A Presentation On Maersk Line

Submitted To:Prof. Surta Mehta Submitted by: Sagar Nathani

(M00134) 

 

About shipping industry

• The Indian coastline is dotted with 12 major ports and 187 minor ports.• According to the Indian Ports Association, these major ports together handled a total of 519.24 million tonnes (MT) of cargo in 2007-08, an increase of 11.94 per cent over 463.78 MT handled in 2006-07. •In 2008-09, cargo traffic at major ports increased to 530.4 MT.

Cont..

• The share of non-major ports in cargo traffic has increased from less than 10 per cent in 1990 to the current level of 26 per cent.•India is also likely to emerge as a major destination for container operations. The container trade went up to 7.2 million twenty-foot equivalent units (TEUs) by 2007 from 2.47 million TEUs in 2000.• Gujarat, Maharashtra and Andhra Pradesh are likely to drive the port capacity expansion of the country over the next five years.

About Maersk line• The world’s largest container shipping company and a customer-focused leader in reliable, eco-effi cient transport. Reliability is a top priority for Maersk Line. • They are frequently ranked by independent third parties as the most reliable carrier among the world’s 20 largest shipping lines. •shipping company in the world by revenue and employs approximately 25,000 people. Maersk Line operates over 600 vessels and has a capacity of 2.6 million TEU (Twenty-foot Equivalent Units).The company was founded in 1928.

Key figure•Employees -25,000•Number of offices -325•Number of countries- 125•Number of vessels- 600•CEO- Soren Skou

Maersk Line overview• Over 100,000 customers globally,18,000 customers in North America.•35,000 employees world-wide•Total revenue of Maersk Line in 2005 DKK 128.9 billion (USD 21 billion)•Total net profit of Maersk Line in 2005 DKK 7.6 billion (USD 1.2 billion)•More than 500 operated vessels•A container fleet of more than 1.4 million container units•More than 40 terminals across the world 

Types of container service

Dry Storage Container Flat rack container Open top Container

Reefer Container Tank ContainerOpen side storage Container

•

Maersk Line Fleet: 600 vessels

Located in: More than 128 countries

About 325 offices globally

Employees about 25000 globally

Export producer container service

         

9

Sales

Booking

Trucking Loading DischargeDelivery

Maersk line

Shipper

Consignee

Volume growth market container service

•  Year Market share(ML)2001 22002 2.72003 3.52004 42005 4.22006 4.82007 5.52008 5.62009 62010 6.52011 7.52012 7.7

 

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

1

2

3

4

5

6

7

8

Volume growth container (Ml)

 market share

What are the major risks involved?

• The security arrangements in place at any particular time or location or for any particular vessel will depend, of course, on the perceived level of threat. In this regard it is useful to consider establishing a series of threat levels against which various actions might be taken, tightening security at each higher level. A universally recognised “threat level” indicator does not exist although a widely used and simple threat level table is as follows:• Level 1 - background level of threat;• Level 2 - heightened threat due to type of ship, port, current events etc., but with no defined target;• Level 3 - high level of threat against a specific target.

What are major issues/problems in the container trade

•The global shipping industry is oversupplied. Because supply far exceeds demand, shipping rates have plummeted, as have the prices of ships. Some shipping companies have sought to capitalize on this trend by purchasing newer, larger ships at lower prices so that they can remain price competitive.

Traffic charges of container

Particular 20ft 40ft

Charges 10000 20000

Sure charge 225 225

Maintance 1000 1000

Other charges As per condition  As per condition 

Profit margined  45% 40%

supply chain of container service

Shipper  Sales person   Fright forwarder    CHA  

Line agent    Vessel agent      Port agency     

Consignee      

Percentage volume tread

name Global trade Maersk line

Asia north- America 15% 13%

Asia- Europe 12% 40%

Intra- Asia  24% 5%

Other intra regional 16% 10%

Other  28% 22%

Distribution on container shipping unit cost

2011 2010 2009

Terminal cost 24% 25% 25%

Vessel cost 26% 24% 25%

Bunker(fuel) 26% 21% 18%

Inland transportation 

12% 15% 14%

Administration cost

8% 11% 12%

Container equipment 

4% 4% 6%

Are you going to start part time or full time business Model?

Maersk line Pvt. Ltd is largest company in World. Company has already 130 country present. So company is stared full time business Model.

Do you Plan to Export or Import Both?

Maersk line Pvt. Ltd having stock capacity of 25 00000 lakh container and also available different type of container service provide. That is way company has to import-export container service in world.

will you work as agent ? international market requirement still

company is able to fulfill the international requirement of container That is way company has to import-export container service from more than 120 of country like Indonesia, Malaysia,usa,quatr ,gulf country etc..

what will be company name and form of organization?

Company Name: Maersk Line Pvt. Ltd

Form of organization: Container industry

where will your base of operation be? Where will you located

your office?

Company yard Contact Person: Mr. A.P. Moller Telephone: +91-2436-245534  Fax No: +91-2436-245536Address: Mundra Port nh-8,adani house near

seabird cfs 

Office Address Contact Person: Sagar Nathani Telephone: +91-2446-246532 Fax No: +91-2436-245546 Address: sector-8, Gandhidham, Gujarat, India

What types of product will choose to deal in?

Dry storage containerFlat rack containerOpen top Container Reefer Container Open side storage ContainerTank Container

who will be the consumer/ users/ and buyer of your products?

List of consumer/ users/ and buyerRetail industry Food industryCommodityDry cargoBreak bulk cargoOthers cargo

which mentions international transportation and insurance will you use? Which shipping

terms? Shipping TermsQUANTITY & SHIPMENT PERIOD PRICEPACKING COUNTRY OF ORIGIN VALIDITY DOCUMENTS CONSTITUTING CONTRACT LETTER OF CREDIT (DOCUMENTARY CREDIT) INSPECTION SHIPMENT INSURANCE PAYMENT

who will be your bank? Your insurance company? Your costume agents? Your freight

forwarder? List of Bank State bank of IndiaBank of BarodaHDFCInsurance CompanyInternational Insurance company Ltd.ACE group company Freight forwarderLP international Freight forwarderRausch Freight forwarderAN Deringer Freight forwarder

Export charges

Service tax 12.36%applicable on all charges.

Particular 20 40

Thc 8000 12000

Thc-haz cargo 12000 18000

Hazardous docs charges

2500 2500

b/l charges 1800 1800

b/l surrender charges

1800 1800

b/l re-issue charges 1000 1000

Import charges

Service tax 12.36%applicable on all charges.

Particular 20 40

Thc 7000 11000

Thc-haz cargo 10500 16500

Cleaning charges-normal

1000 2000

Cleaning charges-heavy

1500 2500

Seal charges-import 250 250

Survey charges 225 225

Set Price? Promote yourself your product?

Container rate 9000

 Additional process expenses  3000

 Other expenses  2000

Margine 5000

Disc-10% 1900

Sales 17100

Conti.. Promotion of the product Advertisement trough Newspaper. Sponsorship

Thank youSailing on trust