A MEDI new one

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PHOENIX MEDIA MARKETING

2011-2012

BUSINESS PLANREPORTTo TINA BANK

SUBMITTED BY:

Debashis Chakravartti

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A MEDIA & MARKETING AGENCY

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ContentsBrief about Phoenix..................................................................................4

The business in detail...........................................................................6

History and Ideation:..............................................................................6

Products and services............................................................................7

Structure.................................................................................................8

SWOT analysis.....................................................................................11

Goals, milestones, strategies................................................................13

Goals and milestones:..........................................................................13

Marketing.............................................................................................14

Sales....................................................................................................15

Pricing..................................................................................................16

Target market.......................................................................................16

Financial forecasts.................................................................................17

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Brief about Phoenix

We are inspired by few messages….

“Young people should be at the forefront of global change and

innovation. Empowered, they can be key agents for development

and peace. “—Kofi Annan

“Revolution is always brought about by the youth”

Phoenix media understands the combination of Rationality &Emotionality that runs into the minds of the customers & throughstructured Creative thinking delivers solutions that are relevant to

your Business & thus optimizes the organization’s Return oninvestment.

Our clients would be our best judge and testimonial. Our success isvowed only to them and only they can help us grow gradually. Oursoul motto is to satisfy our customers emotionally, creatively

We operate out of Bangalore and would like to expand places. Wehave in our arsenal top guns who are thorough professionals in thearea of concept development, copywriting, event managements,designing, visualizing etc.

We are a media and marketing agency, gleaming with confidence,bubbling with young blood, we believe that one person withpassion is better than forty people merely interested.

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Owners Debashis Chakravartti and Rishav Guha

What we do Event management and building brands

Our vision

Is dedicated to providing our clients withresults-oriented advertising, public

relations, and total marketing supportCreating value.

Our unique selling

propositionQuality work at cheaper rates

Our products &Services

Event management, Building brands,Multimedia activities

Our target Market Pharmaceutical companies

Our Mission

To be amongst the top eventmanagement companies for

pharmaceutical sector in the south of India

Capitalrequirements

Amount: Rs 2 lacs

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The business in detail

History and Ideation:

• This is a partnership firm.

• This event management cum advertising

company was founded by the mutual

consent of both Rishav Guha and

Debashis Chakravartti.

• The profit and loss sharing is on 50-50

basis

• RishavGuha (1981 born), Ms comm (MIC),

worked with companies like Wizcraft and

DNA. into this field for the past 5 yrs.

• Debashis Chakravartti(1987 born),

pursuing MBA(IIPM), has work experience

for 3 yrs. in music industry, and hands on

experience about pharma industry.

(Father being a doctor and having a

nursing home)

• Came up with the idea of this company in

2010.

• Having come up with a market survey in

2009. First and foremost the easy

availability of resources.A business which

is both technically and commercially

viable. Demands being huge and events

taking place at regular intervals, this

business seems quite profitable. Where

we both can use our creativity and

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experience to offer valuable services to

our customers.

Products and services

Event

Management

•

Conceiving Concepts& Ideations

• Designing &

Fabrication of Mock-ups

& Stalls

Building

Brands

• Creating Brand

Personality & Identity

• Synchronizing with

Corporate Identity

• Ideating & executing

Brand Campaign &

Activities

• Conceptualizing &

developing Visual aids

• Designing &

Developing other

Marketing inputs like

Posters, Brochures,

Catalogues …

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Multi Media

Activities

• Designing Press

Advertisements &Hoardings

• Crafting Multimedia

CD Presentations

• Motivational films &

Corporate films

• Website designing

Structure

This is a partnership firm. Where the twoof us does the most of the work.

We have a very few employees.

And mostly on commission basis.(i.e.referral bonus and some cuts if the deal

is converted)

the following structure is of the adagency

The following structure is of the EVENTmanagement

In case of event managements the stallsare fabricated and executed by vendors

depending upon the locales.(fullyoutsourced)

This is supervised by an employee of ourcompany till the end.

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Work Structure for Stall designing

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SWOT analysisStrengths

• Young blood

• Creative

people

• Have made

quite a good

clientele

• Have

succeeded in atie up with

wizcraft

international

• Have some

experienced

minds working

for us.

Weaknesses

• Capital

• Employee strength low

• Most work to be outsourced

• Lack of personal vendors

• Lacking proper infrastructure

Opportunities

• Though event

management is

the basis, have

ventured

verticals like

advertisement• Planning to

venture to info

media

• Would like to

globalise soon

• venture into

corporate

Threats

• Biggest threats are

competitors like vinto

communication and value

point

• We are susceptible to a

takeover

• Competitions in cell

selections during an event

• and fore mostly vendor

problems as we do not have

an in house vendor

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companies

apart from

pharma

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Goals, milestones, strategies

Goals and milestones:

Goals

Goal 1. 1. Getting our firstclient by Dec 2011

2. Setting up animpactful stall

Goal 2. 1. Reaching a properBEP within a year

2. Setting up a smalloffice and wouldlike to have inhouse vendor byDecember 2013

Goal 3. 1. Within next fiveyears to be one of the top eventmanagementcompanies in thepharma industry

2. Would venture intoother horizontalcorporates

3. Have a well-staffed,well infrastructureoffice

4. BE A BRAND.

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Marketing

Goals • The most important thing

is marketing

• Our strategy is RACEY

MARKETING

Advertising • Online advertising.(Social

networking sites mostly on

linked in and Facebook)

• Paid searches (Google

ads).

• Yellow Pages.

• Shop-a-dockets.

Marketing material • Business cards.

• Flyers for letterboxing.

• Brochures.(limited)

• Catalogues.(Limited)

• Referral cards.

Website • Have a very impactful

website where

Mailings • Physical mail.

• We do have an email for all

your queries i.e.

phoenixmediamarketing@

gmail.com

mailto:[email protected]




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Sales

Goals • Annual sales target 1 crore.

• Profitability: annually 10-

15% in 1styr gradually

increase it up to 30-40%

• Customer satisfaction

• To ensure all clients are

active.

• To bring some predictability

to business

• To track these through

monthly profit and loss

report

Sales team • Starting off with 2 person

on commission basis

• pitching and product

training given by rishav• Final sales closure handled

by rishav.

Sales material • Brochures.

• Samples and photos.

• Testimonials.

• Appointment cards.

Sales techniques • Special offers.

• Trade-ins.

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PricingStrategy Our main focussed strategy

currently is to gain as many

clients as possible

Price

s

• Prices are variable

• Priced according to customers

design.

Target market for beginning all pharmaceutical

company in south of India

gradually span across the country

and finally globalise

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Financial forecasts

SET UP COST

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All values in INR

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Stall fabrication designs

20

2012 % 2013 %

Sales800,000.0

01

1,300,000.00

1

Cost610,000.0

00.76 750,000.00 0.58

Gross Profit190,000.0

00.24 550,000.00 0.42

OperatingExpenses

Salary (Office &Overhead)

60,000.00 0.08 80,000.00 0.06

Payroll (taxesetc.)

- -

--

OutsideServices

5,000.00 0.01 5,000.00 0

Infrastructure 10,000.00 0.01 5,000.00 0

Repairs/Maintenance

5,000.00 0.01 5,000.00 0

Advertising 50,000.00 0.06 70,000.00 0.05

Car, Deliveryand Travel

36,000.00 0.05 40,000.00 0.03

Accounting andLegal

200 0 1,000.00 0

Rent

200,000.0

0 0.25 200,000.00 0.15 Telephone 36,000.00 0.05 40,000.00 0.03

Utilities 5,000.00 0.01 6,000.00 0

Insurance - -

--

Taxes (realestate etc.)

- -

--

Interest - -

--

Depreciation - -

--

Loan200,000.0

00.25 -

-

Other expense(specify)

- -

300,000.00 0.23

TotalExpenses

607,200.00

0.76 752,000.00 0.58

Net ProfitBefore Tax

417,200.00

202,000.00

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ADVERTISEMENT SAMPLES

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Q. where do you see yourself in

2016?

Phoenix media marketing will continue to be a thoughtleader in media and marketing industry. Five years fromnow, phoenix will have many sister companies, all of which are focused on helping individuals and deliveringvalue at the marginal cost.

As for me – I will continue to be a board member forphoenix but I do not see myself as the “Chief” muchlonger. Over the next few quarters, I will look to take onan evangelical role for the company which will allow meto do what I do best (and love to do!).

Phoenix is my first business, and certainly will not be mylast. There are many more to come!

Wish me luck in this and many more upcoming ventures

Documents

A MEDI new one