Gatlinburg 2011/12 FY Display (Banner) Advertising Co-Op Opportunity

2011/2012 Display Co-Op ProgramGatlinburg Department of Tourism

1Wednesday, June 22, 2011

Display Program

The Gatlinburg Department of Tourism would like to introduce to you the new Display Co-Op Program that has been created to help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.

This comprehensive program will help you position your destination, attraction, or business to millions of potential visitors on national websites like TripAdvisor.com and Orbitz.com.

Gatlinburg Co-Op Program - DISPLAY


About The ProgramDisplay (banner advertising) extends your reach to people who are not actively searching for you. It generates awareness for your destination, attraction, or business.

Gatlinburg already has a substantial display campaign for this year. Their annual commitments will be increased on the chosen sites from the existing display media plan to accommodate your messaging.

You will benefit from:

• Record low cost-per-thousand rates negotiated with partner sites on behalf of Gatlinburg

• Avoiding expensive site campaigns and monthly minimums.

• Gatlinburg will pay for 25% of the impressions and you cover the remaining 75%.



Co-Op Display One Site | Three logos | Three Click Throughs

■ In this first scenario your brand will be represented on one Gatlinburg banner ad.

■ There will be another advertiser/partner whose logo will also be on this banner ad with Gatlinburg’s branding.

■ The site where your ad will run can be selected on a first come, first serve basis.

■ Site selection is also dependent on having another partner willing to participate at this level.

■ The month in which this ad can run will be determined on a first come, first serve basis.

■ Month selection is also dependent on having another partner willing to participate at this level.

■ The banner ad will click through to Gatlinburg’s website, the other partner’s website through their logo, and will also click through to your website through your logo.

■ $500 a month per partner.


a

Your Ad Here

Your Ad Here Your Ad Here


Co-Op Display One Site | Two logos | Two Click Throughs

■ In this second scenario your brand will be represented on one Gatlinburg banner ad.

■ There will be the only advertiser/partner who’s logo will also be on this banner ad with Gatlinburg’s branding.

■ The site where your ad will run can be selected on a first come, first serve basis.

■ The month in which this ad can run will be determined on a first come, first serve basis.

■ The banner ad will click through to Gatlinburg’s website, and will also click through to your website through your logo.

■ $750 a month per partner.


b

Your Ad Here

Your Ad Here


Available Sites for the Display Co-OpGatlinburg Department of Tourism


Available Sites

About TripAdvisor.com

TripAdvisor is an unbiased website property that consumers visit specifically when planning travel.

It is the world’s largest travel community with over 10 million monthly unique users.

Banners running on Tennessee and competing destination pages (TN, SC, NC, GA, AL, VA, OH, KY, IN, FL).



Available Sites

About TravelChannel.com

TravelChannel.com is a premiere travel site dedicated to supplement the TV Travel Channel with additional information.

The Travel Channel site has additional niche target content sections that appeal to specific travelers.

Our ad space includes the sponsorship of the family travel section.



Available SitesAbout Orbitz.com

Orbitz is one of the top 3 full service online travel agencies in the world.

We will have geo-targeted placements on destination pages (Nashville, Cincinnati, Knoxville, Louisville, Tri-Cities, Chattanooga, Lexington, Greenville/Spartanburg, Birmingham, Dayton, Indianapolis, Atlanta).

The campaign will include retargeting on the Yahoo network (Facebook, eBay) to anyone that has searched Tennessee content on Orbitz.com.

Re-targeting is a form of targeted online advertising in which the ad is delivered to consumer based on their previous internet actions, like showing an interest in travel.



Available Sites

About Away.com

Away.com is a travel site that specializes in users that are passionate for travel and are seeking unique experiences and activities.

Away.com focuses on providing inspirational travel options to their users.

Ads will run on the “Family Travel Guide” and “Romantic Getaway Travel Guide”.



Available Sites

About The Travel Ad Network

Rand McNally is an online mapping/directions site with a unique “Plan a Trip” option.

We will target the travel path of the consumer.

We will target the shopping path of Gatlinburg competitive destinations.

Our ads will include Mapvertising on Rand McNally to competing Gatlinburg destinations; content targeting to Tennessee and competing destinations (TN, SC, NC, GA, AL, VA, OH, KY, IN, FL).



Available Sites

About BudgetTravel.com

BudgetTravel.com is a small, unique site where travelers go to stay connected with a community of travel experts in the industry.

Budget Travel has a dedicated editorial staff with expert travel opinions. User reviews and booking tools are just some of the reasons travelers visit the site daily.

Ads will run on the dedicated “Girlfriend Getaways” and “Family Travel Trip Ideas” site sections.



Available Sites

About SouthernLiving.com

SouthernLiving.com is the online resource for people who love the Southern lifestyle.

43% of SouthernLiving.com users have traveled to the southeast in the last two years (142 Index Score).

SouthernLiving.com has a dedicated travel section.

Geo-targeted banner placements run of site (TN, SC, NC, GA, AL, VA, OH, KY, IN, FL).



Available Sites

About BridalGuide.com

Caters to newly engaged couples with 1.2 million monthly unique users.

Over 1% click through rate (10x above industry average.)

Geo-targeted run of site and ads on the“Honeymoon and Travel” section (TN, SC, NC, GA, AL, VA, OH, KY, IN, FL).



Available Sites


About NationalGeographic.com

A popular outdoors website that has a significant travel following - most site visitors are seeking online research and recommendations.

Banners will run in the “Adventure Travel” and “Travel” sections.


Available Sites


About Gospel Music Channel

GMCLife.com has a strong presence in all Gatlinburg target market cities and states as well as a highly engaged audience, and high average click-through-rates (0.55%).

The ministry network includes 100,000 church leaders who are influencers when it comes to church and youth group travel.

Geo-targeted run of site display advertisements in target market states (TN, SC, NC, GA, AL, VA, OH, KY, IN, FL).


Available Sites


About AJC.com

AJC.com is the #1 local site in Atlanta for reach.

Custom targeting capabilities to those that fit in a specific travel behavioral category.

Travel behavioral targeted to those interested in: family vacations, romantic vacations, girlfriend vacations.


Sign Me Up

Fax to: (xxx) xxx-xxxx or Email to ([email protected])

Your Name

Your Contact Information and Date

Requested Display Co-Op Month(s) Requested Display Co-Op Type(s)Requested Display Co-Op Type(s)

July, 2011 a b

August, 2011 b c

September, 2011 c d

October, 2011 d e

November, 2011 e f


mailto:[email protected]


Who is Paramore?

Paramore is the interactive agency of record working for the Gatlinburg Department of Tourism. Our main initiative is to promote Gatlinburg tourism.

You may recognize us from our work with the Tennessee Department of Tourist Development. We are taking our experience from the state’s successful Co-Op campaigns to Gatlinburg!

Find out more about us at http://www.Paramore.is

Book Now

Contact Walter Yeldell at 865.430.1052 or [email protected]

Gatlinburg Co-Op Program




Business

Gatlinburg 2011/12 FY Display (Banner) Advertising Co-Op Opportunity