MASTER OF MARKETINGFRANCHISING AND NETWORK MANAGEMENT

GRADUATE SCHOOL OF MANAGEMENT (IGR-IAE)University of Rennes 1 - France

2013 - 2014 Year

Academic

Do you know 7 Eleven, APEF Services, Best Western, Bikanerwala, Biocoop, Burger King, Cache-Cache, Calzedonia, Cartridge World, Century 21, Chawla Chicken, Chongqing, Colchões Ortobom, Curves, Day Inn, Dezhuang, Dunkin’ Donuts, E. Leclerc, Gloria Jean’s Coffees, Ibis, Intersport, Jacques Dessange, KFC, Kroshka Roo, Kyriad, Li-Ning, Mango, Marriott, McDonald’s, Midas, O2 Home Services, O Boticário, Orpi, Pizza Hut, Subway, Supercuts, Super U, WSI, Yves Rocher…? All these brands have something in common: their organization as a network! Do you know that franchising has been constantly growing for many years? There are more than 2.5 million franchised units worldwide (European Franchise Federation, 2010). For instance, in the United States, there are more than 2,200 networks, including 746,828 franchised units, responsible for 8,100,000 jobs and generating 769 billion dollars in revenue (Pricewaterhouse Coopers, 2012). In Europe as well, franchising is particularly developed with about 400,000 franchised units. In France for example, there are 1,569 franchisors and 62,041 franchised units with 49.24 billion euros of turnover (French Franchise Federation, 2012). Also in France, associated retailing is composed of 80 groups, corresponding to 142 networks, with a total of 40,362 units and 131.4 billion euros of turnover (Fédération des enseignes du Commerce Associé, 2012). Do you know that networks offer a wide range of diversified career opportunities, in particular in the marketing, management and development areas? Do you want to discover this sector and acquire the necessary skills to get a job in franchising or retailing, in France or in any country of the world, or to pursue

your studies with a Ph.D. ? Join us in the Master Marketing - Franchising and Network Management!

The Master Marketing - Franchising and Network Management, launched in September 2012 by the Graduate School of Management - University of Rennes 1, is specifically aimed at English-speaking students with a bachelor’s degree in Marketing, Management, Business Administration, Economics, Law, etc. The specificity of this program is to combine a comprehensive academic program in franchising and network management taught exclusively in English with intensive French language courses. Classes are taught by French and foreign researchers along with practitioners who are all experts in the field. They cover complementary approaches such as Marketing, Management, Human Resources Management, Strategy, Finance, Law, etc. The Fédération Française de la Franchise and the Fédération des enseignes du Commerce Associé are partners of this Master. New in 2013: the « Chaire Franchise et Commerce en Réseau » will be launched this Spring 2013, by Dr. Rozenn Perrigot, with the objective of reinforcing the relationships between students, profesionnals of franchising and networks (APEF Services, Groupe Beaumanoir, KPMG Franchise et Réseaux, Mc Donald’s Rennes, O2 Home Services, Subway) and researchers. Tailor-made for future Managers and Executives in international networks, in retail and service industries, and more specifically in the areas of marketing, management and development of networks, the program arms students with a wide range of up-to-date and useful skills in franchising and network management.

Whatever your country of origin, you are required to send in your complete application file, including accompanying documents directly to the program coordinator at the following postal address: Odile Soulard - University of Rennes 1 - IGR-IAE de Rennes - 11 rue Jean Macé - CS 70803 - 35708 Rennes Cedex 7 - FRANCE

1 Program application form, duly completed and signed. This form can be downloaded from the university’s website: www.igr.univ-rennes1.fr

2 Certified copy of the Bachelor’s degree in business, economics or law, etc. and accompanying certified transcripts

3Evidence of English language proficiency. All applicants must submit official international scores of one of the following tests:TOEFL (550 paper test or above (80 IBT Score))TOEIC (750 or above )IELTS (overall band score of 6 for the Academic version)Proof of prior Higher Education in English speaking country (GPA of 2-4 scale)

4 Four passport sized photos (format 4cm x 4cm)5 Photocopy of all passport pages and «carte de séjour» if applicable6 Certified translation in French or in English of birth certificate7 Detailed curriculum vitae8 Motivation letter written in English explaining the reasons why you are applying to this Master

Course overview

Admission requirements And proCedure

The tuition fees for the academic year, inclusive of 300 hours of French, is 6035 euros. This does not include affiliation to the French student social security scheme and other living expenses.

Pre-semester: September 2013 Total: 100 hoursIntensive French Language course 100 hours

Total: 268 hours Semester 1: October 2013 - December 2013 (including 100 hours of French)

UE01 Organizational structure of networks 6 ECTS credits 42 hoursUE02 Network Management 6 ECTS credits 42 hoursUE03 Network Marketing 6 ECTS credits 42 hoursUE04 Specialized Marketing 6 ECTS credits 42 hoursUE05 Performance and management control in networks 6 ECTS credits 42 hours

UE10 French Language course N/A 100 hours

Total: 282 hoursSemester 2: January 2014 - September 2014 (including 100 hours of French)

UE06 Network Development 6 ECTS credits 42 hoursUE07 Network Internationalization 6 ECTS credits 42 hoursUE08 Legal aspects of networks 6 ECTS credits 42 hoursUE09 Research dissertation or internship with report (a four-month

commitment is required)12 ECTS credits 14 hours

UE10 French Language course N/A 100 hoursTestimonials, conferences, seminars, etc... with experts in franchising and networks

Course contents are subject to revisions or amendments

Course modules

tuition fees 2013-2014

All the program modules are taught exclusively in English. In order to help acquaint foreign students to the French language and culture, 100 hours of French language training will be offered throughout the month of September before the beginning of the Franchising and Network Management program. Additionally, the students will attend 100 hours of French classes per semester, at a pace of eight to ten hours per week.

All students will be expected to sit a French proficiency test at the beginning of September. The results of this test will enable the professors to place students in classes corresponding to their level of proficiency (beginner, intermediate or advanced). Homogeneous groups will then be formed aiming at preparing students for the internationally-recognized French examination, the DELF, to be held at the end of the academic year. The French courses are also designed for a better integration in the student life in IGR-IAE, and a better understanding of the French culture and environment.

Program director: Dr. Rozenn PERRIGOTAssociate Professor in Franchising and RetailingHead of the Master Degrees in Franchising and RetailingGraduate School of Management (IGR-IAE) - University of Rennes 1Head of the Marketing and Management team Center for Research in Economics and Management (CREM UMR CNRS 6211)Website: www.rozenn-perrigot.comProgram Coordinator: Odile Soulard - International office Tél. : +(33) 2 23 23 34 22 - Fax : +(33) 2 23 23 78 45 / 78 00Website: www.igr.univ-rennes1.fr All enquiries should be addressed to: igr.international-degree@univ-rennes1.fr

ContACt

If you reside in one of the countries listed below, you will also have to apply for admission via the official government’s website for foreign students: www.campusfrance.org. Countries concerned by this procedure:

CAmpus frAnCe proCedure

If you need help with the application process, please contact your local French embassy or CampusFrance office for advice and guidance.Please note that all the you may have to choose: «formation hors catalogue»If your country is not listed above, you will only have to send us your complete application file

Algeria ArgentinaBeninBrazilBurkinaCameroonCanadaChileChinaColombiaCongo

South KoreaIvory CoastGabonGuineaIndiaJapanLebanonMadagascarMaliMorocco,Mauritius

MexicoPeruRussiaSenegalSyriaTaïwanTunisiaTurkeyUnited StatesVietnam

Please note that applications are considered on a “first come, first served” basis.Applicants wil l be informed by email of the outcome of their application within a month of reception of the full application file, including the accompanying documents. Please note that incomplete applications will not be considered. Admitted students will receive the official acceptance letter within two weeks after reception of the deposit.

Applications and accompanying documents should be sent by post to the following address:

Odile Soulard - International office - IGR-IAE de Rennes - 11 rue Jean Macé - CS 70803 35708 Rennes cedex 7 - FRANCE

importAnt dAtes to remember

www.igr.univ-rennes1.fr

Deadline for applications 30th April 2013C l a s s e s b e g i n - 2 S e pte m b e r 2 0 1 3End of academic year - September 2014 (including internship period)

IGR-IAE has obtained the SGS Qualicert certification each year since 2006