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STARS STARS
Retrospective Theses and Dissertations
Spring 1979
A Co-op Advertising Information System A Co-op Advertising Information System
Kay C. Gardner University of Central Florida
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A CO-OP ADVERTISING INFORMATION SYSTEM
BY
KAY C . GARDI\TER
M. S , Flor1da Technological University, 1976
RESEARCH REPORT
Submitted in partial fulfillment of the requirements for the degree of Master of Science: EMCS
ln the Graduate Studies. Pro-e.:ram of the College of Engineer_ing of University of Central Florida at Orlandot Florida
Spring Quarter · 1979
A CO-OP ADVERTISING INFORMATION SYSTEM
by
Kay C • Gardner
ABSTRACT
This report presents the development of a business
information ystem for co-op advertising An underlying
a sumpti n l.S that informat1on systems add value to an
organization It is an application of data bank theory,
and demonstrates the techniques required to maintain a
current informat1on system i e., add change, and
delet capabilities~ Th master file is sequentially
accessed to produce reports by participation percentage,
c a s·ficat1on o expiration date.
ctor of Research Report A., Hosni • Ph.D.
ACKNOWLEDGEMENTS
The author wishes to express her appreciation to
Dr . Yasser Hosni for his suggestions and assistance
throughout the :preparation of this research paper, and
to her committee members, Dr. Christian S. Bauer and
Dr . arold I Klee , for their assistance to complete
this paper .
A special appreciation is expressed to Mr. Ronald
R Smith o£ Sent1nel Star Company for his information
and lnspiration concerning co-op advertising.
She further wishes to express her appreciation to
her sons, Howard and Richard, for their patience and
understanding.
iii
TABLE OF CONrE TS
ACK 0 LEDGEMENTS . . . . . . . . . . . . . . . . . iii
TABLE OF CO T
LIST OF TABLES
TS • • .. . . ,, ' . . . . . . . . . . . . . . . . . . . . . . . . . . •· .
i v
vi
LIST OF ILLUSTRATIONS . . . . . . ,, . . . . . . . . vii
Chapter I. I TRODUCTION . I I I I I t II . . . . . . 1
II I cu RENT SYSTE ~ . t I I I I I I I I I I I 3
Co-Op Advertising . . . • • . • • . . . • . 3 Problem Identification • . • • . • . . . . 6
III. SYSTE DESCRIPI'IO AND DOCUMENTAT ION . • • • 9
System Description . . • • • • . . • . • . •9 Program De script~ons. ,. . ,, . • . • • . . 11
Data Base Program • • • • • • · • • • • • • 11 Data Base Funct1on . . . • . . . . . . 11 Data Base Input Data • . . . • . • • . 12
Update Cards . • • • • . • • • , . • 12 aster File . . . . • • . . • • . 12
Data Base Processing . • • • • • . . . 12 Data Base Logic and Coding • • . . . • 17 Data Base Output • . . • . . • • • . . 17
Reports Program . . • . • • . • • • . • 18 Reports Function • , , . • • • • • • . 18 Reports Input Data • • • • • • . . . . 18
Parameter Card • • • • • • • • • • • 18 Master File • • • • • • • . • . . . 18
Reports Processing . . . . • . . • • • 18 Reports Coding • . • . • . . . . . . • 19 Reports Output . • • • • . . . . . . • 19
·- Labels Pr .ograrn . • • • • .. • . . • . • • • 21 Labels Function • . . • • . • . . . . • 21 Labels Input Data . • • • . . . . • • • 21 Labels Processing • . • . . . • • • • • 21 Labels Logi c and Coding . . . • . . . • 21 Labels Output . . • • • • . . . . . • • 21
IV . SUMMARY . . . . . . . . . . . . . . . . 22
iv
APPE DIX I 24
A PENDIX II • 29
APPENDIX III • 35
APPENDIX IV . • • .52
LIST OF REFERENCES . . . ,, ., 57
v
LIST OF TABLES
1~ Co-Op Classification Index . • . • • • • t • • • 20
vi
1 •
2.
J. 4.
5· 6.
7.
LIST OF ILLUSTRATI ONS
Computer System Flow Charts . • ., • . . . ,. . . Co-Op Record Descripti on • , • • • • • • • • • •
Co-Op Submi tt,al Sheet • • • • • • • ,. • • . .
Create Co-Op Record • ••.• ••• •..•• , .
Change/Delete Co- Op Record ,, • . • • . • • • • •
~ain Program Flow Chart . . . . • • • • • • • • •
Sort and Update 8ubroutine Flow Chart or • • . . .
vii
10
13
14
15
16
30
33
CHAPTER I
IJ\lTRODUCTI ON
Information lS one of a company's most valuable assets,
and i a vital ingredient to management. The frontiers in
infor ation processing are systems which provide informa
tion to sup ort decision-making functions. Such systems
are management information systems or MIS.
MIS is a concept that is in an evolutionary state
rather than an absolute state. There is some disagreement
as to exactly hat MIS is. Several definitions are:
1 an integrated, man/machine system for providing
information to support the operations, management,
and decision-making functions in an organization
( 1) ;
2. a cluster of business information systems (2);
3 an organized method of providing past, presentJ
and projection information relating to internal
operations and external intelligence . It supports
the planning,, control, and operational functions
of an organization by furnishing uniform informa
tion in the proper time-frame to assist the
decision-maker (J).
2
Information is at the core of the subject and has to
do with the communication of knowledge. The output of the
syste~ms communicates knowledge that assists in the selec
t~on of action decisions. An information syst ~em defines th~e
data needed to generate the information required to serve
a specif1c bus1ness function (2).
Every company of any size has many information
systems, both formal and informal (4)~ A management in£or
mation system ~env1sions the availability of a comprehensive
s t of dat - banks, to provide information for management
su port.
The purpose of th1s paper is to present the develop
ment of a business 1nformation system for co-op advertising
hich could serve as a base from which future enhancements
caul ~evolve it into a management information system.
CHAPTER II
CURRENT SYSTEM
Co-Op Advertising
Cooperative advertising is primarily a way of inform
lng consumers where to buy merchandise, with the retail
advertising cost of the product shared by the manufacturer
and the retailer . Co-op enables the retailer to establish
his place of business as the place to buy the product and
provides a manufacturer with the opportunity to gain
product exposure. All co-op plans are created by manu
facturers under the Federal Trade Commission guidelinesJ
which stipulate that all dealers in a competitive
trading area must be treated on an equal basis (5).
Co-op advertising has grown from a $2 billion
bus1ness in 1972 to a $6 billion plus business in 1979.
It represents approximately 50 percent of the retail
dollars currently going into newspaper advertising. Co - op
"is a source of revenue for other media, primarily
broadcast, direet mail, and magazines, , and in some
instances goes towards displays, fashion shows, sales
training sessions , and store demonstrations . Co -op is
practiced in virtually every industry. There is not a
31
major retail operation in America today that does not in
some way benefit from co-op activities.
In most cases~ product s1milarity necess~tates
additional selling tools, Some of the attributes of a
co-op program that make it a pro~ductive and effective
selling tool are:
1. Co-op programs ~o.f.fer versa till. ty throughout a
man facturer•s product range by varying co-op
pro ams from product to product
4
2. Co op as a selling tool might be contrasted with
mark-up and terms. All are methods of offering a
d1scounted cost to the user However, the percentage
offe ed as co-op is locked in and is never really
spent until it is utilized for an advertising
effort.
J. Co-op ad ertising programs offer manufacturers
greater control over their image, and identifica
tion at the retail level.
4. Co~ -op adv rtising efforts make the manufacturer s
message more personal.
5. Cooperativ~e advertising can give twice the expo
sure f ,or the same investment, . assuming , a '-· share ~ Qf
50 percent for both the manufacturer and retailer.
6. In offering co-op allowances. the manufactur~er is
bidding for one of the most difficult budgets to
tap in the retail picture. This is because every-
thing that a retailer buys is not promoted.
7. Co-op is the easiest way to place promotional
emphasis where the distribution warrants it
8 Co-op is versatile throughout a manufacturer's
5
product range and geographic distribution pattern
There are three basic _types of co-op plans. The
implest one is directly from the manufacturer and only to
the retailer. The second plan is from the manufacturer to
a distributor and then on to retailers ,. A third method is a
combination of the first two types. For example, a manu
facturer may sell directly to some large retailers and then
su _ply smaller reta~lers through a distributor .. Co-op
contracts are class1fied according to the base for accruing
the allowance requ ·red to partie1pate in the co'-op program,
Thses arez
1. percen -age of sales on a given percentage of an advert1sing effort;
2. per unit method;
3· cost per thousand - retailer is compensated up to allowance earned based on a cost per thousand circulation for advertising units:
4·. open-ended allocation - n.o accrue·d allowance is required - compensation is a g1ven percentage of advertis1ng effort.
An infinite· numb~er . of combinations : can -be _: assembled· to
produce various co-op contracts~ Basically, a co-op
contract contains five requirements:
1. timing - during what period the co- op allowanc·e accrues;
2. method of accruing the allowance - percentage. unit allowance. or open-ended;
). basis for sharing the cost;
4. copy and art requirements, - display of registry symbol in advertiseme~nt;
5. billing instructions.
Problem Identification
6
Because of the versat1lity of contracts, coordinating
and adm1ni st~er · ng co-op programs in an advertising agency
is a difficult task. Usually within an agency a substantial
number of contracts would be active - eighte~ en hundred is
typical for a m1d-size town newspaper .. Each contract has
d1.fferent effect1.ve dates, participat1.on ratios, accrual
ratios, and expiration dates. One manufacturer can have
several co-op program covering the same product or differ-
ent products. Some manufacturers mail in new programs as
old programs expire. Other manufacturers will not mail
program informatio unless a request is re~ ceived. The
ability to organize retail groups and to encourage them to
pool co-op is restricted by the absence of an organized
method of maintaining and accessing available co-op
programs. An adv~ertising agency should maintain a current
li ting of available co-op programs to assist their clients
in placing the most cost-efficient advertisements. This
involve~ s knowing what programs are active, qualifying
criteria. perce~ntage c ·ov~erage ,, classification groups ,, and
expiration dates.
Currently the administration of co-op programs in
advertising agencies ~s done manually. Usually one person
(coordinator) maintains a file for each manu:facturer's
current co~op programs. The coordinator checks each file
periodically to identify elig1ble ~anu:facture~s, mails
co-op program requests, and relies on his memory and
exper1ence i determining the current programs and the
available percentages Usually advertising salesmen use
outdated reports in their promotion efforts.
7
vith the ~ncrease in co-op business. manual coordina-
tion of the co-op programs is extremely di£ficult, if not
impossible A computerized system is warranted. An informa-
tion s stem is needed to decide what co-op pro~grams should
be activated and according to what terms of contract.
Desired features for such a system would be'
1. aintain an updated file of co-op programs. Updat1ngs include el1.minating inactive contracts, adding new contracts, and any kind of contract change.
2 Identify periodically those manufacturers that should be contacted for term changes.
J. A backup file for the manufacture s file is warranted for security reasons and possible use by other advertising agencies.
4 This system should be capable of producing reports for salesmen~s use grouping co-op contracts in one of three ways (Appendix IV): a. By participation ratio - percentage of advertise
ment paid by manufacturer for qualifying retailers;
b. By expiration date - to accent advertising support soon to be lost if not used;
c~ By product classification - for comparison of
various programs available for any one type of product
The system described in the next chapter is an infor-
rnation system for co-op programs in an advertising agency~
The system contains a data base composed of a master co-op
fil e which is accessed for processing and fulfilling the
functions of the co-op programs coord1nator and for pro-
ducing the necessary salesmen's reports mentioned earli~er.
8
CHAPTER III
SYSTE DESCRIPriON AND DOCUMENTATION
System Description
The suggested system is eompos,ed of three types of - - -
progr ams:
- Data base program ( SAC530)
- Reporting program (SAC530)
- ~ailing labels program (SAC531)
Each of these pro ams has one or more subprograms to be
us ed accordJ.ng to the mode of operation Figure 1 is a
s t e black diagram. Whenever the system is activated, the
master f1le is copied to a backup disk area. from which
recovery is possible.
The data base program builds the master file and
ma1.ntains it, i terms of any additions, changes, or
deletions. An edit report provide_s a listing of :- changes
made to the master file.
The reporting program produces the following reportst
- Classification Report
- Expiration Report
- Participation Ratio Report.
It accesses the, rnaste~r file and sorts it in the proper
sequence before producing the ~eport. - 9
OLD
C
O-O
P FI
LB
;
UP
DI/
RE
PT
~ r
.. -·---· _
_., ...
_
.. -
---
-,
DA
TA
B
AS
E
PROG
RAM
S
AC
.5JO
ED
I11
REP
OR
T
PARA
MET
ER
CA
RD
REPO
RTS
NE
vf
CQ
-Qp·l
-r --~
.-~
PR
OG
RA
M
FIL
E
\ SA
C5)
0
Fig
ure
1
.. C
ompu
ter
Sy
stem
F
low
C
hart
s
I':E
~'J
c 0-
0 p
I FI
LE
LABE
LS
PROG
RAM
SA
C53
1
LAB
ELS
~
0
11
The mailing labels program accesses the master file
and produces the necessary mailing labels for the pertinent
manufacturers.
The system programs are coded in COBOL (Common
Business Oriented Language) and use standard utility
routines supplied by the computer manufacturer (IBM 370-148)
in creating the necessary f1les and in sorting for
d. ferent functions. The system files are created on disk,
with the backup f~le on magnetic tape. System output
consi ts of he updated co-op master file. the above
mentioned reports. and mail1ng labels. Following ar,e
p ogram descr1ptions, with the function, input data,
proce sing logic, and output for each program.
Program Descriptions
Data Base Program
D ta Base Function
This pro am reads th~e co-op master file, which
contains information pertaining to the manufacturers•
locations and co-op contract terms and maintains the master
file in terms of any additions. deletions,, or changes. (See
F'igure 2 for the master file record description.)
12
Data Base Input Data
Update Cards
Update cards for maintenance to the master file are
required only if update is indicated on the parameter card
(Figure)). Update 1nput types are 0 through 5, the type
indicating how the card is to be processed.
Update input is sorted in ascending order first by
account number and second by type o.f update. Figures 4 and
5 d~splay the update input format. Type zero deletes an
account. Types one through four are all required to add an
account.
aster File
The old co-op master file is read as the input file to
be updated i order to create the new co-op master :file.
Dat Base Processing
The parameter card is edited for errors, and used to
establ1sh if update cards are to be processed. For mainten
ance to the master f~le, UPDATE• must be punched in columns
8 through lJ of the parameter card (Figure 3) • T1 he Update
Edit Report 1s printed to provide a record of additions.
changes, and deletions to the master file.
The backed up master file is input to this structure.
creating the new master file. Accounts are delet~d :by nQt
r ~ewri ting them in th.e new file. When creating an account, if
13
DATA PROCESS1NG DEPARTMENT Sentinel Star *F I LE DEFI N ITI O N SHEET* Companies
: 1 NAME
CO-OP .. DVERTISERS FILE M DIA JAPE DATE
(.A.. 0 5-- f AI' E __ DIS _X __ f'AC JC N O ____ U 8RA.l! II AN 10 _____ _ PREPA i!E O ----1
FILE ORCA IZATION RE CORD TY PE HoutN~a.u ___ x _ _ _ ___________ _
FIXED [iJ VARIAIIlt CJ INO£ · St.OU[ IIA.l ----~- K E U GTH ----- ltECOitO lE G TH 235 !mini
01 fCI ----------------- KEY POSITJO ' -----235
r ~o,c s Al oc .. uro . RE CO OSialO CK --~lm,nl
IND X----- P'liME---- O Y£li!FlOW ____ _ 11 ---!mo• l
UNOE. ft EO
Bil0C l(SI H2 5E5
D
--- '"o~ ·
RECOI! OS/ TRACI< --- m tn.
33 -~-' ...,aa l
r u.c .\I c Yll N £ s -~---------- ---f,;,.J 1 OPQ ':na. J
I Fl E 0: .A ME R HAT IV€ PO S. O AT.A fORM A T s ~ a A · ;) l
- ( B. C P I
!,_ Acc t - .. r 1- 4 D
''· A ...... CCL.-!af"'e
I 5- 34 c b. Acct - Addrs - One 35- 64 c
l·- AcC ~o.o - d rs-T · o 65 - 94 c 5. Cla.:.m- ~e 95-124 c
6. I Clai:n- d rs- 0 e 125-1 5 I c :
1. Cl -:~.i~ Addr~-T\·!o 155- 184 c
•a. Cl_as_s 18£)- 18? I D
l9 I
_'_ . Accrual-Perc_t 188- 190 D
Part- ·- .. ~- .. . - -· 1191- 193 _!_. ere D
,. Date-Created 194-199 D
3. Ex pi ation-Date 200- 205 D
•• De crip-cio 206- 235 c s.
6.
7.
a.
9. -- --
Data Formats
D = decimal
C = character
Figure 2. Co-Op Record Description
I I I
I
CO
-OP
SUB
MIT
TAL
SHEE
T
Dat
e:
Su
bm
itte
d
By
.
Ex
pir
e S
ev
era
l C
lass
es
Ran
ge
Up
dat
e D
ate
%
1st
2n
d
3rd
4
th
-A
ll
Fro
m
To
Fil
ler
Is A c
5 30 II
[ I II
llll
I II
II I
II I
I C
C:
1-6
8-
13
15
-20
22-2
4 26
-28
30-3
2 34
-36
38-4
0 42
-44
46-4
8 50
-52
53-8
0
On
ly o
ne
typ
e re
po
rt
bes
ide
s u
pd
ate
rep
ort
is
p
erm
itte
d p
er
run
.
a.
Fo
r u
pd
ate
inp
ut
, p
un
ch
'UPD
ATE
' in
co
lum
ns
8-1
3.
b.
Fo
r E
xp
irati
on
Rep
ort
, p
un
ch e
xp
irati
on
date
o
f in
tere
st
in M
MDD
YY
form
in
co
lum
ns
15
-20
. (E
xam
ple
: '0
3157
9')
c.
Fo
r P
art
icip
ati
on
Rati
o
Rep
ort
, p
un
ch p
erc
en
tag
e
of
inte
rest
in c
olu
mn
s 2
2-2
4.
(Ex
amp
le:
'07
5')
d.
Fo
r C
lassif
icati
on
Rep
ort
: 1
. S
ev
era
l C
lass
es
: u
se
1 to
4
cla
ss fi
eld
s,
colu
mn
s 26
to
4
0.
OR
2.
All
cla
sses:
p
un
ch
'AL
L'
in
colu
mn
s 4
2-4
4.
OR
J.
Ran
ge
of
cla
sses:
u
se
Fro
m
and
To
field
s
to se
lect
cla
sses.
Fig
ure
3 .
C
o-O
p S
ub
mit
tal
Sh
eet
~
+:-
CC,:
CC
:
CC
:
CC
:
TO
CREA
TE
A C
O-O
P RE
CORD
All
4
card
s m
ust
b
e su
bm
itte
d.
Acc
ou
nt
num
ber
is re
qu
ired
-
all
o
ther
field
s
are
op
tio
nal
. A
cco
un
t A
cco
un
t A
cco
un
t P
art
icip
T
ype
Num
ber
Nam
e A
ddrs
O
ne
Cla
ss
%
Fil
ler
1 11
11
II I
~-~~-
~----
-1
1 3-
6 8
-37
Acc
ou
nt
Acc
ou
nt
Ty
pe
Num
ber
Ad
drs
Tw
o
.39
-68
Desc
rip
tio
n
70-7
2 74
-76
77-8
0
Acc
rual
'0
F
ille
r
l211
II
II
11
1 f
1 3-
8 -
37
Acc
ou
nt
Cla
im
Typ
e N
umbe
r N
ame
39
-68
C
laim
A
dd
rs
One
70-?
2 73
-80
Fil
ler
13
11
II 11
-
1 I
1
Typ
e
3-6
Acc
ou
nt
Num
ber
8 -
37
Cla
im
Ad
drs
T
wo
39
-68
E
ffect
Ex
pir
e
Dat
e D
ate
69
-80
Fil
ler
GJ r
---IT
-------m
-TI
-II m
J l
1 3-
6 8
-37
39
-44
46-5
1 5
2-8
0
Fig
ure
4
. C
reate
C
o-O
p R
eco
rd
~
1.....1'
\
CC
:
CC
:
TO
DEL
ETE
A C
O-O
P RE
CORD
Acc
ou
nt
Ty
pe
Hum
ber
Fil
ler
[ o
II ~-r ----
--~. --m
--
• ~.
~]
1 3
-6
7-8
0
TO
CHA
NGE
A C
O-O
P RE
COR.
D
Part
icip
A
ccru
al
Ty
pe
Num
ber
Cla
ss
%
%
Eff
ect
Dat
e E
xp
ire
Dat
e F
ille
r
lsll
] I
II I
-~ I
-l 1
3-6
8
-10
1
2-1
4
16
-18
2
0-2
5
27-J
2 3
J-8
0
Fig
ure
5.
C
han
ge/
Del
ete
Co-
Op
Rec
ord
...,.a.
0'-.
17
any one of the types one through four is missing, that
account is not added to the master file and an error
messag~e is printed on the edit report. Ty-pe five offe:rs the
possibility to change six different fields of an existing
account numb,er. Other field changes would require a delete
and then an addition of the changed record ,.
The backed up master file ~s in ascending order by
account number, as is the update file. The two files are
merged adding, changing, and deleting records as types
i die te, creating the new master file.
Data Base Logic and Coding
Appen 1x III contains a complete progr·am listing.
Data Base Output
The output of this program is a magnetic :file, th~e new
co-~ op rna t r file and a printed report listing the changes
or the contents of the file (Appendix IV). Figure 2 contains
the file specifications and the record. contents of the new
co-op master file
Reports Program
Reports Function
This program reads the new co~ -op master file and
produces the salesmen's reports.
Reports Ieyut Data
Parameter Card
18
The parameter C'ard is edited for e,rrors and used to
determine which report is to be printed (b, c, & d,
Figure 3).
aster File
The new co-op master file is read as input from which
to obtain the requested report•s data .
Reports Proce sing
Any one of the three reports (Expiration, Participation,
or Classif"cation) may be selected following the Update Edit
Report or may be run alone. If more th,an one report i s indi
cated on the parameter card. the jo~b~ is canc ~ell ,ed and a
message, is displayed on the console that the parameter card
is 1.n error.
The Classification Report has the option of printing
from one to f'our specifically .requested classes. all classes,
or a range of classes. All thre!e versions of the Classif'ica
tion R ~eport use the same sort pro ~cedure, but use different
19
sort input parame~ ters to select records for printing by the
different criteria. All the, records are sorted by classifi
cation. Table 1 lists the classifications and their de
scriptions.
The Expiration Report paragraph reads the new co-op
master file. If the expiration date of the record is equal
zeroes (de~ faul t procedure when an account is added that has
no expiration date) , the record is bypassed. Otherwise, :.:· r. 1"'
after the date is c ~onverted to a sequence dat ~e. the record
date is compared with the p,arameter eard date. If the ·t ·~
record's date is within sixty days of the parameter date,
the record is printed on the report.
The Partic~pation Ratio R ~eport paragraph reads th~e new
co-op master file and compares each record's participation
percentage with the parameter card's percentage. If they are
equal, that record is included in the report.
R __ por:_ts Coding
Appendix III contains a complete program listing.
Reports Output
Output is one of the three reports mentioned abov·e,.
See Appendix IV for all report layouts and contents.
10
20
30
40
50
6o
70
80
90
100
110
120
130
140
150
160
170
180
190
200
250
TABLE 1
CO-OP CLASSIFICATION INDEX
Apparel
Appliances
Automotive
Drug & Toiletries
Farm, Lawn, & Garden
Heating & Air Conditioning
Housewares
Home Furnis ings
Je elry, Watches, Luggage
2:0
Office S pplies, Calculators, Books
Paint , Hard ·1are , & Building
Radio, Stereo & TV
Photography & Equipment
Food
Insurance & Travel
Boats & Fishing Equipment
Sports & Exercise
Games & Toys, Hobbies
Musical Instruments
Miscellaneous
Labels Program
Labels Function
This program reads the new co-op master fil ,e and
produces mailing labels.
La Input Data
21
The new co-op master file is read as input from which
to obtain the label data.
rocess~ng
Requested records in the co-op fil ~e are read, and labels
are printed u ing the name and address .fields as source
fields in the report section.
L Log1c and Codi__ng
Appendix III conta1ns a complete program listing.
A pen iJ I contains the Job Control Language, which requests
that label forms be mounted on the printer and the correct
carrJ..age control tape be used on the printer to space each
pr1nted report label on the next label form.
Label Output
The program output is a sequential listing of three-line
labels, consisting of a manufacturer's name and address.
C:APTER IV
SUMMARY
This paper has pre~ sented the background and develop-
ment of a bus1ness information system for co-op advertising.
T is system provides timely, relevant, and accurate infer-
mat ion hich w1ll enable management to make decisions
direct ed to ard fulfilling the objectives of the firm.
This 1nformation is concerned not only with the internal
operatic s of the firm but also includes intelligence from
sour ~ces external to the firm - its environment,, Co-op
p o am data are processed, stored, retrieved, and presented
in a anner that assists the co-op coordinator in reviewing
large amounts of information fast and appraising
alternative,
A. data base o:f co-op programs is created and maintained
by periodic updating Add, change ,I and delete ca:pabili ties
assure a file that provides current, informational support
of co-op advertis~ng sa~es. An edit re,port presents an· audit
trail of changes made t '? the file. Management report.s group
accounts by classification for cleare·r analytical review,
Mailing labels produced by the syst,em reduce time demands
on the co-op coordinator, giving him time for more pro-
ductive management of the co-op programs. All of these 22
benefits provide more controllable, efficient management
of a co-op advertising system.
23
Future enhancements might change the labels program to
pr1.nt lab~els only for a selected group of expiring co-op
programs. Currently the system prints labels for all co-o~
programs.
Having been written in COBOL,, this system could operate
in an computer environment that has a COBOL compiler, disk
storage, and card~ tape, or o~n-line input.
Development of th~s system involved one man-:week of
problem researc • two man-weeks of programming, and one
man- eek of testing. An approximate cost of development
man-hour and computer time is 3000. It is estimated that
this system ~ll generate one-half m1.llion dollars additional
revenue in the first year of implementat1on, due to
attracting more clients through the information supplied
by this system.
24
APPENDIX I
JOB CONTROL LANGUAGE
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APPENDIX II
DETAILED COMPUTER SYSTEM FLO CHARTS
...
START
READ AND EDIT I
PARAMETER CAR
PARAMETER CARD
DISPLAY ERRO ~~~MESSAGE
0
PERFORM SORT AND UPDATE
UPDATE
BACKUP CO-OP FILE
NEW CO-OP EDIT REPORT FILE
Figure 6 . Main Program Flow Chart
30
STOP
31
PERFORM 1 EXPIRATION /'-' .......... ""------+ EXPIRATION ,......__-t REPORT
REPORT YES
PERFORM PERCENTAGE >--""!"lN~~o---~ PERCENTAGE t---t REPORT
REPORT ~-
PERFOR I CLASSIFICA-N_O ____ SEVERAL 1----rTION REPOR'r
CLASS REPORT
PERFORM . CLASSIFICAALL-CLASS ~, ----~· TION REPORT REPORT
PERFORM CLASSIFICATIO RANGE-CLAS{"''~------1 REPORT REPORT
B
Figure 6 .. Continued
32
CLOSE FILES
STOP
Figure 6 Continued
!
START
READ SORTED UPDATE RECOR
NO
0
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CO-OP MASTER
33
YES RETURN
YES
YES SET END OF ~--...;;;.;;;;:~~FILE FLAG ON
Figure 7 . Sort and Update Subroutine Flow Chart
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35
APPENDIX III
CO. PUTER SYSTEq SOURCE LISTING
• t , L 1 . '1 T, 5i.'"'1 • ~ _,·:cro L•IC , sx~tF _
1
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Labels Program
')')') ) ) ) l OJ11 ~) llt
37
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-------------------------------------------------------------------~
F~
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II)ARD
R,CTERS ns -RECOR~.
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J rL l t ~7 lC X(3l SOt,;~f.E lEW - CCRU c~PErcr-~---lJ CO L U' : I S G4 D{( XX SOUQ.C: XOUT - VC .. 1 0 COLU'-i I S CJ6 PI C X VALUE ' /' .. f 0 C! l U - I I S 9 7 P I C X S 0 U '"'( E X rU T- :J A • 1 ) C n L U' · 1 S 9 - o 1 C X './ h L U': • I ' • - - -1 - "'OLU., J IS 1 0 . PIC :<X S OU~CE XCUT-YF< . l 0 f1 L ll' J S 1 5 P I ( X X S Cl U ~C E 1: X T r< A- H C. 1 J r: OL \J ' s 1 J o r c ~ VAL uE t 1 • •
-- 0 C:J L 1 ·. I IS li.) q -PlC --:<x- SOURCE EXTQA - DA . 1 c n1 . u· r 1 s t 1 o li c x v A. L E • 1 • • 1 0 ':OL•I'11 1S lll PIC XX S OURCE EX T ~A - YR .
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---- 10 COL U1. J IS At. PIC Qqq SCURCE -- PAR!t~~-TH~U ., ~ t c l . s s- s ~ I - T 1 T L T yp r- 1 s 11 E T >\ [ L Ll IE NU \( B = R I s p L l I s I
t 0 C 'l l I J' '~ I S 41 ,_.., l C X ( 2 -'1 J
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L -TOL I. - TYPf: -IS -DE T IL LI · lE NU'"F\ER - IS PLUS 'lJ-.. -COLll J IS 41 Pif. X(2J) '/ • LUE 'ALL CJOU 1TS PQ.I 'TEf)l.,
-~-~0 l Cl \SS-HH L TVPF T S CONTrCL FGOTI .\IG FI . JAL-:: _______ _, - - 1_ 1 H: I ' P, "::~{ 1 S- ol US - 2 -. - - --- - --- ----
0 , c (i L u·: 1 c; 51 P t c: x t l3 1 v · L UE I roT A L P R t ~ r E= J I ..
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C H F,. .. - IL.:. J" .- ----------------------1 T F f" R \I-t <;T-C . SS I S = SP.\CES , GO TO CHECK-f.Ll . I r r HIJ I r c - • o f
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r r.: P R ·-t<;T-C ASS lS ·Ol U,..,fR IC, GO TO PARA'-ERRCR - EX!T E L F. '-\0 V E 1 TO C Y J I C F.- F L r, ..
rr= P • !{ '-4- 2' ')- r: L -\ 5 S J S 0 T = S P A C E S ------- If' .\ 0 '\r·,-?.!'1--<L -ss - I 'OT · u:J~iUf"---------------=
G~ 1 PAR . ~ -fR~JR-EXIT . IF o 11 ·1- 3~D-IL SS T S 10 1 = SP CES
I o '\ ~ "~~~- 3 'H)- S l /1. S S I S 0 T 1 U Y[ R I C t;f' T P P.' -(qR-')R-EX£T;--------------------'
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rc, o ~-r:~ ._, lS = S, CES, GO TO 100 - ~XIT . IF (Hij c=:- .\Jf
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IF~ ~Au-FRC '., l . U' ~~IC • . •!) P Rl\ -THRU IS U -~E .... IC ~ ~VE l T C , ICE-~LAG
~L<;F ~n TO p~qA~-ERRCR -EXI T. 10)-E '<tT .
riJ-Cl( JT . U'),lf" ~ (=C~ ~ l'! p qA'.,t:TER c Rl)' 10 MESSAGE . ----1 J/~ l Tl ER~ ~- LAG.
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EX IT.
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1 1 u r c E 1 uQ E s 1 J- P. E ~ '1 - r fltJ T r 1 R u 5 1 J -F. x I T I (IUTPJT pqoc~~'i:>O-PR£~T-=~~T~~~-.,~~~[X ~~· ---- ---··-
48
l 7 • ?P. . 2 ') 0' 11 e 119
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olO-EXIT 520 - EX IT.
T 1 f1U 'l":(')tJqE 610- RE D- I NPUT THRU 0 U To J T o 0 'l C: ~I') UQ. F l) 2 ) - ;:> R I ' T- D ~ T T·i R. U
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6))-F'(JT . - T •
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IF SJ '\ T- TYrE = ) , P~P. FO~tJ 92)-I)F.LETE G 0 TO t;OO-""P I TE - LOOP
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l 7 . 2P. . 7 '} 04/18/79 ---- ---
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~OVf ZEROES TQ E -DATE-C.EATED, XCUTOATE EL S I=
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IF U"-~Xn [~ I O 1-~1 T I = SPACE 'S VE lE~uES rn ~EW-EXPIR~TION-DATE . EXT~AOUT , EL sc::
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APPENDIX IV
COMPUTER SYSTEM REPORTS
52
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REFERENCES
1. Davis, Gordon B. Management Information Systems : Conceptual Foundations, Structure, and Development. New Yo~k: McGraw- Hill Book Company, 1974 .
2, Hanold, Terrace. 11 The Executive View of MIS . '' Datamation 18 (November 1972) : 65 - 71 .
3. Dearden, John. "MIS Is A Mirage," Harvard Business Review 50 (January-February 1972); 90-99·
s.
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7
ill, artmut J. "IllS- irage or Mirror Image? .. Jo 1rnal of Systems Management 24 (September 1973}: 24-33~
Smith, Ronald Rr Sentinel Star Company. Orlando, Florida~ Interview. 13 March 1979.
Salton, Gerald. Automatic Information Organization and Retrieval New York: McGraw-Hill Book Company, 1968.
Unlock1ng the Computer's Profit Potential. New York: c·insey & Company, Inc., 1968; reprinted.,
Camp ters and Automation 18 (April 1969): 24-33·
5?
