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7TH ANNUAL
GODWIN WONG
BUSINESS PLAN
COMPETITION
business plan club
MissionMission
To develop and keep the spirit of entrepreneurship among all the students of Saint-PetersburgState University and other universities and
to create the possibility to share the entrepreneurial and
working experience between students, professors and businessmen
ObjectivesObjectives
To attract the students of different faculties ofSaint-Petersburg State University and other universities to participate The Annual Godwin Wong Business Plan Competition
To help to create the strong students association reunion by Business Plan Club
To attract students’, sponsors’, professors’ and media’s attention to the School of Management
To increase dramatically the number of participants and spectators of Award Ceremony ofAnnual Godwin Wong Business Plan Competition
business plan club
AdvantagesAdvantages
To know how to write the successful business plan
To get an experience of team workingВыиграть приз
To get acquainted withtop-managers
To make useful business contacts
To find a job
To win!
business plan club
НОW TO WRITE THE BEST PLAN?$1000
What Makes a Good Plan?Is the plan simple? Is it easy to understand and to act on? Are all the schemes, charts and graphs clear? Does the plan communicate its contents easily and practically?
Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible and specific budgets?
Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic?
Is the plan complete? Does it include all the necessary elements? Requirements of a business plan vary, depending on the context. There is no guarantee, however, that the plan will work if it doesn't cover the main bases.
business plan club
1.Executive Summary: Write this last. It’s just a page or two of
highlights. It will appear first, but you write it last!
2.Company Description (Legal Organization Plan): Legal
establishment, history, start-up plans, etc.
3.Product or Service (Product/Service Plan): Describe what
you’re selling. Focus on customer benefits.
4.Market Analysis (incl. SWOT Analysis): You need to know your
market, customer needs, where they are, how to reach them, etc.
5.Strategy and Implementation: Be specific. Include management
responsibilities with dates and budgets. Make sure you can track
results.
Main components of the business planbusiness plan club1
6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
7. Management Team (Human Resources Plan): Describe the organization and the key management team members.
8. Financial Analysis (Financial Plan): Make sure to include at the very least your projected Profit and Loss and Cash Flow tables, ratios, financing schemes, taxation.
9. Growth/Exit Plan: Describe the growth strategy of your business and the way to exit the business.
Main components of the business plan
2 business plan club
IndexIndex Promotion and Advertising
Plan
Service Plan
Legal Organization Plan
Management Plan
Human Resources plan
Financial Plan
Growth/Exit Plan
Appendix
Executive Summary
Introduction
The Venture Idea
Market analysis
SWOT analysis
Competitors analysis
Marketing strategy
First Prize Business PlanExample
business plan club
Primary Market Research – contact with your customers or the public.
Types of information gathering:
•Focus groups gather a small group of people together for a discussion with an assigned leader. •Customer surveys •Competitors survey•Solutions •Technologies •Niches
Market Analysis business plan club1
Secondary Market Research – the information others have acquired and already published which you may find relevant. •Trade associations •Government information
•Federal, state and local government reports •Internet•Press•Business books
•Educational resources •Market research firms
•General market profiles •Specific information
Market Analysis business plan club2
What You Sell?
Detailed DescriptionList and describe the products/services you sell. Cover the main points, including what the product or service is, how much it costs, what sorts of customers make purchases, and why.
Competitive ComparisonUse this topic for a general comparison of your offering as one of several choices a potential buyer can make.
Sourcing and FulfillmentExplain your product sourcing and the cost of fulfilling your service. Manufacturers and assemblers should present spreadsheet output showing standard costs and overheads.
business plan club
Sales PlanSales Plan
0
100
200
300
400
500
600
0,5 1,5 2,5 3,5 4,5
years
nu
mb
er o
f cl
ien
ts
number ofclients
the success of the business depends on the level of sales
70% of the whole number of customers is ready to take the main company’s service
First Prize Business PlanExample
business plan club
Summarize Your Management Chapter Personnel management section – an explanation of your management, management philosophy, backgrounds, organization and functions, table that covers your estimated personnel costs (payroll).
Explain Your Organizational Structure The organizational structure of a company is what you frequently see as an organizational chart (org chart).
The People Behind the Plan
business plan club
For more information see WWW.BPLAN.COM
• Don't use a business plan to show how much you know
about your business.
• Nobody reads a long-winded business plan: not bankers,
bosses, nor venture capitalists.
• Years ago, people were favorably impressed by long plans.
Today, nobody is interested in a business plan more than 50
pages long.
Business Plan "Don'ts"
business plan club
PRIZES
3rd prize -$500
2nd prize -$700
1st prize -$1000
business plan club
Good Luck!
