TOWARDS a CULTURE-BASED DEVELOPMENT IN THE ADRIATIC-IONIAN REGION

8/9 April 2016MOLE VANVITELLIANA, ANCONA

“A Sea of Culture” international forum aims to provide cultural operators, institutions, decision makers and creative companies coming from the Adriatic and Ionian Region with the opportunity to exchange experiences, ideas, and also to identify their needs.The seminar is focused on a discussion regarding basic strategies and policies to improve visibility and attract greater audience, thus enhancing the interaction between cultural operators, creative entrepreneurs and innovative technologies for the promotion and improvement of the cultural experience.Two-day workshop will include lectures lead by keynote experts as well as teamwork and networking activities.

Themes• Audience development and marketing for culture• Partnership management• Promotion of cultural policies in the Adriatic-Ionian Region

Goals and anticipated results• Learning from leading practitioners in the cultural sector• Establishing effective communication with the audience and strong links to local communities• Acquiring practical marketing knowledge in the cultural sector that can be implemented in everyday practice• Meeting colleagues coming from Adriatic-Ionian Region and building professional networks for exchange and potential partnership• Deepening the role of culture in the EUSAIR policy

Participants from Adriatic Ionian RegionMaria Alipranti, Routes in Marpissa Festival (GR), Ruzica Gelo Ciglenecki, Bonar School of Music - Zagreb Guitare Summit (HR), Bora Dimitrijevic, National Museum Zajecar (SRB), Jasna Dimitrijevic, Kolarac Foundation - Belgrade (SRB), Renata Glojnaric, Samobor Music Festival (SRB), Davor Hrvoj, Lisinski Concert Hall and Jazz Hr Festival - Zagreb (HR), Jakov and Nenad Jandric, Amadeo Theatre and Music Company - Zagreb (HR), Flora Karagianni, European Center for Byzantine and Post-Byzantine Monuments - Athens (GR), Ifigenia Kondyly, Listen Loud - Athens/Berlin, Vasileios Koniordos, Elleniki Etairia Thessaloniki Branch (GR), Melsi Labi, Museum Historik Kombetar - Tirana (AL), Bojan Milosavljevic, Municipality of Savski Venac - Belgrade (SRB), Nataša Mladenovic Ribic, Ethnographic Museum Belgrade (SRB), Jasmina Osmankovic, School of Business and Economics - Sarajevo (BIH), Eleni Papanikolaou, University of Thessaloniki, (GR), Denis Patafta, TEST! - Zagreb (HR), Luan Perzhita, Institute of Archeology Center for Albanian Studies - Tirana (AL), Almir Pestek, School of Business and Economics - Sarajevo (BIH), Boško Radojkovic, Guitar Art Festival - Belgrade (SRB), Tihana Rubic, University of Zagreb, Department of Ethnology and Cultural Anthropology (HR), Monika Husar Tokin, Culture Center Pancevo and Nova Festival (SRB), Marcos Vidalis, Cultural Foundation of Tino (GR), Katarina Zivanovic, General Manager, Tabacka Kulturfabrik, Košice

Seaa of Culture

8th APRIL Agenda 9th APRIL Agenda

Registration

Welcome: Moreno Pieroni, Councillor for Culture and Tourism Marche Region, Fabrizio Costa, CEO SVIM Spa, Paolo Marasca, Councillor for Culture Municipality of Ancona, Giovanni Seneca, President of Association Adriatico Mediterraneo

Opening remarks: Chairman Jakov Jandric, Scena Amadeo, Zagreb

INNOVATIVE MARKETING FOR CuLTuREHow to communicate in a web 2.0, toolkit for a multi-channel approach. Katarina Zivanovic, General Manager, Tabacka Kulturfabrik, Košice

AuDIENCE DEVELOPMENTHow to increase the real and potential audience, benefits and implications in the Adriatic-Ionian Region. CASE STUDy: Paratissima festival. Damiano Aliprandi, Research professional and cultural project manager, Fondazione Fitzcarraldo, Tourin

Coffee Break

RESOuRCES FOR CuLTuREA guide for funding opportunities for creative industries and cultural operators in 2014-2020 EU Strategy. Ida Prosperi, Project Manger, SVIM Spa, Ancona

RESOuRCES FOR CuLTuREFundraising activity in arts and culture: crowdfunding and community engagement.Annalisa Cicerchia, Professor of Economics and Management of Cultural Resources at the Roma University Tor Vergata

Light lunch

SHARE & LEARN WORKSHOP Led by Puntodock soc.coop.Thematic tables will be set up: audience development, cultural marketing, and fundraising. Participants can move from one table to another in order to give inputs coming from their experience and their perspectives.

Registration

Welcome: Giogio Cataldi, President of Ancona Chamber of Commerce, Fabio Pigliapoco, General Secretary IAI, Marina Maurizi, Department for International Cooperation - Marche Region

Opening remarks: Chairman Carlo Pesaresi, PJ DCE Adriatico

Eu MACROREGIONAL STRATEGIES – IS CuLTuRE A KEY FACTOR TO EASE SECuRITY ISSuES/SOCIO-ECONOMIC DISPARITIES AND ENHANCE TERRITORIAL SYNERGIES?Pietro Celotti, t33 Senior expert and director

MAY CuLTuRE BE THE BEST CROSS-PILLAR OF THE EuSAIR?Round table

Maurizio Cecconi, CEO Villaggio Globale International s.r.l.

Sabrina Dubbini, Education Manager ISTAO - Ancona

Rodolfo Giampieri, President of Ancona Port Authority

Flora Karagianni, Head of the Office for Scientific Research European Centre for Byzantine and Postbyzantine Monuments - Thessaloniki

Bojan Milosavljevic, Coordinator of European projects- Municipality Savski Venac, Belgrade

Luan Perzhita, Director of Institute of Archeology, Center for Albanian Studies and Melsi Labi, Museum Historik Kombetar - Tirana

Almir Pestek, Professor School of Economic and Business - Sarajevo

Tihana Rubic, University of Zagreb, Department of Ethnology and Cultural Anthropology

Simona Teoldi, Department for Culture Marche Region

Coffee Break

PROJECT ECAPITAL CuLTuREBusiness Startup School in cultural field. Example of a best practice in the Adriatic-Ionian Region.Mario Pesaresi, Executive Vice President Fondazione Marche

OuTCOME OF THE FORuMFinal document.

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TO PARTICIPATE: Please send an email to logistica@adriaticomediterraneo.eu specifying in which day you will attend the event (8th or 9th April or both days)