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Customer Retention is the NEW Customer Acquisition
A Deal Management System for Restaurants: ALPHA TRIAL 2013
Interested in participating? Contact:
[email protected] | 604 369-2545
ALPHA TRIAL
� Dumb MarketingPromoting to customers that are
conditioned to buy discount offers is
an expensive way to put bums in seats
– especially when the coupon
providers charge 35%-50% and pay
you over 90-days.
� Smart MarketingReward-program members are 70
percent more likely to be word-of-
mouth champions (defined as
customers who are “actively
recommending” a product, service or
brand) than the general population.
[Colloquy]
Companies can increase revenues by
nearly 50 percent by retaining only 5
percent of their customer base.
[Frederick Reichheid]
� Save MoneyIt takes far less time, effort, and cost to
reach your best customers than using
the spray and pay method to find new
customers.
� ConnectTake control of your marketing and
connect with your customers. Identify
your best spenders and most loyal
customers and offer them exclusive
promotions when and how YOU want.
� PromoteCreate compelling, exclusive, and
exciting limited offers that generate
buzz and real interest with your
customers through email, social
media, and mobile channels. Scarcity
and urgency are key drivers.
� CollectNew to e-commerce? No problem. We
have a built-in online storefront that
will let your loyal customers do what
they really want: put their money into
YOUR business.
� Do More BusinessStop creating non-customers and start keeping the ones you have!
HOW DOES IT WORK?TITLE: Create a short title that catches the viewers attention in a single line.
TEXT DESCRIPTION: Describe the product or service that you’re offering & include
information about your business that will help attract potential customers. This is the
“pitch” of who you are and what you're selling.
UPLOAD IMAGE: A picture is worth a thousand words, right? This 750x750 pixel image
will be seen by your customers on the offer page, as well as with the smaller thumbnails
on your storefront and on mobile devices. The image should help to reinforce the title of
your offer and the text description beside it.
FINE PRINT: Make sure your customers are well aware of any special restrictions,
terms, and conditions for your offer by using fine print section located underneath the
text description.
SCHEDULE: The next set of decisions you need to make relate to when and how you
want to make the offer available for purchase, and how long it’s valid for once purchased.
EXCLUSIVITY: The key to successful rewards is to make them exclusive and desired by
people who aren’t a company’s best customers. You want there to be buzz around these
rewards. You want them to feel like they’re "in your club", so enter the number of rewards
to you want to make available and how many can be purchased per transaction.
PRICING: Enter the regular and the promotional prices in the required fields.
PURCHASE OUTRIGHT: If you've activated the full payment storefront in your premium
account, or still have a valid trial account, you can make the offer available to customers
for immediate purchase by selecting the "Purchase Outright" feature. This will allow you
to accept payment and collect funds to your PayPal merchant account.
BUY DISCOUNT KEY: You can also activate our unique "Discount Key" feature, where
your customers can put a “dollar down” for the right to discounted offer price at their
convenience (while supplies last or for a short period of time). Discount Keys let your
customer show real interest in your offer while filtering out marketing noise, meaningless
“likes” for the low-cost/low-risk price of a dollar – and share/activate their friends!
EMAIL CAMPAIGNS: Push your offers out to customer email lists you’ve created using
RewardDriver™, or import a list in .CSV format to do the same.
SOCIAL MEDIA: Easily post offers for your followers & potential followers on MASHPOTATO - plus Facebook pages and Twitter feeds to create viral promotions and expanded market reach.
