mounthermon.org/UMpresentation

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BRAND

What is a brand?

It's not a logo

It's not the letterhead, business cards, and website.

It's not even a product or service.

It isa person'sgut feelingabout a product, serviceor organization.

Your brand is not what YOU say it is.

It's what THEY say it is.

ImplicationsMemorable counts.Successful brands build trust.Each area of your organization is a point of brand interaction.Every member of your staff is part of branding.Brand extends internally.Branding is about making meaning, clarifying who you are.

What are your constituents gut feeling about your camp/organization?

So, there's the brand you have now...

and the brand you want to have communicated.

What's a healthy brand?growthvisionary and uniquehas specifics that are never compromisedbased on earned opinions not bought impressionslistens to feedback from everyonepart of the fabric of the organization

•Do we really need a brand?brings focus, purpose and unity of directionattracts passionate followersdifferentiates you from similar offerings in a commoditized world

What makes you the only camp worth remembering in your market?

So what's your brand?Any idea what the gut reaction is to your camp internally and externally?

What makes you you?

What areas will your brand never compromise?

How do you authentically communicate the intangibles of your unique camp facility/experience your audience?

How does our graphics department work?

WEBSITE

Websites are dynamic works in progress.

PurposeTarget AudienceNavigationTechResources

SOCIAL MEDIA MARKETING

Definitions

Social Media Marketing

Viral Marketing

BIG IDEAS• Marketing is being spread by the consumer

• Word of mouth marketing is a powerful tool

• The goal is to create strategies in marketing that will spread on it's on

• Create a message/content that will appeal to the individuals you are targeting

• Invest in the relationship with your consumers, make it strong- grow it, if it deep and meaningful to them they'll keep coming back.

THE TOOLS

FACEBOOK

• There are over 150 million active users (that means people that have visited the site in the last 30 days)

• More that half of the FB users are outside of college

• The fastest growing demographic is of those 30 years old and older

• Average user has 100 friends on the site

• More than 3 billion minutes are spent on Facebook each day (worldwide)

• More than 13 million users update their statuses at least once each day

• More than 3 million users become fans of Pages each day Over 35 translations are available on the site with more than 60+ in development

BLOGS

BIG IDEAS• Blogs are for customers not companies

• Blogs need to have relevant content for the consumer

• A great blog will keep people coming back

TWITTER

What you can do...1 min : Post on Facebook or Twitter and answer, “What are you doing?....” Comment on someone’s photo or blog

5 min : Read another persons blog Watch a video on YouTube Write a response/comment on a discussion Create and event/group or page

30min : Post a blog Record a podcast outline and e-book

Relational Marketing