6magazine Media Kit

8/14/2019 6magazine Media Kit

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MEDIA KIT 2009


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6Magazine aims at setting a precedent. It is for the urban-

minded reader who wants more than the short weekly editorialin Sports Illustrated. The reader wants the depth that recruiting

publications offer with a hip-hop swag. The 6Magazine reader

who wants to know the story surrounding the story and all the

intangibles they truly need to be in the know.

The magazines goal is to completely satisfy the appetite of the

hip-hop cultures football fan. It hits this mark while maintaining

a commitment to being the most trendy, accurate urban and uidpresentation available for a gridiron publication.

Football is Hip-hop culture. The loveaffair between the two needs to be exposed.

- Richard Boadu, Editor-In-Chief

MISSION STATEMENT


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Aimed towards ages 14-36, the reader of 6Magazine will be

enamored with the smooth and seamless hip-hop culture pre-sentation of the magazine. Emphasis on salient issues regard-

ing football basics along with other pertinent issues to younger

football fans such as fashion, in-depth game analysis, articles

aimed at their favorite teams and players. These concepts may

seem mainstream for any sporting publication but because of

the presentation style of 6Mag it will appeal to the hip-hop gen-

erations football fan.

The reader of 6Magazine is the individual who knows his fa-

vorite quarterbacks social security number and is not afraid to

challenge his best friends fanhood over meaningless stats

from 1976. The 6 reader understands that football is a year

round sport and being a fan of football is a year round endeav-

or too. They do not want coverage starting with the NFL Train-

ing camp and ending with the National Championship Game,

Pro Bowl and NFL Draft. They want year round information to

keep them informed 12 months a year with a hip-hop air. This

is where 6Magazine carves out its niche.

AUDIENCETHE PEOPLE WE PANDER TO


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DIGITAL FLAIR6Magazine will release 8 digital issues

per year. Magazine sales are low, due

to companies inability to grasp the on-

line concept. 6Magazine has it guredout. We are going to make the maga-

zine as exclusive as possible. We will

send out print issues of the magazine

upon our subscribers request, because

although magazine sale are slow there

is still something to be said about hav-

ing a magazine in your hand. This is a

high quality football and hip-hop maga-zine. Its not for the masses it is for lov-

ers and hip-hop and football, period.

We wouldnt ask advertisers to ad-

vertise if we werent going to pub our

magazine to the fullest. 6Magazine is

going to form a presence never be-

fore seen. Our website will feature our

podcast, blog, digital issues, and news

section which will feature much of the

same cutting edge technology that

Idiomag.com features.

6Magazines CEO and Editor-in-Chief have played football for the

University of Oklahoma, love hip

hop, and have worked as a copywrit-

ers at one of the worlds best adver-

tising agencies. They know football,

hip-hop, how to advertise and that

is a very lethal cocktail that usually

ends in success. When 6Magazineadvertises our fan base grows, and

as our fan base grows the more at-

tention and exposure will be given

to whatever brands are advertising

with 6Magazine.

6Magazine will advertise in bill-

boards, online, television, guerilla,in other magazines, product place-

ment, sponsorship, cd inserts, and

clothing.

6Magazine will also host after game

parties depending upon where our

college and pro games of the weekwill be. Proceeds from the parties

will be donated to 6Magazines

original foundation, The I Miss You

foundation, which will be a coun-

seling group for people who have

lost a parent in life, the owners of

6Magazine have both lost parents

at young ages in their lives andwant to give back to the community

and help those who are experienc-

ing and coping with the loss of a

parent.

Here is an example of clothing

that would be sold.


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NICHE AND STYLEThe style of 6Magazine is all its own. It is very unique and that

style shows through the writing, photography, and design. Thereader comes rst with 6. We research what football fans want to

read about then deliver results in a presentation that is suitable

for the serious football fan, the urban football fan and the novice

alike.

The editorial is cutting edge and not afraid to challenge the status

quo or question what is right and/or wrong in its always in-depth

coverage of football. The magazine is designed in such an in-tricate and innovative way that the reader will appreciate it both

aesthetically and cognitively.

The visual aspect of 6Magazine is very detailed and edgy, but still

done with class and taste. The layout of the magazine is simple,

yet not afraid to take a chance in its appearance. Content is the

substance of the magazine while the visual provides the much-

needed support. The design is simple so that is does not takeaway from the editorial to read thought provoking articles yet still

rewards the reader with a visually rewarding presentation that

does not feel cluttered with advertising.

SO MUCH SWAGGERWHAT MAKES 6MAGAZINE SO SPECIAL

The niche of this magazine is that it directly

caters to the urban football fan. No matterwhat your race, if you are a fan of hip-hop

culture in any way shape or form and have

an intense passion for football this is the

magazine for you. 6Magazines only focus is

football unlike other sports publications that

are not solely dedicated to football, thus ll-

ing a niche in the sports magazine arena.

We relate to the football fan who has a

year round thirst for football that cannot be

quenched. The reader who picks up 6Maga-

zine will be surprised to nd that it is highly

educational in value but also aims to inform

the reader from a more cutting edge urban

perspective. The reader will come from ev-

ery possible demographic as football is at theheart of American culture.


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Frequency

8x per year

Rate Base

35,000

Basic Subscription Price

$24.99 US / $32.99 CAN

Single Copy Price

$5.99 US / $6.99 CAN

CIRCULATION

50,000

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

8/2009 8/2010 8/2011 8/2012 8/2013 8/2014 8/2015

100,000

410,000

600,000

680,000

720,000760,000

863,283

ANTICIPATED CIRCULATION GROWTH


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DIGITAL HITS2009 Anticipated Web trafc

rank


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On the Island is the features section of the magazine. It will

feature the hottest players and or coaches in football in the

level we choose to highlight. There will be a special section

called Scout Team, which will highlight an up and coming

player in his respective level of competition. Cheerleader

of the Month will also be featured in the on the island sec-tion.

DEPARTMENTSON THE ISLAND

TWO MINUTE DRILL

Two Minute Drill will feature previews and predictions of

the upcoming big games, a preview of the next months

issue, fan contest article will also be featured in this

section, and small stories that didnt align with the otherdepartments.

1ST DOWN

1st Down will be the opening section of the magazine

which will feature the Letters from the Editors, Let-

ters to the Editors and the current buzz in the football

world called Scouting Report.

IN THE TRENCHES

In the Trenches will be the heart of the magazine. Sec-

tions within may include but not limited to: ICU Big hits

of the month pictorial, 2step Shake of the Month, Pan-

cake of the Month pictorial, Snag of the Month picto-rial, Fanhood, Blast from the Past, Unsportsmanlike

Conduct, In the Booth, Jimmy Awards, Spatted Up and

many more.


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Cost Per Thousand is the price it cost the magazine to reach 1,000 readers. Six re-

searched its competitors CPM to establish our own. We took the average of the full

color price ads and set that as our starting price. The niche of the magazine allowsus to have such a great CPM. We hope to keep our current rate, but are realistic that

it will change in the future.

COST PER 1000 CIRCULATION FULL COLOR PRICE CPMMAGAZINE

ESPN 2,045,566 200,000 98

Sporting News 712,830 57,032 80

Athlon 857,214 83,116 97

Sports Illustrated 3,213,025 320,000 100

Pro Football Wkly 109,860 3,967 36Blitz 50,000 5,645 113

6Magazine 100,000 16,498 165


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The edge that 6Magazine will bring to the football magazine

industry will be as cutting edge as Apple was in the 1980s.

Its new and different for football. It will be an aggressive style.

The readers are trendsetters so we will keep up with what they

think, feel, and envision for the game they love. It will be writ-ten from an aggressive and condent tone that has a clear

swagger, but the tone will not rub people the wrong way.

EDITORIALEXCELLENCE


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RATE CARD Print1x 2x 4x 6x 8x4 COLOR

full page 16,498 17,487 18,535 19,634 22,005

3/4 page 14,734 16,706 18,632 19,505 20,416

1/2 page 13,469 14,529 16,762 17,621 19,2501/3 page 12,101 13,231 14,993 16,882 17,472

1/4 page 10,126 11,955 13,753 14,972 16,820

two page 28,047 29,727 31,509 33,400 37,381

1x 2x 4x 6x 8x

full page 12,043 12,765 13,531 15,793 16,064

3/4 page 11,440 12,006 13,412 14,456 14,8431/2 page 13,469 14,529 16,762 17,621 19,250

1/3 page 8,253 8,934 11,817 12,938 14,198

1/4 page 6,651 7,376 13,892 14,491 15,269

two page 20,475 21,702 23,002 25,253 27,289

BW

2nd cover 34,8002nd cover spread 51,298

3rd cover 32,625

4th cover 30,160

COVER PAGES 1x

(Cover Ads will be at rate regardless of color or black/white)


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RATE CARD DigitalHOMEPAGE SUBPAGE

Banner $34 $17

Leaderboard $36 $18

Pull down $36 $18

Video $40 $30

SIDEBAR STYLE

Unicast Video $45 $35

Pre-roll Video $50 $35

Post-roll Video $40 $30

Gallery Sponsorship $35 $20

Streaming Sidebar $40 $30

Roadblock/Takeover $50 $35

Half page $36 $18

Rectangle $36 $18

Skyscraper $37 $19

Floating $35 $15

Widget $35 $15

Poll Sponsor $36 $18

Branding logo $40 $20

Pop Up $25 $15

Pop Under $25 $15

HOMEPAGE SUBPAGEBANNER STYLE

HOMEPAGE SUBPAGEOTHERMULTIMEDIA HOMEPAGE SUBPAGE

*We anticipate 1,000,000 visitors per month and 4,300,000 impressions per month.


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RATE CARDNON STANDARD COLORS

Any colors other than black or publishers standard

processing colors: yellow, magenta, or cyan, will in-

cur noncommissioned additional production charge.Special colors are available through prior arrange-

ment. Special colors not arranged ahead of time will

be converted to process without notication.

SPLIT RUN

A single advertiser can split his copy along Re-gional, State or market lines. Split run premium

charges are non-commissionable. Unit avail-

ability varies among editions.

DIRECT ADVERTISING

We recommend that all ads be placed through an

accredited advertising agency. 6Magazine will not

produce ads for the client.

15% to recognized agencies payable upon receipt of

invoice. No cash discounts wil l be offered.

They will run in units of 4,8,12 and 16 pages or more.

Supporting page needed with some booklets. Prices

are determined by size of booklet and insert. We ac-

cept booklets and inserts printed and supplied byany advertiser. Details available.

Extra 10%

There will be no charge for bleed ads

BLEED

SPECIAL POSITION

BOOKLETS AND INSERTS

COMMISSION AND CASH DISCOUNTS


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ISSUE DATES & THEMES2009

Football Your Way/2009 Year

in Review/National SignOn Sale: February 9thAd Deadline: January 23rdEditorial Deadline: January 19th(Except Super Bowl Article: February 2nd)

NFL Combine/NFLDraft/Spring FootballOn Sale: May 4th

Ad Deadline: April 24thEditorial Deadline: April 17th(Except NFL Draft Articles: April 27th)

Off Season: Where the HardWork BeginsOn Sale: July 13thAd Deadline: June 29thEditorial Deadline: June 22th

Its Coming!On Sale: August 10thAd Deadline: July 24thEditorial Deadline: July 17th

ISSUE 1

ISSUE 2

ISSUE 3

ISSUE 4

All Gears Going

On Sale: September 3rdAd Deadline: August 27thEditorial Deadline: August 24th

Mid-Season ReportsOn Sale: October 5thAd Deadline: September 25thEditorial Deadline: September 25th

Its November...Time forBCS Madness/Remembering Sean TaylorOn Sale: November 9thAd Deadline: October 21stEditorial Deadline: October 14th

Time To Claim Poll PositionOn Sale: December 14thAd Deadline: November 25th

Editorial Deadline: November 18th(Heisman Trophy/College FootballAwards Article: December 7th)

ISSUE 5

ISSUE 6

ISSUE 7

ISSUE 8


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MECHANICAL SPECSBLEED TRIM LIVE

FILE FORMAT: Mac, must be on CD or FTP Contact Productions

IMAGES: Must be 300 DPI in CMYK format

FONTS: Must be embedded

two page spread full page

half

vertical

half

horizontal

two page half

horizontal spread

one third

vertical

two thirds

vertical

18.25 x 11

18 x 10.875

17.5 x 10.625

9.125 x 11

9 x 10.875

8.75 x 10.625

4.75 x 11

4.375 x 10.875

4.5 x 10.625

9.125 x 5.5

9 x 5.25

8.75 x 5

18 x 5.5

18 x 5.25

17.5 x 5

6.75 x 11

6.5 x 10.875

6.25 x 10.625

2.875 x 11

2.625 x 10.875

2.375 x 10.625


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Documents

6magazine Media Kit