A strategy for publications . Part I Maria-Luz SEOANE ([email protected])

Disseminating statistics: Internet and Publications. A strategy for publications

Madrid, 3-5 March 2008

A strategy for publications. Part I

Maria-Luz SEOANE([email protected])



A strategy for publications. Part I

1. Steps towards modernisation

2. New editorial policy & handbook

3. Achievements

4. Areas for development

1



Long tradition of INE as an editor

1858: 1st statistical yearbook published

Evolution: statistical production expanded

1990: over 100 titles/ year + other published material

random approach to publications and

difficult to identify them as INE products ….

need for standardisation & brandingConclusion

1- Steps towards modernisation

2



What did we do?

Employed a team of consultants (90-91)

Standardisation: branding, layout, colour coding

Implemented

Result:

1993 INE´s first editorial handbook - for paper products

Because paper was king!!


3



Logos:

Layout:

Colour codes:

Standardisation of products & branding (a non stop process)

Books - letters - questionnaires

covers, pages, tables, graphs, fontsCD, web


4



Background to the last 150 years

- From 1858 to the 90´s (dissemination on paper format)

- 1996: INE website was born (marketing tool)

- 2000: launch of INEbase

greater access to the general publicfree of charge

- 2004: almost all INE data available on the web

Big success!! – huge impact on INE dissemination


5



disk 4%

Book+ diskette

24%

Book72%

1995 2006CD-Rom (+ book) 1.5%

Internet (+ CD+ book) 94%

Book only 4.5%

From paper production towards internet: radical transformation!!


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After the arrival of internet: a new dissemination policy

Today situation …

The editorial handbook

2- New editorial policy & handbook


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After the arrival of internet

The dissemination basic instrument is under revision( a “book of tables” is not the best product for most users)

New technologies allow new alternatives

- a new dissemination policy based on two rules:

1. Electronic first (on line- off line)

2. Paper format… products with some added - value

- certain changes are foreseen with regard the publications


8



INFORMATION available in MULTIPLE FORMATS!

press releases - webCD-Rombooks - marketing products

What do we offer today? 2- New editorial policy & handbook

This needs internal cooperation (different actors)

- Author services (responsible for the results)

- Press Office (press releases)

- Dissemination Unit:

2 departments for electronic & paper formats9



How do we offer the information?

- Press release & on the web (simultaneously, rapid dissemination)

- All detailed results are available on www.ine.es

- Editorial products:

CD-ROM INEbase monthlyincludes all the results produced in the previous month

Books and other paper products…in certain cases only


10



Summary of today situation

- Reduction in both printed titles and books of tables

Printed titles: ~ 150 in 1997 to ~ 50 in 2007 Book of tables: ~ 80 in the 90´s to 7 in 2007

- In transition towards our objective:

- More focused on users’ interests & needs

- Encourage a more user-friendly approach of statistics


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This objective means:

A new approach

New roles (for both the author services and the dissemination unit)

New production techniques

Staff training

Enhanced quality of processes

Clear layout guidance for new products

Some of these aspects are included in the editorial handbook 2005


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Compilation of:

The existing information on products, procedures, INE´s image and branding, standardisation…

The new editorial policy and main objectives

Other practical recommendations

Author: the Editorial Unit (2005)

On the intranet

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Internal document for author services about proceduresand content guidelines:

Tells me:

How can I disseminate the results?

Who shall I contact?

Different collections, Why?

Which product for which user?



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Internal document for the dissemination unit with some style guidance for publications

Gives me:

Standard structure of each collection

General layout of pages, tables, graphs, maps…

Special features (corrigendum...)



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I. Editorial policy II. Books and magazinesIII. LeafletsIV. Press ReleasesV. Internet publicationsVI. Some style notes for writersVII. Management of the paper publications

( browse it )


Content ( index English version )


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First results, are we satisfied?


(+) Keeps the Know-how (share knowledge)

(+) Helps to maintain standardisation

(+) Cooperation among different working teams

(+) Support to the editorial policy

( - ) Slow pace in implementation

( - ) It is not fully comprehensive

( - ) Updating

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First results, are we satisfied?


Support to the editorial policy objectives:

- More focused on users’ interests & needs

- Encourage a more user-friendly approach of statistics

Let´s see some achievements on the editorial policy

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3- Achievements

2007: Decision of the Board of Directors on printed books

The result: INE´s editorial plan for 2008

Some examples

3- Achievements

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2007: Decision of the Board of Directors on printed books

INE will not print books with only detailed tables(100% is on the web)

INE will promote 2 collections: synthesis books & overviews

THE DIRECTORS´ SUPPORT IS ESSENTIAL !!

3- Achievements

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1- Remaining collections

Institutional books (minutes + legal texts,…) Historic books

Methodologies Manuals (Statistics, Demography, Sampling…)

2- New overviews & synthetic publications

- Immigrants national survey- Panorama of the Environment - Urban indicators - Sustainable development indicators - Spain the EU- 27 - Panorama of the Industry

3- Achievements

The result: INE´s editorial plan for 2008

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Some examples

Synthesis books- Statistical Yearbook of Spain - Monthly Statistical Bulletin (under revision)- Spain in figures- Iberian Peninsula in figures (under revision)

Leaflets - INE figures

Let´s take a brief look at them...

3- Achievements

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3- Achievements

free of charge (PDF)

Some examples (www.ine.es)

catalogue

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3- Achievements

Monthly publication

Some examples

Annual publications

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3- Achievements The yearbook

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3- Achievements The yearbook. Standard page layout

• Basic use of colour

• Standardised layout

• Use of graphs

Clear identification of:

Source- title – year 2007

Easy to find:

•Chapter & subchapter

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• Target: the general public

• Sources: INE and others (national + international)

• Structure: 16 chapters & 766 pages

• Price: 35.7 euro (paper), PDF free of charge

– 800 copies

• Annual

3- Achievements

The yearbook

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3- Achievements Spain in figures 2007

Colour & cover layout !!

Standardised contents

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3- Achievements Spain in figures. Standard page layout

Clear, easy to understand texts:

- Most recent data (t)

- Comparison (t-1)

- Rankings

Simple graphs

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• Target: the general public• Objective: panorama of the most relevant demographic, social and

economic aspects of our country and its surrounding environment.• Sources: INE and others (national + international)• Structure: 20 chapters; 56 pages

• Price: 2.30 euro (paper), PDF free of charge

– 54 000 copies in Spanish (previous versions: 31 000 – 70 000)

– 2 100 copies in English

• Annual: published for more than 35 years, modernized in 2004

3- Achievements

Spain in figures

Marketing purposes !

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3- Achievements INE figures

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3- Achievements INE figures

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Latest publications

summary

Main indicators

3- Achievements INE figures. Standard 1st & last page layout: the brand

33



3- Achievements

INE figures. Standard page layout: 2 columns

The industry in the economy as % of GDP

(+) Signposting

Geographical comparisons: EU & national

(+) Content

34



• Monographic on a sector• 6 issues * year

• Target: the general public• Objective: gateway to statistics on a sector• Leaflet, 8 pages, only in Spanish

– 10 000 copies on average (to 45 000 if interesting for the respondents)

• Price: free of charge both paper & PDF• Sources: INE and others (national + international)

3- Achievements

INE figures

Marketing purposes ! 35



What do they have in common?

Good signposting

Visual information: - colours, graphs & maps - “selected tables” and rankings

Wider scope on content:- use of different sources: other ministries,

Eurostat, …- incorporate some analyses (texts)- variation over a period of time- national + international comparisons

3- Achievements

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4- Areas for development

Learning from our own experience & some examples

Learning from others


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Learning from our own experience

1. Size & layoutSmall or special formats constrains & difficulties in

layout- Iberian Peninsula in figures- Spain in figures…

2. Visual tools & colourAvoid overuse of them rational use of visual tools

(colour)

3. Use of symbols & units

4. Signposting and branding Complete identification of the publication

- Monthly Statistical Bulletin


38



Examples of products under revision:

- Monthly Statistical Bulletin

- Discontinued in paper format from January 2008

- Available in Pc-Axis and PDF formats

- Iberian Peninsula in figures

- Project developed in cooperation with INE-Portugal

- 4th edition (Portuguese + Spanish)


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Monthly Statistical Bulletin. Standard page layout

To be improved:

- Identification

(INE- title – year 2007)

-Basic use of colour (similar to the yearbook)

Achieved:

- Easy to find chapter & subchapter

- Standardised layout


40



Iberian Peninsula in figures

Cover & standard page layout


41



Issues for discussion

- Short publications – easy access to statistics (brochures, leaflets, bulletins, news letters)

- Publication on an annual basis? (sales decrease after 1st edition)

- New role: reinforcing INE´s image (marketing approach)

- PDF format increasing importance

- High dependence on IT tools...


42



Learning from others´ experience

- Transborder cooperation in publications - Slovak Republic

- How to make publications - Sweden

- How to link publications and internet… - Eurostat

- Interactive promotional products - Slovenia

- Visualisation tools - Scotland

- XML- Publications - Finland

1 - All statistical offices need inspiration & experience from others

2 - Different countries, different solutions:


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Thanks for your attention

Documents

A strategy for publications . Part I Maria-Luz SEOANE ([email protected])