A4CarShare.com For employees working in the ‘Golden Mile’ area

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BENEFITS OF AN AREA-WIDE SYSTEM Critical mass

Pool of 1,000 car-sharers needed to max potential

Not achievable from any one company Allows smaller organisations also to

participate Value for money

Very expensive for each organisation to pay for own

System paid for by Transport for London – free! Can focus expenditure on innovative

promotion Collaborate together on marketing the

system Managed for you

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WHY TFL CHOSE RIDESHARK Technical competency

software engineering / sustainable transport expertise Data security & privacy

Microsoft Gold Certified Partner Passed stringent security reviews

Used by high tech, military and banking organizations ISO 27001/27002 Information Security Management

Standard Accreditation in process

Scalable service Integrated multi-tenant system designed for business

continuity and emergency preparedness Largest integrated feature set of services Best practice – recognised world leader

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IT’S IN THE THINGS YOU CAN’T SEEo Address verification using 4 address databaseso Intuitive Logic only shows information relevant to usero Over 3,000 customizations can be turned on/off in

secondso 10 administrator levelso Single registration for all user functionso Surveys can utilize user data in the questionso Perpetual cross-system upgrades (inclusive)o Unparalleled security

o External 3rd party hacker testingo Monitored Intrusion Protection Deviceso 22 Servers running your application

Integration, Integration, Integration ...

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FEATURES OF A4 CAR SHARE Only approved ‘Golden Mile’ members have

access Use security validation emails

Potential of over 20,000 car share partners Maximise successful matches via secure searches

Provides monitoring data Record, track, monitor and report on GHG emission

savings, cost and health benefits by businesses Integrated incentive module

Reward sustainable transport choices provides data Can also use for single trip matching

For example business events, trips

LONDON 2012 – MAJOR IMPACT ON M4-A425 July – 13 Aug and 29 Aug – 10 Sept

All roads in and around Gunnersbury very busy and subject to significant delay

Olympic Route Network (ORN) to Heathrow will be in operation on the M4/A4 during Games period

Particularly affect:M4 J2 EastboundChiswick Roundabout Eastbound

www.getaheadofthegames.com 6

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MORE BUSINESSES INVOLVED = BETTER CHANCE OF FINDING A CAR SHARE PARTNER

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HOW CAN YOU HELP? Record interest in participating

www.surveymonkey.com/s/A4CarShare

Support marketing Can you provide fence space for a banner, leaflet

parked cars, internal intranet promotion, etc? Provide financial support

Access to advertising media, provide prizes for incentives, contribution to promotion

Simply promote A4 Car Share to employees

A4 CAR SHARE: THE YEAR AHEAD

Establish business support

Website info Social media

channels Marketing

campaigns Events Incentives

Encourage drivers already offering lifts to register

Promote car sharing to drivers currently travelling alone

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NEXT STEP Simply register your interest at:

www.surveymonkey.com/s/A4CarShare

We will then get in contact to discuss the specifics

Colin BlackContemporary Transport0207 1935432colin@contemporarytransport.co.uk

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