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CheCk outour website! wwwmalabarsuperspice.comMalabar’s full catalogue is available online.
In The News
A Bi-Monthly Newsletter from Malabar Super Spice Co. Ltd. Nov/Dec 2015
Food is an important part of any celebration in all nations, but none have quite the lucky significance as those surrounding New Year’s Eve. Different countries use food in different ways but the importance of New Year’s dishes is especially significant to ensure a prosperous year ahead.
AustriA, HungAry, And PortugAl European’s enjoy Pork as the high fat content signifies wealth and prosperity. Pigs push their snouts forward when rooting for food, which represents progress. In Germany, you’ll find roasted pork and sausages, and in Sweden, pork trotters.
denmArkServing kale for New Year’s dinner is considered to confer good luck, prosperity, and happiness in the coming New Year as it is thought to resemble folded money.
Banff Pork SeminarJanuary 12– 14, 2016
Fairmont Banff Springs Hotel Banff, Alberta
www.banffpork.ca
IPPE – International Production & Processing Expo
January 26–28, 2016Atlanta, Georgia
www.ippexpo.com
Guelph Organic ConferenceJanuary 28–31, 2016
Guelph University Centre Guelph, ON
www.guelphorganicconf.ca
Upcoming Events
Good communication and a common sense approach are two key elements to understanding the facts surrounding the World Health Organization’s controversial report that red and prepared meats represent a health risk.Check out our “in The News” section of our website at www.malabarsuperspice.com for the latest on this story and more.
lucky Food for globAl new yeAr’s celebrAtions
continued on page 3
More and more consumers are finding their culinary freedom in cooking with spices. Today what people deem as tasty and willing to try is broader and more diverse than ever before. Gone is the traditional cookbook.
Instead consumers are learning about new flavours and ingredients from social media, the Internet and cooking shows. This instant exposure to innovation and ideas, has contributed to a generation of consumers that are constantly in search of something more. Those who are more connected to media are also more willing to be bold and daring with their flavour choices. They are an adventurous group of food voyagers and experimental foodies who want to eat healthy without compromising flavour. According to market researcher Mintel, 57% of Americans consider themselves adventurous eaters and 82% are open to trying new flavours. Canadian figures for those born 1980 and later are likely not far off. Discerning consumers are looking to be inspired and surprised by the food they consume.
Although we here at Malabar have known this for a while, seasonings are the best way to add flavour to cooking without adding fat, salt, or sugar. Herbs and spices can add flavour and variety to dishes in a way that meets or beats the results you get with salt. In addition to being salt free and tasty, herbs and spices are some of the top sources of disease-fighting antioxidants in our diets. Just 1/2 teaspoon of ground clove is said to contain more antioxidants than 1/2 cup of blueberries. And that little teaspoon of dried oregano that’s often stirred into a simmering pot of spaghetti sauce is an amount equal to the antioxidants contained in a whole cup of sweet potatoes.
The quest for flavour is increasingly driving spice sales and is an obvious ticket to boosting incremental sales. The meat industry is the largest user of spices and herbs. Demand will however partially switch to other segments in the market such as vegetarian food products. For example, meat substitutes imitate the taste of and/or have a similar nutritional value as meat. The global market for meat substitutes is expected to grow by 6% per year between 2014 and 2019. The EU accounts for 40% of global consumption.
We are definitely seeing a trend toward crafting healthier more flavour intense food as consumers are seeking out more creative ways to improve the flavour of food.
All you need is a little spice!
SPICE IT UP!
Seasonings are the best way to add flavour to cooking without adding fat, salt, or sugar.
We are definitely seeing a trend toward crafting healthier more flavour intense food.
Ground Sumac – Commercially available ground sumac.Ground sumac is a versatile spice with a tangy lemony flavor, although more balanced and less tart than lemon juice. A small sprinkle also adds a beautiful pop of colour to any dish.Sumac is one of the main components in the spice mix Za’atar and can be used to flavour beef, fish, chicken, rice and vegetable stews. It is also commonly used in Asian dishes.
China’s Meat Consumption is now comparable to that of the United Kingdom
In 1971, the average total meat intake per person in China was 1,863 calories compared to 3,025 in the UK. By 2011 the Chinese average intake had risen to 3,074 compared to 3,414 in the UK.
Source: www.globalmeatnews.com 20-Jul-2015
Now Available at Malabar Did You Know?
Try some of Malabar’s unique and custom made blends
to keep them coming back to your deli counter
Chinese 5 Spice HIBC5S-001
A traditional, aromatic spice mixture of 5 spices
used primarily in Chinese cuisine.
Za’atar Seasoning Blend MALZAA-035
Thyme, sumac, and sesame seeds. All-purpose
seasoning for many Middle Eastern dishes, like grilled
meats, grilled vegetables, flatbread, and hummus
Garam Masala HIBGAR-001
Cinnamon, cardamom, cloves, cumin, nutmeg,
and pepper. Sweeter than curry powder. Also used
to season curry sauces.
lucky Food For globAl new yeAr’s celebrAtions continued from page 1
sPAin And PortugAlEating twelve grapes as the clock chimes twelve times for midnight, to symbolize the twelve months of the New Year. Incidentally, eating grapes this quickly is not as easy as it may sound.
greece, mexico And tHe netHerlAnds Ring-shaped cakes that symbolize wholeness and the completion of a full year’s cycle are consumed.
greeceWhen the New Year turns, a pomegranate is smashed on the floor in front of the door to break it open and reveal seeds symbolizing prosperity and good fortune. The more seeds, the more luck!
itAlyLentils are eaten as a symbol of good luck and prosperity because they resemble tiny coins.
AmericAn soutH Whip up a batch of Hoppin’ John. This dish of black-eyed peas and rice is customary for New Year’s Day in the American south, where black-eyed peas are considered auspicious based on their resemblance to coins.
JAPAnLong buckwheat noodles symbolize long life, and are therefore lucky – but only if you eat them without chewing or breaking them.
No matter what your traditional or lucky food may be, always be sure you make it with Malabar!
HAPPyHolidAyeAting!!
In 1987 the Ontario Independent Meat Processors Association launched its first meat competition with product categories that embrace both modern trends and the enduring heritage of Ontario’s artisanal meat and poultry products. The competition, which is exclusive to OIMP members, moved from an annual to a biennial event in 2003.Attracting nearly 150 entries made from Ontario meat and poultry, this event draws a stellar roster of knowledgeable, influential judges including retail buyers, media, and chefs. The OIMP awards gala was held in October 2015 at the Scotiabank Convention Centre in Niagara Falls.
Congratulations!To all Ontario Finest Meat Competition
2015 Award Winners’
Special Mention to Diamond Award Winner
Paganelli’s RisotteriaFor their Gentile Salami
Awarded to the company whose product achieved the highest score across all meat categories
Special Mention to the Ron Usborne Award of Excellence Winner
Halenda’s Fine FoodsAwarded to the company achieving the highest accumulated score across all meat categories
OUR PRESIDENT’S
MessageThe holiday season is a great time of year for appreciating what we have and for giving back. It’s a time when we can put some of our humanistic values into action by helping those who are less fortunate. At Malabar Super Spice, we take pride in our strong culture of giving back to our community, bringing hope and best wishes to those in need.
Malabar Super Spice is pleased to be giving back to two local charities – The Carpenter Hospice and The Children of Christmas Past. You can find out more about these charities at www.thecarpenterhospice.com and www.childrenofchristmaspast.com. In addition, we adopt a local family in need, and all of us at Malabar contribute gifts and food to enrich their holiday season.
For over 5 years, I have also been contributing to support small businesses in need, around the world, through Kiva.org. A loan of just $25.00 is provided to a family business of my choice and it is paid back! A small way to make a big difference!
All the best this Christmas, from Malabar.
Doris ValadePresidentMalabar Super Spice Co.
Holiday HoursPlease note our holiday hours
Dec. 24th & 25th CLOSED Dec. 28th CLOSED Dec. 31st CLOSED Jan. 1st CLOSED
With appreciation for your business, from all of us here at Malabar we send you our warmest wishes for the Holidays and for a happy and prosperous New Year.
Look for our next edition in Jan/Feb 2016.
Malabar Super Spice Co. Ltd., 459 Enfield Road, Burlington, Ontario L7T 2X5 www.malabarsuperspice.com
For more information on any of the subjects covered in Malabar’s newsletter, or to suggest topics you’d like to see covered in future editions, please contact Kristine Shaver at [email protected] takes your privacy very seriously, and we do everything in our power to safeguard it. We NEVER rent, sell, lend or otherwise circulate our mailing lists or other contact information to anyone outside of Malabar.
Malabar is certified to provide Halal products and is BRC certificated for
spices, ingredients and seasonings
Gift Giving IdeasFinding gifts can be difficult, but Kiva Cards are an easy choice.
Kiva connects millions of people around the world through lending to make the world a better place. Kiva gives you the chance to make a loan to people in over 70 countries so they can start businesses, go to school, and change their lives.
Kiva Cards introduce your friends and family to Kiva, giving them the opportunity to choose borrowers to support. When their loans are repaid, they can use those funds again and again to make even more loans on Kiva. It’s truly the gift that keeps on giving!
Visit www.Kiva.org and start your gift giving.
The Science of Poultry and Meat Processing open source text by Prof Shai Barbut
A free textbook for the meat processing industry Get your free copy at www.poultryandmeatprocessing.com
Free Holiday Reading!
