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Harvard Business Review(

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1 Du Soliel 2 Guy Laliberte 3 Barnum and Bailey Circus 4 Attractive Industry

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5 Play Station

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1 We Reinvent the Circus

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1 Biotechnology 2 Snowboard 3 Standard Industrial Classification (SIC)

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1 North American Standard Industrial Classification (NASIC) 2 Productivity 3 Globalization

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4 Pricing Wars 5 Profit Margins 6 Brands 7 Tide 8 Crest 9 Colgate

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1 Launch 2 Incremental Improvements

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3 Market Universe

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1 High Performance 2 Company 3 Lasting

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1 Entertainment Sector

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2 Market-Creating Business 3 Benchmarking

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1 Technology Innovation

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1 Buyer Value Proposition 2 Enterprise-derived Value 3 Scales Economics

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4 Artistic Richness

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1 Slapstick 2 Storyline

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Filename: blue ocean article.docx Directory: C:\Users\t\Documents Template: C:\Users\t\AppData\Roaming\Microsoft\Templates\Normal.dotm Title:

Subject: Author: N@ZI Keywords: Comments: Creation Date: 8/15/2009 11:13:00 AM Change Number: 4 Last Saved On: 8/15/2009 11:56:00 AM Last Saved By: Consulting2 Total Editing Time: 41 Minutes Last Printed On: 8/15/2009 12:00:00 PM As of Last Complete Printing

Number of Pages: 12 Number of Words: 3,337 (approx.) Number of Characters: 19,026 (approx.)