A DIVISION OF ACCO BRANDS

Proximo PR Coverage To Date

As of February 1, 2013

Wednesday, April 19, 2023

2 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 7, 2013 | Kensington widget warns when iPhone goes walkabout“Kensington has launched a system called Proximo that it promises will alert people when items like keys and iPhones are lost or stolen.The Proximo kit consists of an iPhone app, a key fob for a keychain, and a third device to track something else like a backpack or car, the company announced at CES. If the items get too far apart -- people can specify the exact distances, which are measured wirelessly using Bluetooth -- they sound an alarm. The fobs and app each come with buttons that triggers an audible alarm from a paired device to help locate it. And the app offers a map for GPS-based tracking for devices that are out of range.” -- Stephen ShanklandOnline Circulation: 15,444,844 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | Keep your iDevice from walking away with the Kensington Proximo“New York City mayor Michael Bloomberg should look at this new Kensington product, announced at CES on Wednesday. It is a system called Proximo that Kensington promises will alert users when items like iPhones -- and other, more mundane things like keys -- are lost or stolen. You can press a button on the fob or tag to help find your missing iPhone via an audible alarm. You can also press a button on the app to trigger an alarm on the fob or tag. The app supports up to five fobs or tags. It even offers a map for GPS-based tracking of devices that are out of range.” – Michael SantoOnline Circulation: 12,482,445 unique visitors a month

3 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 30, 2013 | Uh Oh: I Lost My iPhone 5. Now What?“If you are apt to mislay your car keys, lose your Smartphone, or forget your valuables; or if you’re a generally prudent, insurance loving soul, the Proximo App-enabled proximity monitoring system from Kensington may be of interest. Proximo is an asset tracking solution that promises to “Keep. Track. Get Back.” It consists of a fob, a tag, and an iOS application. It helps you keep tabs on your valuables (up to 5 items) by beeping each when you leave them behind. It works because the Bluetooth FOB alerts you when you move a certain distance from a tagged item. The range of the active proximity dashboard is customizable.” – T.J. McCueOnline Circulation: 10,499,242 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Kensington wants you to be very afraid of losing your iPhone, buy its $60 Proximo system “A mobile phone is lost or stolen every 3.5 seconds, warns Kensington.The company's solution is simple: a low-power wireless fob that stays in your pocket and sounds the alarm if you move too far away from your iPhone 5 or 4S. The idea has been around for a while, of course, and it's proving popular elsewhere at CES right now, but the $60 Proximo Starter Kit -- now available for pre-order -- adds a couple more components. As well as the fob, you also get a tag that can be attached to other valuables and an iOS app that allows the monitoring of up to four further tags (priced at $25 each) simultaneously. Each fob and tag lasts up to six months thanks to low-power Bluetooth 4.0, and the CR2032 battery should be easy enough to switch out.” -- Sharif SakrOnline Circulation: 1,647,806 unique visitors a month

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Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Kensington Shows Off Travel Friendly Mobile Accessories at CES 2013“Most intriguing is the Proximo monitoring system, which consists of an iPhone 4S/5 app, a Bluetooth key fob and a circular Bluetooth tag. Kensington’s app can keep tap on up to five of the Bluetooth devices simultaneously, and if you (or your tagged item) wanders outside of the Bluetooth range, it’ll display the GPS coordinates of the tag’s last-known location on a map. Lock yourself out of your house often? The Proximo app can also be configured to sound an alarm if you move a customizable distance away from a tag.” -- Brad ChacosOnline Circulation: 449,193 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Kensington Proximo: A Bluetooth Tracking Dongle for the Perpetually Paranoid“There was a time when getting ready to leave the house meant grabbing keys and your chimney-sweeper; now, we’re stuffing out pockets and bags with phones, tablets, portable chargers, games consoles, and more. For those paranoid about forgetting something – or losing it along the way - Kensington offers the Proximo, an app-based tracking system that uses Bluetooth fobs to keep tabs on your essentials. The Proximo system can track up to five items concurrently, with the iPhone app showing their distance and pinging up a warning if you’re leaving them behind.” -- Chris DaviesOnline Circulation: 328,182 unique visitors a month

5 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 7, 2013 | Review: Proximo Let’s You Use Your iPhone to Find Your Keys“Proximo is meant to help you stay close to your keys and other valuables, and find them again if you do become separated. The Proximo products and app are clever, and they work. Proximo means I can use my iPhone to find my keys, and that’s mighty useful when my keys go missing.” -- Lex FriedmanOnline Circulation: MW - 284,244; CW - 444,940, CWD - 8,671 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | CES2013: Quickly track/locate/protect objects with Kensington Proximo “Kensington makes a bunch of great accessories for the mobile worker, and one of the things that they’re launching here at the show is Proximo, which will help you locate different things whether it’s a laptop bag or basically anything you want to attach it to. You can use your phone to track it!” – Keith ShawOnline Circulation: 172,756 unique listeners a month

6 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Proximo Tag Uses iPhone to Keep Track of Valuables“Have you ever found yourself searching around for your camera? Your briefcase? Your wallet? In a world that’s always on, you can’t afford the downtime of lost items, let alone the replacement costs. Kensington promises to help with that with its new Proximo Tag, which links wirelessly to an iPhone using Bluetooth.” -- Lisa L. KirchnerOnline Circulation: 181,415 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | CES 2013 “This excited me because my wife either loses her keys or her cell phone on a regular basis…” -- Benjamin Rockwell Online Circulation: N/A unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 29, 2013 | Review: The Kensington Proximo Monitoring System -- App and Keychain Tags for iOS“Proximo is a handy little system to help you keep track of the things you care about using your iPhone as a proximity alarm. Using Bluetooth and Kensington’s handy little app, you can connect your phone to a combo of hardware tags…It’s a setup so simple it’s genius.“ -- Juan Carlos BagnellOnline Circulation: N/A unique visitors a month

7 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 7, 2013 | CES 2013: Kensington offers a tracking solution with the Proximo Tag Kit“The app offers a nice bit of customization -- you can attach five different tags to it, and each one gets its own alert sound and an icon (or a custom picture), so there are plenty of different options for tracking various objects. The app also lets you set the sensitivity for each tag, so you can set your keys to stay very close, or set your car for a wider range. You can also track your phone directly from the fob (though the tag doesn't have any extra buttons on it, so that's a no-go there). If you ever lose your phone, you can just hit the button on the key fob, and then your phone will light up with an alert.” -- Mike SchrammOnline Circulation: 115,262 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 14, 2013 | Kensington Introduces New iPhone Accessories“Smartphones are the prized possessions for many owners. With smartphones getting costlier and smaller in size, the worry over losing them or misplacing them has been increasing. Losing a smartphone not only costs the owner money, but it also makes him/her lose various other contacts that are stored in that smartphone. Now, help is on hand. Kensington has announced the introduction of Proximo, a proximity monitoring system which allows smartphone owners to know where their beloved smartphone is. Along with this, they can also constantly know the location of their other valuable things such as keys.” --Raju ShanbhagOnline Circulation: 114,003 unique visitors a month

8 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 7, 2013 | Kensington’s $60 Proximo Fob and Tag system helps keep track of iPhone 5/4S“Kensington just introduced an app-enabled “proximity monitoring system” today, dubbed “Proximo”, that allows iPhone 5 and iPhone 4S owners to keep track of their smartphone 24 hours a day. Proximo offers “a unique way to track multiple valuables with a last-seen map pin-drop feature, an active proximity dashboard and extended battery life on both its Fob and Tag.” The system is a low-power wireless fob that sits in users’ pockets and sounds an alarm when they move too far away from their device.” -- Elyse BettersOnline Circulation: 71,610 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 10, 2013 | Kensington Proximo Fob and Tag make sure you don’t lose your iPhone, keys and other valuables“The Proximo Starter Kit includes the Proximo app, which is used to find a Fob (for attaching to your keys) and Tag(s) (for other valuables). By setting up a wireless connection between the iPhone and key Fob and/or Tag using Bluetooth Smart Technology, the application keeps track of up to 5 items concurrently — you can purchase additional Tags if you fancy so. Proximo’s App dashboard is “always on,” showing the proximity of each Fob and Tag. Pushing a button on the Fob or tapping “Find Fob” icon from the Proximo App dashboard triggers an alarm that helps you locate the phone, keys or other valuable items.” – Dusan BelicOnline Circulation: 73,276 unique visitors a month

9 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | Best Smartphone & Tablet Accessories from CES 2013“The system that was presented at CES 2013 by Kensington allows owners of iPhone 5 and 4S to have an extra level of security against theft of loss of their device. After pairing the tracker via Bluetooth 4.0, the small tracker will sound an alarm when it is separated from the smartphone. This system will allow owners of smartphones to notice when their device is no longer in their possession.” – Ionut NedelcuOnline Circulation: 48,233 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 14, 2013 | Kensington Keeps Your iPhone and Valuables Unforgettable with Proximo“The Kensington Proximo works by setting up a wireless Bluetooth connection between the iPhone, Fob, and Tag. The Proximo’s app dashboard is always on and can track up to 5 items concurrently with the GPS function[....] Today, smartphones do more for connected mobile users than just making calls or sending texts. The newest technology can be pretty expensive to replace if lost or stolen. You can keep your iPhone in close range with the Bluetooth Fob, which will alert you with a custom alarm the second you move a set distance away from your phone.” -- Stanley GoodnerOnline Circulation: 48,848 unique visitors a month

10 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Proximo by Kensington is Your Valuable's Personal Bodygaurd“Proximo is an App-enabled device that monitors the whereabouts of your chosen valuables at any given time. In the Proximo kit is the App, the Fob, which attaches to your keys, and a Tag for attaching to an important object worth monitoring. More tags can be ordered separately as well. It sets up a wireless connection between the iPhone (4s or 5) and key Fob or Tag using Bluetooth Smart Technology.” -- TiffaniOnline Circulation: 20,236 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Kensington expands iPad & iPhone accessory line - TriFold Folio Case, Proximo device tracker“Proximo works by setting up a wireless connection between the iPhone and key Fob or Tag via Bluetooth. Proximo’s App dashboard is “always on” and can track up to five items concurrently. The proximity distance (sensitivity) of each key Fob and Tag can be personalized. Proximo’s App dashboard shows the proximity of each Fob and Tag. Pushing a button on the Fob or tapping “Find Fob” icon from the Proximo App dashboard triggers an alarm that helps the user locate their phone, keys or other valuable items.” -- David Needle Online Circulation: 15,439 unique visitors a month

11 Confidential

Proximo PR Coverage

Product News Coverage

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | CES 2013 full coverage: Beatweek Best of Show and more“Keychain fob pairs up with iOS app to alert you when you’ve strayed too far from your iPhone 5 or iPhone 4S, and lead you to precisely where you’ve left it. We’ve seen products like this before, but what differentiates the Proximo is its level of sophistication and the fact that it consistently works.” – Bill PalmerOnline Circulation: 2,556 unique visitors a month

12 Confidential

Proximo PR Coverage

Product Review Coverage

Kensington Proximo Starter Kit SKU #39565January 30, 2013 | Gadgets: Kensington's solution to lost keys, phone and gear“The Fob attaches to the included key ring and after you have it linked with the free Kensington Proximo app (with a very easy setup), anytime the devices are separated an alarm sounds. If your phone is within range but you can't seem to find it, press a button and it will. It's easy to think of this as a monitoring device for your expensive smartphone but it also works in reverse once everything is linked up. With your phone in your pocket or purse, it can alert you that you have left your keys behind. Within the app, you can set the sensitivity and a specific sound to allow you to control how far you are separated from your device before the alarm goes off.” – Gregg EllmanCombined Circulation: 16 million unique readers a month

Kensington Proximo Starter Kit SKU #39565January 9, 2013 | Inside CES“This is by Kensington, it’s the Proximo; It tethers your phone to your device, so you can keep your purse, your keys -- or anything you’ve got -- handy. It breaks the link, so if you’re too far from those [items] it sounds an alarm, like, whoa what’s going on here, I can’t handle it.” -- Brian WestbrookOnline Circulation: 2.5 million unique visitors a month

13 Confidential

Proximo PR Coverage

Product Review Coverage

Kensington Proximo Starter Kit SKU #39565January 29, 2012 | Kensington Proximo Review“The Kensington Proximo is a tool to help put your mind at ease. When paired with an iOS smartphone, and attached to your keys or bag, the Proximo can let you know if you've left something behind by sounding off a loud alert. The app is free, and the Starter Kit, which costs only $59.99, includes a Fob and a Tag.” – Daniel BergOnline Circulation: 512,922 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 28, 2013 | Kensington Proximo Starter Kit“I'm a very forgetful person, the type who can put my keys down one minute and instantly forget where they are the next. I'm sure I'm not alone in this, though, which explains the need for products like the Kensington Proximo ($59.99 direct). The Proximo uses up to five dongles that you can attach to various items like keys, bags, or electronics to help you keep track of them. [...It] is a great solution for the forgetful, helping you track down lost items like electronics and keys, and best of all, preventing losses in the first place.” – Eugene KimOnline Circulation: 2,260,472 unique readers a month

14 Confidential

Proximo PR Coverage

Product Review Coverage

Kensington Proximo Starter Kit SKU #39565December 10, 2012 | Kensington Proximo Fob & Tag Starter Kit“As the latest accessory to leverage low-power Bluetooth 4/Smart wireless technology, Kensington's Proximo Starter Kit ($60, aka Fob & Tag Kit) is a proximity monitoring system marketed towards iPhone 4S and iPhone 5 users. Carry the fob around, and should you leave your iPhone behind, the fob will sound an alert; similarly, the iPhone can set off alerts on the fob or tags when you need to find them. If you should lose something, the app can be used to show you the last known location of the fob or tag, and provide guidance to that location.” -- Jeremy HorwitzOnline Circulation: 161,783 unique visitors a month

Kensington Proximo Starter Kit SKU #39565December 17, 2012 | Stocking-Stuffer Products Protect Phones, Find Valuables“Put the tag in the car, then come out of the store and find the tag by hitting the location button. It will use a map to get you into range, then the proximity circles will come up and will guide you right to your car. Brilliant.... The Proximo is a rare gem - a great idea that’s well-executed. It won’t be available in time for Christmas, but it will be available for pre-order on Jan. 8. Keep an eye out. It will be worth it.” -- Melissa JonesOnline Circulation: 271,648 unique visitors a monthPrint Circulation: 182,212 unique visitors a month

15 Confidential

Proximo PR Coverage

Product Review Coverage

Kensington Proximo Starter Kit SKU #39565January 2, 2013 | Hands On: Kensington Bluetooth 4 Proximo Starter Set“The Proximo device sets up a wireless connection between the iPhone and fob or tag using low-power Bluetooth 4. The app has a "dashboard" to show the status of each fob or tag. Hitting the button on the fob, or tapping the "find" button on the app dashboard triggers an alarm that helps locate the phone paired with Bluetooth, keys attached to the fob, or whatever the tag is attached to.” -- StaffOnline Circulation: 2,370 unique visitors a month

Kensington Proximo Starter Kit SKU #39565January 4, 2013 | Kensington Proximo Review: Find Your iPhone, Find Your Stuff“The Kensington Proximo is a new iPhone accessory that pairs with multiple trackers to help you find your iPhone, find your keys and find your stuff… and hopefully prevent you from losing it in the first place. Proximo is one of many new app-enabled accessories that combine a hardware accessory with an app on the iPhone. Like many of these devices, it connects via Bluetooth 4.0 to track your items.” – Josh SmithOnline Circulation: 370,004 unique visitors a month

16 Confidential

Proximo PR Coverage

Product Review Coverage

Kensington Proximo Starter Kit SKU #39565January 8, 2013 | Review: Proximo by Kensington -- find your keys with your iPhone, your iPhone with your keys, your briefcase or purse, and more“I like the Proximo. It has helped me to find my keys when I cannot remember where I left them the night before. If the Proximo prevents you from losing an iPhone, briefcase, purse, etc. just once, then it would certainly be worth it. Like any insurance policy, you just need to weigh the cost versus the benefit — a benefit that you hope you never need. I like that Proximo is a product that you can buy and then largely forget about until you need it ... in which case you'll be thrilled that you have it.” – Jeff RichardsonOnline Circulation: 1,247 unique visitors a month

Kensington Proximo Starter Kit SKU #39565December 31, 2012 | AppMinute #244 – Kensington Proximo Fob and Tag Kit – Keep, Track, and Get Back Your iPhone“Nemo takes Proximo through its paces to find a missing iPhone and retrieve keys!” – John NemoOnline Circulation: 1,365 unique listeners a month