a Case Study SMS How UTI Mutual Funds achieved 25% online revenue with Multichannel ( +Mobile) marketing at UTI Mutual Funds Meet the Digital Marketing Head CASE STUDY OF Wants to devise anstrategy to PROMOTE AND DRIVE SALES for their latest NFO offering *New Fund Offer (NFO) CASE STUDY OF however... CASE STUDY OF Traditionally people dont buy mutual funds online and prefer to buy through offline medium CASE STUDY OF So if they dont convert (invest) through, how doeshelp? CASE STUDY OF mostly to create the buzz NFO CASE STUDY OF In a market flooded with many similar products but also to CASE STUDY OF and.. Influence purchase decisions CASE STUDY OF I need a goodstrategy CASE STUDY OF and theprogram was designed netCOREexperts got to action.. CASE STUDY OF with an innovative idea of multichannel targeting and retargeting Investors and Distributors CASE STUDY OF about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores ClicksCASE STUDY OF about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases onlineabout the NFO Gentle SMS reminder to checkz Z Z 2 nd(reminder to open) Ignores ClicksCASE STUDY OF about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases onlineabout the NFO Gentle SMS reminder to checkz Z Z 2 nd(reminder to open) Ignores ClicksCASE STUDY OF about the NFO Gentle SMS reminder to checkz Z Z Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd(reminder to open) z Z Z Gentle SMS reminder to checkLead drop Ignores ClicksCASE STUDY OF 3 nd(drives urgency) about the NFO Gentle SMS reminder to checkz Z Z 2 nd(reminder to open) Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd(reminder to open) z Z Z Gentle SMS reminder to checkLead drop Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores ClicksCASE STUDY OF 3 nd(drives urgency) about the NFO Gentle SMS reminder to checkCall from UTI Customer Care on NFO details 2 nd(reminder to open) Gentle SMS reminder to check3 nd(drives urgency) Customer now well informed about the product Purchases online Lead drop Ignores ClicksCASE STUDY OF creative - Brand positioning - Easy to follow call-to-actions Time Optimization User behavior analyzed andsent between 10 am-12 pm when they were most active Subject line Optimization Short subject line + Personalization (Split A/B test performed) CASE STUDY OF Has it benefited? CASE STUDY OF Results Reminder notification to checksaw a phenomenal above industry open rate of 10.77% for distributors and 5.98% for investors. Systematic multichannel targeting and retargeting approach achieved % higher response from investors and 97.2% from distributors (as against sending a singleer) Thepromotion contributed to 25% of the total online sales (Source: Client) Open rates of Mutual funds Industry are 6% (Source: netCORE) CASE STUDY OF CORPORATE OFFICE 8 th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai Phone: | Missed Call: BRANCHES New Delhi | Chennai | Bengaluru | Hyderabad | Gandhinagar | Pune