Confidential: New Victoria Memorial Website

Effective Web PresenceFOR VICTORIA MEMORIAL

CONFIDENTIAL

© On Route 33 Digital Pvt Ltd

The route less taken

Our aim is to transfer our knowledge to you as a web-effectiveness agency* – so that you can benefit from a web presence that is

- aligned with your overall vision,

- is best in class, and- delivers on the needs of visitors and other stakeholders.

This presentation is our vision of the new and effective web presence for Victoria Memorial.

*We understand the unique needs of Communications in the digital space, and work with some of the leading brands and organisations in India.

© On Route 33 Digital Pvt LtdCONFIDENTIAL

Victoria Memorial


To inform and build credibilityTo build imageTo aid ticket salesProvide smooth, uninterrupted, quick, device independent, search-friendly user experienceTo ease website management, and expandability (if needed in the future)


Key Goals


References



References


Web presence of some of the most visited

landmarks from around the world:


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We see the best momument sites , and . Following, acccording to us should be all that new and effective Victoria Memorial corporate website should be doing (following slides contain detailed information on each):

Metrices



A well constructed web estate on Victoria Memorial’s website will be .

We look at on the new and effective site, with a : offering anything else risks losing or confusing

visitors. Our goal will be to ensure

The drop down navigation on the current website is very confusing , unintuitive, time consuming and dated.

Construction



A well constructed web estate should make . Our aim will be to make web technology an , and not a hinderance.

We see making an to - erase all limitations in order to be easily accessible across all web-touchpoints (web, mobile, tablets)- enable user-interactivity- make two-way communication possible- make it easily visible in search (Search engine friendliness)

Construction



Feature rich and expandable CMSResponsive design framework & customisationCross-browser compatibilitySearch engine friendly featuresLean & fastCommercial extensionsPremium support

Construction



- An effective communications website will give Victoria Memorial the ability to

We will examine how well and creatively we can explore the opprtunity, and in a way appropriate for Victoria Memorial.

Message



Many people who will visit Victoria Memorial website will use it simply as a

.

What will matter for us is, how appropriately: - we can considers the needs of the visitors - easily getting the relevant information and getting in touch with the right person(s), if required

- the needs of Victoria Memorial – ensuring all visitors get the information they are looking for – online, and just in case they don’t, no incoming communication is lost/ delayed

Contact



Victoria Memorial should be counting on a or arriving at their official website.

Our focus will be on Victoria Memorial site –

- how well it helps them complete their “journeys” - how good the information is, and - if it is clear how well it tells them what to do next

Serving Visitors



We see the new official website for Victoria Memorial as a place where Victoria Memorial can , to both a national and international audience. This is more important keeping in mind the historical relevance of a monument like Victoria Memorial to India and the Commonwealth and the following groups of users:

- Researchers- Historians- Children- Culture groups- Students

Serving Society



An effective official website for Victoria Memorial will cater to the :

- the news release service and archiving (for news and events)- the ready availability of good quality contact information - the range of background about the monument and its events, and - the provision of publication- quality imagery

Serving the Media



Jobseekers and Vendors consistently constitute to most websites like these. It will pay to serve this visitor group

effectively.

We see the Jobseekers & Vendors coming in to: - search immediate vacancies- research Victoria Memorial as a potential employer.

- know about latest Tendors to apply for

Serving Jobseekers & Vendors



We would recommend that the pages on the new Victoria Memorial website be sectionised for easy navigation and comprehension. The current website structure is very confusing, to say the least.

A new and detailed user-friendly sitemap will be created once the team at Victoria Memorial decides to work with us on the project.

Sitemap



The platform we would be using is WordPress. WordPress has turned from a simple blog application to a feature-rich and expandable CMS. It will give you the many advantages, some of which are mentioned below.

Feature rich, expandable and easy to use CMSResponsive design framework & customisationSearch engine friendly featuresLean & fastMore than just a static website*Our expertise with custom WordPress development

*In today’s social world, we need more than just a static website. Having WordPress helps keep the interaction with your customers social, via blog posts, share features, etc

Technology



Web presence of some of the most visited landmarks from around the world:

http://www.tour-eiffel.fr/

http://www.londoneye.com/

http://www.sydneyoperahouse.com/homepage.aspx

http://whc.unesco.org/en/list/945/

http://www.the-colosseum.net/idx-en.htm

http://www.mutianyugreatwall.com/mty_3/index_EN.asp

http://www.corcovado.com.br/ingles/index.html


Additionally, we studied the online presence of many other leading tourist destinations/ historical monuments.

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We are ; a , empowering leading brands through the use of internet, by following the .

We make possible by the of the , viz websites, social media, search engine

optimisation/ marketing, display advertising, et al.

Our are , and take a ; an approach which may span many different areas of

digital.

We in the digital space, and work with some of the leading Corp Comm teams in India, including Castrol India, Colgate Palmolive, The British Council, amongst others.

Some words about us



of the corporate/customer facing websites, campaign and product microsites, apps for various platforms

using creative emailers and rich media creatives

using display ad campaigns, email campaigns, custom social media campaigns

using SEM & SEO

on social platforms and custom web-properties

What else can we do for you



Connect with us

To , and to be our on , the , please speak to:

Director of Possibilities

e: [email protected]:

w: www.route33.in (an elaborate website is in the pipeline)p: pinterest.com/route33

corporate presentation: http://issuu.com/route33/docs/route33_companyprofile_walkthrougho_1039d89ce38b1b

mailto:[email protected]

http://www.route33.in

http://www.route33.in

http://pinterest.com/route33/

http://pinterest.com/route33/

http://issuu.com/route33/docs/route33_companyprofile_walkthrougho_1039d89ce38b1b




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Confidential: New Victoria Memorial Website