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We have a hypothesis that mobility is deeply linked to our desire to control our human connectedness. We explored the continuum of want and need for human connectedness as well as the continuum of moving and not moving. All of this is nested in the relationship between time and mobility. First we tested our assumptions about individual’s understanding of the concepts of time, mobility, moving, and human connectedness. As we asked these questions, we began to see patterns and opportunities for further exploration and iteration. From our research we found key insights that our senses (Sight, Hearing, Taste, Smell, & Touch) can be a barrier to human connectedness. We often judge someone on how they look, behave, talk, sound, or even smell before ever connecting with them. Through our research and interviews we also found that a barrier to our senses could promote an increase human connectedness. We interviewed a woman named Shannon who has a disability called Prosopagnosia – commonly called face blindness, where she cannot recognize faces – the face of her child, spouse, even herself in photos. She compensates for her face blindness by keeping a detailed catalog in her mind of other physical and personality traits, forming a more connected and in-depth relationship with people. This sparked an interesting thought - limiting one of the senses might in-fact improve certain aspects of human connectedness. What if dimensions of the impact human connectedness could be altered and measured within an equation? Could we then take our interview finding out into the world? We defined our formula, which simply states: By adding or subtracting dimensions of an experience, you can change human connectedness. E[+/-D]= ∆HC. By using this formula, we created HC3, a boutique firm that specializes in improving your business strategy through optimizing Human Connectedness. We provide the framework and the expertise to optimize human connectedness by modifying the dimensions of your customer’s experience.
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CHUNG-YING YEH: Engineer, San Francisco
TEAM DYNAMOSEXPERIENCES STUDIODECEMBER 14, 2013
MARCO GUADARRAMA: Designer, San FranciscoHACHEM MAFOUD: Architect, San Francisco
SUE POLLOCK: The Nature Conservancy, San FranciscoPAMELA STEINER: Perkins + Will, Chicago
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MOBILITY
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WE DECIDE WHEN TO BE MOBILE BASED ON
OUR DESIRE TO CONNECT TO EACH OTHER.
OUR HYPOTHESIS
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WHY?HOW?
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RIGHT BALANCE
1PEOPLE STRUGGLE TO FIND THE
OF HUMAN CONNECTEDNESS
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OUR SENSES CAN BE A BARRIER TO HUMAN CONNECTEDNESS
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A BARRIER TO OUR SENSES CAN
INCREASE HUMAN CONNECTEDNESS
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6 DIMENSIONS OF EXPERIENCE
SENSES
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E[-D]=ΔHC
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E[-D]=ΔHC
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E[-D]=ΔHC
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E[-D]=ΔHC
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6 DIMENSIONS OF EXPERIENCE
WHAT ABOUT THESE?
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E[+/-D]=ΔHC
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OF ALL CONSUMER CONVERSATIONS ABOUT
BRANDS HAPPEN FACE-TO-FACE,
BUSINESS CASE FOR HC
15 % HAPPEN OVER THE PHONE, & JUST 10% ONLINE.
75%
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A HIGH-IMPACT RECOMMENDATION
FROM A TRUSTED FRIEND IS UP TO
BUSINESS CASE FOR HC
50xMORE LIKELY TO TRIGGER A PURCHASE
THAN A LOW-IMPACT RECOMMENDATION
$
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“IT’S REALLY ABOUT
HUMAN CONNECTION”
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E[+D]=ΔHC
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E [+D] = Δ HC
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E[+D]=ΔHC
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E[+D]=ΔHC
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THE RISE OF THE
SHARING ECONOMY
MARKET OPPORTUNITY
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MARKET OPPORTUNITY
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MARKET OPPORTUNITY
E[+/-D]=ΔHC
2626
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