A Questionnaire On

Brand Management in FMCG (Food & Beverage Industry)

A Study Urban Vs. Rural Youth

Prepared by:

Rupareliya Ravindra

Guided by:

Prof. Gincy Mathew

Note: This survey aims to know the awareness about the different brands and their loyalty towards different brands/products. The information given by you in this questionnaire will be kept confidential and is used only for study purpose.

S.K.PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India

A Questionnaire on Brand Management in FMCG (Food & Beverage Industry)

A Study Urban Vs. Rural Youth

Name: ______________________________________

Occupation: _________________________________

Age: _________ Place: __________________

Q1. How many brands do you know in Chocolates? Please name them all.

_____________, _____________, _____________, _____________, _____________

Q2. How many brands do you know in Soft drinks? Please name them all.

_______________, _______________, _______________, _______________, ______________

_______________, _______________, _______________, _______________, ______________

Q3. How many brands do you know in Biscuits? Please name them all.

_______________, _______________, _______________, _______________, ______________

_______________, _______________, _______________, _______________, ______________

Q4. What makes you recall any Brand?

It’s my favorite

Attached to the usage of product

Repetitive usage

Have a friend using it

Attachment to the person endorsing it

The packaging of product

Attractive ads of brand

Other __________________

Q5. Hearing the word ‘Celebration’ which brand strikes first in your mind?

Nestle

Amul

Cadbury

Other brand

Q6. Can you identify these Brands are of which companies?

CHOCOLATES BISCUITS SOFT DRINKS

Dairymilk_____________ Oreo_________________ MountainDew__________ Munch_______________ Tiger_________________ 7 Up________________ Perk_________________ Treat_________________ Sprite________________ Kitkat________________ 20-20________________ Fanta_________________ Milkybar______________ Sunfeast______________ ThumsUp_____________ 5 Star_________________ 50-50________________ Mirinda_______________ Silk__________________ Jim-Jam______________ Limca________________ Bournevile_____________ Dark Fantasy___________ Nimbooz______________

Q7. Which product/brand strikes first in your mind when you hear these words?

Treat_________________ Meetha______________ Thunda________________

Happiness_____________ Break_______________ Genius_________________

Youngistan_____________ Thunder_____________ DreaCream_____________

Q8. Identify these images and name the brand or company associated with it.

Q9. Read these tag lines and give the name of brand associated with it.

1. Mera Crunch Mahaan_________________2. World’s Favorite Biscuits______________3. Break Banta Hai_____________________4. Kuch Meetha Ho Jaye_________________5. Treat Toh Le Hi Lenge________________6. Taste The Thunder___________________7. Open Happiness_____________________8. Youngistan Kaa Wow________________9. Dar Ke Aage Jeet Hai_________________10. Khao Aur Kho Jao___________________11. Sidhi Baat No Bakvaas________________12. Eat Healty, Think Better________________13. Have You Felt Silk Lately? _______________

Q10. Do you give feedback to companies for brands are using?

Yes No

Q11. Do you store your favorite product well in advance?

Yes No

If yes, then which brands product you use to store?For Biscuits ___________________________________________________For Chocolates_________________________________________________For Soft drinks_________________________________________________

Q12. If the brand of your choice is not available then what actions you are taking?

I shift to similar brand

Wait for arrival of the brand

Will go to other shop in search for specific brand

Q13. If you are supposed to change your existing brand, from given list which would be strongest reason to do the same?

Quality

Price

Features

New taste

Similar Brand availability