Embed Size (px)
Citation preview
A CAREER IN
PUBLIC
RELATI
ONS
US
D –
AP
RI L
20
13
Presented by:
Teresa WarrenTW2 Marketing, Inc.
BACKGROUND
Graduate from SDSU in 1981 & knew what I didn’t want to do
Worked for agencies for three years
In house marketing director for seven years
Started my own business in 1991
Professional Service PR & Marketing Communications
One of San Diego’s Most Admired Companies
25 +/- active clients
Many clients have been with us for 10 years or more
TW2 MARKETING
WHAT’S THE DIFFERENCE?
Public Relations vs. Marketing
Marketing is the umbrella under
which all other disciplines fall.
WHAT’S THE DIFFERENCE?
Pubic Relations vs. Media Relations
Public relations targets a broad audience. Media relations is limited to a subset.
WHAT’S THE DIFFERENCE?
Public Relations vs. Customer Service
Customer service supports. PR influences.
WHO IS THE PUBLIC?
It depends on…
Goals
Objectives
Message
Geography
Opportunities
And more
HOW DO YOU BUILD RELATIONSHIPS?
News & Features
Social Media
Direct Outreach
One on One
And more
For example…
CITY OF SANTEE
News Releases
News Conference
Articles
Website
Emails
Media Tours
Meetings
Testimonials
And more
A DAY IN THE LIFE
8:00 a.m.
Coffee and news
And throughout the day…
A DAY IN THE LIFE
8:15 a.m.Email
And throughout the day…
A DAY IN THE LIFE
8:30 a.m.
Social Media
And throughout the day…
A DAY IN THE LIFE
8:45 a.m.
Conference call with a client
9:45 a.m.Update a PR plan
10:30 a.m.Write website copy
A DAY IN THE LIFE
10:35 a.m.
Interruption!
Email from a reporter:
I need an interview…and a photo…and I’m on deadline!”
A DAY IN THE LIFE11:15 a.m.Write website copy…AGAIN!
11:40 a.m.Interruption!
Phone call from a client:
“We just settled the lawsuit…we need a news release…now!”
A DAY IN THE LIFE
NoonLog onto a skills webinar
While writing the news release…
A DAY IN THE LIFE
12:35 p.m.
Circulate news release for approval and plan distribution
While listening to the webinar…
A DAY IN THE LIFE
1:00 p.m.Select photo for news release, crop and size
While eating lunch at the desk…
A DAY IN THE LIFE
Attend a city council meeting2:00 p.m.
3:30 p.m.
Review a social media plan
4:00 p.m.
Phone conference with advertising rep
A DAY IN THE LIFE
4:30 p.m.
Write awards nomination
5:00 p.m.
Research client’s project for publicity opportunities
5:45 p.m.
Attend networking event
SKILLS TO BE SUCCESSFUL
Good writer
Good listener
Multi-tasker
Fast learner
Strategic
Comfortable one-on-one and in groups
Strives on stress
Chameleon
JOB OPPORTUNITIES IN PR
Agency
Corporate
Government
Nonprofit
WHY BE A PR PERSON?
Writing
Fast pace
Variety
Creativity
Learn new things
Work for 25 +/- companies
Opportunity to make a difference
QUESTIONS? COMMENTS!
CONTACT
Teresa Y. WarrenTW2 Marketing, Inc.
619-582-5750
@teresawarren
www.linkedin.com/in/teresawarren
www.facebook.com/tw2marketing
