A project work on Competitor study and Brand Promotion of MedPlus Pharmacy retail chain by Rupak Jyoti Neog(MBA-Marketing)

7/23/2019 A project work on Competitor study and Brand Promotion of MedPlus Pharmacy retail chain by Rupak Jyoti Neog(

1/85

^0X

@ QRHHBY LFUBYFQGL[ [YJCBAU YB[JYU

JF

ULUMB3 ((( AJH[BULUJY QURE\ $ IY@FE [YJHJULJF

@u

Dyjh 2ug

H`| uj 7ug

Crm|- 9;09

F@HB3 ( Yr{`n C|jul Fbjo

I@UAG3 ( QQ 9;00( 01

QUREBFU LE3 ( E0001QQLQIB[O[0;;


2/85

^9X


3/85

^1X

EBAM@Y@ULJF

L- - ugb rfebyqlofbe- qurebfu jd Lfel`f Lfqulurub jd [m`fflfo `fe

H`fòbhbfu 'LL[H,- Fbw Ebmgl- ebam`yb ugù uglq {yjcbau ulumbe AJH[BULUJY QURE\ $

IY@FE [YJHJULJF djy HBE[MRQ GB@MUG QBYTLABQ [TU& MUE&- G\EBY@I@E

lq qrihluube lf {`yul`m drmdlmmhbfu jd ugb ybprlybhbfu djy ugb lfubyfqgl{ {yjcbau djy ugb [jqu

Oyèr ub lf Irqlfbqq H`fòbhbfu `w`yebe i| Lfel`f Lfqulurub jd [m`fflfo `fe H`fòbhbfu

'LL[H,- Fbw Ebmgl&

Uglq {yjcbau lq h| jylolf`m wjyn `fe g`q fju ibbf {ybtljrqm| qrihluube `q ` {`yu jd `fjugby

eboybb jy Irqlfbqq H`fòbhbfu jd fjugby Irqlfbqq Qagjjm jy Rfltbyqlu|&

Ugb dlfelfoq- ybqb`yag `fe ajfamrqljf jd uglq yb{jyu `yb i`qbe jf h| {`qu b{bylbfab- erylfo ugb

ubfryb jd h| Lfubyfqgl{ ù HBE[MRQ GB@MUG QBYTLABQ [TU& MUE&- G\EBY@I@E&

YR[@N C\JUL FBJO

H&I&@ 'H@YNBULFO,

9;00(9;01

LFEL@F LFQULURUB JD [M@FFLFO @FE H@F@OBHBFU 'LL[H,


4/85

^5X

Btby| àglbtbhbfu lq fju `f bfe- iru ` ibolfflfo jd ` fbw cjryfb|

Ugb q{lylu jd qrhhby lfubyfqgl{ {yjoy`h mlbq lf fju hbybm| ejlfo ugb {yjcbau iru uj obu `

dlyqug`fe b{bylbfab jd ugb lferquy| `fe uj {yb{`yb jryqbmtbq djy ujhjyyjw/q h`fòbyl`m fbbeq&

L wjrme mlnb uj ug`fn h| {yjcbau ajh{`f| orleb ù HBE[MRQ GB@MUG QBYTLABQ

[TU& MLHLUBE- Hy& @f`fe Nrh`y- Eb{ru| H`fòby- J{byùljfq Eb{`yuhbfu djy glq

qbmdmbqq qr{{jyu `fe bfajryòbhbfu erylfo h| bfulyb lfubyfqgl{ {yjoy`h& Gb gè {yjtlebe hb

ugb rfdmlfaglfo orle`fab `fe qr{{jyu ugyjrogjru ugb uy`lflfo {yjoy`h&

H| qlfabyb ug`fnq uj Hy& @ylfe`h Ag`regryl 'EB@F3 LL[H, djy oltlfo hb ugb {yltlmbob uj

ib `qqjalùbe wlug qrag `f bqubbhbe jyo`flsùljf `fe a`yy| ugb lfqulurub f`hb djyw`ye& L `h tby|

ug`fndrm uj glh&

L wjrme mlnb uj q{bal`mm| ug`fnHy& Igrebtcl '[g`yhàlqu- qujyb(lf ag yob, $ Hy [y`n`qg djy

ugbly drmm qr{{jyu `fe orle`fab ugyjrogjru h| {yjcbau&

L wjrme `mqj mlnb uj b{ybqq h| oyùlureb uj `mm ugb {ybqbfu bh{mj|bbq jd Hbe{mrq Gb`mug

Qbytlabq [tu Mue&- wgj i| ugbly {ùlbfab `fe aj(j{byùljf- g`tb hèb h| ybqb`yag ybw`yelfo

`fe drf(dlmmbe b{bylbfab&

Uglq {yjcbau wjrme g`tb fju ibbf {jqqlimb wlugjru ugb rfulylfo qr{{jyu {yjtlebe i| h| d`hlm|

`fe dylbfeq& Ugb lf{ru `fe orle`fab {yjtlebe i| h| qbfljy g`tb ibbf lft`mrìmb&

L wjrme mlnb uj b{ybqq h| oyùlureb uj `mm ugbqb {bj{mb&


5/85

^2X

[YBD@AB

Ajy{jyùb wjyme lq j{byùlfo lf `f bftlyjfhbfu ugù lq uryirmbfu `fe btby ag`folfo& Lf uglq

bftlyjfhbfu lfdjyhùljf lq ayral`m uj ajh{bub qraabqqdrmm| lf ugb h`ynbu- wgbyb ugb h`ynbu

ybqb`yag {m`|q `f lh{jyu`fu yjmb `q lu {yjtlebq t`yljrq lfdjyhùljf ìjru ugb h`ynbu uj ugb

ajh{`f| `fe dàlmluùbq quyùbola ebalqljf(h`nlfo qj ugù ugb jyo`flsùljf h`| àglbtb luq

jicbaultbq Hbe{mrq Gb`mug Qbytlabq [yltùb Mlhlube @ h cjy djyab lf ugb {g`yhàbrula`mq `fe

gb`muga`yb qbohbfu- Hbe{mrq Gb`mug Qbytlabq [tu& Mlhlube- lfajy{jyùlfo Gb muga`yb Qjmruljfq

$ [g`yh` Qjmruljfq- g`q `f rfbprltja`m tlqljf uj ibajhb ugb hjqu èhlybe {g`yhàbrula m

ajh{`f|- wlug mbèbyqgl{ lf h`ynbu qg`yb `fe {yjdluq& Gb`muga`yb Qjmruljfq Uglq lq ` eltlqljf

wlug ` eyb`h uj irlme ` elddbybful ube `fe ` {yjdlu imb {g`yhàbrula`m irqlfbqq wlug ` ejhlf`fu

qg`yb jd h`ynbu lf bàg qbohbfu lf wglag lu g`q ` {ybqbfab& _lug ` eyb`h uj uy`fqdjyh

ugb lferquy| dlyqu lf Lfel` `fe ugbf omji`mm|& _lug ` eyb h uj {bfbuyùb btby| fjjn `fe ajyfby jd

ugb ajrfuy| wlug hjebyf hbelalfb& _lug ` eyb`h uj hjtb ib|jfe {g`yhàbrula`m {yjerau

jddbylfoq `fe h`nb `f bfuy| lfuj gb`muga`yb qbytlabq&

Ugb {yjcbau rfebyu nbf Qure| jd ajh{bulujyq `fe Iy`fe [yjhjuljf K Hbe{mrq Gb`mug

Qbytlabq [tu Mue w`q `f bddjyu uj `f`m|sb ugb h`ynbu jd jd Hbe{mrq& Ugb h`lf jicbaultb jd ugb

{yjcbau w`q uj nfjw ugb ybu`lmbyq 'arqujhbyq, jd ugb oltbf ajh{`f|& Ugb h`lf u`yobu jd ugb

qrytb| w`q uj nfjw ugb q`mbq jd ugb arqujhbyq- qj ugù i| rqlfo uglq eù`- ugb ajh{`f| a`f ay du

luq quyùbo| uj lfayb`qb ugb q mbq& Ugb {ybqbfu yb{jyu lq `lhbe ù `yularm ulfo `fe q|qubhùlslfo ugb

ebdlflub ajfab{u jd h`ynbu ybqb yag&


6/85

^4X

0& Bbarultb Qrhh`y|((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( ?

9& Lfuyjerauljf jd ugb qricbau jd ugb {yjcbau((((((((((((((((((((((((((((((((((((((((((((((((( 7

1& Ybqb`yag jicbaultbq $ Hbugjejmjo|(((((((((((((((((((((((((((((((((((((((((((((((((((((


7/85

^?X

Bbarultb Qrhh`y|

Lf ugb {yjcbau- ugb fùryb jd qure| lq b{mjyùjy| wgbybi| ugb bddjyuq g`tb ibbf hèb i|

bbarulfo ugb qrytb| lf ugb h`mtl|` fò`y - lf qjrug Ebmgl& @ q|qubhùla `q wbmm `q wbmm(ebqlofbe

`{{yjàg g`q ibbf èj{ube wglmb ajferaulfo ugb {yjcbau ìjru h`ynbu ag`yùbyqulaq&

Lu lq djmmjwbe i| hbugjejmjo| wglag lq èj{ube g`q ibbf ebdlfbe wlug ugb gbm{ jd ajmmbaube eù`

` ebu`lmbe lfuby{ybuùljf ìjru ugb ajh{`f| g`q ibbf oltbf ugbyb- ugb ajh{`f| {yjdlmb lq ebdlfbe

ajtbylfo elddbybfu u|{b jd {yjerau ebtlabq qr{{mlbe i| Hbe{mrq $ luq ajh{bulujyq mlnb @{jmmj

{g`yhà|- Ybmlo`yb wbmmfbqq -@qgjn agbhlqu- F`y`fo Iyjq {g`yhà| -Iùy` {g`yhà| $ bua&

Ugb jry u`yobu `yb` w`q ugb H`mtl|` fò`y uj dàlmluùb ugb wjyn `fe {byqjf`m lfubytlbw hbugjew`q èj{ube djy ugb ajmmbauljf jd ugb eù` `q ` {ylh`y| qjryab wgbyb`q ugb qbajfe`y| eù` w`q

ajmmbaube dyjh elddbybfu ijjnq- ajh{`f| mliy`y| `fe ugb jugby irqlfbqq wbiqlubq&

[byqjf`m lfubytlbw w`q ajferaube& Eù` w`q buyàube jf ugb i`qlq jd dbbeiàn& Ugb `f`m|qbq

w`q ejfb wlug ugb gbm{ jd ugb amb`y oy`{gla`m yb{ybqbfuùljf rqlfo {lb ag`yuq- i`y oy`{gq `fe

jugby oy`{gq&

Ugb fbu qub{ w`q ugb hjqu lh{jyu`fu qub{ djy mjjnlfo ù ugb àur`m dlfelfoq jd ugb {yjcbau `fe

ybajhhbfe uj ugb ajh{`f| wgù a`f ib lfajy{jyùbe djy ugb druryb lh{yjtbhbfuq&

@aajyelfo uj ugb eù` ajmmbaube- Hbe{mrq lq ugb qbajfe glogbqu qbmmlfo iy`fe lf uglq qbohbfu

`hjfo ugbqb qbmbaube ajh{`flbq&

Dyjh uglq `f`m|qlq- lu w`q qroobqube ugù ugjrog Hbe{mrq lq ugb qbajfe glogbqu qbmmlfo iy`fe lf

uglq qbohbfu- Hbe{mrq hbela`m yb{ybqbfuùltbq hrqu h`lfu`lf ojje ybmùljfqgl{ wlug ugb

arqujhbyq `fe ugb hbelalfb ajrfubyq& Ugb ajh{bulujyq yb{ybqbfuùltbq `yb hrag hjyb àultb lf

qjhb {`yuq jd ugbqb `yb`& Uj h`lfu`lf ugb h`ynbu- lu lq tby| fbabqq`y| uj ibajhb hjyb àultb `fe

h`nb ugb arqujhbyq `fe hbelalfb ajrfubyq `w`yb jd ugb fbw {yjerauq `q wbmm `q ag`fobq hèb

lf ugb blqulfo {yjerauq&


8/85

^7X

LFUYJERAULJF JD UGB [YJCBAU

QLOFLDLA@FAB JD UGB QURE\3(

Ugb {yjcbau bfulumbe Ajh{bulujyq @f`m|qlq `fe Iy`fe [yjhjuljfwlug Hbe{mrq {g`yhà| lf

Qjrug Ebmgl lq jd oybù qlofldla`fab djy ugb ajh{`f|& Ugb qrytb| w`q ajferaube lf ugb {bylje jd

H`|(Crm|- 9;09 wglag {yjtlebq ` frhiby jd rqbdrm lfdjyhùljf uj ugb ajh{`f| ìjru ugb

arqujhbyq- hjfugm| ajfqrh{uljf jd t`yljrq arqujhbyq- q`mbq jd ugb {yjerauq jddbybe i|

ajh{bulujyq lf ugb q`hb qbohbfu bua& Uglq lfdjyhùljf lq tby| rqbdrm djy ugb ajh{`f| uj `f`m|sb

ugb jtby`mm q`mbq {ùubyf jd ugb ajfabyfbe iy`fe `fe nfjwlfo ìjru ugb q`mbq jd ajh{bulultb

{yjerauq lf ugb q`hb qbohbfu& @mm ugbqb lfdjyhùljf wlmm orleb ugb h`fòbhbfu lf h`nlfo ugbly

q`mbq quyùbo| {byu`lflfo uj Qjrug Ebmgl- wglag wlmm rmulhùbm| ajfuylirub lf ugb jicbaultb jd q`mbq

h`lhlsùljf jd ugb ajh{`f| `fe lh{yjtb ugb {yjdluq jd ugb ajh{`f|& Dryugby- ugb qure| lq `mqj

rqbdrm djy druryb ybqb`yagbyq- `q lu wlmm orleb ugbh lf ugbly ybqb`yag wjyn {byu`lflfo uj H`ynbu

Qrytb| jd [g`yhàbrula`m {yjerauq&

M`qu iru fju ugb mb`qu- ugb ybqb`yagby g`q o`lfbe ` mju dyjh ugb ybqb yag `fe àprlybe ` ojje

lfqlogu ìjru ugb qricbau l&b& h`ynbu qrytb| lf obfby`m `fe h`ynbu {jqluljf jd ugb ajfabyfbe

{g`yhà| ybu`lm ag`lf lf Qjrug Ebmgl lf {`yularm`y&


9/85

^


10/85

^0;X

Q`h{mb Qlsb $ Ubagflprb

Lf uglq- ` {`yu jd {j{rmùljf lq qbmbaube uj qbytb `q yb{ybqbfuùltb jd ugb {j{rmùljf jf wglag

ybqb`yag lq a`yylbe jru& Uglq lq fbabqq`y| iba`rqb qjhbulhb ugb qlsb jd {j{rmùljf h`nb lu

elddlarmu uj qure| luq hbhiby jd ugb {j{rmùljf& Lf ugb {ybqbfu qure| hjyb ug`f 9;; lq ajtbybe lf

qrytb| `mmjuube `yb`- gbfab q`h{mb qlsb lq ìjru 9;;& Ugb ubagflprbq rqbe djy agjjqlfo q`h{mb

qlsb `yb ajftbflbfu q`h{mlfo `fe y`fejh q`h{mlfo&

U|{bq jd H ynbuYbqb yag

H ynbu ybqb`yag hbugjeq d mm lfuj uwj i qla a ubojylbq3 {ylh`y| `fe qbajfe`y|& \jry ybqb`yag

hlogu lftjmtb jfb jy ijug- eb{bfelfo jf |jry ajh{`f|q fbbeq& [ylh`y| ybqb`yag lftjmtbq

ajmmbaulfo jylolf`m e u` ìjru ugb {ybdbybfabq- ir|lfo gìluq- j{lfljfq- `fe ùulurebq jd aryybfu

jy {yjq{baultb arqujhbyq& Uglq eù` a`f ib oùgbybe lf djarq oyjr{q- qrytb|q- `fe dlbme ubquq&

Qbajfe`y| ybqb`yag lq i`qbe jf blqulfo e u` dyjh ybdbybfab ijjnq- hò`slfbq `fe fbwq{`{byq-

lferquy| {rimlaùljfq- ag`hibyq jd ajhhbyab- ojtbyfhbfu òbfalbq- jy uyèb `qqjal uljfq& Lu

|lbmeq lfdjyhùljf ìjru lferquy| q`mbq uybfeq `fe oyjwug yùbq- ebhjoy`{gla {yjdlmbq- `fe

yboljf`m irqlfbqq quùlqulaq& Ugb irmn jd |jry qbajfe`y| ybqb`yag fjw lq `t`lmìmb jf ugb Lfubyfbu

ug`fnq uj ugb {yjmldby uljf jd qlubq ugù {yjtleb jy qbmm e u` ìjru lfeltler`mq `fe ajh{`flbq `fe

iba`rqb hjqu {rimlaùljfq fjw `yb `t`lmìmb jfmlfb&


11/85

^00X

E@U@ AJMMBAULJF @FE E@U@ YBQJRYABQ

Ugb qure| lq i`qbe jf {ylh`y| eù` `q wbmm `q qbajfe`y| eù` lq lftjmtbe lf lu& Ugb ybqb`yagbyq

g`tb ajferaube ` qrytb| `fe {ylh`y| eù` lq ajmmbaube wlug ugb gbm{ jd quyraurybe prbquljff`lyb

dlmmbe i| ugb ybqb`yagbyq erylfo {byqjf`m lfubytlbw wlug ybq{jfebfuq&

Ybqb`yag Lfquyrhbfuq

Quyraurybe prbquljff`lyb ajfu`lfbe amjqb( bfebe prbquljfq `fe ` dbw j{bf( bfebe prbquljfq- lq

rqbe `q ` ujjm djy ajmmbauljf jd eù`& @mqj ugbyb `yb qjhb qbajfe`y| eù` ajmmbaube i| ajh{`f|

wbiqlub- wgjmbq`mbyq- `fe ajh{`f|q lfubyf`m eb{`yuhbfuq&

@f`m|qlq [ùubyfq

Lf jyeby uj `f`m|sb ugb ajmmbaube eù` ugb ybqb`yagbyq g`tb rqbe ugb ubagflprbq jd [byabfuòb `fe

Yùlj `f`m|qlq wlug ugb h`cjy eyroq jd ugb ajh{`f| wglag g`tb ` ajh{bulultb h`ynbu qg`yb&

HBUGJE JD E@U@ AJMMBAULJF

[YLH@Y\ QBAJFE@Y\


12/85

^09X

RqlfoH`ynbuYbqb`yag

H ynbu ybqb`yag `mmjwq |jr uj {lf{jlfu ` gjqu jd nb| irqlfbqq dàujyq ìjru |jry h ynbu& Lu a`f

gbm{ |jr lebfuld|3

0, Oyjwug uybfeq lf |jry irqlfbqq qbaujy

9, Qlsb jd |jry u`yobu h`ynbu

1, Ibqu mja uljf djy |jry irqlfbqq

5, Gjw |jry irqlfbqq qu anq r{ ò`lfqu ugb ajh{bululjf

2, Dàujyq ugù lfdmrbfab ir|lfo ebalqljfq

4, Eboybb jd ebh`fe djy |jry {yjerau jy qbytlab

Lu `mqj a`f ybtb`m nb| lfdjyhùljf ìjru |jry arqujhbyq `fe {yjq{bauq- lfamrelfo3

0, Ugbly ebhjoy {gla {yjdlmb

9, Ugb u|{bq jd dbùrybq jy q{bal`m qbytlabq ugb| w`fu

1, _gù ugb| mlnb `fe elqmlnb ìjru |jry {yjerau jy qbytlab

5, Gjw ugb| rqb |jry {yjerau jy qbytlab

Gjw jdubf ugb| ir| `fe gjw hrag ugb| wlmm {`| djy |jry {yjerau jy qbytlabq& Jfab |jr `f m|sb

ugb ybqrmuq jd |jry h`ynbu ybqb`yag- |jr/mm ib lf ` ibuuby {jqluljf uj aybùb ` djarqbe irqlfbqq

{m f- ebtbmj{ ` u`yobube ètbyulqlfo a`h{`lof- qbu ajh{bulultb {ylabq- qbmbau ` fbw irqlfbqq

mja uljf- jy u`nb jugby qub{q uj oyjw |jry ajh{`f|&


13/85

^01X

Ugb {ylh`y| jicbaultb jd ugb qure| lq uj `f`m|sb ugb ajh{bulultb quybfoug jd elddbybfu {yjerauq

jd elddbybfu ajh{`flbq lf {g yhà| ybu`lm qbohbfu&

[ylh`y| jicbaultbq3

0, Uj rfebyqu`fe ugb q`mbq jd Hbe{mrq $ luq ajh{bulujyq&

9, Uj dlfe jru wglag dàujyq g`tb lfdmrbfab jf q`mbq&

1, Uj aybùb iy`fe `w`ybfbqq jd Hbe{mrq `hjfo arqujhbyq&

5, Uj dlfe jru qjmruljf uj lfayb`qb ugb q mbq jd Hbe{mrq&

Qbajfe`y| jicbaultbq3

0, Uj dlfe jru wglag ajh{`f| lq `gbè jd Hbe{mrq lf q`mbq&

9, Uj rfebyqu`fe ugb qr{{m| ag`lf jd Hbe{mrq&

1, Uj obu f lferquy| jtbytlbw&

Lf jyeby uj àglbtb ugb ìjtb jicbaultb ugb qure| lq eltlebe lfuj djmmjwlfo qri(jicbaultbq3(

0, Uj dlfe jru ugb `t`lmìlmlu| jd elddbybfu {yjerauq lf oltbf djry hjmbarmbq jd elddbybfu ajh{`flbq&

9, Uj dlfe q mbq tjmrhb jd elddbybfu u|{bq jd {yjerauq&

1, Uj ajh{`yb jd q mbq tjmrhb jd elddbybfu {yjerauq lf ugb q`hb hjmbarmb `fe ey w jru ugbly

ajh{bulultb quybfoug&

5, Uj `f`m|sb ugb dàujyq ybq{jfqlimb djy {yjerau djy ugbly glog `fe mjw ajh{mbultb quybfoug&

2, Uj dlfe jru {yjimbhq ybo yelfo ajh{`f| {yjerauq `fe qbytlabq&


14/85

^05X

Ybqb`yag Hbugjejmjo|

Ugb ulumb jd ugb {yjcbau lq Qure| jd Ajh{bulujyq $ Iy`fe {yjhjuljf& Lf jyeby uj drmdlmm ugb

jicbaultbq ` ajfqlebyìmb `hjrfu jd {ylh`y| jy y`w eù` w`q fbbebe& Lu w`q djrfe fbabqq`y| uj

ajferau ` elybau h`ynbu qrytb| uj rfebyqu`fe ugb q`mbq jd Hbe{mrq $ luq ajh{bulujyq&

[ylh`y| eù` wbyb ajmmbaube i| tlqlulfo hbelalfb ajrfubyq ' agbhlquq $ eyroolquq qgj{q , mjaùbe

lf elddbybfu {màbq&

Uglq qure| lq fbabqq`ylm| i`qbe jf ugb mlhlube nfjwmbeob `fe mluumb {yàula`m b{jqryb ugb

ajfquy lfuq jd ybqjryabq `fe ulhb g`tb dryugby lh{jqbe mlhluq uj ugb qure| ijrfe ylbq& Ugb

ybq{jfebfuq `yb tby| irq| `fe ajrme fju `ddjye hjyb ulhb uj `fqwby&

Eù` ybqjryabq

Qbajfe`y| eù`3

Qbajfe`y| eù` wbyb ajmmbaube dyjh elddbybfu wbiqlubq- hò`slfbq- ajh{`f| iyjagrybq `fe

arqujhbyq ybtlbw&

[ylh`y| eù`3

Lu g`q ibbf ajmmbaube i| djyhlfo ` {yj{by prbquljff`lyb& Prbquljff`lyb lq ` q|qubhùla `fe

quyraurybe h`ffby jd ajmmbaulfo eù` djy ajferaulfo b{bylhbfuq& Ugb fùryb jd ugb prbquljff`lyblq tby| lferaultb `fe drfe`hbfu`m& Lu g`q ibbf nb{u lf ` {yj{by dy`hbwjyn uj h`nb lu amb`y uj ugb

arqujhbyq& @ q`h{mb prbquljff`lyb g`q ibbf ùuàgbe lf ugb yb{jyu&

[ylh`y| eù` a`f ib ajmmbaube lf ugb dltb h`lf w`|q3

`, Jiqbytùljf

i, Djarq oyjr{q

a, Qrytb|q

e, Ibg`tljy`m e u`

b, B{bylhbfuq


15/85

^02X

@hjfo ugbqb- Qrytb| Hbugje w`q qbmbaube uj ajmmbau ugb {ylh`y| eù`& Hjyb ug`f 5; hbelalfb

ajrfubyq wbyb tlqlube $ ajmmbaube ugb ybprlybe eù` ybmbt`fu uj uglq {yjcbau& @{`yu dyjh uglq- e`lm|

hlflhrh 2; gjrqbq wbyb tlqlube $ `f `yy`| jd prbquljfq w`q `qnbe i| h ynbu qrytb| `fe ugbf

ajmmbaube ugb ybprlybe eù` ybo`yelfo ugb agjlabq `fe j{uljfq jd {ryag`qlfo hbelalfbq dyjh

Hbe{mrq&

U|{b jd Ybqb`yag3

@q d`y `q uglq {yjcbau lq ajfabyfbe- lu lq ebqayl{ultb u|{b jd ybqb yag wjyn& Ugb qure| w q

{ybqbfube `q ` Eb{ug lfubytlbw& Uglq lq `f rfquyraurybe- elybau- {byqjf`m lfubytlbw lf wglag `

qlfomb ybq{jfebfu lq {yjibe i| ` glogm| qnlmmbe lfubytlbwby uj rfajtby rfebym|lfo hjultùljf-

ibmlbdq- ùulurebq- `fe dbbmlfo jf ugb uj{la&

Ybqb`yag Lfquyrhbfuq3

`, Prbquljff`lyb

i, [byqjf`m lfubytlbw

[byqjf`m lfubytlbw hbugje w`q agjqbf djy uglq {yjcbau& @aajyelfo uj ugb ybprlybhbfu- lu ajrme

ib hjqu `{{yj{ylùb uj obu eù` dyjh ` arqujhby& [byqjf`m lfubytlbw w`q u`nbf& Prbquljfq wbyb

`qnbe àajyelfo uj ugb qlurùljf uj obu ugb eù` `q b`ym| `q {jqqlimb iba`rqb jfm| 2 uj 4 hlfrubq

wbyb `t`lmìmb dyjh ugb irq| arqujhbyq&


16/85

^04X

Lfuyjerauljf uj ugb lferquy|

Jtbytlbw jd Ybu`lm [g`yhà| lf Lfel`

Ugb Lfel`f [g`yhàbrula`m Lferquy| uje`| lq lf ugb dyjfu y`fn jd Lfel`q qalbfab(i`qbe lferquylbq

wlug wleb y`folfo a`{ìlmlulbq lf ugb ajh{mb dlbme jd eyro h`frdàuryb `fe ubagfjmjo|& @glogm| jyo`flsbe qbaujy- ugb Lfel`f [g`yh` Lferquy| lq bqulhùbe uj ib wjyug % 5&2 ilmmljf-

oyjwlfo ù ìjru 7 uj < {byabfu `ffr`mm|& Lu y`fnq tby| glog lf ugb uglye wjyme- lf ubyhq jd

ubagfjmjo|- pr`mlu| `fe y`fob jd hbelalfbq h`frdàurybe& Dyjh qlh{mb gbèàgb {lmmq uj

qj{glqulaùbe `fuliljulaq `fe ajh{mb a`yelà ajh{jrfeq- `mhjqu btby| u|{b jd hbelalfb lq fjw

hèb lfelobfjrqm|& [m`|lfo ` nb| yjmb lf {yjhjulfo `fe qrqu`lflfo ebtbmj{hbfu lf ugb tlu`m dlbme

jd hbelalfbq-

Lfel`f [g`yh` Lferquy| ij`quq jd pr`mlu| {yjerabyq `fe h`f| rfluq `{{yjtbe i| ybormùjy|

`rugjylulbq lf RQ@ `fe RN& Lfubyfùljf`m ajh{`flbq `qqjalùbe wlug uglq qbaujy g`tb qulhrmùbe-

`qqlqube `fe q{b`ygbèbe uglq e|f`hla ebtbmj{hbfu lf ugb {`qu 21 |b`yq `fe gbm{be uj {ru Lfel`

jf ugb {g`yhàbrula`m h`{ jd ugb wjyme& Ugb Lfel`f [g`yhàbrula`m qbaujy lq glogm| dyòhbfube

wlug hjyb ug`f 9;-;;; ybolqubybe rfluq& Lu g`q b{`febe ey`qula`mm| lf ugb m`qu uwj ebaèbq& Ugb

mbèlfo 92; {g`yhàbrula`m ajh{`flbq ajfuyjm ?;" jd ugb h`ynbu wlug h`ynbu mbèby gjmelfo

fb`ym| ?" jd ugb h`ynbu qg`yb& Lu lq `f buybhbm| dyòhbfube h`ynbu wlug qbtbyb {ylab

ajh{bululjf `fe ojtbyfhbfu {ylab ajfuyjm& Ugb {g`yhàbrula`m lferquy| lf Lfel` hbbuq `yjrfe

?;" jd ugb ajrfuy|q ebh`fe djy irmn eyroq- eyro lfubyhbelùbq- {g`yhàbrula`m djyhrmùljfq-

agbhla`mq- uìmbuq- a`{qrmbq- jy`mq `fe lfcbaulimbq& Ugbyb `yb ìjru 92; m`yob rfluq `fe ìjru 7;;;

Qh`mm Qa`mb Rfluq- wglag djyh ugb ajyb jd ugb {g`yhàbrula`m lferquy| lf Lfel` 'lfamrelfo 2

Abfuy`m [rimla Qbaujy Rfluq,&Ugbqb rfluq {yjerab ugb ajh{mbub y`fob jd {g`yhàbrula`m

djyhrmùljfq- l&b&- hbelalfbq ybè| djy ajfqrh{uljf i| {ùlbfuq `fe ìjru 12; irmn eyroq- l&b&-

agbhla`mq g`tlfo ugby`{brula t`mrb `fe rqbe djy {yjerauljf jd {g`yhàbrula`m djyhrmùljfq&


17/85


18/85

^07X

NB\ OYJ_UG EYLTBYQ3

Nb| eyltbyq djy oyjwug lf ugb Ybu`lm [g`yhàbrula`m lferquy| lf Lfel` g`tb ibbf

lebfuldlbe `q3

0& @ooyboùb oyjwug lf ugb Lfel`f {g`yhàbrula`m qbaujy

Lfel`f {g`yhàbrula`m h`ynbu g`q ibbf ebqaylibe `q Ybqlmlbfu `fe

Glog \lbmelfo

Bhbyobe `q jfb jd ugb glogbqu ebdbfqltb {m`|q erylfo ugb ybabfu RQ

qri{ylhb ybabqqljf

@f`m|quq tlbw ugb cjryfb| `gbè djy Lfel`f {g`yhà| jf ` uyrm|j{ulhlqula fjub- `fe i`qb ugbly j{lfljfq jf3

@& Lfayb`qb lf ugb oyjwug yùbq jd ugb Ejhbqula [g`yh` lferquy|

Ugb lferquy| jtby ugb m`qu uwbmtb hjfugq oybw i| ` mluumb jtby

9;" `q ò`lfqu 00&9" lf ugb {ybtljrq |b`y

[g`yh` qbaujy lf ebtbmj{be ajrfuylbq b{bylbfabe oyjwug

yùbq jd 2(4" erylfo 9;0;

12

H`ynbuq 1; 1;

9292

9;Jd

9;

Oyjwug 02 00

0;" 2 ? 7 4

2

;

9;;< 9;0; 9;00 'B, 9;09 'B,

Ebtbmj{be Ajrfuylbq Lfel`


19/85


20/85

^9;X

'ilmmljf,

555

52;

5;;

12;

1;; 957

92;

9;;

02;

0;; 1017

0

Documents

A project work on Competitor study and Brand Promotion of MedPlus Pharmacy retail chain by Rupak Jyoti Neog(MBA-Marketing)