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    Ethics and Social ResponsibilityEthics and Social Responsibility

    CHAPTER 5CHAPTER 5

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    Copyright 2008 by South-Western, a division of Thomson Learning. All rights reserved.2

    Learning ObjectivesLearning Objectives

    Define ethics and explain how ethical behaviorrelates to behavior governed by law and freechoice.

    Explain the utilitarian, individualism, moral-rights, and justice approaches for evaluatingethical behavior.

    Describe how both individual and organizationalfactors shape ethical decision making.

    Define corporate social responsibility and howto evaluate it along economic, legal, ethical,and discretionary criteria.

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    Learning Objectives (contd.)Learning Objectives (contd.)

    Describe four organizational approaches to

    environmental responsibility, and explain the

    philosophy of sustainability.

    Discuss how ethical organizations are created

    through ethical leadership and organizational

    structures and systems.

    Identify important stakeholders for an

    organization and discuss how managersbalance the interests of various stakeholders.

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    EthicsEthics

    The code of moral principles and

    values that govern the behaviors of a

    person or group with respect to what

    is right or wrong.

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    Three Domains of Human ActionThree Domains of Human Action

    Amount of

    Explicit ControlHigh Low

    Domain of Codified Law

    (Legal Standard)

    Domain of Ethics

    (Social Standard)

    Domain of Free Choice

    (Personal Standard)

    Exhibit 5.1

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    Ethical DilemmaEthical Dilemma

    A situation that arises when all

    alternative choices or behaviors have

    been deemed undesirable because...

    Of potentially negative ethical

    consequences, making it difficult to

    distinguish right from wrong

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    Criteria ForEthical Decision Making

    Criteria ForEthical Decision Making

    Most ethical dilemmas involve

    Conflict between needs of the part &

    whole

    - Individual versus the organization

    - Organization versus society as a whole

    Managers benefit from a normative

    strategy to guide their decisionmaking - norms and values

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    Ethical Decision Making ApproachesEthical Decision Making Approaches

    Utilitarian Approach

    Individualism Approach

    Moral-Rights Approach

    Justice Approach

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    Utilitarian ApproachUtilitarian Approach

    Moral behavior produces the greatest

    good for the greatest number

    Example recent trend amongcompanies to monitor employee use

    of the Internet

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    Individualism ApproachIndividualism Approach

    Acts are moral when they promote the

    individual's best long-term interests, which

    ultimately leads to the greater good

    Individual self-direction paramount Individualism is believed to lead to honesty

    & integrity since that works best in the long

    run

    However, top executives from WorldCom,Enron, Tyco demonstrate flaws of approach

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    Moral-Rights ApproachMoral-Rights Approach

    Moral decisions are those that best

    maintain the rights of those people

    affected by them.

    An ethical decision is one that avoids

    interfering with the fundamental rights

    of others.

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    Six Moral RightsSix Moral Rights

    1. The right of free consent

    2. The right to privacy

    3. The right of freedom of conscience

    4. The right of free speech

    5.T

    he right to due process6. The right to life and safety

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    Justice ApproachJustice Approach

    Moral Decisions must be based on

    standards of equity, fairness,

    impartiality

    Three types of Justice Approaches:

    Distributive Justice

    Procedural Justice

    Compensatory Justice

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    Distributive JusticeDistributive Justice

    Different treatment of people should not

    be based on arbitrary characteristics

    In case of substantive differences,

    people should be treated differently in

    proportion to the differences amongthem

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    Procedural JusticeProcedural Justice

    Rules should be clearly stated

    Rules should be consistently andimpartially enforced

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    Compensatory JusticeCompensatory Justice

    Individuals should be compensated for the

    cost of their injuries by the partyresponsible

    Individuals should not be held responsible

    for matters they have no control over

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    Factors Affecting Ethical ChoicesFactors Affecting Ethical Choices

    The Manager

    Levels or stages of moral

    development Pre-conventional

    Conventional

    Post-conventional

    The Organization

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    Levels of Personal Moral DevelopmentLevels of Personal Moral Development

    Exhibit 5.2

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    The OrganizationThe Organization

    Rarely can ethical or unethical corporate

    actions be attributed solely to the

    personal values of a single manager Values adopted within the organization

    are highly important

    Most people believe their duty is to fulfillobligations and expectations of others

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    Corporate Social ResponsibilityCorporate Social Responsibility

    Organizations obligation to make

    decisions and take actions that will

    enhance the welfare and interests

    of society and organization Being a good corporate citizen

    Difficulty in understanding issues

    can be ambiguous with respect toright and wrong

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    Organizational StakeholdersOrganizational Stakeholders

    Any group within or outside the

    organization that has a stake in the

    organizations performance Each stakeholder

    Has a different criterion of responsiveness

    Has a different interest in the company

    Monsanto

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    Environmental Responsibility CommitmentEnvironmental Responsibility Commitment

    Activist

    Approach

    Stakeholder

    Approach

    MarketApproach

    LegalApproach

    The Shades of

    Corporate Green

    Adapted from Exhibit 5.6

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    Total Corporate Social ResponsibilityTotal Corporate Social Responsibility

    Total Corporate Social Responsibility

    Exhibit 5.7

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    The Ethical OrganizationThe Ethical Organization

    Exhibit 5.9

    The Three Pillars of an Ethical Organization