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Work from Fashion Communication degree, projects, and the industry from August 2012 onwards...
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July 2014-
July 2015
Brioni is franchised by Vattanac Capital for Cambodia. Being one of the most established and bespoke brands worldwide. Brioni in Cambodia was a challenging market to break. The biggest challenge was to gain the understanding from the local market about the importance and specialities of
the designs and fabrics.
•• PR and Marketing strategies• Staff training• Visual Merchandising• Store set up• Grand opening event
Longchamp is franchised by Vattanac Capital for Cambodia. A French handbag brand, which is
affordable luxury. Known for the famous Le Pliage Bag and their adventurous colourful leather goods.
• Social Media• PR and Marketing•• Press releases and press interviews• Grand Opening event• Product Placement
Dunhill provided a theme on ‘Quadratura’, from this we were required to develop a concept and design that would fit into the Dunhill store in London. My outcome focuses on the Dunhill heritage and keeps the idea of traditional English woven clothes. Therefore my concept involved yarn and yarn cones. In this it represented the initial theme of ‘Quadratura’ by the way the yarn inter woven into a perspective. My design was shortlisted as a window display for the
London Dunhill store.
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Digital Artwork By: Gayle Hockin
Gayle Hockin +44 (0)7507153079 (UK) [email protected] Personal Profile I thrive at communicating and consider myself to be an effective networker with strong leadership skills. Being passionate about the fast paced fashion, lifestyle and retail industry. I am always eager to learn new skills and better the ones I already have. I have experience in adapting to different roles, cultural environments and changing emerging markets. As a creative and proactive character, I can contribute ideas to enhance any team or company. Work Experience:
Visual Merchandiser/PR & Marketing Manager Phnom Penh, Cambodia 2013–2015 Vattanac Investment – (retail Franchise) Cambodia’s First international Luxury Retail Franchiser:
• Managing all PR and marketing needs via brand head offices • Event management – Project manager for HUGO BOSS, TWG TEA, BRIONI
and LONGCHAMP grand openings • Seasonal buying for HUGO BOSS and BRIONI • Seasonal Promotion and merchandising • Social Media Handling – Build audience and create awareness of the
brands • Media Coverage – PR trips, press releases and interviews • Seasonal Visual merchandising training via Head offices (Singapore
and Hong Kong) • Manage each store team – hiring and training • Store set up, fit out and construction, layout and spacing • Develop new marketing strategies according to seasonal calendar
PR and Marketing coordinator Phnom Penh, Cambodia August 2013 – 2014 Vattanac Properties
Vattanac Capital is Cambodia’s largest luxury retail and office development. Focusing on high end lifestyle and introducing international brands into the emerging market. Brands franchised: HUGO BOSS, BRIONI, TWG TEA, LONGCHAMP, CHRISTOFLE, L’OCCITANE, CLARINS
• Leasing and introducing international luxury brands to the country • Creating campaigns for the office and retail parts to the building • Event management – for internal and external tenants e.g Porsche, Rimowa,
Qatar airways • Tennant management -‐ Keeping all tenants and store satisfied, ensuring
their incomes were sustainable to meet financial commitments. • Building from start up, new PR and marketing procedures and strategies
Supervisor Halifax September 2012 – June 2013 Jack Wills Jack Wills taught a specific type of retail training, particularly
to do with outstanding customer service. Certain expectations and standards were required to meet the brand’s ideology. I dealt with customers on a daily basis.
Nationality: British Gender: Female Full clean current driving licence
• Excellent customer service -‐ making sure customers were 100% satisfied
• Gaining 100% on Mystery shop. • Marketing – In store/external events. • Visual Merchandising – Working with best
sellers/stock/seasonal changes. • Retail Operations training in Head Office London • SWOT Analysis – Weekly updates./End of Day – Money Mapping,
cash up and weekly checklist
Resort Rep French Alps Ski Alpine Ski representative in the French Alps. Involving intense training and team building on how to manage a large group at one time. Then taking care of 300+ university students for a week in the Alps. Including travel, activates, events, problem-‐solving and thinking on my feet in an emergency. Mountain challenges and daily ski tour. Camp Counsellor Summer 2011 -‐ Camp Tioga, Pennsylvania Camp America Consistent leadership and responsibility for children’s well being, dealing with issues and problems on a daily basis meaning to be able to adept and evaluate situations and making quick decisions. I was required to be a role model towards the children spending 24 hours a day with them, ensuring they were enjoying their time. It helped me to be able to think on my feet and gave me great leadership skills. A very pro-‐active job, keeping my team and group happy at all times. Education Fashion Communication -‐ Northumbria University 2009-‐2012: BA(Hons) 2:1 Modules Include: Brand and Design Events Management and Entertainment Product Promotion Business Management Communications and Public Relations Concept Realisation and Promotion Media and Public Relation IT for Fashion Communication Huddersfield New College 2007-‐2009 A levels: Dance, Media Studies, English Language Hipperholme Grammar School 2002-‐2007
GCSE: 10 A-‐C grades
Summary of Achievements, Skills and Interests:
• I have first-‐class skills for PC and MAC, including: Adobe Photoshop, InDesign and iMovie.
• Photography skills and Editing • Visual Merchandising designs shortlisted for Dunhill Oxford street
window display in 2011 • Elected for the Snow Sports Team committee for Northumbria University.
The role requires organising trips, races, socials and several trips abroad for 350 people.
• Business Graduate Enterprise: 1st degree standard. Starting up a new business from fresh, selling, customer service skills and making profit.
• I have gained my Bronze Duke of Edinburgh’s award. This involved team skills, determination and hard work.
• Experiencing South East Asia, Indonesia and Australia trying new sports and experiences.
Referees: Available upon request