A Goal-Based Personalized Electronic TV Guide Demonstrator

A Goal-Based Personalized Electronic TV Guide Demonstrator

Mark van Setten

Telematica Instituut

Personalization in Future TV ’04 workshop

23 August 2004

Personalisation ProcessesPersonalisation Processes

Selecting

Structuring

Pre

sen

tatio

nInformation

Store

User

Goal-oriented structuringGoal-oriented structuring

• When people do something, including watching TV, they have certain

goals they want to achieve

• Uses and gratification theory (Lee & Lee, 1995) identified 6 gratifications

people receive from watching TV:• Committed / ritualized viewing

• Mood improvement

• Informational / cognitive benefit

• Social learning

• Social grease

• An engrossing different world (escapism)

• Additional goal for watching TV, which cannot be supported by an

electronic program guide:• To pass some time (Weaver; Donohew et al)

Experimental SetupExperimental Setup

• Independent variables:• Structuring method

• Use of predictions

• Dependent variable:• How easy is it to find interesting TV programs

• Three structuring methods:• Traditional channel-based

• Goal-based

• Genre-based

• Use of predictions• No predictions

• Predictions

Experimental DesignExperimental Design

2x3 Factorial Design – Between Subjects

• 1 September 2004 – 31 October 2004

• 400-1000 users

Predictions

No Yes

Structuring Channel 1 4

Genre 2 5

Goal 3 6

http://tvgids.telin.nl/

ReferencesReferences

• Donohew, L., Palmgreen, P., & Rayburn II, J. D. (1987). Social and

Psychological Origins of Media Use: A Lifestyle Analysis. Journal of

Broadcasting & Electronic Media, 31, 255-278.

• Lee, B. & Lee, R. S. (1995). How and Why People Watch TV: Implications

for the future of interactive television. Journal of Advertising Research,

November/December, 9-18.

• Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User

Acceptance of Information Technology: Toward a Unified View. MIS

Quarterly, 27, 425-478

• Weaver III, J. B. (2003). Individual differences in television viewing

motives. Personality and Individual Differences, 34

Contact InformationContact Information

Mark van SettenP.O. Box 589

7500 AN EnschedeThe Netherlands

E-mail: Mark.vanSetten@telin.nlPhone: +31 53 4850496

Website:http://duine.telin.nl

(Including TV ratings dataset)