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A technology to save lives
IV PREV: PREVENTING INFECTIONS
Kanika Bansal
Founder Medicen Devise Limited
Presented to Gabriel
19th September, 2013
1
Infections due to catheters
1 in 4 infected patients die Antibiotic
resistance $6Billion treatment cost
2
2
Existing Solutions
Following precautions as per guidelines
Antiseptic coated catheter
Antiseptic coated dressing
33
Our Solution: IV Prev
•Externally attached to catheter
•Automatically sterilizes area reducing 99.9% skin bacteria
•End-User Feedback: Addenbrookes, Cambridge & Royal Infirmary, Edinburgh
•Patent Filed
5
Competitor Analysis
Products Antiseptic Effect with
time
Antiseptic Used
Lifetime Warning System/Ind
ication
IV Prev Maintains constant
effect
Any off the shelf
Same as patient
stay
Yes
Coated catheter
Declining Specific 7-10 days No
Antiseptic Dressings
Declining CHG only 2-3 days No
6
Initial Target Market for IV Prev 20%
Market Size for IV Prev
Total Addressable Market: 22 Million units in US & Europe/Year
Potential of £1.5 Billion revenue/year in US & Europe
7
Source: US Venous Access Catheter Market, 2010 by Frost & Sullivan
Customers
Catheter Manufacturers
Antiseptic Manufacturers
Hospital Procurement
CR Bards
Covidien
Becton Dickinson
3M
GSK
Systagenix
Teleflex
Influenced by Hospital Procurement Influenced by KOL
8
Option to consider Sub-contract manufacturing and independent medical device distribution route
Route to Market: Licensing Model9
KOL
Feedback
Catheter & Antiseptic Manufacturers
Value Proposition for Customer
• Increased margins by combining anti-infective device with current product
• Have consumables having recurrent sales
• Address key market driver in rapidly growing market
• Global Appeal
• Short Development cycle
10
Value Proposition for User
• Benefits to Hospital Procurement• Easier reimbursement from Medicaid• Less replacement catheters, dressings and
antibiotics leading to reduced cost• Reduced hospital stay of patient
• Benefits to End-User• Reduction in infections• Ease in use• No compromise with sterility of catheter
11
Catheter Selling Price of catheter
Selling Price of IV Prev
Cost saved by IV Prev(If Minimum 10% effective)
Cardiology (Central Venous Catheters)
PICC £220 £44 £64 Million
CVC £150 £30 £312 Million
Urology
Dialysis Catheter
£700 £140 £82 Million
Foley Catheter £10 £10 £185 Million
Intravenous
Ports £1000 £200 £15 Million
Total savings for NHS after removing introduction cost £494 Million
Catheter Segmentation 12
Estimated sub-contract manufacturing cost: £2/ device
Action Plan
Q4-Q5 Q6
Business ModelProduct Development
Completed Q1-Q3
Regulations
Conceptualization Proof of Concept Engagement with end user (KOL) Prototyping Initial biology lab Testing
CE MarkFDA
License to commercial partner
Clinical Study for market traction
Marketing
Customer Engagement
£150k £200k £150k
13
13
Financial Projection 14
Year 2013 2014 2015 2016 2017IV Prev sold 0 0 118k 583k 1000k
Consumables sold
0 0 354k 1896k 3000k
Market Captured
0% 0% 1% 5% 8%
Turnover 0 0 £280,911 £2.79M £6.81M
Upfront Payment
0 0 £250,000 0 0
Overheads £167,636 £181,482 £333,665 £359,180 £384,102
Net Profit/(Loss) (£167,636) (£181,482) £197,246 £2.43M £6.43M
Funding (Net Investment)
Phase 1: £150k Oct 2013- June 2014
SMART Grant (Applied)
£100k Development of soft tooling for final prototype manufacturing, testing for CE Mark, filing of CE Mark and FDA application
Private Funding £50k
Phase 2: £350k July 2014
Private Funding £350 Clinical studies and health economic studies for market traction, PCT and national phase patent maintenance & corporate overheads
15
Team
Founder Director (Kanika Bansal)
MSc Biomechanical Engineering2 years manufacturing & 5 years of designing experience
Advisor/(NXD)(Ian Muirhead)
Expertise in medical device start-upsExperienced in raising funds
Chairman(To be Appointed)
Expertise in clinical studies and marketing of medical products
16
Summary• Annually 250,000 cases of infections in US with a cost of
$6.25 Billion
• IV Prev will reduce infections and healthcare associated costs for infections• $1.5 Billion market to target for IV Prev
• Initiating regulatory and customer engagement
• Next stage will be to conduct clinical evaluation, in parallel will continue customer engagement
• We need to secure £500,000 funding for product development, clinical studies and patent maintenance & corporate overheads • Exit potential through trade sale within 5 years
17