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A sanity check on credit card loyalty in the UK, by Mark Bergdahl

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Written by loyalty expert Mark Bergdahl, this article looks at loyalty card schemes in the UK and how businesses can make the most of their schemes. Taken as an excerpt of Cards and Payments Intelligence magazine.

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Page 1: A sanity check on credit card loyalty in the UK, by Mark Bergdahl
Page 2: A sanity check on credit card loyalty in the UK, by Mark Bergdahl
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