THE SCIENCE OF CREATING DESIGNS THAT WORK

Fast Moving Consumer Goods

FMCG Products are non-durable goods with a limited lifespan (e.g. grocery and edible items)

An important requisite for a FMCG product is a strong shelf presence

The market today is highly competitive due to heavy market flooding of similar products

A product has to aesthetically stand out to garner consumer attention, irrespective of the products quality

This Requires a recognized brand logo, attractive package designs, creative ad campaigns to give it brand recognition

Creating a Strong Brand Presence

Analyze the Brand’s current market position in relation to its competition

A Powerful logo and tag line define the brand for a long time in the market

Establish the packaging objectives for the product, from unique package shapes to color concepts

With FMCG products, the need to constantly evolve and remain ‘fresh’ means a constantly evolving creative design strategy

FMCG Brand Launch

Logo Design

Understanding a product’s requirements is imperative to the process of creating a concept

A unique Color combination, font and visual imagery, is created for each individual brand logo

Power of a Concept

Creating concepts that evoke the product’s core values to their customers

Impact of powerful brand image stays with a customer for a long time

Creating strategies for impactful USP

Defining USP

Tag Line

A Powerful tagline complements the product and the logo giving the brand a unique identity

Sales Literature

Brochures and emailers utilize a combination of attractive visuals/photography and impactful copy is an essential part of your Brand Identity.

Environment Branding

Maximizing revenue - Higher brand recognition and recall increases walk-ins in the outlets

Maximizing return on investment - High brand recall value and publicity.

Minimizing costs - Standardization of design elements that reduces the cost of outlet expansion.

Strategic Ad Placement

An analysis of the market needs and the competition, aids in the design of custom environments and strategic ad placements

Website Design

A strong digital presence creates brand awareness and strengthens the Brand Identity

A digital Branding package includes web design, emailers and maintenance of the brand’s social media presence

Packaging Design

Creating attractive Packaging Designs gives the brand a strong store presence

Strong Shelf Presence

Packaging solutions for a wide range of products

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