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8/7/2019 8. Event Management - II (Case Study)
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Once upon a time there was an Indian rowing team
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India and Japan agreed to do an annual rowing race.
Each team should contain 8 men.
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Bot t s ork r lly r to t i t b st s . T
y t r st rt b ot t s r i si il r ondition.
....t nese on by 1 ile.
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FINISH
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T e ood in t e ndi n team as really lose to t e freeze oint. T e
topmanagement decided to in t e racenext year. So t ey establis eda team of analysts to observe t e sit ation and recommend an
appropriate sol tion.
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After several detailedanalysis t e team foundout t at apanese
ad 7 rowers andonly onecaptain.
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Of course t e ndian team ad 7 captains but only one rower.
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Facing such critical scenario the management showed an unexpected
wisdom: the hired the consulting compan to restructure the Indian
team.
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After several months the consultants came up
with the conclusion that there were too man
captains and too few rowers in the Indianteam. A solution was proposed ased on this
anal sis: the structure of the Indian team has
to e changed!
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As of toda there will e onl 4 captains in the team led 2managers, one top-manager and one rower. Besides that, the
suggested to improve the rowers working environment and to give
him higher competencies.
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Next year t e apanesewon by miles.
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FINISH
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T e ndian team immediatelly displaced t e rower from t eteam basedon is unsatisfactory performance.
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But t e bonus awardwas paid to t emanagement
for t e strong motivation t e t e team s owed
during t epreparationphase.
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The consulting company prepared anew analysis, which showed that the
strategy was good, themotivationwas
O.K. but the used tool has to be
improved.
Performed by ROCE
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Currently the Indian team is designing a new boat.