QUALITATIVE THE DATA UNDERNEATH

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NOT EVERYTHING THAT COUNTS

CAN BE COUNTEDcc:ZacharyNelson-https://unsplash.com/@zacharytnelson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

METHODS THAT GENERATE QUALITATIVE DATA

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QUALITATIVE ADVANTAGES & DISADVANTAGES

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ANALYZING QUALITATIVE DATA

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YEP. CANDY. AGAIN!

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1.  Color of wrapping (or candy)2.  Shape of candy3.  Degree of hardness

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YEP. CANDY.

WHY TEACH?

CODING THE DATAcc:JJThompson-https://unsplash.com/@jjthompson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

1.  Read over data/familiarize2.  Identify key themes/categories3.  Give each theme a label/name4.  Group responses into themescc:JJThompson-https://unsplash.com/@jjthompson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

WHY TEACH?

1.  Same themes/categories?2.  Responses coded the same?3.  Could we agree on Top 5 themes?4.  Responses w/ more than 1?cc:JJThompson-https://unsplash.com/@jjthompson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

WHY TEACH?

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ANALYSIS WORDS, PATTERNS, THEMES, CONTEXT

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TIPS FOR ANALYSIS ORGANIZE, FAMILIARIZE, CATEGORIZE, REFINE, INTERPRET

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FOCUS GROUPS PRIOR TO AND SET UP

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RECRUITMENT

PURPOSEFUL GROUPS, DOUBLED, INCENTIVIZEDcc:JDHancock-https://www.flickr.com/photos/83346641@N00

ENVIRONMENT COMFORTABLE, SOCIAL, CIRCLE, FOOD/DRINK

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FACILITATOR(S) FLEXIBLE YET FOCUSED; FIND AN ASSISTANT

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SCRIPT 6-8 QUESTIONS IN 90 MINS; PILOT

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FOCUS GROUPS FACILITATION

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INTRODUCTIONS cc:AdamSolomon-https://unsplash.com/@solomac?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

AGREEMENTS

OR GROUND RULEScc:MarkDuffel-https://unsplash.com/@2mduffel?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

FACILITATION OPEN-ENDED, PROBING, CONFIRMING, REDIRECTING

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CLOSING SUMMARIZE, REFLECT, THANK, NEXT STEPS

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FOCUS GROUPS “WHAT NOT TO DO” DEMO

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FOCUS GROUPS COMMON PROBLEMS

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FOCUS GROUPS ANALYSIS & REPORTING

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START DURING INCONSISTENCIES, THEMES, CONFIRMATION

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RIGHT AFTER DEBRIEF, CHECK RECORDING(S), LABEL & FILE

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(VERY) SOON AFTER TRANSCRIBE, REVIEW, ANALYZE, REPORT

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QUALITATIVE QUESTIONS?

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