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8/7/2019 A Study on the development of Pilgrimage Tourism and Visitors Satisfaction of Pilgrimage Tourism with reference to…
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1.1 INTRODUCTION:
Tourism is to know places and understand people; taste cuisines and share
feelings; enjoy waves and appreciate arts; listen to music and preserve our culture.
Tourists with an open mind return with pleasant memories. Their hearts will become vast
like ocean, high as sky and jump in joy. Tourism promotes magnanimity and fosters
individuality.
Vellore has a very enriching history. The city has been under the rule of various
dynasties right from Pallavas and Cholas to Bijapur Sultanate. All of them have left their
imprints on the culture and tradition of this city. These dynasties were known for their
patronage of art and architecture and that is why Vellore has quite a few monuments
worth visiting and appreciating.Government museum of Vellore is actually a museum cum archive. The
Government of Tamilnadu maintains this museum that treasures ancient and present day
curios relating to Anthropology, Geology and Numismatics. Historical monuments of the
erstwhile Arcot district have been depicted through some beautiful frescos.
Jalagandeeswarar Temple is situated inside the Vellore Fort only. The temple is
renowned for its sculptures and speaks volumes of the exquisite craftsmanship of that
period. Many consider the sculpture, in the porch on the left of the entrance, a
masterpiece. The temple encloses a big wedding hall that is adorned with elegant relief
and monolithic sculptures. The temple was earlier used as an arsenal.
Muthu Mandapam is nothing but a rock memorial. This has been constructed
around the tombstone of Vikramraja Singh who was the last Tamil ruler of Kandy, in the
present Sri Lanka. The memorial is just a kilometer off the town near the banks of river
Palar.
Vellore Fort was built in the 13th century. The fort is a major attraction to the
tourists. The fort was the most formidable one during the Carnatic war of 17th century
and it was said that it was infallible. This historically famous fort retains the past glory
and is still enact along with its ramparts, basements, turrets, posts, and gates. The outer
wall of this fort is built of granite blocks where as it is fortified with another wall as well.
The fort was the site for the Sepoy mutiny of 1806 that is seen by some as the prelude to
the Pan-Indian one that broke out in the year 1857.
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1.2 OBJECTIVES:
To find out the number of Pilgrimage tourist visiting Sripuram, Vellore everyday.
To find out the tourist opinion regarding the main purpose of the visiting
Sripuram Golden temple, Vellore.
To find out the Pilgrimage tourist opinion regarding the facilities available at
Sripuram temple at Vellore.
To suggest guidelines to the concerned authority of Sripuram temple in order to
promote the Pilgrimage tourism and serve the Pilgrimage tourist Sripuram better.
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1.3 SCOPE:
Pilgrimage tourists visiting Sripuram were included for this study.
Survey was conducted from March 2010 to April 2010.
This study useful for the concerned authority of Sripuram temple in order to
promote the Pilgrimage tourism and serve the Pilgrimage tourist Sripuram better.
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1.4 IMPORTANCE OF THE STUDY:
Tourism is one of the very important industry for the growth and development of
any country. Understanding the customer mind is important for the existence and the
growth for any industry. This study will be useful for the concerned authority of
Sripuram temple in order to promote the Pilgrimage tourism and serve the Pilgrimage
tourist Sripuram better.
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1.5 STATEMENT OF THE PROBLEM:
Though tourism offers esthetic and therapeutic value to the individuals, families
their needs regarding travel, safety, food, information must be properly taken care of by
institutional arrangements. Further the local cultural and events related their to, need to
be informed to the tourists and activities must be properly organized to benefit them
fully.
Hence, this study has undertaken with the twin objective of;
The various aspects of Pilgrimage tourism of Sripuram and places of
importance from the tourists point of view.
Institutional arrangements and services by organizations like Sripuram golden
temple centre in particular and related institutions like Tamil Nadu tourism
and government of Indian tourism.
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1.6 RESEARCH DESIGN:
Research design is a plan for selecting the sources and types of information used
to answer research questions.. The research Design is always based on the research
question. The nature of the study is “Descriptive study”. It focuses mainly on defining
the problem. A descriptive study aims at portraying accurately characterize particular
group or a situation
DATA COLLETION:
The method of data collection used for the study was primary and secondary data.
PRIMARY DATA:It was collected by means of structured questionnaire. This data is mainly used
for analysis and interpretation.
SECONDARY DATA:
It is used to collect information regarding the visitors’ satisfaction pattern
which are available covering diverse field the previous research material, and the related
books that are readily available in libraries. Also referred to other projects done by
others.
SAMPLING DESIGN:
A sample design is definite plan for obtaining a sample from a given population.
It refers to the technique or procedure the researcher would adopt in selecting items for
the sample. Sampling tells the number of item to be included in the sample.
SAMPLING METHOD:
The researcher had chosen 100 visitors and the study covers the sample on
visitors to the respective golden temple.
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TOOLS FOR DATA ANALYSIS:
Researcher analyzed the data using the S.P.S.S program and statistical tools like
Percentage analysis
Pictorial diagram
Bar chart
Pie chart were used.
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1.7 LIMITATIONS:
Tourists opinion about Sripuram golden temple Vellore may not be applicable to
other temples.
Opinion expressed by tourist at a particular point of time may not be applicable
always.
Two months period of time may not be sufficient for the researcher to conduct
detailed study.
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2.1 PROFILE OF GOLDEN TEMPLE SRIPURAM:
When we think about the golden temple immediately we think about the Amritsar
and they highest body of the Sikh’s pride golden temple. But now it has got a good
competition!
The One More Wonders In India ,Built Recent, Costs Crores of Cents is, The Sri
Lakshmi Narayani Temple located in Sripuram (spiritual town) in Thirumalaikkodi,near
Vellore, about seven km from here, was consecrated by Sri Sakthi Amma, head of the Sri
Narayani Peedam, Thirumalaikkodi, Vellore. A large number of devotees gathered for
the occasion.
It is a unique temple whose Vimanam and Ardha Mandapam have been coated
with gold both in the interior and exterior. Twelve layers of gold foils have been pasted
on copper sheets embossed with the designs of Gods and fixed on the walls.
One-and-a-half tonnes of gold has gone into the design of the Sri Lakshmi
Narayani Temple, which has been built at a cost of Rs.600 crore, 100-acre site
According to Sri Sakthi Amma, the decision to have the temple coated with gold
is only to attract visitors and enable them to get wisdom through the messages of the
Vedas, which they will have to read before reaching the temple located on sprawling a
100 acre-site. The temple has been designed in such a way that visitors can reach the
golden temple only after going through a star-shaped pathway, which has the messages
from the Vedas on both sides. Tamil Nadu can boast of its own Golden Temple now
The Golden Temple is about 140 km from Chennai at Tirumalaikodi in Vellore
district. Sri Narayani Peedam, a private religious charitable organization, built the
temple. And the glittering monument also boasts of some glittering Figureures."The
actual estimate is about 300 crores. The amount of gold that went into it's making is
1,500 kilos," says head, Sri Narayani Peedam, Sri Sakthi Amma.
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A breathtaking wonder of intricate designs, the temple dedicated to Goddess
Narayani is in the midst of lush greenery spread over 100 acres. Except the pathways,
even the roofs and the pillars of the temple are made of gold as about 1.5 tonnes of the
metal went into its making.
Now even Tamil Nadu can boast of a wonder of its own- the Golden Temple
created with about 1.5 tonnes of gold and which is already on its way to making history.
The Inner praharam of the temple resembles the circular structure of the Parliament of
India.
ABOUT VELLORE:
Area 11.65 Sq.Kms
Altitude 204 MSL above sea level
Climate Tropical
Season Through out the year
Languages Spoken Tamil, English & Telugu
S.T.D Code 0416
People
The Population of the Vellore City is 1,75,061 according to 991
census, There are peoples of all faith, Creed & color living inharmony. Vellore is a mixture of societies who speak different
languages and dialects.
GovernanceVellore City comprises 12 legislative and 3 parliamentary
constituencies and 3 financial circles.
REVIEW OF THE LITERATURE
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1. Mathieson & Wall, 1982; Um & Crompton, 1990; Woodside & Dubelaar,
2002; Woodside & Lysonski, 1989) and the field of services (Anderson & Sullivan,
1993; Boulding et al ., 1993; Cronin & Taylor, 1992; Hallowell, 1996; Rust & Oliver,
1994; Taylor & Baker, 1994; Zeithaml, Berry & Parasuraman, 1996) have led to a sound
theoretical body (Sirakaya & Woodside, 2005) aimed at explaining the complex process
encompassing the tourist before, during and after his travels (Woodside & Dubelaar,
2002). The fundamental premise behind such ideas is that the thoughts, decisions, and
behaviour patterns for one activity bear upon the thoughts, decisions, and behaviour
patterns for a host of activities (Wesley et al., 2006). The literature concludes that
tourists’ decisions and behaviour patterns depend on a wide range of relationships
between different variables, which appear in three distinct stages. The first stageconsiders those variables that characterise the decision before the journey and which will
influence the tourist's behaviour at his chosen destination, such as, for example, the
distance to the destination or the reason to make this trip. The second phase – the
tourist's experience at the destination – looks at the relevant variables during the
consumption of the service. In the third phase, variables regarding the tourist's
experience and its future intended behaviour are looked at. The interrelations between
the different variables that comprise each of the phases described above lead, in the
words of Woodside & Dubelaar (2002), to a “dynamic model of tourist behaviour”,
which stands as a significant groundbase for our research. In a highly competitive
market, being able to offer an attractive tourist destination implies having a deep
understanding of the motives that lead tourists to make their choice among the different
alternatives available, as well as of the degree of satisfaction obtained with the services
provided (Jang & Feng, 2007). A review of the tourism literature reveals that very few
studies have analysed the causal relationship between these two variables – tourist
motivation and level of satisfaction – with the aim of guiding tourist resort management.
As mentioned above, these variables form a part of the process that shapes the dynamic
model of tourist behaviour.
2. Kozak, Bigné & Andreu, 2003
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Unquestionably, satisfaction is one of the most relevant variables when analysing
tourist behaviour, as it influences the choice of destination, the consumption of products
and services, and the decision to return (Jang & Feng, 2007; Kozak & Rimmington,
2000). For this reason, tourist’s satisfaction has been a priority subject of research in
recent years (Kozak, Bigné & Andreu, 2003; Tsiotsou & Vasioti, 2006). Different
perspectives or theories have analysed this variable in the literature about tourism.
Prominent amongst them is the disconfirmation paradigm (Oliver, 1980; Oliver &
Desarbo, 1988), which states that tourists have previous expectations before receiving
the service which they compare with the perceived outcome of the service. In this sense,
we could quote the works of Barsky & Labagh (1992), Bigné & Andreu (2004), Chon
(1989), Chon & Olsen (1991) or Pizam & Milman (1993), among others. Other approachis the equity theory, which reveals that tourist satisfaction can be analysed as a
relationship between the sacrifices and rewards he expects in terms of time, cost or effort
and value received (Oliver & Swan, 1989). In addition, the normative theory establishes
the need for a “norm” to be set as a reference point against which one’s opinion can be
measured (Latour & Peat, 1979
3. Chang-Hung, Eagles & Smith, 2004; Pearce, 1988.
However, a recent study conducted in the field of ‘nature’ tourism reveals that
motivation and the activities performed by tourists at their destination should be analysed
independently. Furthermore, much of early research has taken the independence between
tourist motivation and the characteristics or attributes of the destination for granted. Our
research intends to demonstrate that the level of tourist satisfaction depends both on the
activities available at the holiday destination and on the motives behind the tourist's trip.
Separating these antecedents will facilitate to understand why tourists recommend
certain destinations and are keen to return, in the context of a dynamic model.
4. Yoon & Uysal, 2005
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One of the most relevant research issues for the tourist sector is to analyse why
people travel and what they expect from their destination, i.e. what are the motives
behind their choice of trip. Consumer behaviour literature states that need and motivation
are interrelated. Generally, motivation implies a dynamic process of internal
psychological factors, in which terms such as choice, effort, novelty, or persistence over
time are involved. Motivation leads to a behaviour oriented towards a specific objective
which, depending on the circumstances, may reveal different degrees and intensities.
5. Pizam, Neuman & Reichel, 1979.
Tourism literature defines motivation as a series of needs that predispose a person
to participating in a tourist activity. Several research papers have look at this variable intheir effort to concrete the motives behind tourists taking holidays. Some such studies
recognize the heterogeneous nature of tourist motivation by considering the relationship
between individual personality and tourist activities. Other authors, such as Pearce
(1993), propose that tourists possess limited motivations which change over time,
motivation and satisfaction are positively related, bearing in mind that the former occur
before the tourist experience takes place and the latter after.
6. Clemons & Woodruff, 1992.
This research is based on the consumer's behaviour pattern which postulates that
the level of tourist satisfaction will depend both on his expectations regarding the
attributes expected from the holiday, and from the perception of the outcome of those
attributes. The variety and type of activities available throughout the stay at the
destination are of the utmost importance for specific reason is they facilitate social
interaction.
7. Gallarza & Gil, 2006;
The literature dealing with the choice of holiday destination considers
that the distance to that destination may play a dual role: it can represent a dissuasive
element for certain holiday options, while others conclude that it represents a factor of
attraction.
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CONCEPTUAL REVIEW
Visitors Satisfaction
In the last 42 years, Adams’ theory has been revised and adopted to study customer
satisfaction and service recovery by Goodwin and Ross (1992), Oliver and Swan (1989),
and Tax, Brown, and Chandrashekaran (1998). Equity theory addresses essential issues
about equity in the discipline of management and marketing, and is useful in explaining
and predicting the relationship between equity perception and satisfaction. This theory
strikes a fine balance between simplicity and complexity, contributing to its usefulness.
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Figure.4.1
INTERPRETATION :
As per the table 4.1, it is clear that 61% of the tourists
visited Sripuram golden temple were male and 39% of them were female.
Table: 4.2 Age
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Table: 4.1 Gender of the Tourists
Number of Respondents Percentage
Male 61 61%
Female 39 39%
Total 100 100%
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Number of Respondents Percentage
20-30 14 14%
30-40 28 28%
40-50 30 30%
50-60 28 28%
Total 100 100%
Figure 4.2
INTERPRETATION :
As per the table 4.2, it is clear that 30% of the tourists are in the age
group of 40 years to 50 years, 28% in 50 years to 60 years and 28% are in the age
group of 30 years to 40 years.
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Table: 4.3 Place of Origin
Number of Respondents Percentage
Vellore 11 11%other district 25 25%
other state 36 36%
other country 28 28%
Total 100 100%
Figure.4.3
INTERPRETATION :
As per the table 4.3, it is clear that 36% of the tourists are from other
state, 28% are from other country and 25% are from other district.
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Table: 4.4 Mode of Travel
Number of Respondents Percentage
By car 36 36%By train 29 29%
By bus 25 25%
On foot 10 10%
Total 100 100%
Figure.4.4
INTERPRETATION:
As per the table 4.4, it is clear that 36% of the tourists visited
Sripuram golden temple by car, 29% by train and 25% by bus.
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Table: 4.5 Nature of Tour – Package Tour
Number of Respondents Percentage
Yes 63 63%No 37 37%
Total 100 100%
Figure.4.5
INTERPRETATION :
As per the table 4.5, it is clear that 63% of the tourists visited
Sripuram golden temple by package tour and 37% by other means.
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Table: 4.6 Duration of stay at Sripuram golden temple
Number of Respondents Percentage
One night 35 35%1 to 2 night 30 30%
3 to 7 night 25 25%
Longer 10 10%
Total 100 100%
Figure.4.6
INTERPRETATION :
As per the table 4.6, it is clear that 35% of the tourists planned to stay
one night, 30% of the tourists planned to stay for 1 to 2 nights, and 25% of tourists
planned to stay for 3 to 7 nights at Sripuram golden temple.
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Table: 4.7 Awareness About Sripuram Golden Temple
Number of Respondents Percentage
Through other tourists information center 19 19%
Through travel agents 15 15%
Through media 19 19%
Through internet 26 26%
Through information from service personnel 5 5%
Through information from friends and relatives 16 16%
Total 100 100%
Figure.4.7
INTERPRETATION :
As per the table 4.7, it is clear that 26% of the tourists came to
know about Sripuram golden temple through internet, 19% through media, and 19%
through other tourists.
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Table: 4.8 Previous Visit To Sripuram Golden Temple
Number of Respondents Percentage
No this is my first visit 43 43%
Yes I have been here 1 to 3 times 32 32%
Yes I have been many times 25 25%
Total 100 100%
Figure.4.8
INTERPRETATION :
As per the table 4.8, it is clear that 43% of tourists visited Sripuram golden temple
for the first time, 43%of tourists visited 1 to 3 times, and 25% of tourists visited
Sripuram golden temple many times.
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Table: 4.9 Place of stay
Number of Respondents Percentage
Hotel 38 38%
Dormitory 24 24%
Camping ground 6 6%
Friend and relative house 11 11%
Own cottage 9 9%
Holiday house 12 12%
Total 100 100%
Figure.4.9
INTERPRETATION :
As per the table 4.9, it is clear that 38% of the tourists visited Sripuram golden temple
stayed at hotel, 24% of the stayed at dormitory and 11% stayed at friends and relative’s
house.
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Table: 4.10 Main reasons for visiting to Sripuram golden temple
Number of Respondents Percentage
Sight seeing 17 17%
Pilgrimage and Religious 25 25%
Relaxation 19 19%
Business 22 22%
Friends and relatives 2 2%
Transit 1 1%
Entertainment 14 14%
Total 100 100%
Figure.4.10
INTERPRETATION :
As per the table 4.10, it has been found out that 25% of the tourists
opined that they visited Sripuram temple because of the reason ‘pilgrimage and
religious’, 32% during their business visit, and 19% for relaxation.
Table: 4.11 Attractive activities at Sripuram Temple
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Number of Respondents Percentage
Sight seeing 11 11%
Religious tourist 22 22%
Cultural events 38 38%
Social life and entertainment 29 29%
Total 100 100%
Figure.4.11
INTERPRETATION :
As per the table 4.11 it is clear that 38% of the tourists expressed that
cultural events attracted them to visit Sripuram golden temple, 29% for social life
and entertainment, and 22% for religious activities.
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Table: 4.12 Visit to Sripuram Temple Again
Number of Respondents Percentage
Yes Short time 43 43%
Yes later 35 35%
Not really 15 15%
Cannot say 7 7%
Total 100 100%
Figure.4.12
INTERPRETATION :
As per the table 4.12, it is clear that 43% of tourists expressed that
they would visit Sripuram golden temple again within ‘short time’, 35% expressed
‘yes later’, and 15% expressed not really.
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Table:4.13 Media to give advertisement for place like Sripuram golden
temple
Number of Respondents PercentageMagazines 37 37%
Television 28 28%
News paper 27 27%
Radio 8 8%
Total 100 100%
Figure.4.13
INTERPRETATION :
As per the table 4.13 it is clear that 37% of the tourists
recommended magazines, 28% television, and 27% newspapers to give
advertisement for place like Sripuram golden temple
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Table: 4.14 Overall evaluation of the following services provided at Sripuram
Golden temple
Table 4.14 (a)Accommodation
Number of
Respondents Percentage
very
good56 56%
Good 26 26%
Poor 11 11%
verypoor
7 7%
Total 100 100%
Figure.4.14 (a)
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TABLE 4.14 (b)
Food & Beverage
Number of Respondents Percentage
Very good 61 61%
Good 28 28%
Poor 6 6%
Very poor 5 5%
Total 100 100%
Figure.4.14 (b)
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Table 4.14 (c)
Travel services
Number of Respondents Percentagevery good 56 56%
Good 26 26%
Poor 11 11%
very poor 7 7%
Total 100 100%
Figure.4.14 (c)
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Table 4.14 (d)
Cleanliness
Number of Respondents Percentage
very good 49 49%
Good 37 37%
Poor 6 6%
very poor 8 8%
Total 100 100%
Figure.4.14 (d)
INTERPRETATION :
As per the table 4.14 a,b,c and d, it is clear that 56% of tourists expressed
that ‘accommodation’ was very good at Sripuram golden temple, 61% of tourists
expressed that ‘food and beverage’ was very good, and 56% of the tourists expressed that
‘travel services was very good, and 49% of the tourists expressed that cleanliness was
very good
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Table 4.15.Opinion regarding entrance fees charged at Sripuram golden temple
Frequency Percent
Very high 44 44High 33 33
Normal 12 12
very low 11 11
Total 100 100
Figure.4.15
INTREPERTATION:
As per the table 4.15 it is clear that 44% of tourists expressed that fees
collected at Sripuram golden temple was very high,33% was high, and 12% expressed
that entrance fees was normal.
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Table 4.16 Infrastructure and Facilities at Sripuram Golden Temple
Table 4.16 (a)
Accommodation
Number of Respondents Percentage
Very good 49 49%
Good 33 33%
Poor 9 9%
Very poor 9 9%
Total 100 100%
Figure.4.16 (a)
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Table 4.16 (b)
Food & beverage
Number of Respondents Percentage
Very good 55 55%Good 31 31%
Poor 7 7%
Very poor 7 7%
Total 100 100%
Figure.4.16 (b)
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Table 4.16 (c)Transport infrastructure
Number of Respondents Percentage
Very good 56 56%
Good 29 29%
Poor 10 10%
Very poor 5 5%
Total 100 100%
Figure.4.16 (c)
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Table 4.16 (d)
Public transport facilities
Number of Respondents Percentage
very good 42 42%Good 37 37%
Poor 14 14%
very poor 7 7%
Total 100 100%
Figure.4.16(d)
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Table 4.16 (e)
Shopping opportunities
Number of Respondents Percentage
very good 57 57%Good 28 28%
Poor 8 8%
very poor 7 7%
Total 100 100%
Figure.4.16 (e)
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Table 4.16 (f)
Opportunities for entertainment
Number of Respondents Percentage
very good 59 59%Good 25 25%
Poor 5 5%
very poor 11 11%
Total 100 100%
Figure.4.16(f)
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Table 4.16 (g)
Opportunities for social activities
Number of Respondents Percentage
Very good 57 57%Good 29 29%
Poor 8 8%
Very poor 6 6%
Total 100 100%
Figure.4.16 (g)
INTERPRETATION
As per the table 4.16 a,b,c,d,e,f and g it is clear that 49% of the tourists
opined that infrastructure and facilities at Sripuram golden temple with regards to
accommodation was very good, 55% opined that food beverage was very good, 56%
opined that transport infrastructure was very good, 42% opined that public transport
facilities was very good, 57% opined that shopping opportunities was very good, 59%
opined that entertainment opportunities was very good, and 57% opined that social
activities was very good.
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Table 4.17 Promotion of Sripuram Golden temple
Table 4.17 (a) Providing information
Number of Respondents Percentage
very good 54 54%
Good 31 31%
Poor 11 11%
very poor 4 4%
Total 100 100%
Figure.4.17 (a)
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Table 4.17(b)
Information signs (boards, direction signs)
Number of Respondents Percentage
very good 59 59%
Good 33 33%
Poor 6 6%
very poor 2 2%
Total 100 100%
Figure.4.17 (b)
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Table 4.17 (c)
Care of golden monuments inside the temple
Frequency PercentVery good 57 57%
Good 34 34%
Poor 6 6%
Very poor 3 3%
Total 100 100%
Figure.4.17 (c)
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Table 4.17(d)
To Care of the environment
Number of Respondents Percentage
Very good 58 58%Good 27 27%
Poor 8 8%
Very poor 7 7%
Total 100 100%
Figure.4.17(d)
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Table 4.17(e)
Care of visitors safety
Number of Respondents Percentage
Very good 67 67%Good 29 29%
Poor 3 3%
Very poor 1 1%
Total 100 100%
Figure.4.17(e)
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Table 4.17 (f)
Range of leisure programs
Number of Respondents Percent
very good 53 53%
Good 29 29%
Poor 12 12%
very poor 6 6%
Total 100 100%
Figure.4.17(f)
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Table 4.17 (g)
Small retail shops
Number of Respondents Percentage
very good 43 43%Good 32 32%
Poor 16 16%
very poor 9 9%
Total 100 100%
Figure.4.17(g)
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Table 4.17 (h)
Friendliness of the temple workers to visitors
Number of Respondents Percentage
very good 62 62%Good 29 29%
Poor 7 7%
very poor 2 2%
Total 100 100%
Figure.4.17 (h)
INTERPRETATION
As per the table 4.17 a,b,c,d,e,f,g and h it is clear that 54% of tourists
expressed that information provided was very good, 59% of tourists expressed that
information sign boards was good,57% of tourists expressed that care of golden
monuments was very good, 58% of tourists expressed that to care of environment was
very good, 67% of tourists expressed that to care of visitor safety was very good, 53% of
tourists expressed that leisure programs are very good, 43% of tourists expressed that
small retail shops was very good, and 62% of tourists expressed that friendliness of the
temple workers was very good.
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Table 4.18. Acceptance of “Sripuram golden temple” as tourism destination
Number of Respondents Percentage
Yes 65 65%
No 35 35%
Total 100 100%
Figure.4.18
INTERPRETATION:
As per the table 4.18 it is clear that 65% of tourists accepted Sripuram
golden temple as tourism destination, and 35% did not accept Sripuram golden
temple as a tourism destination.
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Table 4.19. Level of satisfaction about facilities available at
Sripuram Golden temple
Number of Respondents PercentageHighly satisfied 42 42%
Satisfied 25 25%
Neutrally 18 18%
Dissatisfied 10 10%
Highly dissatisfied 5 5%
Total 100 100%
Figure.4.19
INTERPRETATION
As per the table 4.19 it is clear that 42% of the tourists were highly satisfied,
25% were satisfied, and 18% were neither satisfied nor dissatisfied with regard to overall
facilities available at Sripuram golden temple.
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FINDINGS:
It has been found out that 61% of tourists visited Sripuram golden temple,
Vellore was male.
It has been found out that 30% of tourists were in the age group of 40 to 50.
It has been found out that 36% of tourists visited Sripuram golden temple was
from other state.
It has been found out that 36% of tourists visited Sripuram golden temple by car.
It has been found out that 63% of tourists visited Sripuram golden temple by
package tour.
It has been found out that 35% of the tourists were planned to stay at one night.
It has been found out that 26% of tourists came to know about Sripuram golden
temple through internet.
It has been found out that 43% of tourists visited Sripuram golden temple for the
first time.
It has been found out that 38% of the tourists visited Sripuram golden temples
stayed at hotel.
It has been found out that 25% of the tourists opined that they visited Sripuram
golden temple because of the reason ‘pilgrimage and religious’.
It has been found out that 38% of the tourists expressed that cultural event.
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It has been found out that 43% of tourists expressed that they would visit
Sripuram golden temple again within short time.
It has been found out that 37% of the tourists recommended magazines to give
advertisement for Sripuram Golden Temple.
It has been found out that 56% of the tourists expressed that accommodation was
very good at Sripuram golden temple.
It has been found out that 44% of the tourists expressed that entrance fee
collected at Sripuram Golden Temple was very high at Sripuram golden temple.
It has been found out that 56% of tourists expressed that ‘accommodation’ was
very good at Sripuram golden temple, 61% of tourists expressed that ‘food and
beverage’ was very good, and 56% of the tourists expressed that ‘travel services
was very good, and 49% of the tourists expressed that cleanliness was very good
It has been found out 49% of the tourists opined about infrastructure and facilities
at Sripuram golden temple with regards to accommodation was very good, 55%
for food and beverage was very good, 56% for transport infrastructure was very
good, 42% for public transport facilities was very good, 57% for shopping
opportunities was very good, 59% for entertainment opportunities was very good,
and 57% for social activities was very good.
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It has been found out that 54% of tourists expressed that information provided
was very good, 59% of tourists expressed that information sign boards was good,
57% of tourists expressed that care of golden monuments was very good, 58% of
tourists expressed that to care of environment was very good, 67% of tourists
expressed that to care of visitor safety was very good, 53% of tourists expressed
that leisure programs was very good, 43% of tourists expressed that small retail
shops was very good, and 62% of tourists expressed that friendliness of the
temple workers was very good.
It has been found out that 54% of the tourists expressed that ‘information
provided’ was very good.
It has been found out that 42% of tourists highly satisfied with regard to over all
facilities available at Sripuram golden temple.
It has been found out that 65% of tourists accepted Sripuram golden temple as
tourism destination.
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Suggestion:
It is suggested to the concerned authorities of Sripuram Temple/Vellore to reduce
the entrance fee.
It is suggested to enhance the facilities for accommodation at Sripuram
Temple/Vellore.
It is suggested to create awareness further about Sripuram Temple/Vellore
Government should focus on development of good highway facilities and rail
facilities. Provision should be made for airport to facilitate inbound and domestic
tourists.
The public transport facilities should be increased to develop the domestic
tourism.
The hotels at Vellore should raise their standards.
Tourist package offered by the various tourist organizations must attract more
tourists by providing discount offers for those who visit very often.
The website for Sripuram golden temple should contain all necessary
information for the tourists (Location, hotels, transport facilities, guides, toll free
no)
Government should initiate activities to promote tourism in and around Sripuram
golden temple by focusing on following areas.
-To create shopping opportunities for the tourist, focusing on entertainment
facilities, Cleanliness in the city and safety measures.
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CONCLUSION:
Tourism is one of the very important industry for the growth and development of
any country. Understanding the customer mind is important for the existence and the
growth for any industry. This study will be useful for the concerned authority of
Sripuram temple to promote the Pilgrimage tourism and serve the Pilgrimage tourist
Sripuram better. Authorities of Sripuram golden temple have to reduce the entrance fee.
They have to enhance the facilities for accommodation. In order to create awareness and
improve the inbound tourists and domestic tourists arrival, the authorities of Sripuram
golden temple Vellore have to give advertisement in media like magazine, television and
internet.
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BIBLIOGRAPHY:
1. Para Nath Seth, ‘Successful Tourism Management’, Sterling publishers,
Vol I, Vol II, 2006.
2. Sudhir Andrews, ‘Introduction to Tourism & Hospitality Industry’, Tata
McGraw-Hill, 2007.
3. Ninemeier, ‘Discovering Hospitality and Tourism: The World’s Greatest
Industry’, 2/e, Pearson education, 2009.
4. www.sripuram.org
5. www.trsiyengar.com
6. www.osun.org
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QUESTIONNAIRE
“A Study on the development of Pilgrimage Tourism and Visitors Satisfaction of
Pilgrimage Tourism with reference to Golden Temple, Sripuram - Vellore”
I am V.Vijayasarathi pursuing my PGDMM at Loyola Institute of Vocational Education
[LIVE] - Chennai. As a part of my curriculum, I have to conduct a survey. Please give
your opinion to the following questions. I assure you that opinion expressed by you will
be kept confidential and will be used only for academic purpose.
1) Gender : □ Male □ Female
2) Age : □ 20-30 Years □ 30-40 Years
□ 40-50 Years □ 50-60 Years
3) Where do you come from
□ Vellore
□ Other district
□ Other state
□ Other country
4) Please specify mode of travel
□ By car □ By train □ By bus □ On foot
5) Did you come on package tour
□ Yes □ No
6) How long do you plan to stay here
□ One day
□ 1 to 2 nights
□ 3 to 7 nights
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□ Longer
7) How did you come to know about Sripuram golden temple?
□ Through Tourist information centers
□ Through Travel agents
□ Through Media
□ Through Internet
□ Through Information from service personnel
□ Through Information from friends or relatives
8) Have you visited this place before?
□ No, This is my first visit
□ Yes, I have been here 1 to 3 times
□ Yes, I have been here many times
9) Where are you staying?
□ Hotel
□ Dormitory
□ Camping ground
□ Friend / Relatives house
□ Own cottage
□ Holiday house
10) The main reason for your visit to this place:
□ Sight seeing □ Pilgrimage/ Religious □ Relaxation
□ Business □ Visiting friends and relatives
□ Transit (only passing through)
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□ Entertainment (social activities with friends, games, good food, etc.)
11) Which activities in this place do you find the most attractive
□ Sight seeing
□ Religious tourism
□ Cultural events
□ Social life and entertainment
Others please specify ____________
12) Do you visit this place again
□ Yes (within a short time)
□ Yes (later)
□ Not really
□ I don’t know, cannot say
13) Which media is suitable to give advertisement for place like Sripuram golden temple
□ Magazines □ Television
□ News paper □ Radio
□ Ad hoarding’s
Any other please mention ___________
14) What is your overall evaluation of the following services provided at Sripuram
golden temple
Very good Good Poor Very poor
Accommodation
Food& Beverages
Travel services
Cleanliness
Prices of services
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15) Opinion regarding the entrance fee charged at Sripuram, Golden temple, Vellore?
□ Very high
□ High
□ Normal
□ Very low
16) How would you evaluate the infrastructure and facilities at Sripuram, Golden temple
Very good Good Poor Very poor
Accommodation
Food& Beverages
Transport infrastructure
Public transport facilities
Shopping opportunities
Opportunities for entertainment
Opportunities for social activities
17) How would you evaluate the effort to promote Sripuram golden temple as tourism
place in the following areas
Very good Good Poor Very poor
Providing information on the region
Information signs (boards, direction signs)
Care of golden monuments inside the temple
To Care of the environment
Care of visitors safety
Range of leisure programsSmall retail shops
Friendliness of the temple workers to visitors
18) Do you really accept Vellore as a tourist destination
□ Yes
□ No
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19) Facilities in Vellore for tourism and visitors overall level of satisfaction.
HighlySatisfied
Satisfied Neutrally Dissatisfied HighlyDissatisfied
Overall level of satisfaction
about Sripuram, Golden
Temple, Vellore
20) What do you miss the most in this region, what bothers you?
_________________________________________________________________
_________________________________________________________________ _________________________________________________________________