An attractive retail and leisure destination that dominates its affluent local catchment

Eden Shopping

10 years

EDEN 10 YEARSThe Eden Shopping Centre has had a signifi cant impact on our town centre, helping to make High Wycombe a destination of choice rather than habit.

With its mix of quality retailers and eateries and leisure options the Centre ensures High Wycombe remains competitive against neighbouring towns and the ever-increasing infl uence of online shopping.

Eden opened on 12 March 2008 and propelled High Wycombe from 102nd in the UK’s top retail destinations to 44th virtually overnight, making Eden’s impact on the town proportionally greater than the arrival of the Bullring in Birmingham.

Ultimately, it allowed High Wycombe to fulfi ll its retail and leisure potential with retailers like Next increasing its size from 4,000 sq ft to 22,000 sq ft and M&S upgrading their presence from 40,000 sq ft to 104,000 sq ft.

House of Fraser also committed early to bring a £25 million, 140,000 sq ft store to rival its branch in nearby Reading. Ten years on, and Eden is thriving. Over 14 million shoppers visit each year spending £713 million on clothing and footwear and £595 million on food and beverages.

Ross Feeney - Chief Executive, HWBidCo Ltd

Andrew Norton - Centre Director, Eden

10 years

Did you know10 things that didn’t exist when Eden opened

The iPad. “It’s unbelievably great. Way better than a laptop, way better than a smartphone,” Steve Jobs said on stage in January 2010.

Launched in October 2010 with 25,000 people signing up on the first day, Instagram now has 200million daily users.

Sprint’s HTC Evo was the first 4G phone by months, it was launched in March 2010.

Despite several Uber scandals, the company is still the world’s most valuable startup valued at around $70billion.

Nine years after launching, Airbnb is profitable and valued at $31 billion, making it the second-highest-valued startup in the US.

Launched in 2009, this messaging app was bought by Mark Zuckerberg in 2014 for $19billion.

From launching an electric roadster in 2008 to launching a car into space in 2018. This earth friendly firm dreams of an electric future.

“On the surface, we designed a browser window that is streamlined and simple,” Google CEO Sundar Pichai wrote on the official Google blog on 1st September 2008.

Launched as Pictaboo 2011, the disappearing photo app was valued at $18bn just six years later.

Launched in October 2008, the music streaming services now has 140million active users worldwide.

10 years

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First Floor

Leisure

Core Level 1 Orange Lift

12

34

56

78

9

10

1112

1314

1516

17

18

37/38

39

40

41

42

43

44

48a49 50 51

52

53

54

55a

55b

46/47

19

20

21

25

28

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30/31

32

33

34

36

27

55c

54-55103102

101

99

57

58

59

98

94

8485 83 82

80

81

79

70 - 7469

68

67

64

65

66

R2

R3

R4

NEWLAND STREET

NEWLAND STREET

DENMARK STREET

DENMARK STREET

UN

ION

PA

RA

DE

WHITE HART STREET

CHURCH STREET

QU

EE

NS

SQ

UA

RE

BU

LL

LA

NE

E D E N W A L K

WELCO

ME H

ALL

KIDS ZONE

NEW

LAN

DS W

ALK

R8

Bus Station

Taxis

24

Grape

Tree

Cargo

Home

Vodafone95

96

97

Chevi

Peekaboo

Baby

62GameTrespass61

60

The Body Shop

Luggage

Solutions

Wenzls

Blue Inc 100

Blacks

Tech House

EE

Muffin Break

Card Factory

Claire’sRush HairAnn

Summ

ersThePerfumeShop

Doro

thy P

erkin

sBu

rton

Patis

serie

Valer

ieVi

sion

Expr

ess

Star

buck

sO2

Tops

hop

Topm

anRive

r Isla

ndWall

isZara

The Carphone

Warehouse

Clinton Cards

Deichmann

JD Sports

Superdrug

Toys UK

HMV

SamDeli

E D E NP L A C E

63

48b

56

86 - 87

R8R9

Eden

News &

Cafe

& GoWok

Nando

’sZiz

zi

Wagamama

Subway

S

Accessorize

Monsoon

26

Office

35

Waterstone’s

Ernest Jones

Beaverbrooks

Pand

ora

Smigg

le

Lush

3 St

ore

Swar

ovsk

iKIKO

Two

Seas

ons

Pret a Manger

Caffè Nero

AdornBeauty

75 - 78

Boots

Holla

nd &

TanningShop

Barre

tt

Thor

nton

s

Spar

ks

Dr C

hina

Decathlon

MetroBank

Royal Bankof Scotland

Shoe

Care

NEWLANDS

ME

AD

OW

R5

PublicLibrary

93 Clarks

TFS

Yours

92

89-91

88

Jessops

Warren

JamesSupercuts

Bills

Burger King

SchuhMAC

Menkind

Pizza

Expres

s

F Hinds

LloydsShoe Zone

Specsavers

William

Hill

Thomas Cook

Grillers

PaddyPower

Pondens

Vacant

Final Touch

Millets Vacant

Sportscrest

Sports Direct

Ent

Sassy & Co

Hairdressing

Carp

hone

W

areh

ouse

A&M

Hou

seho

ld

Text

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Barc

lays B

ank

(Vac

ant)

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Hea

rt

Foun

datio

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Army

Compu

ter G

allery

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Cancer Research UK

Toni & GuyHair

Lilymae’s PlayCafe

Fonex TelBen

tleys

Dry

Cleanin

g

Crav

e Ha

ir

CEXHe

alth

&Be

auty

Save

rs

A D

Mot

h Je

wel

lers

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pson

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Sally SalonServices

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Sue RyderCare

Greggs Baker

Betfred Betting Office

Every Days Household GoodsBeauty Secrets Health & Beauty

Coral Betting Office

Oxf

am

Silve

rs A

mus

men

ts

Chic

ken

Cotta

geVaca

nt

Vaca

nt

Vaca

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Take

away

Travelodge

Thom

son

War-hammer

EDEN SHOPPING CENTRE, HIGH WYCOMBE

EDEN FLOOR PLAN

120

1580

800,000

Retailers

Car Parking Space

Sq ft

KEY STATS

Key Facts in Property Week / CACI Top 10 Premium Locations

Household income 34% above national average

75% Affl uent Acorn Categories

Catchment and Demographics

4th

592k Residents in catchment area

34% 75%

33% Family Households UKs 2nd most affl uent shopper profi le

Eden Shopping CentreHigh Wycombe

UKs2nd

592,000

Spend

total non-grocery spend£2.68Bn

£641m household goods

£641m

£713m clothing and footwear

£713m

£595m food and beverage

£595m

Eden Performance

Footfall14M

Average C&F shopper value per annum

Average visits per year Minutes average dwell time

Average F&B shopper value per annum

45 59 £447£1608