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A centre of expertise in digital information management www.ukoln.ac.u k UKOLN is supported by: EnTag : En hancing Social Tag ging for Discovery K. Golub, C. Jones, B. Matthews, J. Moon, M. L. Nielsen, B. Puzoń, D. Tudhope JCDL 2009, Austin, Texas

A centre of expertise in digital information management UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

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Page 1: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

UKOLN is supported by:

EnTag: Enhancing Social Tagging for Discovery

K. Golub, C. Jones, B. Matthews, J. Moon, M. L. Nielsen, B. Puzoń, D. Tudhope

JCDL 2009, Austin, Texas

Page 2: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

classification system

knowledge.organization.system

thesaurusdescriptors

classes

controlled vocabulariescontrolled vocabulariessubjectindexing

information retrievalinformation retrievalsearching

finding information+retrieval

folksonomy folksonomies

social_tagging

social tagging social tagging tagging

tags keywords

Page 3: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

EnTag project

• UK JISC

• One year

• Six institutional partners

http://www.ukoln.ac.uk/projects/enhanced-tagging/

Page 4: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Objectives• Social tagging only

versus Social tagging combined with controlled vocabulary

– Indexing aspects– Influence on retrieval

• Two studies– Major: Intute subject gateway

Page 5: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Intute http://www.intute.ac.uk

Page 6: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Intute metadata

Page 7: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Approach

Page 8: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Demonstrator

• 11,042 stripped records

• Politics

• Interfaces– Searching– Simple: free tagging – Enhanced: DDC / LCSH / Relative Index

Page 9: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Intute demonstrator: searching

Searching

Page 10: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Intute demonstrator: Enhanced

Tagging interfaces

Page 11: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Enhanced interface

Page 12: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

User study 1

• Research questions– Choice of tag– Retrieval implications

• Participants– 28 UK politics students– Little tagging experience

Page 13: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

User study 2

• Data collection– Logging– Three questionnaires

• Four tagging tasks– Two controlled, two free– Tag 15 documents in each task

Page 14: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

User study 3

• Hypothetical group project scenario

• Instructions– 5 to 10 min per document– Open document but focus– Try consider enhanced suggestions

where appropriate

Imagine that as part of one of your courses, you are asked to write a four-page essay on the topic of European integration, as a joint project in groups of four. The essay should critically discuss existing theories about the creation of the European Union and its institutions. Your lecturer has instructed you to look for resources in the EnTag system. Since you will be working together with three other students, you should tag the documents you retrieve with tags that would be useful to you but would also enable other students to find those documents in EnTag and understand from your tags what the documents are about.

Page 15: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Results

Page 16: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Number of tags

• 7,568 tags in total• 278 tags per person• 94 + 751 documents tagged (controlled +

free task)

• More in simple interface• More in free task

Page 17: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Tag selection

• Simple interface– 91% freely assigned

• Enhanced interface – 71% freely assigned– 17% controlled tags

• Other features (both interfaces)– 8% other taggers’ tags– 2% main tag cloud– < 1% own tag

Page 18: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Browsing for tags

• Simple interface– 73% others’ tags– 17% main tag cloud – 10% own tag

• Enhanced interface– 74% controlled vocabulary– 18% others’ tags

Page 19: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Retrieval implications

• Versus metadata records– All tags: new access points for 36% documents – Controlled tags: new access points for 69%

documents

• Search terms– More in tags than in (un)controlled keywords

(2x / 3x)

Page 20: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Post-questionnaires 1

• Post-task– Familiar / easy / satisfied / certain– Useful: own tags, DDC disambiguation

pane, DDC suggestions– Not useful: main tag cloud, others’

names, hierarchical DDC pane

Page 21: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Post-questionnaires 2

• Post-study– Easy to learn and useful in real life– Simple

++ Simplicity, speed, freedom of choice No suggestions

– Enhanced++ Suggestions Inappropriate suggestions, cluttered

interface, number of steps

Page 22: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Conclusions

• Controlled vocabulary suggestions valued if appropriate

• More access points potential

• Value of consistency for IR

Page 23: A centre of expertise in digital information management  UKOLN is supported by: EnTag: Enhancing Social Tagging for Discovery K. Golub,

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Further research

• Qualitative analysis

• Enhancements– Controlled vocabulary– Auto suggestions– Interface

• Motivation for tagging