s records Amendments not countersigned by customer

Account operated by signature/thumbprint Others: _______________________________

_____________________________________ _______________________________________ _____________________________Name of Bank Officer Signature of Bank Officer Date

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Signature/Thumbprint†/Company Stamp (As in Bank’s Records)† For thumbprint, please go to any branch of your bank with any identification document for verification

FOR INSURANCE COMPANY’S (BILLING ORGANISATION’S) COMPLETION

POLICY NO.: BANK BRANCH ABC’s A/C No. (Life)

7 3 3 9 5 0 1 2 3 4 5 6 7 8 9 0

WARNING: If a material fact is not disclosed in this proposal form, any policy issued may not be valid. If you are in doubt as to whethera fact is material, you are advised to disclose it. Please check to ensure you are fully satisfied with the information declared in thisproposal form.

FOR FINANCIAL INSTITUTION’S COMPLETION

DECLARATION OF REPLACEMENT OF EXISTING POLICY(IES)WARNING: It is usually detrimental to replace an existing life/health insurance policy(ies) with a new one. A penalty may be imposed forearly termination and the new policy may cost more or have lower benefits at the same cost.

Is this proposal intended to replace an existing designated investment product (eg. Life/ILP policy/Unit Trust, etc) or health insuranceproduct with ABC or other financial institutions, in part or in whole? Yes NoIf yes, please provide details of the product(s) and financial institution(s).

DECLARATION OF BENEFICIAL OWNERSHIP cial Owner’ as defined in MAS Notice 314 on Prevention of Money Laundering and Countering the Financing of Terrorism means

the natural person who ultimately owns or controls a customer or the person on whose behalf a transaction is being conducted andincludes the person who exercises ultimate effective control over a body corporate or unincorporated.To avoid confusion and doubt, ‘Beneficial Owner’ does not mean the nominated beneficiary(ies) under the policy.If you are not the Beneficial Owner of this policy, please contact your GE Distribution Representative who will assist you to completea different application form.I hereby declare and confirm that I am the Beneficial Owner and ultimately own or have effective control over this insurance policy. I acknowledge and agree that ABC shall be entitled to rely on my declaration above on the beneficial ownership and purpose of this

12. I agree that my policy will be mailed directly to me according to the mailing address as provided in the proposal form.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Signature of Proposer Date

STEP 5

IMPORTANT - CHECKLIST OF DOCUMENTS REQUIRED:

PLEASE ENSURE ALL FIELDS ARE COMPLETED, PAYMENT INSTRUCTION IS CLEAR AND ALL REQUIRED DOCUMENTS ARE ENCLOSED INBUSINESS REPLY ENVELOPE. INCOMPLETE APPLICATION WILL RESULT IN DELAY IN PROCESSING OR REJECTION OF YOUR APPLICATION.

GIRO

NAME OF COMPANY TYPE OF POLICY /RIDER (LIFE, CRITICAL ILLNESS, ACCIDENT, HOSPITALISATION, DISABILITY INCOME, ETC) SUM ASSURED (S$) YEAR ISSUED

ANNUAL PAYMENT METHOD MONTHLY PAYMENT METHOD

a. Initial first year payment by Cheque is required. GIRO deduction will be for renewal premium upon approval by your authorised bank.

a. Cheque or; b. Credit Card: Please complete Credit Card details under Step 3.

Note: If your answer to the above questions is YES, please contact your ABC Company Distribution Representative.

3. Has your proposal, renewal or reinstatement for life, disability, accidental, critical illness or health insurance made to any other company ever been declined, deferred or accepted at special rates or terms? Or have you ever made a claim for any benefit?

4. Have any of your parents, brothers or sisters whether living or dead ever suffered from cancer, heart problem (include murmur), stroke, diabetes, renal failure, liver disease or any other hereditary disease such as polycystic kidney disease, Huntington’s disease, muscular dystrophy, cystic fibrosis, familial adenomatous polyposis etc before age 60?

WARNING: PURSUANT TO SECTION 25(5) OF THE INSURANCE ACT (CAP.142), YOU ARE TO DISCLOSE IN THIS FORM FULLY AND FAITHFULLY,ALL THE FACTS WHICH YOU KNOW OR OUGHT TO KNOW, OTHERWISE YOU MAY RECEIVE NOTHING FROM THE POLICY.

YES, I would like to sign up for Good Living Program.

GOOD LIVING PROGRAM PROPOSAL FORM

For Official Use: Policy No.

STEP 2: MY CHOICE OF PLAN Please tick on 1 box only

STEP 1: MY PARTICULARS (PROPOSER/LIFE ASSURED) Please fill in the blanks

This page has been intentionally left blank.

Log on to goodliving.abccompany.com to enjoy the benefits and privileges today.

WELLNESS TIPS HEALTH TOOLS HEALTH REPORT TIMELY ASSISTANCE EVENTS

GOOD LIVING PROGRAM

ABC Company Limited (Reg. No. 2544105K)10 Loveridge Road, #25-08, ABC Company Building, Singapore 055210Tel: (65) 6123 4567 Fax: (65) 6123 4567abccompany.com

REPLY BY 1 JULY 2014

Name: _________________________________________________________________ Date of Birth: ________________________________

NRIC No.: ______________________________________________________________ Gender: M F Smoker Non-Smoker

Nationality: _____________________________________________________________ Singapore PR: Yes No

Address: _____________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

Contact No.: (H) _________________________________________________________ Contact No.: (HP) ____________________________

Email Address: _______________________________________________________________________________________________________

ABC/201304/1081874/CG3/GMR:23/S930

POLICY TERM <X YEARS>

PLAN SUM ASSURED S$XXX,XXX

ANNUAL PREMIUM S$XXX

MONTHLY PREMIUM S$XXX

Premiums payable for this policy are not guaranteed and may be adjusted at policy renewals at the full discretion of ABC.

S8326029G NPRO

1 Heart Attack 16 Heart Valve Surgery

2 Stroke 17 Loss of Speech

3 Coronary Artery By-pass Surgery

18 Major Burns

4 Major Cancers 19 Surgery to Aorta

5 Kidney Failure 20 Encephalitis

6 Fulminant Hepatitis 21 Muscular Dystrophy

7 Major Organ / Bone MarrowTransplantation

22 End Stage Lung Disease

8 Progressive Scleroderma 23 End Stage Liver Failure

9 Multiple Sclerosis 24 Motor Neurone Disease

10 Primary Pulmonary Hypertension

25 Parkinson’s Disease

11 HIV Due to Blood Transfusion & Occupationally Acquired HIV

26 Aplastic Anaemia

12 Alzheimer’s Disease / Severe Dementia

27 Benign Brain Tumour

13 Apallic Syndrome 28 Major Head Trauma

14 Coma 29 Bacterial Meningitis

15 Deafness (Loss of Hearing) 30 Angioplasty and Other Invasive Treatment For Coronary Artery

PLAN NAME POLICY TERM PREMIUM PAYMENT TERMSUM ASSURED

GOOD LIVING PROGRAM Benefit Illustration And Product Summary

IntroductionThis information forms part of your Benefit Illustration.

The ABC Company Limited believes it is important that youfully appreciate all the benefits under your policy,and that you also understand how the cost of the insuranceprotection, distribution, administration, investment and other costsaffect these benefits.

This important information is set out below. If you need clarification,please do not hesitate to ask your adviser.

Plan DescriptionGood Living Program is a non-participating regular premium terminsurance plan with a policy term as illustrated in the BenefitIllustration. It provides financial protection against death, total andpermanent disability, terminal illness and critical illness until the endof the policy term.

1. Benefits

1.1 Death Benefits

The sum assured, less Critical Illness Benefit paid out if any, will be payable upon death.

1.2 Total and Permanent Disability (TPD) Benefit (Subject to a maximum Sum Assured of S$2,000,000 on any policies or riders issued by the Company on the same Life Assured)

If the Life Assured suffers from TPD before the policy anniversary preceding his 65th birthday, the death benefit will be payable in one lump sum and the policy will terminate.

The condition that the Life Assured’s disability must occur before the policy anniversary preceding his 65th birthday is not applicable for the presumptive TPD, which is covered until the end of the policy term. Presumptive TPD is described as a condition where the Life Assured suffers from such a state of incapacity which is total and permanent and which takes in the form of:

(a) total and irrecoverable loss of sight in both eyes, or

(b) total and irrecoverable loss of the use of two limbs at or above the wrist or ankle; or

(c) total and irrecoverable loss of the sight in one eye and total and irrecoverable loss of the use of one limb at or above the wrist or ankle.

(d) presumptive TPD must, in the opinion of a registered medical practitioner, be deemed to be total and irrevocable.

1.3 Terminal Illness Benefit

If the Life Assured suffers from Terminal Illness, the death benefit will be payable in one lump sum and the policy will terminate.

Terminal Illness refers to a conclusive diagnosis of an illness that is expected to result in the death of the Life Assured within 12 months. This diagnosis must be supported by a specialist and confirmed by the Company’s appointed doctor.

1.4 Critical Illness Benefits (Subject to a maximum Sum Assured of S$1,000,000 on any policies or riders issued by the Company on the same Life Assured)

The death benefit will be payable in one lump sum (see exceptions below) in the event that the Life Assured is diagnosed to be suffering from any one of the 30 Critical Illnesses listed below:

With effect from 1 July 2003, the insurance industry has adopted common definitions for all Critical Illnesses. This means that each illness covered will be defined the same way by all insurance companies. You are advised to refer to the policy contract for definition and details of the above Critical Illnesses.

For Angioplasty & Other Invasive Treatment For Coronary Artery (“Angioplasty”), only 10% of the sum assured (up to a maximum of S$25,000 per Life Assured) will be payable if the Life Assured undergoes a treatment. After a claim is paid, the balance of the policy sum assured with reduced premium will continue. No benefit for Angioplasty will be payable for subsequent treatments under this and any other policies and riders covering Angioplasty.

30 CRITICAL ILLNESSES WITH LUMP SUM PAYABLE

2. Exclusions

There are certain conditions whereby the benefits under this plan will not be payable. These are stated as exclusions in the contract. The following is a list of some of the exclusions for this plan:

2.1 Death Benefit

If the Life Assured dies by suicide, while sane or insane, within one year from the date of issue of this Policy or from the date of reinstatement, whichever is later, this Policy will be rendered void and the Company will refund all premiums paid to the Policyholder or to the legal personal representative of the estate of the Policyholder if the Policyholder and the Life Assured are the same person regardless of any assignment of this Policy.

2.2 TPD Benefit

Payment of the disability benefit will not be made for TPD resulting from:

(a) self-inflicted injury, while sane or insane;

(b) bodily injury sustained while in or on an aircraft other than

(i) as a fare-paying passenger or a crew member on an aircraft licensed for passenger service and operated by a regular airline on a scheduled route or

(ii) as a member of the armed forces traveling as a passenger in a military transport aircraft; or

(c) any physical or health impairment or disease which existed but was not disclosed to the Company at the date of issue of the Policy or at the date of any reinstatement.

2.3 Terminal Illness Benefit

Terminal Illness in the presence of HIV infection is excluded.

2.4 Critical Illness Benefit

The Company will not pay any benefits:

(a) if there was a Pre-existing Critical Illness which is the same Critical Illness which is the subject of a claim under this Policy;

(b) for Heart Attack, Major Cancers, Coronary Artery By-pass Surgery or Angioplasty & Other Invasive Treatment for Coronary Artery if the diagnosis of any of these four Critical Illnesses was made within 90 days from:

(i) The date of issue of the Policy; or

(ii) The date of reinstatement of the Policy,

whichever is the later date; or

(c) for any Critical Illness which resulted either directly or indirectly from self-inflicted injuries while sane or insane.

YOU ARE ADVISED TO READ THE POLICY CONTRACT FOR THE FULL LIST OF EXCLUSIONS

3. Free Look Period

This policy may be cancelled by written request to the Company within 14 days after the Policyholder has received the policy document in which case premiums paid less medical fees (if applicable) incurred in assessing the risk under this policy will be refunded.

If this policy document is sent by post, it is deemed to have been delivered and received in the ordinary course of the post 7 days after the date of posting.

Annual Premium

The annual premiums for this plan are set out in Appendix A.

Please note that premium rates for this plan are not guaranteed. These rates may be adjusted based on future experience.

The Company may amend the premium rates at any time providedthat the amended rates apply to all policies of this class ofinsurance and the Policyholder has been notified of theamendments at least 45 days before the premium due date at whichthe amended rates will apply. The amended rates will applyaccording to the age next birthday of the Life Assured at thedate of commencement of assurance under this policy.

Total Distribution Cost The Total Distribution Costs for this plan are set out in Appendix B.This section shows the total costs that ABC Companymay expect to incur. These costs include cash payments in theform of commission, costs of benefits and services paid to thedistribution channel. The Total Distribution Cost is an accumulationof each year’s expected costs, but with no interest added.

The Total Distribution Cost is not an additional cost to you; it hasalready been allowed for in calculating your premium.

Policy Owners’ Protection Scheme This plan is protected under the Policy Owners’ Protection Schemewhich is administered by the Singapore Deposit InsuranceCorporation (SDIC). Coverage for your policy is automatic and nofurther action is required from you. For more information on thetypes of benefits that are covered under the scheme as well asthe limits of coverage, where applicable, please contact us orvisit the Life Insurance Association (LIA) or SDIC websites(www.lia.org.sg or www.sdic.org.sg).

Note: This summary is meant for general information only. It does not serveas an insurance contract. The precise terms and conditions of this insuranceplan are specified in the policy. The product investment risk of this plan isclassified as “Not Applicable”.

This Presentation is applicable to standard life and is for ILLUSTRATIVEPURPOSES only.

FREQUENTLY ASKED QUESTIONS



GOOD LIVING PROGRAM

GOOD LIVING PROGRAM 30 YEARS PAYABLE FOR WHOLE

OF POLICY TERMS$100,000

What is Good Living Program? Good Living Program is a non-participating regular premiumterm insurance plan that provides high coverage at anaffordable premium, without cash value or surrender value, forthe following benefits for whole of policy term:

Why are the premiums so affordable? Term assurance is one of the simplest and most economicallife assurance policies, with Good Living Program yourpremiums remain level1 throughout your coverage term.

Can I get protection without medical examination? Yes. No medical examination is required if you sign up forGood Living Program before 24 MAY 2013.

What is this offer about? This special offer to enhance your protection is an exclusiveprivilege for a selected group of ABC Company policyholdersand is valid for a limited period only. There is no medicalexamination or lengthy application process involved.

Can I sign up for my spouse or children using thisProposal Form? This is an exclusive privilege for selected policyholders like you. If your family would also like to enhance their protection, theywill be subjected to the usual application process which includesa full set of medical questions. Please contact your ABCCompany Representative for further assistance.

Why should I sign up now? This special offer to enhance your protection – with nomedical examination – is an exclusive privilege for selectedpolicyholders like you and is valid for a limited period only.Simply complete the Proposal Form enclosed and return it tous before 24 MAY 2013.

What should I do if I prefer a different coverage amount or policy term?The enclosed Proposal Form is an exclusive offer to you. If you prefer a different coverage amount or policy term, please contactyour ABC Company Representative <name>, <rep.no.>at <hp>. He/She will be happy to assist you.

1 Premium rates for ABC Company are not guaranteed and may be adjusted based on future experience.

This material is for general information only. It is not a contract ofinsurance. The precise terms and conditions of this insurance planare specified in the policy contract. Buying a life insurance policy isa long-term commitment. An early termination of the policy usuallyinvolves high costs and the surrender value payable, if any, may beless than the total premiums paid.

This material does not have regard to the specific investment objectives,financial situation and particular needs of any specific person.You may wish to seek advice from a financial adviser before makinga commitment to purchase a life policy. If you choose not to seekadvice from a financial adviser, you should consider whether the lifepolicy in question is suitable for you.

It is usually detrimental to replace an existing life/health plan with a new one. A penalty may be imposed for early plan termination andthe new plan may cost more or have less benefits at the same cost.Buying health insurance products that are not suitable for you mayimpact your ability to finance your future healthcare needs.

Transplantation Disease

8 Progressive Scleroderma 23 End Stage Liver Failure

9 Multiple Sclerosis 24 Motor Neurone Disease

10 Primary Pulmonary Hypertension

25 Parkinson’s Disease

11 HIV Due to Blood Transfusion & Occupationally Acquired HIV

26 Aplastic Anaemia

12 Alzheimer’s Disease / Severe Dementia

27 Benign Brain Tumour

13 Apallic Syndrome 28 Major Head Trauma

14 Coma 29 Bacterial Meningitis

15 Deafness (Loss of Hearing) 30 Angioplasty and Other Invasive Treatment For Coronary Artery

any policies or riders issued by the Company on the same

If the Life Assured suffers from TPD before the policyanniversary preceding his 65th birthday, the death benefitwill be payable in one lump sum and the policy will terminate.

The condition that the Life Assured’s disability must occurbefore the policy anniversary preceding his 65th birthday

presumptive TPD, which iscovered until the end of the policy term. Presumptive TPD is described as a condition where the Life Assuredsuffers from such a state of incapacity which is total andpermanent and which takes in the form of:

total and irrecoverable loss of sight in both eyes, or

total and irrecoverable loss of the use of two limbs at or

total and irrecoverable loss of the sight in one eyeand total and irrecoverable loss of the use of onelimb at or above the wrist or ankle.

presumptive TPD must, in the opinion of a registeredmedical practitioner, be deemed to be total and

If the Life Assured suffers from Terminal Illness, the deatht will be payable in one lump sum and the policy

Terminal Illness refers to a conclusive diagnosis of anillness that is expected to result in the death of theLife Assured within 12 months. This diagnosis must besupported by a specialist and confirmed by the Company’s

With effect from 1 July 2003, the insurance industry has adopted common definitions for all Critical Illnesses. This means that each illness covered will be defined the same way by all insurance companies. You are advised to refer to the policy contract for definition and details of the above Critical Illnesses.

For Angioplasty & Other Invasive Treatment For Coronary Artery (“Angioplasty”), only 10% of the sum assured (up to a maximum of S$25,000 per Life Assured) will be payable if the Life Assured undergoes a treatment. After a claim is paid, the balance of the policy sum assured with reduced premium will continue. No benefit for Angioplasty will be payable for subsequent treatments under this and any other policies and riders covering Angioplasty.

(a) if there was a Pre-existing Critical Illness which is the same Critical Illness which is the subject of a claim under this Policy;

(b) for Heart Attack, Major Cancers, Coronary Artery By-pass Surgery or Angioplasty & Other Invasive Treatment for Coronary Artery if the diagnosis of any of these four Critical Illnesses was made within 90 days from:

(i) The date of issue of the Policy; or

(ii) The date of reinstatement of the Policy,

whichever is the later date; or

(c) for any Critical Illness which resulted either directly or indirectly from self-inflicted injuries while sane or insane.

YOU ARE ADVISED TO READ THE POLICY CONTRACT FORTHE FULL LIST OF EXCLUSIONS

which is administered by the Singapore Deposit InsuranceCorporation (SDIC). Coverage for your policy is automatic and nofurther action is required from you. For more information on thetypes of benefits that are covered under the scheme as well asthe limits of coverage, where applicable, please contact us orvisit the Life Insurance Association (LIA) or SDIC websites(www.lia.org.sg or www.sdic.org.sg).

Note: This summary is meant for general information only. It does not serveas an insurance contract. The precise terms and conditions of this insuranceplan are specified in the policy. The product investment risk of this plan isclassified as “Not Applicable”.

This Presentation is applicable to standard life and is for ILLUSTRATIVEPURPOSES only.



GOOD LIVING PROGRAM

Why should I sign up now? This special offer to enhance your protection – with nomedical examination – is an exclusive privilege for selected – is an exclusive privilege for selectedpolicyholders like you and is valid for a limited period only.Simply complete the Proposal Form enclosed and return it tous before 24 MAY 2013.

What should I do if I prefer a different coverage amount or policy term?The enclosed Proposal Form is an exclusive offer to you. If you prefer a different coverage amount or policy term, please contactyour ABC Company Representative <name>, <rep.no.>at <hp>. He/She will be happy to assist you.

1 Premium rates for ABC Company are not guaranteed and maybe adjusted based on future experience.

This material is for general information only. It is not a contract ofinsurance. The precise terms and conditions of this insurance planare specified in the policy contract. Buying a life insurance policy isa long-term commitment. An early termination of the policy usuallyinvolves high costs and the surrender value payable, if any, may beless than the total premiums paid.

This material does not have regard to the specific investment objectives,financial situation and particular needs of any specific person.You may wish to seek advice from a financial adviser before makinga commitment to purchase a life policy. If you choose not to seekadvice from a financial adviser, you should consider whether the lifepolicy in question is suitable for you.

It is usually detrimental to replace an existing life/health plan with a new one. A penalty may be imposed for early plan termination andthe new plan may cost more or have less benefits at the same cost.Buying health insurance products that are not suitable for you mayimpact your ability to finance your future healthcare needs.

GOOD LIVING PROGRAM

DON’T WAIT!

APPENDIX A - ANNUAL PREMIUM

APPENDIX B - TOTAL DISTRIBUTION COST

GOOD LIVING PROGRAMBENEFITS

IMPORTANT NOTES: This material does not have regard to the specific investment objectives,financial situation and particular needs of any specific person. You maywish to seek advice from a financial adviser before making a commitmentto purchase a life policy. If you choose not to seek advice from a financialadviser, you should consider whether the life policy in question is suitablefor you.

DON’T MISS OUT!

Dear <Salutation><PH Name>

As a ABC Company policyholder, you clearly value the need to have essential protection to guard against life’s uncertainties. But do you have enough coverage to cushion against the financial burden of high medical expenses should an illness strike?

People in Singapore today are living longer than ever With longer life expectancies and advancements in medical technology, the chances of one being diagnosed with a critical illness have increased, but so have the odds of recovery. To ensure one has the sufficient financial means to afford treatmentis now more important than ever.

<Sum Assured> can help ease your family’s financial burden should a critical illness occurWith this in mind, we are offering you an exclusive opportunity to enhance your protection against critical illness for a sum of <Sum Assured> at only <S$XX> a month – with no medical examination required with Good Living Program.

In the event you are diagnosed with a covered critical illness, this affordable insurance plan with <Sum Assured> coverage will provide your family with a lump-sum payout to help them maintain their standard of living while you seek treatment and recovery.

Learn more about how our Good Living Program plan can help bridge your protection gaps by contacting your ABC Company Distribution Representative <name>, <rep.no.> at <hp>.

In addition, you’ll enjoy annual cash rewards of up to 30%1 of your annualised premiums upon your policy renewals when you take steps to stay healthy under our new ABC Company Rewards. These rewards are part of our Good Living Program – a holistic health and wellness programme that provides you with expert advice, articles, free apps to help and encourageyou live healthier and better. To learn more, visit abccompany/rewards.

Yours sincerely,

Karina XavierChief Marketing OfficerABC Company

1 Terms and conditions apply.

This special offer to enhance your protection up to a sum of <Sum Assured> – with no medical examination – is an exclusive privilege for selected policyholders and is valid for a limited period only. Simply complete the Proposal Form enclosed and return it to us before 24 MAY 2013 to enjoy this special privilege.

Stretch your protection with no compromises – with no medicalexamination – by signing up for this exclusive offer. Simply completethe Proposal Form enclosed and return it to us before 24 MAY 2013.

STRETCH YOUR PROTECTION

Sign up for this exclusive offer for selected policyholders now and gain the confidence of knowing that you can maintain coverage up to age 85, well sheltered against untimely adversity.

There is no surrender value throughout the policy term. There is no Maturity Benefit.

High coverage at affordable premiums Good Living Program provides high coverage for Death, Total and Permanent Disability, Critical Illness, and Terminal Illness at affordable premiums which remain level1 throughout your coverage term.

Stay protected beyond the age of 65 Unlike most insurance policies, Good Living Program’sPresumptive Total and Permanent Disability benefit protects you beyond the age of 65, as long as it is within the policy term.

Lump sum payout to your loved ones In the event of your demise, disability or diagnosed with a coveredcritical illness within the policy term, a lump sum payout willprovide your family with additional financial support.

1 Premium rates for Good Living Program are not guaranteed and may be adjusted based on future experience.

<Date of Letter>

Helene Tan Beng

42 Mactaggart Rd

#08-223, Far East Building

Singapore 368086

Protection that will ensure finances don’t stand in the way of your recovery – if a serious illness strikes

POLICY TERM: 30 YEARS SUM ASSURED/GUARANTEED DEATH BENEFIT S$100,000

ENTRY AGE(NEXT

BIRTHDAY)

ANNUAL PREMIUM

MALE FEMALE

NON-SMOKER (S$) SMOKER (S$) NON-SMOKER (S$) SMOKER (S$)

17 217.00 296.00 228.00 314.00

18 223.00 308.00 236.00 328.00

19 230.00 321.00 244.00 344.00

20 237.00 336.00 252.00 361.00

21 243.00 349.00 261.00 379.00

22 250.00 363.00 271.00 400.00

23 258.00 380.00 283.00 421.00

24 267.00 399.00 295.00 446.00

25 278.00 422.00 309.00 472.00

26 291.00 447.00 323.00 501.00

27 321.00 476.00 341.00 533.00

28 358.00 508.00 359.00 569.00

29 399.00 561.00 380.00 607.00

30 449.00 628.00 418.00 648.00

31 493.00 694.00 453.00 692.00

32 542.00 769.00 492.00 737.00

33 597.00 855.00 538.00 787.00

34 659.00 953.00 587.00 839.00

35 728.00 1,063.00 642.00 895.00

36 802.00 1,183.00 695.00 971.00

37 884.00 1,317.00 753.00 1,071.00

38 975.00 1,461.00 815.00 1,179.00

39 1,072.00 1,613.00 881.00 1,295.00

40 1,177.00 1,785.00 950.00 1,417.00

41 1,285.00 1,970.00 1,031.00 1,553.00

42 1,403.00 2,168.00 1,120.00 1,695.00

43 1,530.00 2,388.00 1,213.00 1,848.00

44 1,667.00 2,620.00 1,311.00 2,015.00

45 1,816.00 2,883.00 1,372.00 2,186.00

46 1,935.00 3,077.00 1,436.00 2,340.00

47 2,063.00 3,290.00 1,511.00 2,501.00

48 2,201.00 3,519.00 1,615.00 2,676.00

49 2,346.00 3,767.00 1,729.00 2,868.00

50 2,507.00 4,036.00 1,855.00 3,080.00

POLICY TERM: 30 YEARS

END OFPOLICY YEAR

TOTAL DISTRIBUTION COST TO-DATE(% OF ANNUAL PREMIUM)

1 108.64

2 156.97

3 166.20

4 171.60

5 177.00

6 182.40

Visually Enhanced & Concise Document

Ease of Form Filling All at Once

Documents

ABC Insurance, Singapore - Home FUJI XEROX CO.,LTD. · Note: This is a genuine case pertaining to an existing Fuji Xerox client, but whose identity has been withheld at their request