A Better Concept PR

We are your Boutique Agency for all your Company’s Public Relations | Marketing

Social Media | Internet Marketing Advertising | Business Development

NEEDS

Welcome to A Better Concept Incorporated, your one-stop shop for all your advertising, marketing, public relations, social media, business and image development needs. It should never be necessary to break the bank in order to achieve your company objective. Let us design a total public relations and marketing program to give you the advantage over the competition while generating maximum exposure for your company, products, services or product launch. A Better Concept Incorporated, a full service boutique public relations & marketing agency, was formed out of the frustration of working in the world of advertising and marketing for over 25 years and seeing the perils befalling many businesses. The problems facing many small to medium size businesses is time. In too many instances the primary decision maker is too busy working in the business instead of focusing on running the business. This usually creates an environment of failing to plan for success, but even worse they fail to plan for failure, or as we prefer to call it challenges. At A Better Concept, we believe that challenges are opportunities waiting to be uncovered and implemented. It is our goal to take your business to the next level of success, using comprehensive analysis in conjunction with careful targeted recommendations to elevate your business to a level that yields the expected return on investment.

A Better Concept Inc Turning Your Business Model into...

a better business concept

Services

Direct Action Delivering Results ABCON is quickly becoming the go to firm in the region. With savvy public relations strategy and eye catching design concepts, we deliver your brand to your ideal target demographics in award winning style.

Services Media Relations Public Relations Marketing Advertising Product Launches Press Conferences Newsletters Ribbon Cuttings Special Events

Industries Served Corporate Entertainment Fashion Dining Health/Beauty Legal



Client: Black Doll Affair, Inc.

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Client: South Beach Furs, Inc.

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Client: Sistrunk Historical Festival Gala

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Client: Irie Spice Inc.

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Almarie Chalmers-Life Coach

Beres Hammond Concert - 2010, 2011, 2012 & 2014

Black Doll Affair Movement –Social Entrepreneur

Cazeau Linton Barnes - Attorneys at Law

Chef Carmen Foy - Food Safety Chef

DonChristopher Music - Reggae Artist

Irie Spice Inc - Personal Chef and Catering Services

Ginger Root Fresh Organic Market - Organic Farmer’s Market

Island Fusion Gourmet Sauces, Dips and Marinades - Sauce Manufacturer

Jerk Machine Inc - Restaurant

LA Tans & Aesthetics - Health & Beauty Salon and Tanning

Miss Untied Nations Pageant - Beauty Pageant

Reggae Runnins - On HOT105fm Saturday 10pm to 1am

SafeSpace Foundation - Non-profit Organization (Domestic Violence Shelter)

Sea B Marrah - Reggae Artist

Sistrunk Historical Festival Gala - Non-Profit Organization

South Beach Furs - Fashion Designer and Apparel Manufacturer South Florida

Minority Supplier Development Council - (SFMSDC) formerly FRMBC - Non-

Profit Organization (Business Development)

The Legendary Cables - I-Conic Reggae Band

Travel To Do Good - Cause Related Marketing Firm

WIFF - Women’s International Film Arts Festival - Non-Profit

Organization

WMWFF—Wilton Manors Wine & Food Festival 2013 , 2014

Clients



Jerk Machine 13th Anniversary and voter registration drive [June 2002] Planned and coordinated the 2007 Sistrunk Historical Festival Gala with Guest Speaker Former

Dallas Cowboy Michael Irvin (Weekend prior to his induction into the Hall of Fame) [February 2007]

Black Doll Affair launch South Florida coverage, South Florida Times, Westside Gazette and South

Florida Sun-Sentinel [Dec 2008] Black Doll Affair—Interview on South Florida Today with Trina Robinson for the launch of the

Black Doll Affair South Florida Chapter, [December 2008] FRMBC-Florida Regional Minority Business Council Expo - NBC6’s South Florida Today with Trina

Robinson, response was tremendous, calls were coming in prior to interview completion [March 2009]

Secured NBC6’s Amara Sohn for Facilitator of FRMBC Expo Luncheon [March 2009] SafeSpace Foundation—Rotary Club Multi-Purpose Room Naming and Dedication Ceremony

Covered in South Florida Times [2010] Booked interview with NBC6’s Sharon Lawson for Beres Hammond’s 2010 concert at the Hard

Rock Live [July 20, 2010] Blog coverage of Jerk Machine’s 21 Anniversary- Sun-Sentinel SUP by John Tanasychuk [Dec 2010] Secured NBC 6’s anchor Sharon Lawson to MC the 2011 Beres Hammond Concert at the Hard

Rock Live [July 23, 2011] Black Doll Display—African American Library and Cultural Center [Dec—Feb 2008, 2009 and 2011] Chef Carmen Foy on Miami Live Labor Day Weekend speaking about Food Safety and Handling

[Sept 2011]

Projects



Projects

The Angelique Terrelonge Collection of Marabou Furs [South Beach Furs]– Fashion Editorial Ven-ue Magazine [Nov/Dec 2011]

South Beach Fur at Zola Keller for Christmas on Las Olas [ Dec 2011] South Beach Furs – The Tiny Jewel Box Blog by Jewel Figueras [Oct 2011] Chef Irie Spice – Cover Photo Shoot Venue Magazine [Sept/Oct 2011] Chef Irie Spice – Grace Jamaican Jerk Festival [Nov 2010 and 2011 ] Chief Irie at Macy’s [2010 and 2011] Island Fusion Gourmet Sauces—Chef Dea promoting her sauces on NBC6 Live Miami [Sept 2011] Island Fusion—Feed the Nation [Fall 2011] Chef Irie Spice/Island Fusion—Tiny Jewel Box Blog by Jewel Figueras [Fall 2011] Chef Irie Spice Coconut Grove Arts Festival [Feb 2010 and 2011] WIFF - Interviews on Coast 97.3fm, HOT105fm on Reggae Runnins - Tanto Irie and TJMS - Rodney

Baltimore Community Service Announcement, NBC6 Miami Live, Comcast Newsmakers, [March 2011]

Ginger Root Fresh Market Opening at the Yellow Green Farmer’s Market [Jan 2012] Black Doll Affair— Atlanta. GA. Interviews and blogs, Frank and Wanda Show, Examiner.com,

Rollingout.com [May 2012] Chef Irie Spice—Venue Magazine photo/video shoot for Venue Online [June 2012] Miss United Nations Pageant—Interviews CNN-Espanol Noti Mujer, Telemundo Acesso, Focus

on South Florida, [July 2012 2014] Chef Irie Spice—Grace Jamaican Jerk Festival NY [July 2012 2014]



A La Carte Items Billable hour $ 95.00 Press Releases – Research, write and distribute as applicable to my media list & FREE wire services $ 499.00 Paid wire services are available for additional cost (cost varies by wire provider)

Instant Single Media Look Up and research - state your desired target media. $ 200.00

do the research, compile the contact information and PDF it to you

Booking appearances on local broadcast media $ 675.00 Research and write press release, disseminate to local or national media, follow up call and emails (pitch) to appropriate editor/producer, interview schedule and preparation

Booking additional interview with local radio station $ 325.00 Includes interview prep and other final arrangements

Booking ½ hour local talk radio interview with live stream $ 800.00 Includes, press release, prepping, booking and final arrangements

Booking paid speaking engagements $ 500.00 Includes research, follow up calls and final booking arrangements

Reviewing speech for speaking engagement with suggested revisions $ 155.00

Graphic design work $ 75.00/hr

Logo Design $ 599.00 Includes initial consultation and needs analysis; 3 different design drafts for final selection; 3 revisions are allowed after final selection is made. Additional changes/designs will incur hourly charges. Files are prepared for print, web and broadcast. File formats: psd, eps, jpg and png

Media Relations – 10 hours of targeted monthly media research and development $ 950.00

Targeted Publicity Phone Calls $ 275.00/day 3 day campaign follow up to press release $ 700.00

Social Media creation - training and manual with initial press release. $ 649.00

(FB, Twitter, IG, YouTube Channel with baseline video, Blog, Merchant Circle, Yelp, Flickr and Google+)

Rates



Customized Video creation $ 999.00

60 minutes filming of raw footage

• 1 digital HD video camera | 1 video camera stand

• 1 location for video shoot | Travel to location for video shoot

• Set up and direction of video shoot | Assistance of script writing for video production

• Ingest of video into computer for editing

• Selection of video clips for editing | Editing of video into a cohesive story

• Color correction of video

• Selection of music for production

Creation of graphics such as lower 3rd

• Rendering of video for final output to desired medium [i.e. DVD, youtube, etc.] 30 min finished product with (2 - 30 sec spots or 1-60 sec spot) (Additional charges incurred if hiring makeup artist and talent for video shoot)

Blogging monthly $ 349.00

3 short blogs 250 to 400 words max

Press Kit – (EPK (Includes PDF & Flipbook links embedment code) plus 6 hard copies

of your Press Kit) $ 849.00

Monthly Retainer for all of the above with a guaranteed minimum of 2 press

releases per month (does not include custom video) $3499.00

Also Includes:

posting all events, press releases on social media

1 full length blog per month

3 Billable hours of graphic design

Weekly updates for all Social Media will be an additional $ 500.00/Mth

We will customize a package to meet your publicity needs and budget

Event planning for custom projects are planned and billed out in accordance with event and client needs in

conjunction with project budget.

Rates



Gallery

Miami - Brickell Rotary Room Naming Dedication

Safespace Walk-a-thon—Chris Riley [Miami Heat]

Miss Florida –USA 2009 Black Doll Affair Florida Launch

Miss Florida –USA 2009 Black Doll Affair Florida Launch

Safespace Walk-a-thon 2011]

HEAT Golf Tournament Alonzo Mourning

Beres Hammond in Concert Hard Rock Live July 2010

Black Doll Affair on NBC 6 with Trina Robinson 2011

Island Fusion at Feed the Nation 2011

Public Relations | Marketing Social Media | Internet Marketing

Business Development

6919 W. Broward Blvd | Suite # 298 | Plantation, FL. 33317

954.380.4ABC | 954.566.2712 | 866.566.0288 Fax

[email protected] | www.abetterconcept.com

Documents

A Better Concept PR