©2013 Topcon Corporation Creativity & Growth 37

SIC

POC

ECC

：Enhance new business with strong basis of surveying instruments ：Utilizing GNSS(GPS) as a core technology for rapid expansion in IT Construction & IT Agriculture

Ⅲ Business Strategies by Company

：Strengthen Preventive Medicine and Treatment Segment by Enhancing the Strong Competitiveness of Examination/Diagnosis Segment

©2013 Topcon Corporation Creativity & Growth

Strengthen Preventive Medicine and Treatment Segment by Enhancing the Strong Competitiveness of Examination/Diagnosis Segment

Ophthalmic IT

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Expand Business Field

Sharing data with cloud system and providing regional medical cooperation service

Business Strategy

©2013 Topcon Corporation Creativity & Growth

Providing Ophthalmic Total Solution

Examination/ Diagnosis

Preventive/ Checkup

Treatment/Prognostic Management

- Reinforcement & expansion of core business

- Disruptive innovation by launching next generation OCT

- Improvement of further price competitiveness

- Enhance/expand of treatment device - Portable examination device

- Low cost/ Fully automated devices

IMAGEnet （Ophthalmic Data System） web & cloud system

Ophthalmic IT

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©2013 Topcon Corporation Creativity & Growth

・Easy -to-use /operate device: Provide fully automated devices

・Launching low-cost devices by disruptive innovation

・Effective use of the national preventive/checkup system which is included governmental policy (defensive-prevention)

New Business <Prevention/Checkup>

◆Market Size: 80 billion yen ◆Reduce of national health

expenditure ◆Growing needs for screening： improvement in QOL by early detection and treatment

Expansion for Preventive / Checkup Business

New products (to be launched by FY2015) Disruptive Innovation: 1 model / World’s First: 1 model

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FY2011 FY2012 ･･･ FY2015

400%

Fully automatic OCT & Ophthalmic examination devices

Major Strategy

Sales Projection

Market Potential

World’s First !

©2013 Topcon Corporation Creativity & Growth

Market Size: 70 billion yen Increase in Diabetic retinopathy and

Aged-related macular degeneration

New Business <Treatment/Prognostic Management>

Create Synergy with Treatment and Retinal Imaging Devices

・Provide treatment device better tolerated by patient （less-pain）

・Enhance treatment/ prognostic management by collaboration with pattern laser & OCT

・Expanding PASCAL user segment by adding full lineup

Treatment/ Prognostic Management

New products (to be launched by FY2015) World’s No.1 : 2 models

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FY2011 FY2012 ･･･ FY2015

160% Major Strategy Sales Projection

Market Potential

World’s No.1 !

©2013 Topcon Corporation Creativity & Growth

Market Size: 30 billion yen

Rising Medical cost due to aging

Solution Business Expansion which Offers Medical Efficiency

New Business <Ophthalmic IT>

Reduction of Medical Cost ・Integrated management of preventive/checkup and treatment/prognostic ・Offering smart & systematic medical care ⇒Offer cloud based web based system

Examination/ Diagnostic

Preventive/ Checkup

Ophthalmic IT

New products (to be launched by FY2015) World’s First : 1 model

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FY2011 FY2012 ･･･ FY2015

160%

Treatment/ Prognostic Management

Major Strategy Sales Projection

Market Potential

World’s First !

©2013 Topcon Corporation Creativity & Growth

The best lineup ・Launch “Atlantis” that the world’s highest of high depth and speed measurement ・Ultimate standard device “Maestro” with simple operation for everyone Disrupting Innovation ・Next generation OCT：ultrahigh depth/ultrahigh speed/ wide field measurement

Enhancement of OCT Business

Next Generation OCT

Market Size : 60 billion yen Replacing demand increased in Advance countries Market expansion of emerging countries

Core Business <Examination/Diagnostic>

FY2011 FY2012 ･･･ FY2015

200%

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Research

Hospital

Clinic

Optometrist Preventive/Checkup

New products (to be launched by FY2015) Disruptive Innovation: 1 model/ World’s First :1 model/ World No.1:1 model/ Reduction of COGS: 1 model

World’s First Full-auto OCT

World’s First High-depth

OCT

Existing Product

Major Strategy Sales Projection

Market Potential

World’s First !

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©2013 Topcon Corporation Creativity & Growth

・Fullness of Product Variation - Fully automatic operation for everyone - Manual operation ・Cost Reduction 25% Common Platform

Market Size : 100 billion yen Increasing ophthalmic disease accompanying of aging Market expansion of emerging countries

Core Business 〈Examination/Diagnostic〉

Expand Market Share by Strengthening Competitiveness

New products (to be launched by FY2015) World No.1: 2 models/Reduction of COGS: 5 models/ Products for Emerging Market: 4 models/ Enhancement of Sales Capability: 1 model

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FY2011 FY2012 ･･･ FY2015

130% Major Strategy Sales Projection

Market Potential

©2013 Topcon Corporation Creativity & Growth

FY2010 - FY2012 (Results)

FY2013 - FY2015 (Plan)

Disruptive Innovation 0 model 2 models

World’s No.1 2 models 5 models

World’s First 4 models 3 models

Reduction of COGS 3 models 6 models

Products for emerging Markets 1 model 4 models

Enhancement of Sales Capability 1 model 1 model

Total 11 models 21 models

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New Product Launch

©2013 Topcon Corporation Creativity & Growth

FY2012 Actual Result

Mid-term Plan FY2015

Examination/ Diagnostic

Treatment/ Prognostic Management

31.0 Preventive/ Checkup

Operating Income Ratio 5.0％

New Business （Preventive/Checkup, Treatment/Prognostic Management, Ophthalmic IT）

Core Business （Examination/Diagnostic）

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44.5

Operating Income Ratio 16.0％

Breakdown of Sales Growth

(Unit: billion yen) Eye Care Company