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AAA ASIA-PACIFIC SPECIAL TOPIC SESSIONCHAIRED BY GAYLE KERR, QUEENSLAND
UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY,
CHINA
The need for a shared approach to Advertising Education:
The role of Academic Associations, Industry Associations andrelated stakeholders in an evolving advertising environment
Our shared approach
Responding to change: ANZAA, a model of advertising connectedness, Gayle Kerr, President ANZAA
The role of the American Academy of Advertising,Pat Rose, Executive Director AAA
Industry Association Linkages: The American Advertising Foundation, Jami Fullerton, Oklahoma State University
What advertising and communication students are expecting for their career, Kara Chan, Hong Kong Baptist University
Are we getting what we want? Academics and Associations, Bill Proud, Queensland University of Technology
GAYLE KERR, PRESIDENT ANZAA
Responding to change: ANZAA, a model of advertising
connectedness
Advertising has changed. Have we?
Special session at ANZMAC 2006.Hosted by Charles Patti (University of
Denver), David Waller (University of Technology Sydney) and Gayle Kerr (Queensland University of Technology.
Looked at who we were, where we came from and what we wanted to be.
Echoed many of the Thoughts on the Future of Advertising Education of the University of Texas (1995).
Critical Issues
FundingProgram choicesStaffingAdministration overloadAccreditation of coursesResearch Need for a shared approach to advertising
education
Australia and New Zealand Academy of Advertising
Answer to many of the questions seemed to be to form an academic association.
Started an email group.Published a newsletter.Conducted a survey of member needs and
priorities.Let members make the decisions.
Our Achievements
Introduced first Australia and NZ National Student Advertising Campaigns competition in 2008.
Authored a proposal on journal rankings to the Australian Business Deans Group.
Established a membership directory and supervision registry.
Developed a logo and website.
Our Frustrations
Having to work as well.Not getting enough members to actually do
things.Face-to-Face meetings.
PAT ROSE, EXECUTIVE DIRECTOR, AMERICAN ACADEMY OF ADVERTISING, USA.
The role of the American Academy of Advertising,
AAA Background
Founded 51 years ago
Advancement & improvement of advertising education
Stimulation of research
Closer liaison between academic departments Journalism & Business Schools
AAA Today
Academics, grad students, some practitioners Research
Journal of Advertising Journal of Interactive Advertising Conferences – domestic and international
Education Newsletters Member of ACEJMC – accrediting body
Personal Networking Job Leads Awards & Grants
JAMI FULLERTON, OKLAHOMA STATE UNIVERSITY, TULSA, USA.
Industry Association Linkages: The American Advertising Foundation
KARA CHAN, HONG KONG BAPTIST UNIVERSITY, HONG KONG, CHINA.
What advertising and communication students are expecting for their
career
BILL PROUD, QUEENSLAND UNIVERSITY OF TECHNOLOGY, BRISBANE, AUSTRALIA.
Are we getting what we want? Academics and
Associations