A NEW PLATFORM FOR A NEW ERA

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The Pivotal Big Data Suite

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It’s More Than Just Hadoop

Pivotal’s Full Approach

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How Pivotal Accelerates Value Creation

70% of data generated by

customers

80% of data being stored

3% being prepared for

analysis

0.5% being analyzed

<0.5% being operationalized

First Movers

Smart Enterprises

~20X $2.9B

~30X$4B

~7X $290B

~20X $120B

Average Enterprises

SOLVE THE BIG DATA UTILITY GAP

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The Journey to Technology Leadership

COLLECT

Business Data Lake

Store everything

ANALYZE

Big Data Analytics

Generate Insights

DEVELOP

Data-Driven Applications

Operationalize

INNOVATE

AgileEnterprise

Iterate Rapidly

PDL Data Science

Pivotal Labs Agile

Pivotal CF Services

PDL Data Architecture

Agile Development

Big Data

Predictive Analytics

Enterprise PaaS

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Data Driven: Harder than it Sounds

Operationalize

Ingest

Distill

Interface

Process

Analytical Transactional

Operationalize

Ingest

Distill

Interface

Process

Analytical Transactional

Operationalize

Ingest

Distill

Interface

Process

Analytical Transactional

Real Time Near Real Time Batch

Predictive Call Routing, Fraud Prediction, Dynamic Pricing,

Re-Marketing, Stream Analytics

Analytic Model Designs, Transaction Analysis, Trend Analysis

ETL, Archive, Trending, Monthly and Weekly Jobs

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Data Driven: Impossible in Silos

Finance Manufacturing Marketing IT

Data Growth Over 60%Floods These Silos

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Pivotal Business Data Lake Architecture

Centralized Management

System monitoring System management

Unified Data Management TierData mgmt.

servicesMDMRDM

Audit and policy mgmt.

Processing Tier

Workflow Management

Distillation Tier

HDFS storageUnstructured and structured data

In-memory

MPP database

Unified Sources Flexible Actions

Real-timeingestion

Micro batchingestion

Batch ingestion

Real-time insights

Interactive insights

Batch insights

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The Scenario Yesterday…

Application Type

Database

Hadoop Distributed File System

Parallel Query Engine

In-Memory Data Grid for Hadoop

In-Memory Data Grid with SQL Layer

In-Memory Data Grid

Pricing MetricPivotal Component

Data storage: tiered terabytes

Nodes

Nodes

CPU

CPUs and Add Ons with restrictions

CPUs and Add Onswith restrictions

1

3

4

2

5

6

?Greenplum DB

Pivotal HD

HAWQ

GemFire XD

SQLFire

GemFire

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1The Scenario Today…

Application Type

Greenplum DBDatabase

Pivotal HDHadoop Distributed File System

HAWQParallel Query Engine

In-Memory Data Grid for Hadoop

SQLFireIn-Memory Data Grid with SQL Layer

GemFireIn-Memory Data Grid

Pricing Metric:Pivotal Component

SKU

1

3

4

2

5

6

Unit of Measure

PriceGemFire XD

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World’s Leading ExpertsPivotal Labs – Pivotal Data Labs

BATCH BATCH

INTERACTIVE INTERACTIVEHAWQGreenplum DB

Unlimited Pivotal HD

REAL-TIME REAL-TIMEGemFire XDGemFire | SQLFire

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Customer Centric Model

UNLIMITED PIVOTAL HD INCLUDED

SoftwareOnly

Core Based

SubscriptionBased

FlexibleLicensing

CustomerIncentives

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How Does this Work in Practice?

• Use insights to iteratively improve your product

Build the Right Thing

• Cleanse, organize, and manage your data lake

• Make the right tools available

• Use the resources wisely to compute, analyze, and understand data

• Obsessively collectdata

• Keep it forever

• Put the data in one place

Analyze Anything

Store Everything

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Store Everything Analyze Anything Build the Right Thing

A NEW PLATFORM FOR A NEW ERA