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A CHILDREN’S LITERACY INITIATIVEDesigned to Develop the Workforce of the Future
PURPOSERIF invites the business community to engage in a powerful conversation to understand how the literacy crisis and the resulting shortage in 21st century skilled workers can be addressed through meaningful collaboration.
RIF EXISTS BECAUSE
25 MILLION CHILDREN IN THE UNITED
STATES CANNOT READ PROFICIENTLY.
Reading Is Fundamental is committed to giving kids the confidence to strive because literacy opens doors to every
aspect of life.
*
* Based on an analysis of NAEP test scores
Reading Is Fundamental (RIF) is committed to a literate America where all children have the opportunities that literacy provides. Our model for impact is grounded in creating a culture of literacy for the children we serve by inspiring a passion for reading, providing high-quality content and resources that make an impact, and engaging communities in the solution to give every child the fundamentals for success. Founded in 1966, RIF is the leading voice for children’s literacy and, in partnership with a grassroots network of over 1 million volunteers in schools and communities nationwide, has distributed over 400 million books and impacted the lives of more than 40 million children in the most at-risk communities.
RIF creates innovative literacy solutions to ensure all children have the opportunity to read and succeed.
AN INTRODUCTION TO READING IS FUNDAMENTAL
WHAT WE DORIF gives children the confidence to strive because literacy opens doors to life.
40 MILLION CHILDREN
413 MILLIONBOOKS
DISTRIBUTED
MORE THAN1 MILLIONVOLUNTEERS
50 STATES
450CORPORATEPARTNERS
17,000PROGRAM SITES
HOW WE DO IT• Leverage network of over 17,000 program
sites in communities nationwide
• Provide new books and literacy support materials to children with the greatest need
• Create needs-based content to support varying literacy levels for children of all ages
• Engage educators and parents with actionable and trackable resources to drive children’s interest in reading and benchmark their progress
• Partner with government, corporate, and community organizations to provide national scale for local impact
LITERACYRESOURCES PARTNERSHIPS
COMMUNITYRESOURCES
PROGRAMS
A RECORD OF SUCCESS
THE LITERACY CRISIS DOES NOT STOP AT THE INABILITY TO READ. Its ripple effect touches every facet of society from individuals, to schools, to community, to corporate America.
THE LITERACY CRISIS
KINDERGARTEN
34%
Children entering school lack the basic language skills needed to learn how to read1
HIGH SCHOOL
37%
Students graduate at or above reading proficiency3
4TH GRADE
65%
Children are reading below grade level2
THE CHANGING PARADIGM OF LITERACY AND THE SKILLS GAP IN THE WORKFORCE THAT ALARMS AMERICA’S CEOS 4
95%
report that it currently affects their company
53%
of manufacturing firms required advanced reading skills
for core production jobs
42%
report problems in finding qualified applicants with strong
reading and writing skills
The 2008 recession only accelerated the need for a highly educated workforce: Just 1% of all new jobs created since then have gone to workers with high school diplomas or less.
1). Council on Early Childhood (2014). Literacy promotion: An essential component of primary care pediatric practice. Pediatrics 134(2): 404-409. 2). National Center for Education Statistics.The Nation’s Report Card: A First Look: 2013 Mathematics and Reading. 3). NAEP The Nationals Report Card. October 2015. 4). BRT Report: Why Reading Matters and What to Do About It, December 2016
A productive, thriving nation is dependent on a literate society. Every child deserves an opportunity to own books, learn how to read, and obtain the fundamental building blocks to acheive their highest potential.
THE ECONOMIC IMPACT
ILLITERACY COSTS THE U.S.
ECONOMY A STAGGERING
EACH YEAR3$225B
20%OF AMERICANS
READ BELOW THELEVEL NEEDED
TO EARN ALIVING WAGE2
85%OF JUVENILEOFFENDERSHAVE PROBLEMS
READING1
1. National Criminal Justice Reference Service, Literacy Development for Juvenile Offenders2. National Institute for Literacy, Fast Facts on Literacy3. National Council for Adult Learning
Project 2020 is a proactive initiative designed by Reading Is Fundamental to bring together like-minded organizations and corporate partners to identify and implement impactful literacy solutions that lead to a literate America. RIF, in partnership with corporate America, will lead the way in investing in this critical issue to build the workforce of tomorrow.
SHARED VALUES FOR LARGER IMPACT
CommunityPartners
Impact Children’sLiteracy
Educators& Parents
GovernmentPartners
IndividualContributors
CorporatePartners
Philanthropies& Foundations
OUR PEOPLE ARE POWERFUL:• Super shoppers who spend 2x the average on
all consumer products
• Nearly 4.5x more influential than the average nonprofit constituent
OUR BRAND IS WELL-LOVED: • 50 year track record of championing children’s literacy
• National organization with local impact in all 50 states
• Noncontroversial cause
• Recognizable and trusted brand
• 62% of donors say they have a very positive opinion of RIF
• Overall donor retention rate of 65% compared to industry average of 50%
THE VALUE OF OUR BRAND
65%DONOR
RETENTION RATE
72%BRAND
AWARENESS
OUR GOAL
Reading proficiency
levels for H.S. graduates
2017 2030
37%
66%
Raise $20M by 2020 so that by 2030, 2/3 of high school graduates read at or above grade level.
CORPORATEPARTNERS
STRENGTHEN LITERACY KIDS
LEADERSHIP COMMUN ITYCONTENT
PREPARED 21 ST CE NTURY WORKFORCE
PROJECT 2020
HOW IT WORKSEngagement • Access • Choice
• Literacy Roundtable
• National Advocacy/Awareness Campaign
• RFS Digital
• Reading Planet (Kids Site)
• Literacy Central
• Leveled Readers
• Literacy Network
• 10 Market Pilot Program
• Mobile Literacy Lab
YOUR ROLE IN PROJECT 2020Project 2020 is an innovative fundraising initiative that leverages the Business Roundtable report: Why Reading Matters and What To Do About It, A CEO Action Plan To Support Improved US Literacy Rates.
This important report is a “call to arms” to the business community to support children’s literacy which directly impacts the pipeline of skilled U.S. workers.
IMPROVEDLITERACY
SKILLS
PREPAREDWORKFORCE
RIF VALUEPROPOSITION
LeadershipContent
Community
CORPORATEFUNDING
Sust
aina
bility
Outcom
e Impac
t
Input
PROJECT 2020VIRTUOUS CYCLE OF IMPACT
ACTION PLANCORPORATE ACTION PLAN RIF PROJECT 2020
Commit Your Company X
Connect with Other Business Leaders X
Support Advocacy X
Encourage Employee Involvement X
Leverage Philanthropic Investments X
Offer Expertise X
Participate in Leadership X
CONTAC T
ALICIA LEVIPresident & CEO
BETH MEYERChief Marketing Officer
