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AACSB Assurance of Learning Goals and Objectives.

The Asper School of Business is proudly accredited by AACSB. Accreditation requires a process of continuous

improvement for the School and our students. Part of “student improvement” is ensuring that students graduate

with the knowledge and skills they need to succeed in their careers. To do so, the Asper School has set the learning

goals and objectives listed below for the MBA Program. The checked goal(s) and objective(s) will be addressed

in this course and done so by means of the items listed next to the checkmark.

Goals and Objectives in the MBA Program

Goals and

Objectives

Addressed

in this

Course

Course Item(s)

Relevant to

these Goals

and Objectives

1 Strategic Thinking Students will think critically and creatively about

solutions to organizational problems, considering short-term and long-term goals,

resources, risks, and opportunities.

Creation of

marketing plan

A. Students are able to identify situations where strategic thinking is

necessary.

B. Students are able to identify different strategies.

C. Students are able to perform a basic strategic analysis.

D. Students are able to recommend strategic alternatives and their implementations.

2 Global Perspective Students will adopt a global mindset in considering

organizational decisions.

Global marketing

vs Local

perspective A. Students have an awareness of global diversity, and multicultural awareness.

B. Students have an awareness of different global perspectives.

C. Students have been exposed to global business environments through

course materials

3 Ethical Mindset Students will consider ethical and moral issues when

analyzing and recommending solutions to organizational problems.

Corporate Social

Responsibility

and

Sustainability

A. Students demonstrate an understanding of the responsibility of business in

society.

B. Students demonstrate an understanding of ethical decision making.

C. Students demonstrate moral development in ethical decision making.

D. Students demonstrate an understanding of the responsibilities of a

leader’s role as it relates to ethics.

4 Quantitative and Financial Proficiency Students will demonstrate the

ability to approach organizational issues using quantitative and financial analysis.

A. Students are able to identify that a problem containing a quantitative aspect

exists.

B. Students are able to apply financial methodologies in the answering of business questions.

C. Students are able to demonstrate a basic financial proficiency in

understanding the role and flow of money in an organization.

D. Students are able to interpret the results of a financial analysis.

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4

5

Date Topic

Wednesday, Jan. 25 Course overview and expectations

Introduction to Marketing in a Non-profit World

Overview of 4 P’s of marketing, mission driven nonprofit and sustainability.

Readings -Sustainable Marketing 2.0: A Virtue Theory Based Approach

Wednesday, Feb. 1 Fundraising Principles -key concepts -fundraising vehicles (ie. Individual giving, direct marketing, social investment bonds, crowdfunding)

Assignment 1 overview: Each student will take one fundraising vehicle to present on in future class- Thinking through the 4P’s and sustainable marketing how would managers use the vehicle chosen to leverage the best results for the nonprofit

Case study

Readings -Fundraising Principles and Practice by Adrian Sargeant, Jen Shang and Associates: Chapter 7, Fundraising Planning, pp. 146-187 - Good to Great and the Social Sectors by Jim Collins, pp. 1-3

Wednesday, Feb. 8 Guest Speaker

Engaging with donors, community driven, mission focus

Motivations for charitable giving- emotions, community and social influence, impact

Markets, segmentation, prospecting, stakeholders

Case study

Readings: -The Science of Giving Edited by Daniel M. Oppenheimer and Christopher Y. Olivola: Chapter 9, Sympathy Biases and Sympathy Appeals Reducing Social Distance to Boost Charitable Contributions, pp. 149-160

Wednesday, Feb. 15 Guest Speaker

Assignment 1 PRESENTATIONS: Individual presentations and class discussion on fundraising vehicles

Assignment 2, 3 and 4 detailed overview

Readings: - What Business Can Learn from Nonprofits by Peter Drucker, Harvard Business Review pp. 88-93 -Marketing for Nonprofit Organizations by Benson Shapiro, Harvard Business Review pp. 123-132

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Wednesday, Feb. 22 February Break (No Class)

Wednesday, Mar. 1 Guest Speaker -Presentation from a charity (for assignment 3 and 4)

Review components of a marketing plan

Readings -The Routledge Companion to Nonprofit Marketing Edited by Adrian Sargeant and Walter Wymer: Chapter 1, Operationalizing the Marketing Concept Achieving market orientation in the nonprofit context, pp. 11-27

Wednesday, Mar. 8 Assignment 2 PRESENTATIONS- students present on nonprofit experiences and class discussion

Measuring and reporting- impact of mission driven work

Impact and ROI

Marketing local vs global

Readings -Goal Gradient Behavior by Cynthia Cryder, Goerge Loewenstein, & Howard Seltman, Journal of Experimental Social Psychology, pp. 1078-1083 -Measuring and Improving Social Impacts by Marc J. Epstein and Kristi Yuthas: Chapter 6 and 7.

Wednesday, Mar. 15 Guest Speaker

Volunteers and Boards role in non-profits

People and Relationships. Reciprocity ring exercise (will incorporate nonprofit volunteering/visit experiences)

Readings: -No assigned readings

Wednesday, Mar. 22 Guest Speaker

CSR & Sustainability -The Triple Bottom Line (People, Planets, Profits)

CSR and emerging markets

Readings: -Strategy and Society, The Link Between Competitive Advantage and Corporate Social Responsibility by Michael Porter and Mark Kramer, Harvard Business Review, pp.78-92

- Misery Loves Companies: Rethinking Social Initiatives by Business by Joshua D. Margolis and James P. Walsh

Wednesday, Mar. 29 Nonprofit marketing– Challenges, Opportunities & Trends

Assignment 3 – PRESENTATIONS

Readings: -Give and Take by Adam Grant: Chapter 1, Good Returns, the dangers and rewards of giving more than you get, pp. 1-26

Wednesday, Apr. 5 Assignment 3– PRESENTATIONS

Assignment 4- HANDED IN

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http://umanitoba.ca/faculties/management/programs/graduate/mba/media/Schedule-A-ROASS.pdf

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