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A presentation that I'm giving on Friday about the 7Cs of digital career literacy
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www.derby.ac.uk/icegsTristram Hooley
the seven Cs of digital career literacy
Image: http://fc05.deviantart.net/fs70/i/2012/272/f/f/rainbow_planet_by_kar_re-d5g8rqz.png
Would you give this person a job…
www.derby.ac.uk/icegs
https://www.youtube.com/watch?v=S2RlnDqI-JQ
What about this person?
www.derby.ac.uk/icegs
https://www.youtube.com/watch?v=W7NNaFL0l3Y
Have you ever given someone advice
To create an online profile/portfolio to advance their career?
To create a video CV? To use their existing network to help advance their
career? To build their network to advance their career? To try and engage the whole world in their career
building?
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Three changes
The internet offers new opportunities to give and receive career support.
The internet changes the context within which career is enacted.
This new context requires new skills for effective career management.
About careeer management skills
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
http://adventuresincareerdevelopment.wordpress.com/2011/09/26/the-parable-of-the-three-fishermen/
Approaches to career guidance
Career crisis support
Pre-emptive career support
Career management learning
www.derby.ac.uk/icegs
Career management learning frameworks
www.derby.ac.uk/icegs
http://www.blueprint4life.ca/
“The Blueprint framework sets out an approach to career development which is underpinned by a learning paradigm. Its advocates reject the idea that career is just about making vocational choices and argue that in flexible and dynamic labour markets individuals need the ability to actively manage their careers. The term ‘career management skills’ is used to describe the skills, attributes, attitudes and knowledge that individuals need in order to do this. The task of careers work is accordingly conceived as fostering learning and personal development.”(Hooley et al., 2013)
How has the internet changed careeer?
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Dear Lisa Rudgers
http://www.dearlisarudgers.com/
Lyndsay Blackwell
Discussion: So what skills do you need to be effective in this environment?
www.derby.ac.uk/icegs
7 Cs of digital career literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
1. Changing
www.derby.ac.uk/icegs
http://www.youtube.com/watch?v=vdvo5FlRqmM
Discuss
What do you do to help students/clients understand and respond to change?
What could you do? An idea: Show the Shift Happens video and discuss what
it means for career.
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to collect useful career information?
What could you do?
www.derby.ac.uk/icegs
3. Critiquing
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to be more critical about the information they encounter?
What could you do?
www.derby.ac.uk/icegs
An idea
Get students to review 10 websites. Tell them to look at
URL Who created the site The date it was last updated
Then them to think about Who paid for the site Why the site was created in the first place
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4. Connecting
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to network effectively online?
What could you do? An idea: Review their career networks with them. Think
about how to expand them.
www.derby.ac.uk/icegs
5. Communicating
www.derby.ac.uk/icegs
Dear SirI would like to apply for the advertised job.
I believe that I have the necessary skills required for the post and that I would be a great addition to your team.
Yours faithfully
Tristram Hooley
dEr Sir I wud lIk 2 apply 4 d advRtizd job. I BlEv dat I hav d neceSrE skills required 4 d post & dat I wud b a gr8 aDitN 2 yor team. urs faithfullyTristram Hooley
Discuss
What do you do to help students/clients to communicate effectively online?
What could you do? An idea: Get them to write an initial contact to an
employer in a number of different formats (tweet, Linkedin group message, email).
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to create useful content for their career?
What could you do? An idea: Encourage them to use a Linkedin profile as the
first step towards creating an online profile.
www.derby.ac.uk/icegs
7. Curating
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to curate their online presence?
What could you do? An idea: Get them to Google themselves.
www.derby.ac.uk/icegs
In conclusion
Managing a career requires some skills, attributes and knowledge.
Some of this is the same online as it was before the internet existed (but reframed by the new environment).
Some of it is almost entirely new. The 7 C’s provides a framework that career professionals
can use to work with clients.
www.derby.ac.uk/icegs
For more of my thoughts on this…
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES.
Hooley, T., Watts, A. G., Sultana, R. G., and Neary, S. 2013. The 'blueprint' framework for career management skills: A critical exploration. British Journal of Guidance & Counselling 41:117-131.
Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby.www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Tristram Hooley
Reader in Career Development
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com
