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Golden Mile Transport Group. Mark Frost - Transport Planning & Policy. Background. Introduction to the Golden Mile Area Area based travel group - rationales Individual case study – B Sky B. Background. Corridor is around 2.5 miles long from Syon Lane to Chiswick High St - PowerPoint PPT Presentation
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Golden Mile Transport GroupMark Frost - Transport Planning & Policy
Background
• Introduction to the Golden Mile Area
• Area based travel group - rationales
• Individual case study – B Sky B
Background
Central London
Heathrow AirportHeathrow Airport
‘Golden Mile’
Heathrow Airport
• Corridor is around 2.5 miles long from Syon Lane to Chiswick High St
• Estimated around 250 individual businesses employing over 10,000 people
• Congestion, urban blight, poor air quality and community severance are all key local concerns for businesses and residents alike
Land uses
Mix of statutory agencies responsible for transport along the corridor:
• LB Hounslow• TfL• HA• Network Rail• South West Trains
A number of large multinational companies have their UK or world head quarters along the corridor – notably:
• GSK• B Sky B• Chiswick Business Park• Brentford Football club• New mixed use developments coming on line now
Golden Mile Group – Key Tasks
• Inform statutory agencies (LB Hounslow, TfL and HA) on how to improve transport options in the area
• Provide an effective additional business forum to feed into the West London Strategic Transport Group (a public/private partnership)
• Share best practice between individual businesses in terms of travel demand management
• Where possible exploit economies of scale from working together on shared solutions.
Better Bankside Travel Planning Group
BSkyB Case Study
Charlotte Welch
Senior Consultant, Steer Davies Gleave
Mode of Transport
June 2006 –
starting point
June 2008 –
face to face
survey
Target 2009 (June)
Target 2015 (June)
Car driver (single) 63% 51.2% 54.5% 34%
Carshare 2% 4.5% 2.5% 6.5%
Walking 2.5% 4.6% 3% 4%
Cycling 2.5% 3.2% 4% 9%
Bus 3% 7.4% 5% 9%
Underground 7.5% 2.9% 9% 12%
Train 18% 23.0% 19% 21%
Other 1.5% 3.2% 3% 4.5%
BSkyB Case StudyTargets
BSkyB Case StudyMainstreaming the travel plan
• Fitting in with corporate culture– Creating the brand– Corporate Social
Responsibility – “The Bigger Picture”
• Engagement with staff– Bicycle User Group– Forum– Executive buy-in
BSkyB Case StudyInform and enable
BSkyB Case StudyRecognition and rewards – car sharing
BSkyB Case StudyRecognition and rewards – supporting public
transport use
BSkyB Case StudyRecognition and rewards – cycling
infrastructure
???
BSkyB Case StudyRecognition and rewards – cycling promotion
BSkyB Case StudyCorporate support
BSkyB Case StudyLessons learnt
• Senior management support
• Responsive approach
• Cross departmental working
• Keep it simple!