A Presentation on

How to Make Business Proposals

by Kaushik Pal

Defining ‘PROPOSAL’

Business Proposal originates from …

•In response to RFP (Request for Proposal)

•On detailing out to RFI (Request for Information)

•Submitting an internal proposal

•Submitting a response to a business enquiry

In proposals, companies submit their qualifications, project schedules and cost, discuss their approach to the project. The recipient, then selects the best candidate who would work on the contract.

Mool Mantra – The Goodness Theorm

I am putting forth a GOOD proposal

I represent a GOOD company

We have a GOOD understanding of your requirements

We are offering GOOD solution to your needs

We are have GOOD resources to execute

We will be executing at GOOD rates on a GREAT delivery schedule

Ingredients – The right spices

The right ingredients …

Description of the proposed work

Method, procedure, theory

Schedule

Qualifications

Costs, resources required

Conclusions (include Contact details)

Special project specifications (Highlights)

Organizing the Proposal

Introduce the proposal – Purpose and Content

Present the background – gather concern, excitement

State solution to the problem

State benefits of the solution

Describe the Deliverables

Discuss methodology, theory, approach

Provide schedule, milestones, qualifications and costs

Revision Checklist to the Proposal

Use the right format throughout

Start with a great introduction / overview

Sections to be right natural, logical order

Give breakup in the costs section, viz. – hourly rates

Be sure to address the right auditor of the proposal

Reduce ‘technobabble’

Highlight “special assignment requirements”

The Success Formula

To write a successful proposal, put yourself in the place of your audience—the recipient of the proposal—and think about what sorts of information that person would need to feel confident having you do the project.

Happy Proposal Writing !!!