CARS DISPLAY ADS SPENDING ON DURATION BANNERS

TOP ADVERTISERS

THE HIGHLY INVESTED CAMPAIGNS

CREATIVE OF THE MOST SPENT CAMPAIGN

THE WEBSITES INVESTED THE MOST

2013 VS 2014

Spending on CPD banners increases significantly in 2014 compared to 2013. Honda stands out as the top spender in 2014, much more than they did in 2013. Almost all advertisers increase their spending which show the potential of this industry. In 2014 Suzuki drops out of the top 10 spender while Toyota did not make it to the list .

All the campaigns focus on the features of the new model and highlight the promotion that advertiser offers.Ford and Nissan had many campaigns and invested a lot in each campaign

The new banners in 2014 are more eye-catching, focus on details of the car. In general the design more information and shows that advertisers pay more attention.

Advertisers invested the most in General News website followed by automotive forums. Vnexpress.net 24h.com.vn and dantri.com.vn stay as the most invested website in both 2013 and 2014.

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