A2 Teaser Trailer Analysis BEAST

8/7/2019 A2 Teaser Trailer Analysis BEAST

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Teaser Trailer EvaluationTeaser Trailer Evaluation

ByBy KarimKarim AssassiAssassi Aaron McCannAaron McCann

and Muhammad Khalidand Muhammad Khalid


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Focus pull distorts the view creating adream-like/dazed effect. This in turn

hints the surreal nature of the film and

reflects the feelings of the main

character. The colour immediately

helps to establish a cold and un easy

feel , we chose to use this at the start

to help convey the generic feel of a

thriller. A dark look created with theuse imovie 09, we reduced the

saturation of the shots to snatch the

life from the shots.

We found that this shot has not usually

been used in teasers however we

found it necessary to try something

new, and audience feedback gainedsuggests that it worked well.


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Following the focus pull

technique we move onto a

time lapse. Seeing the cars

move at a sped up pace

denotes the fast paced nature

of the film. In addition to this

the shot has been made dark

to give off the dark ominous

undertones of the film and the

unreal danger that the

journalist is in. With the shift in

sound the shots make up

changes to almost total

darkness and a dark green tint

is given off to portray the

deeper danger and surrealistic

feel of the film. The first two

shots of the teaser hook the

viewer very effectively and

give the impression that

nothing is as it first seems,which fits to the storyline of

the film.

We chose the colour green

specifically instead of red as

we wanted to symbolically

show some of the emotions

that lie beneath this story;

envy, jealousy, evil.


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Quick fades we found worked best to tease the viewer, hinting at theme and plot lines, to

keep them on the trail of what's going on without giving away the whole storyline. Our

product research suggests they are the most commonly used transition found in the more

contemporary teaser trailers.


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This is a shot which has

become highly approved of by

our audience, the crucifix lane

shot we found it to be an

effective and symbolic use of

mise en scene. Denoting a

religious aspect of the film,

perhaps a suggestion of self

sacrifice.

The slow motion shot of the

antagonists footsteps are

used to create a sense ofauthority within our

character. The slow motion

allows the audience to

observe a foot with no

colour or design, very

reflective of his simple, cold

and dark nature.


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Of course we had to identify the victim/protagonist, and portray him in a manner which forces the audience

to sympathise for, or at the very least relate to. And thus the idea of the father-son bond was brought into

our production. In this shot in particular we have tried to portray this bond symbolically and literally . As well

as the visual smile on the protagonists face, the audience is shown trees behind him, metaphorically

representing life, well being and strengthbut the withering away of the tree helps to suggest something

darker, something in the midst, to perhaps creep up on the father-son bond.


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In this shot we see two dark figures meet and exchange an object un visible to the audience,

this was done intending to cause a curiosity in the viewer. This swap takes place in front of a

very suave white car, this reflects the nature of the antagonists, showing that they are at least

wealthy individuals.


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The repetition of the word ONE was

intended to leave a mark in the viewers

memory. Like a teaser should, these title

slides give a vague outline to the contents of

the film.


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This over the shoulder panning shot worked extremely well as it

gave a viewer insight into the world as seen by the antagonist.

The beginning of the pan shows his head close up making him

look huge in comparison to the size of the London skyline he is

overlooking. The pan also works symbolically as a bird soars

across the cityscape suggesting the antagonists link to a

freedom related theme. Audiences enjoyed these denotations,

however it was only noticed by the more active viewer.


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This shot shows Aaron who is

acting as a publisher in the film.

These two shots portray to the

audience that he is caring and isvery family orientated.

The shots of him holding the child

at a height and balancing him on

the walking plank could suggest to

the audience that something

catastrophic could happen to the

child. This is further depicted to theaudience as the next title slide

after this shot is One Problem.

This creates a sense of insecurity

in the audience.


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Audience feedback suggests that

this is another successful shot.

They enjoyed the speeding up of

the cars and how the traffic fell in

sync with the music we used .

We sped up the pace of the shot

to create a rush like feel; to

replace the previous calm state

with something more significant

and attractive to the viewer. This

is an example of a new

technique that we learned duringthe A2 course (time lapse).


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This shot shows the antagonist

walking towards the camera in

slow motion. We made sure he

stayed in the middle of the shot

so he is the main focus. As there

were many people. The

audiences concentrationbetween what's in the shot can

be easily swayed, we made sure

that the soundtrack was in

synchronisation with his walk.

The drop of the soundtrack

begins when the antagonist is

shown. This emphasises his

power, authority, and importancewithin the storyline.


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The reflection of the shard is distorted in this shot. This use of mise en scene was intended to show that

not every thing is as it seems. It gives off the idea of another world, one that is unreal and distorted. This

very much reflects the nature of the protagonist/victim; confused and un clarified.


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Introducing the director in this manner makes it as if the audiences should know this director. As if

he has previously achieved. This makes the teaser attractive to the audience. Audience members

suggested improvements such as from the Oscar nominee Etc. The font colour changes during

the teaser, but specifically here to add significance to the fact that this is An Aaron McCann Film.


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This shot shows the antagonist

walking away from the shard at a fast

pace. We know it is him but dont get a

chance to see him in great detail. This

is reflective of the fast pace at whichthe storyline moves, and the events of

the film take place.

As the antagonist passes the camera,

the focus is drawn onto the shard

reminding the viewer that there is a

higher power at work behind the

scenes as the focus is drawn away

from the antagonist!


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This Marco shot of the clenching fist took a while to achieve but was well worth the

effort. As it was it was too dark to get the shot on its own. It was only achieved by

shining a little light on the glove in order to bring out the detailing you see in the trailershot. This shot was intended to highlight the aspects of conflict and danger of the film.

This shot in particular was highly influenced by the matrix revolutions teaser trailer, this

was a very short but powerful shot that we thought to develop. The leather glove helps

convey the themes of the thriller genre; concealing of identity & hit-man stereotypes.


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This shot is symbolic in representing our protagonists position in society and indeed the

film. However this gives an element of mystery to the audience, just why has he been put

in this position? Of what importance is this family orientated character?.

The darkness and low angle of the shot helps to create the rush feeling we aimed for in this

trailer as well as this the protagonist edges back towards the camera creating a sense of

danger and urgency. However, audience feedback has suggested that it may have worked

better if we could see slightlymore.


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Here the music starts to fall away asthe title of the film appears. The film title

RED PEN is intended to represent the

danger associated with freedom of

speech, and journalism

This shot is suggestive to the

sadness included in the storyline.

As well as the rain which is themost obvious to the viewer

because of the macro effect used.

The shot also shows middle class

homes, underneath a dark grey

sky symbolic of the confusion and

dismay.


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Here the sound drops and a dial-tone sound is placed in to add to the effect of helping them to remember

this particular part given the release date of the film. This is also commonly found I teaser trailers .

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A2 Teaser Trailer Analysis BEAST