95071 BP p001-024 rev - Cengage Learningcustom.cengage.com/business_modules.bak/data/... · Jeff Madura Business Plan Booklet ... Potential for additional competitors to enter my

Jeff Madura

Business PlanBooklet

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B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n

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Business P

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B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a n B o o k l e t B u s i n e s s P l a

© 2008 Thomson South-Western, a part of the Thomson Corporation. Thomson, the Star logo, and South-Western are trademarksused herein under license. ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or usedin any form or by any means — graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution orinformation storage and retrieval systems — without the written permission of the publisher. The Adaptable Courseware Program consistsof products and additions to existing Thomson products that are produced from camera-ready copy. Peer review, class testing, andaccuracy are primarily the responsibility of the author(s). For more information, please contact Thomson Custom Solutions, 5191 NatorpBoulevard, Mason, OH 45040. Or you can visit our Internet site at www.thomsoncustom.com. Business Plan Booklet/Jeff Madura/Book ISBN 10: 0-759-39507-1/Book ISBN 13: 978-0-7593-9507-7


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Complete the following sections to create a business plan.

❖ Business Environment (Part I)CREATING A BUSINESS IDEA

The business I plan to create is called:

General description of the business:

The advantages my business offers over competing firms are:

ESTABLISHING ETHICS AND SOCIAL RESPONSIBILITIES

Ethical dilemmas faced by my business might be:

BUSINESS PLAN


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I will handle these situations by:

Social responsibility to my employees, customers, and community will be:

The following special policies will be set to take better care of my employees, customers, and community:

My business will use the Internet to provide relevant information to its customers, employees, and shareholdersthrough the following methods:

My firm will use the Internet to fulfill some of its social responsibilities by:

ASSESSING ECONOMIC CONDITIONS

Local economic conditions will affect the performance of my business by:

Economic conditions across the U.S.A. will affect the performance of my business by:

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An increase in interest rates will affect the performance of my business by:

ASSESSING GLOBAL CONDITIONS

How my business may use importing:

My business will export products to the following foreign countries:

My business will compete against the following foreign competitors:

Exchange rate movements will affect the performance of my business by:

My business will use the Internet to assess its competition, its industry environment, and its global environment by:

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❖ Business Planning (Part II)BUSINESS OWNERSHIP

My business will be organized as a (sole proprietorship, a partnership, or a corporation):

I chose this form of ownership because:

The risk of my business related to revenue and expenses is:

ENTREPRENEURSHIP

The type of customers that my business will target are:

Potential for additional competitors to enter my market will be:



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I can effectively expand my business over time by:

My business can sustain a competitive advantage against competition by:

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❖ Management Plan (Part III)MANAGING EFFECTIVELY

The strategic plan of my business is (include business opportunities that exist and how you will capitalize onthose opportunities):

My business will operate to achieve its strategic plan by:

ORGANIZATIONAL STRUCTURE

The organizational structure of my business will be:

The organizational chart of my business will look like:

The responsibilities of the employees I plan to hire will be:

If the business grows, the organizational structure will change by:



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IMPROVING PRODUCTIVITY AND QUALITY

The production process of my business will be:

The number of employees and other resources (such as machinery) I will need for production are:

The facilities I will need for production are:

The design and layout of the facilities will be:

The rent expense for the first year will be:

The annual utility expense for my business facilities will be:

My business will ensure customer satisfaction by:

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My business will ensure the quality of its product or service by:

My business will ensure that customers are treated properly by its employees by:

Technology will enable the business to improve the quality of its product or service by:

My production or customer service may improve over time as a result of technology by:

Economies of scale relate to my business in the following ways:

My business will use the Internet to give customers an opportunity to provide feedback to management by:



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❖ Managing Employees (Part IV)MOTIVATING EMPLOYEES

I will empower my employees to perform well by:

I will encourage my employees to use teamwork by:

The Hawthorne Studies apply to my employees or myself in the following ways:

Maslow’s Hierarchy of Needs applies to my employees or myself in the following ways:

Herzberg’s Job Satisfaction Study applies to my employees or myself in the following ways:

McGregor’s Theory X and Theory Y apply to my employees or myself in the following ways:

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Theory Z applies to my employees or myself in the following ways:

Expectancy Theory applies to my employees or myself in the following ways:

Equity Theory applies to my employees or myself in the following ways:

Reinforcement Theory applies to my employees or myself in the following ways:

HIRING, TRAINING, AND EVALUATING EMPLOYEES

Job descriptions (including required education and skills) for employees hired would be:

The following training will be provided to employees:

The compensation plan for employees will be:



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Bonuses will be determined by:

The following criteria will be used to evaluate employees:

The Internet will be used to attract new employees or to motivate existing employees by:

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❖ Marketing (Part V)CREATING AND PRICING PRODUCTS

My product is different than those offered by competitors in the following ways:

Some advantages over my product over those of competitors are:

Product pricing will be determined by:

Product pricing will compare to prices of competitive products in the following way:

Unique features of my product will be protected from competitors by:

DISTRIBUTING PRODUCTS

My business will distribute its product by:



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Gas price or postal rate increases will affect product distribution by:

PROMOTING PRODUCTS

Promotion of my product will be accomplished by:

Money allocated to promotion during the first year will be:

Coupons or rebates used (if any):

My business will use public relations to promote the company or its product by:

My business will use the Internet (or other technology) for promoting itself or its product as follows:

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❖ Financial Management (Part VI)ACCOUNTING AND FINANCIAL ANALYSIS

Forecasted revenue for the first year is:

Forecasted expenses for the first year are:

Forecasted earning before taxes for the first year are:

Assuming a tax rate of 20 percent (use your actual tax rate if you know it), forecasted taxes for the first yearwould be:

Forecasted earnings after taxes for the first year would be:

FINANCING

I will invest the following amount in the business as a form of equity investment:



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Description of co-owners in this business (if any):

The owners (including myself) will have to invest the following amount in the business:

I will need the following amount of money to start my business:

I will need to borrow the following amount:

Borrowed funds will be obtained from:

The interest rate expected on borrowed funds is:

I will need these borrowed funds for the following number of years before I can pay back the loan:

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EXPANDING THE BUSINESS

Based on forecasted earnings after taxes and the amount of equity invested in the business, my forecasted returnon equity is:

I may need to make the following big purchases for the business someday:

Factors that may affect the cost-benefit analysis of this purchase would be:

To avoid shortages, I will maintain the following amount of inventory:

How the accounts receivables will be managed:



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❖ Notes

Business Plan Booklet 19


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95071 BP p001-024 rev - Cengage Learningcustom.cengage.com/business_modules.bak/data/... · Jeff Madura Business Plan Booklet ... Potential for additional competitors to enter my