67_Sylabus Final- 1st semester

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SYMBIOSIS™ Institute of Management Studies (SIMS)

Range Hills Road, Kirkee Cantt, Pune – 411 020

Tele : (+91) (020) 30213200/ 30213203

Tele Fax : (+91) (020) 30213333

Email : [email protected] Web Site : www.sims.edu

DETAILED SYLLABUS

MBA - I

Batch: 2010 - 2012

FIRST SEMESTER

2nd JUNE 2010





V I S I O N

BE THE PREMIER HUB OF MANAGEMENT EDUCATION FOR ARMED FORCES

PERSONNEL AND THEIR DEPENDENTS.

M I S S I O N

CHAMPION EXCELLENCE IN MANAGEMENT EDUCATION FOR DEFENCE

COMMUNITY.

CREATE AND SUSTAIN PROFESSIONAL RESEARCH AND KNOWLEDGEBASED SERVICES.

ADVANCE KNOWLEDGE IN ALL BUSINESS RELATED DISCIPLINES IN ACROSS - CONTINENTAL ENVIRONMENT

DEVELOP ETHOS OF CORPORATE PROFESSIONALISM IN THE STUDENTMANAGER

PROVIDE A FORUM FOR SHARING EXPERIENCE AND KNOWLEDGE BE-

TWEEN THE ACADAMIC - BUSINESS - SERVICES FRATERNITY.





QUALITY OBJECTIVES OF THE INSTITUTE

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To induct motivated candidates in the institute by adopting a scientific and rigorous

method of induction.

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To establish a quality curriculum to educate and train the students and periodically updat-ing

it to suit the needs of the environment, monitoring student’s progress by continuously

evaluating them through written tests, oral tests, assignments, presentations and project.

ś ś ś

To provide the students and faculty members with new management techniques and

tools supplemented by contemporary infrastructure and work environment.

ś

To initiate continual need based improvements in academics, Industry and

community interaction.

ś ś

To inculcate value based education by developing professional ethos, and sensitize care

for neighboring community and the disadvantaged.

ś ś ś

To induct conscientious employees and impart training to them from time to time to

refine their knowledge, information and skills.

ś ś ś ś





MBA- I- FIRST SEMESTER

BATCH 2010 – 2012

7

Course

CodeCourses Credits

Internal

Marks

External

Marks

Total

Marks

020441101 Organizational Behavior 2 60 40 100

020441102 Cost Accounting 1 50 - 50

020441103 Statistics & Quantitative Techniques 3 90 60 150

020441104 Managerial Economics 2 60 40 100

020441105 Marketing Management 3 90 60 150

020441106Production and Operations

Management3 90 60 150

020441107 Human Resource Management 2 60 40 100

020441108 Principles & Practices of Management 2 60 40 100

020441109 Financial and Management Accounting 2 60 40 100

020441110 Business and Company Laws 3 90 60 150

020441111 Computer Applications in Management 2 60 40 100

020441112 Business Communication 2 60 40 100

020441113Business Environment- Domestic and

International2 60 40 100

Introduction to Methodology Research

and SPSS (Internal)- - - -

29 890 560 1450





ORGANIZATIONAL BEHAVIOUR

Objective: To familiarize students with the importance of human behaviour at work and to learn

primary concepts to interpret workplace behaviour.

Bibliography:

1. Understanding Organisational Behaviour - Udai Pareek

2. Organisational Behaviour - Fred Luthans3. Organisational Behaviour - Stephen Robbins

Sr Detailed Topic Learning Outcome Reference Reading No of

No Sessions

1 Introduction To To understand the history 2

OB of the development of OBOrganisational Behaviour-

2 Personality To know various forces shaping 2

the individual personality and Stephen Robbins

its effect on performance

3 Perception To understand the process of 2

perception and common

perceptual errors at the

Workplace

4 Motivation To know the major motivational 2

theories that shape

organisational

reward strategies

5 Groups & Group To appreciate group processes 2

Dynamics and factors affecting groupEffectiveness

6 Leadership To know the dominant theories 2

of leadership styles and the

impact of leadership styles on

performance

7 Stress To understand causes of stress 2

and the stress management

strategies for professionals

8 Conflict To identify sources of workplace 2

conflict and to understand thevariety of conflict resolution

strategies



8



9 Power & Politics To accept the reality of 2

workplace politics, the tactics

deployed and their

consequences

10 Management of To list and explain the strategies 2

Change available to minimise resistance

and implement change.11 Organisational To learn traditional and modern 2

Structures organisational structures

evolving with global businesses

12 Organisational To appreciate the impact of 2

Culture culture on performance

TOTAL 24

Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Assignments & Viva’s- 1st Week of July 10Basic concepts of

Organizational Behaviour

2 Research & Viva’s 1st Week of August 20

3 Presentations & Viva’s 1st Week of September 20

4 Class participation Continous evaluation 10

5 Term End Examination 4thOctober 2010 40

Total 100



9



COST ACCOUNTING

Objective: To analyse the financial performance of the companies. To understand cost and

financial implications of various management decision. To impart knowledge about cost accounting

and understand various concepts relating to it.

Bibliography:

1. Cost Accounting by Saxena V S.

Sr Detailed Topic Learning Reference No of

No Outcome Reading Sessions

1 Basic concepts & principles of cost To impart the 1.Saxena V. S. 1

accounting- Objectives of cost knowledge and Cost Accounting

accounting, Advantages & limitations of develop the 2.B.K Bhar-

cost accounting, Concept of cost & skills necessary Cost Accounting

cost centre to employ theprinciples and2 Element of costs- Analysis & classification 1practices of of cost, Preparation of Cost Sheetmodern

3 Overhead – Nature & classification, 5business. AlsoAllocation & Apportionment of overhead, understandingactual versus predetermined overhead recent costrates, under or over-absorption of concepts usedoverheads as working tools

4 Marginal costing & Break even analysis- 5

Marginal costing- nature & scope,

Marginal cost determination,

Cost-volume-profit relationship, marginal

cost equations & breakeven analysis,

break even analysis- graphical

presentation

5 Divisionalisation & Performance 3

Appraisal – Responsibility accounting &

Divisionalisation, Economic Value

Added (EVA)

TOTAL 15

10

Evaluation Methodology - Internal assessment: 50 marks




No.

1 Group Assignment- 2nd Week of July 25Presentation on Allocation &

Apportionment of overheads

2 Group Assignment- 2nd Week of August 25Presentation on EVA

Total 50

11



STATISTICS AND QUANTITATIVE TECHNIQUES : Section – I (75 Marks)

Objective: To make students familiar with Statistical and Quantitative tools for Business decision

making and to equip them to apply these tools and techniques in practice. The idea is to develop

analytical approach towards problem solving so that decision making becomes more rational.

Bibliography

1. Applied Business Statistics : Aczel Tata McGraw Hill2. Quantitative Techniques in Business : Dr A.B.Rao – Jaico Publications, Mumbai

3. Statistical Methods : S.P. Gupta Sultan Chand and Sons

Sr Detailed Topics Learning Outcome Reference No of

No Reading Sessions

1 Introduction to Statistics, To understand scope of Statistics, 1 Applied 1

Data, Variables and concept of data, types of data Business

Attributes, Continuous Statistics : Aczel

and Discrete variables, Tata McGraw Hill

Raw Data and Group

Data 2 QuantitativeTechniques in

2 Measures of Central To understand generation of 1Business : Dr

Tendency and Dispersion grouped data with tally markA.B.Rao – Jaico

system and terms associatedPublications,

with grouped dataMumbai

3 Concept of weighted To understand calculation of 1Average, Harmonic and measures, Central Tendency and 3 StatisticalGeometric means Dispersion for raw and grouped Methods : S.P.

data Gupta Sultan

4 Graphical Presentation of To learn how to present and Chand and Sons 1

frequency – distribution, database graphically and also

Histogram, Frequency presentation of data by diagrams

Polygon, Frequency

curves and gives, Bar-

Charts, Pie Charts etc.

5 Simple co-relation and To understand computation/ 2

Regression analysis with derivation of regression equation/

examples correlation with 2 variables

(X and Y)

To understand concept of

Spearman’s Rank correlation

Coefficient

To understand derivation of regression equation with

3 variables (X1, X2, X3)

6 Rank Co-relation, Multiple To Understand meaning/ 2

and Partial Co-relation interpretation of multiple/ partial

and multiple regression Co-relation co efficient and their

with examples internal association

1



2



7 Introduction to probability– To understand fundamentals of 1

concept of event and their probability

types

Illustrative examples on To understand concept of different

probability for conceptual events in probability

clarity

Probability distributions- To understand meaning of probability

concepts of E(X) and V(X) distribution and its relevance

8 Binomial Distribution To understand binomial distribution 1

and its application area in business

9 Poisson Distribution To understand Poisson distribution 1

with examples and its application areas in business

10 Introduction to Normal To understand concept of Normal 1

Distribution. How to read distribution

normal distribution table

giving areas under

Normal Distribution

CurveTOTAL 12

** Refer relevant portion from the reference books and solve numerical examples and also refer handouts

Statistics Section I (75 Marks)


Sr.Activity Submission/ Presentation Date MarksNo.

1 Assignment-Student wise- 1st Assignment before Mid-Term 30topic wise(2 Assignments 2nd Assignment before End-Term15 marks each)

2 Test 1st week of September 15


Total 75

1

3



QUANTITATIVE TECHNIQUES : Section- II (75 Marks)

Objective: The main objective is to enable Managers to be acquainted fairly with a number of

relevant statistical and operations research techniques. These would be helpful in the Analysis and

Interpretation of Business data which managers have often to consider.

Bibliography:-

1 Quantitative Techniques : Mr. L. C. Jhamb2 Operations Research : Dr. A. B. Rao, Jaico Publications, Mumbai

3 Quantitative Techniques : Vinita Kulkarni

Sr. Detailed Topics Learning Outcome Reading reference No. of

No. Sessions

1 Linear programming Would learn the terminology of LPP Chapter 3 of L C 2

Problems with and the procedure for identification and Jhamb’s book QT.

2 Variables – formulation. Would study ‘Graphical Study 10 problems

Graphical Solutions Methods’ of solving problems relating to on Identification and

and formulations maximization of profits, minimizations formulations of LPP.

with Multiple of cost, time, etc. Study chapter 2 of variables the book Operations

Research by Dr A B

Rao and solve 30

problems on

formulations and

tackle them using

graphical method

2 Transportation Would learn terminology, the Refer to chapter 8 of 2

techniques for objectives and procedures for tackling QT by Jhamb. You

minimum using transportation problems. Would use will study chapter 3

overall costs North-West Corner Method and of Operationsmodification Distribution Method Research by Dr. A. B.

Rao and tackle 49

problems from this

chapter.

3 Assignment Learn the different procedures for Chapter 9 of QT by 2

techniques, how to allocating resources amongst tasks for Jhamb. Also study

allocate resources minimization of time, cost and for Chapter 4 of

and tasks? maximum maximization of profits. You Operations Research

will become familiar with 7 different by Dr. A. B.Rao and

methods of allocation. Would use solve 50 problems.

Hungarian method.

4 Simulation Would learn the characteristics of Study the entire 2

Techniques process of simulation. Study Chapter 7 and solve

‘Monte Carlo’s simulation Technique’ and25 problems from thissolve problems. Understand the chapter of Dr A B

application and merits and demerits of Rao’s book on

simulation Operations Research

5 Decision Theory Learn decision criteria : (i) Refer to 4criteria: like Maxi Under Certainty ( due to determine Chapter 2 ( Decision



1

4



Min and Maxi Max environment) Take various Theory) of L C

problems under conditions of certainty. Jhambs book.

Also would get introduced to decision They will study

making under (ii) Uncertainty by Chapter 10 of Dr A B

learning maximum criteria Rao’s book on OR

and will solve 10

problems

Decision Theory Learn the method of solving Read the

Laplace Criteria problems on the basis of Maxi Max theoretical aspects

under uncertainty criterion. Learn the appropriate from the above

Decision making applications mentioned books

under Risk After learning the methods of finding

“Expected Monetary Value” under risk, Read the

Decision Theory tackle some problems. Under theoretical procedure

Criteria like Hurwicz conditions of uncertainty solve with reference to EMV

problems using Laplace Method of and also learn the

equal Probability principles of Laplace

Decision Theory Learn to solve many problems, Criterion from theCriteria like Mini Max,under conditions of uncertainty in above books

Regret decision making by using Alpha Appropriate portion in

Criterion of Hurwicz Method Dr A.B. Rao’s book on

Learn Maxi Max criterion and OR and solve at least

Regret criterion of decision making 20 problems

under conditions of uncertainty. Read chapter 2 of

Grasp the six different criteria for Jhamb’s book with

decision making by solving appropriate reference to Mini Max

problems and also Regret criteria

TOTAL 12

Quantitative Techniques



No.

1 Assignment-Student wise- Both the Assignments before 30

topic wise (2 Assignments of the Mid-Term Exam

15 marks each)

2 Test 1

st

Week of September 153 Term End Examination 4thOctober 2010 30

Total 75

1

5



MANAGERIAL ECONOMICS

Objective: Economic considerations rule supreme in almost all managerial aspects. The manager’s

prime responsibility is to make various kinds of optimizing decisions. Sound knowledge of Economics

renders the manager’s decisions more accurate and beneficial to the firm he works with. Managerial

Economics aims at helping students analyze, understand and decide upon the micro-economic realities

of personal life as well as business situations in an increasingly dynamic and globalized environment.

Bibliography:

1. Managerial Economics -Dominick Salvatore2. Managerial Economics-Mark Hirschey

3. Managerial Economics and Business Strategy-Michael R.Baye4. Economics-Paul A Sameulson &William D Nordhaus


No Sessions

1 Nature and Scope Why ME? Relevance for Managerial Economics -

Managers in the present Dominick Salvatore;

global scenario. Case Studies.Nature and Scope Why ME? Relevance for Managerial Economics - 2

Managers in the present Dominick Salvatore;

global scenario. Case Studies.

2 Theory of Consumer Laws governing Consumer Managerial Economics -

Choice Behaviour; Consumer Dominick Salvatore;

Surplus. Case Studies. 2

Theory of Consumer Laws governing Consumer Managerial Economics -

Choice Behaviour; Consumer Surplus. Dominick Salvatore;

Case Studies.

3 Demand Theory Understanding Demand and Managerial Economics - 1the Law of demand. Dominick Salvatore;

Case Studies.

4 Demand Theory Elasticity of Demand Managerial Economics -

Dominick Salvatore;Case Studies. 2

5 Demand Theory Elasticity of Demand Managerial Economics -

Dominick Salvatore;

Case Studies.

6 Demand Estimation Methods and Steps Managerial Economics - 1

Dominick Salvatore;

Case Studies.

7 Demand Forecasting Significance and Techniques Managerial Economics - 1

Dominick Salvatore;Case Studies.

8 Supply Understanding Supply and Managerial Economics - 1

the Law of Supply; Market Dominick Salvatore;

Equilibrium; Producer Case Studies.

Surplus.



1

6



9 Production Theory Factors of Production; Managerial Economics - 1

and Estimation Production Function; Dominick Salvatore;

Case Studies.

10 Production Theory Laws of Production; Managerial Economics - 1

and Estimation Isoquants; Returns to Dominick Salvatore;

Scale Case Studies.

11 Cost Theory and Cost Concepts Managerial Economics - 1Estimation Dominick Salvatore;

Case Studies.

12 Cost Theory and Economies of Scale and Managerial Economics - 1

Estimation Scope; Other Cost Issues. Dominick Salvatore;

Case Studies.

13 Market Structure: Criteria for Classification; Managerial Economics -

Perfect Competition. Classification based on the Dominick Salvatore;

Nature of Competition. Case Studies.

Perfect Competition price

Determination 2

Market Structure: Criteria for Classification; Managerial Economics -

Perfect Competition. Classification based on the Dominick Salvatore;

Nature of Competition. Case Studies.

Perfect Competition price

Determination

14 Market Structure: Price and Output Managerial Economics - 1Monopolistic Determination; Product Dominick Salvatore;

Competition Differentiation; Selling Costs Case Studies.

15 Market Structure: Sources;Equlibrium Managerial Economics - 1

Monopoly Determination; Dominick Salvatore;

Schumpeterian Hpothesis Case Studies.16 Oligopoly and Overview of Non-Collusive Managerial Economics - 1

Strategic Behaviour Oligopoly models; Sweezy’s Dominick Salvatore;

Kinked Demand model in Case Studies.

detail.

17 Oligopoly and Collusive Oligopoly- Managerial Economics - 1

Strategic Behaviour Cartels and Price-Leadership Dominick Salvatore;

and their various forms; Case Studies.

Sales Maximization model.

18 Oligopoly and Game Theory, Payoff Matrix, Managerial Economics - 1

Strategic Behaviour Nash Equilibrium; Prisoner’s Dominick Salvatore;

Dilemma. Case Studies.

19 Pricing Practices Pricing of Multiple Products- Managerial Economics - 1

with interrelated demand and Dominick Salvatore;production; Transfer Pricing. Case Studies.

20 Pricing Practices Price Discrimination-degrees; Managerial Economics - 1

Dumping. Dominick Salvatore;

Case Studies.



1

7



21 Pricing Practices Pricing in Practice-different Managerial Economics - 1

types Dominick Salvatore;

Case Studies.

TOTAL 24


Sr. Activity Submission/ Presentation Date MarksNo.

1 Research Paper Last week of July or First week of August 20

2 Class Interaction with Quiz Continuous Evaluation 10

3 Test 1st Week of Sept 30


Total 100



1

8



MARKETING MANAGEMENT-I

Objective: Understand markets, customers and developing strategies to create and deliver value.

Bibliography:

1. Marketing Management by Kotler, Stern/Ansary2. Marketing Management by Ramaswami & Namkumari

3. Marketing Management by Al Ries4. Marketing Management by Jack Trout

5. Marketing Management by G C Beri

Sr Detailed Topic Learning Outcome Reference No of

No Reading Sessions

1 Definitions of Understanding of basics Kotler 1

2 Business Orientations Understanding business concepts Kotler, case 1

3 Business purpose Understanding goals of business Kotler 1

4 Market segmentation Understanding nature of markets Kotler, case 2

5 Target marketing How to focus Kotler 1

6 Positioning Developing value proposal Kotler, case 2

7 USP, UBP, ESP and VP Understanding basic STP concepts Kotler, case 2

8 Creating and delivering How to maximize CDV Kotler 1

value

9 Product strategies How to develop portfolio Kotler 1

10 Business strategies Understanding BCG and GE Kotler, case 1

11 Branding strategies How to develop brands Kotler, exercise 112 Pricing strategies How to price Kotler problem 1

13 Distribution strategies How to deliver Kotler,exercise 1

14 Competitive strategies How to create DA Kotler, case 1

15 TQM How to sustain DA Kotler, case 1

TOTAL 18

1



9



MARKETING MANAGEMENT-II

Objective: To familiarize the students with the concept of marketing management in contemporary

business era.

Bibliography:

1. Marketing Concepts and Strategies - William Pride & Ferrell2. Marketing Management - Rajan Saxena

3. Marketing Management Planning, Implementation &Control G R Ramaswamy & Namakumari


No Sessions

1 Marketing Mix The sole The role played by 1. Marketing Management 2

vehicle to create and marketing mix in by Rajan Saxena

deliver customer value, formulating marketing 2. www.hll.com

Case study Lifebuoy’s strategy

Marketing Mix2 Market Targeting Basis Correlation of market Marketing Management 2

of evaluation of segmentation with by Dr.Ramaswamy

segments and Criteria market targeting

for selection of the

target market

3 Product Personality, The role of the basic Marketing Concepts and 2

Product Mix and constituent, the Strategies by

Product Line associated features, William Pride

the package and label

make the product

personality4 Appraisal of each Appraisal makes the firm Marketing Concepts and 2

Product Line and take decision related to Strategies by William

each Product in the line stretching, line filling Pride

Line

5 Product Differentiation Conditions for 1.Marketing Management 2

and Positioning Theory Differentiation to succeed by Rajan Saxena

and Case study and the role of value 2. www.wonderfutura.com

proposition in positioning

6 Conditions for New The analysis of intrinsically 1. Marketing Concepts and 2

Product Success new product, product Strategies by William Pride

champions and pioneer 2.decides the product www.godrej.com/goodknight

success

7 Pricing, its meaning The price changes the Marketing Management by 2

and importance in perception of the Rajan Saxena

present era, methods consumers and helps the

of Pricing product success

TOTAL 14



1

9





No.

1 Class Room Presentations on Last week of August 30

Assignments

2 Class room participation Continuous Evaluation 10

3 Test 21st September – 30th September 2010 30

4 Research Paper To be submitted by the end of the semester 20


Total 150



2

1



PRODUCTION AND OPERATIONS MANAGEMENT

Objective: To make students aware of the area and applications of operations not only in

manufacturing industry but in other types of industries as well.

Bibliography:

1) Inventory Management –by L.C.Jhamb

2) Production and Operations Management –by L.C.Jhamb3) Work Study –by International Labor Organization

4) Critical Chain –by Elli Goldratt

5) Quantitative Techniques –by L.C. Jhamb


No Sessions

1 Enemies of Inventory To enable students to Class notes and 1

management understand the practical discussion with the help

difficulties in designing of personal experience.

Inventory systems

2 Enemies of Inventory To enable students to Class discussion 1management understand the practical

difficulties in designing

Inventory systems.

continued

3 Costs for Inventory Concept of Inventory carrying Inventory Management 1

decision cost and a case on Inventory by L.C.Jhamb

carrying cost

4 Costs for Inventory Cases on Inventory carrying Inventory Management by 1

decision cost L.C.Jhamb

5 Costs for Inventory Theory and case on Inventory Management by 1decision procurement cost L.C.Jhamb

6 ABC Analysis To discuss the mathematical Class cases and class 1

procedure to carry discussuions

out ABC analysis.

7 ABC Analysis Can ABC Analysis and Just In Class discussion 1

Time concept be applied

together?

8 Economic Order Explanation of the concept of Inventory Management by 1

Quantity economic order quantity from L.C.Jhamb

the basic principles.

9 E.O.Q Which concept to use? Class discussion only 1

10 Cases on EOQ& Solving Mathematical cases Cases & Problems in 1Modification of EOQ on EOQ&Overcoming Materials Management&

difficulties in using EOQ— Inventory Management by

Theory L.C.Jhamb

11 Modification of EOQ Overcoming difficulties in Inventory Management by 1

using EOQ—Cases L.C.Jhamb



2

2



12 Replenishment Explanation of Ideal Inventory Management by 1

Systems and Safety replenishment systems and L.C.Jhamb and Class

stocks ROL discussions

13 Replenishment Two bin system and time Inventory Management by 1

Systems and Safety based systems L.C.Jhamb and Class

stocks discussions

14 Replenishment Time based systems and Inventory Management by 1Systems and Safety calculation of safety stocks L.C.Jhamb

stocks

15 Network Analysis Terminology and rules for Class discussion 1

drawing networks

16 Limitations of software Highlighting the drawbacks Class discussion& 1

packages &Technique in using software packages Quantitative Techniques

of preparing network &Cases on Network by L.C. Jhamb

preparation—Theory and

cases

17 Cases on network Practice cases Quantitative Techniques 1

preparation by L.C. Jhamb

18 Concept of Critical Discussing advantages of Quantitative Techniques 1

Path identifying critical path by L.C. Jhamb

19 Crashing of network What is crashing and what Quantitative Techniques 1

and costing is the impact on cost? by L.C. Jhamb

20 Method study Procedure to carry out Production and 1

introduction and job Method study and Step 1 in Operations Management -

selection method study by L.C.Jhamb

21 Recording facts in Explanation of different Production and 1

method study symbols and conventions Operations Management -

and different types of charts by L.C. Jhamb

22 Recording facts in Case on Operation process Production and 1

method study chart Operations Management -

by L.C.Jhamb

23 Recording facts in Case on Flow process chart Production and 1

method study Operations Management -

by L.C.Jhamb

24 Recording facts in Case on Flow process chart- Production and 1

method study continued Operations Management -

by L.C.Jhamb

25 Recording facts in Theory&Case on Multiple Production and 1method study activity chart Operations Management -

by L.C.Jhamb

26 Recording facts in Case on Multiple activity Production and 1

method study chart and Concept and Operations Management-

case on Two Handed by L.C.Jhamb

Process Chart



2

3



27 Critical examination What are the parameters of Production and 1

critical examination? Operations Management -

by L.C.Jhamb

28 Selection of method Mathamatical and practical Class discussion 1

cases on decision making

29 Steps 5. 6 and 7 of Defining the new method, Production and 1

Method Study Implementing the new Operations Management -method and maintaining by L.C.Jhamb

new method

30 Work Measurement What is Work Production and 1

Introduction measurement? What is the Operations Management -

procedure to carryout work by L.C.Jhamb

measurement?Selection of

Job for work measurement.

31 Steps 2 (Standardize Explanation of precautions to Production and 1

the method of working). be taken to ensure that work Operations Management -

3 (Approach the measurement does not fail. by L.C.Jhamb

operator working on job (5 steps)) and

4(Record job details &

working conditions.

32 Steps 5 and 6 of work How to actually carryout Production and 1

measurement work measurement.5) Break Operations Management -

the job indifferent elements by L.C.Jhamb

6) Observe & record time for

each element plus rating of

operations

33 Steps 7 of work 7)Convert observed time to Class discussion 1

measurement normal time

34 Steps 8 to 13 work 8) Concept of relaxation Production and 1

measurement allowance. How the concept Operations Management -

is also valid in retail industry by L.C.Jhamb

Discussion and explanation

of different allowances, and

how the figures are arrived at

9) Add R.A. to normal time to

get work content10) Add work

contents of all elements.

11) Add other allowances to

work content12) Decidepolicy allowance13) Add

policy allowance to getallowable time.

35 Introduction to Lean Defining inspection and Class discussion 1

Manufacturing.What is quality control. Explanation

inspection? What is of costs of having and notquality control?Concept having inspection and

of quality costs. quality control departments



2

4



36 Functions of Inspection What are the different Class discussion11 1

activities to be carried out functions

by inspection department?

37 When to Inspect? Identification of different Class discussion 1

stages of inspection 9 stages of Inspection

38 Where to Inspect? Identification of different Class discussion 1

places of inspection 13 plates of inspection39 How much to Inspect? Defining the quantum of Class discussion 1

inspection 9 influencing factors

40 Who should Inspect? Defining the qualities and Class discussion 1

How to inspect? And the qualifications of an

How to communicate inspector&Discussion on

inspection results? procedure of inspection and

the method of reporting

41 Principles of SQC. Explanation of first two Production and Operations 2

principles of statistical quality Management-

control by L.C.Jhamb

42 Principles of SQC. Explanation of remaining Production and 1

three principles of statistical Operations Management –

quality control by L.C.Jhamb

TOTAL 43



No.

1Test 1 1st week of July

15

2 Test 2 1st

week of August 15

3Test 3 1st week of September 15

4Class Participation Continuous evaluation 15

5Quiz 1 & Quiz 2 Last week of July & Last week of August

30

6Term End Examination

4thOctober 2010 60

Total 150



2

5



HUMAN RESOURCE MANAGEMENT

Objective: Human Resource Management has evolved into a wide range of complex

responsibilities & strategic activities that are central to achieving a successful organizational climate

and culture. This course will help you to achieve your goals, whether they be to develop new

human resource skills or keep abreast of the latest HR practices.

Bibliography:

1. Human Resource & Personnel Management by Aswathappa

2. Personnel & HRM- Text & Cases by P Subba Rao3. HRD The Indian Experience by Mr. D M Silvera

Sr Detailed Topics LearningOutcome Reference No. of

No Reading Sessions

1 Introduction to HRM, definition and scope. To introduce the 1.Case Study 1Solutions-subjectHRD by

2 Historical Perspective and Evolution of To know what is HR & 2KaushalHRM. Personnel & HRM, definition & its importance

2.Managing

difference Relationship with other Transitiondisciplines The HRD

3 Role of HR Manager; Duties & Challenges for future Response by 2Mr. UdaiResponsibilities, Challenges for Strategic HR managersPareekh, Mr.

HRMM M R Nair

4 Job Analysis, Job Design, HR Planning, To know about designing 33.HRM by

forecasting & HRIS a job and also Mr. GaryHR forecasting Dessler

5 Recruitment and selection, meaning, Methods of recruitment & 4. HRM by 2Recruitment sources, methods, policy selection, understanding Biswajit

Selection methods, Interview Methods, orientation & placements Patnaik

tools, use of tests etc, Induction,

placements

6 Training and Development, Terminology, Identifying training need & 2

Training Need, Implementation, Training to know about selecting

evaluation and Training methodology. training programmesManagement development according to training

needs, knowing career

planning

7 Performance Management, appraisal To know the Objectives, 2

methods.Career / succession planning purpose & processes of

performancemanagement

8 Compensation management, Job Defining compensation in 1evaluation, Wage theories, Formulating an organization & how to

wage / salary structures fix compensation

9 Components of compensation , Concept Do 1

of CTC, Fringe Benefits, minimum wages

Performance related payments and

incentives



2

6



10 Employee Separation- Retirement - How to handle employee 1

Resignation, Discharge, Dismissal, exits

VRS Exit Interviews

11 Employees Relations, Concept and Define IR & their 1

importance importance in industry

12 Strikes, lockout, Collective Bargaining, 2

Legal framework for dispute resolution,Grievance redressal Procedure

13 Trade Union and its role in Industrial To know the futuristic 1

relations approaches of HR

14 Discipline, Discipline concept and To know Principal of 1

approaches, Principles of Natural Justice, natural Justice and

Domestic inquiry Procedure domestic enquiry

15 Current Practices in HRM Understanding present 2

application of the new

methods in HR

16 HR Health,Safety & Welfare Work Understand Health,Safety 2life balance & Welfare concept and

practices

26

Methodology

1. Lecture2. Case Study Discussion3. Assignment / Projects

4. Role Play



No.

1 Quiz 3rd Week of July 10

2 Group Assignment- Case Study 3rd Week of August

& Presentation 10

3 Test 21st

September – 30th

September 2010 204 Group Assignment-

Project Report 2nd Week of October 2010 20


Total 100



2

7



PRINCIPLES AND PRACTICES OF MANAGEMENT

Objective: To understand the basic principles of management and offer a comprehensive

understanding of the various management terminology. The students will become familiar with

strategic management issues related to Indian corporate sector.

Bibliography:

1) Principles and practices of management by Koontz & O” Donneal.

2)Management 5th Ed. by Stephen R Robbins, Mary Coulter.

3) Business Policy by Azhar Kazmi.

A special note on reading material: This entire subject is based on 20 discussion papers which

will be distributed to students as reading material. It comprises of comprehensive articles and

special theoretical framework prepared for the subject. As this subject is contemporary in nature,

the students are expected to refer to business newspapers and magazines.

Sr Detailed Topic Learning Outcome Reference No of

No Reading Sessions

1 Study of Indian corporate Understanding of 11 types of 1) Principles andpractices of sector business enterprises 1management by

2 Professionalisation of Distinction between expertise 1

Koontz & O” Donneal.Management based management and family

owned management 2) Management 5th Ed.

3 Joint Ventures Why are joint ventures formed? by Stephen R Robbins, 1Why they break and Mary Coulter.understanding of future of J.V.

3) Business Policy by4 Family owned business Capital, managerial and 1Azhar Kazmi.houses. Multinational controlling stake

companies.5 Co-operative sector – Functioning of AMUL and Mother 1

management challenges. dairy

6 Public sector- Functioning of O.N.G.C, 1

management challenges B.S.N.L

7 Strategies adopted by Take over, mergers and it’s 1

Indian companies to face implications

the challenges of liberalization - Part I

8 Strategies adopted by Harvesting and spin-off 1

Indian companies to face analysis and cases

the challenges of

liberalization - Part II

9 Core competence and To understand functioning of 1

Diversification ITC,HLL1

10 Management Practices- Profile of third generation 1

Managing generation gap- managers

Parity



2

8



11 Managing generation gap Profile of third generation 1

- Parity Customers

12 Herd mentality Power of three companies and 1

their dominance

13 Globalisation Part I Functioning of Indian 1

companies in new era

14 Globalisation Part II Restructuring required for 1the same

15 Relevance of Swadeshi Companies in India and Indian 1

Movement in modern companies

corporate sector

16 Commodity approach to Understand the way 1

management universalisation happens

17 Services sector and it’s Understand functioning of 1

role banking ,insurance ,retailing

18 Planning and Organizing Clarity about principles and 1

Controlling, Coordinating application

19 Leadership, Motivation Clarity about principles and 1

application

20 Communication and Clarity about principles and 1

Morale application

TOTAL 20



No.

1 Class Test 2nd week of July 15

2 Case Study based questions 2nd week of July 15

3 Unseen case study 2nd week of August 20

4 Assignment 1st week of September 10


Total 100

2

9



FINANCIAL AND MANAGEMENT ACCOUNTING

Objective: To understand the fundamentals of accounting and finance concepts. To understand the

annual reports of a company ie. Preparing and reading balance sheet and profit/loss account. To

make the participants understand the managerial accounting as an information system and to

appreciate its application in the financial decision making process.

The course is designed to help you to:

Judge how effectively a firm’s financial statements reflect its business.

Learn how to adjust financial statements as needed

Looking at examples from diverse companies, you will learn how to leverage analytical tools to:

ś Evaluate the effectiveness of a company’s strategy

ś Make sound financial forecasts by examining the ratios and cash-flow measures of acompany’s operating, financing, and investing performance.

Bibliography:

1. Advanced Accounting- Shukla & Grewal

2.Book Keeping & Accounting- M G Patkar

2. Financial Accounting for Management- N Ramachandran, Ram Kumar Kakani

3. Financial Management- I M Pandey

4. Mastering Finance and Accounting- David Farrow

5. Principles of Corporate Finance- Brealey and Myers

6. Management Accounting: Text and Cases- Anthony Robert N. & James S. Reece.

7. Accounting for Management- Bhattacharya S. K. and Dearden John, Vani Education Books.

Sr Detailed Topic Methodology/ Reference Reading No of

No. Learning Outcome Sessions

1 Introduction to Accounting Students would learn the conceptShukla Grewal / 1

and Accounting concepts of accounting , accounting MG Patkar

principles, concepts andconventions

2 Accounting Standards- Chapter-9Financial

In India. Accounting for

Management- N

International Financial Lecture/ Presentation Ramachandran, Ram

Reporting Standards Kumar Kakani

(IFRS); comparison (page 491-550)

between IFRS/ IAS Chapter-9 (Appendix B) 2

& Indian Accounting Financial Accounting for

Standards Management- N

Ramachandran, RamKumar Kakani (page 588)

3 Introduction to Journal Students would learn the conceptShukla Grewal / 2and Ledger with problems.of preparing Journal and ledger MG Patkar

with double entry system

4 Introduction and Students would learn the conceptShukla Grewal / 2

problems on BRS and importance of preparing a BRSMG Patkar

also learn how to prepare a BRS

3



0



5 Introduction to Trial Students would learn the Shukla Grewal /

Balance, and Financial concepts of Trading and P & L MG Patkar 1

Statements Accounts and its importance

6 Problems on Final Students would get a working Shukla Grewal /

Accounts with knowledge of preparing and MG Patkar 2

adjustments. reading, Trading and P&L A/c

7 Balance Sheet Analysis- Reference – AnnualIT Company, Report of a Company/ 4

Manufacturing Company, Case Study and discussion Data from Internet/

Banking Institution, Library IT resources

Insurance, Mutual Funds,

8 Financial Statements and Problem Solving Chapter- 24 2

Cash Flow Analysis Financial Management-

I M Pandey (page 489-513)

9 Financial Statement Lecture/ Discussion and Chapter- 25

Analysis- Overview of Problem Solving Financial Management- 2

Ratios I M Pandey (page 517-555)

10 Introduction to Working Lecture/ Discussion and Chapter- 27

Capital Concepts ProblemsProblem Solving Financial Management- 2

on Determination of I M Pandey (page 577-597)

Requirement of Working

Capital

11 Problems on DeterminationProblem Solving/ Case study Chapter- 27

of Working Capital Cycle Financial Management- 2

I M Pandey (page 577-597)

12 Introduction to the conceptsLecture/ Discussion and Reference – Annual

of Inflation Accounting, Problem Solving Report of a Company/ 2

Human Resource Data from Internet/

Accounting, Social Library IT resources

Accounting and Social

Audit

TOTAL 24



1 Quiz 2nd Week of July 10

2 Group Assignment- Preparation

of Final Accounts of companies 2nd Week of August 10


4 Group Assignment-

Presentation on Ratio Analysis 1st Week of October 2010 20


Total 100



3

1



BUSINESS AND COMPANY LAWS

Objective: To familiarize the students about the Indian Business Laws under which our companies

operate and also to take care that Future managers have to keep abreast of corporate laws, and

therefore an in-depth study of companies Act 1956 as amended would play a pivotal role. At the

end of the course they would have understood the law governing companies including the SEBI

guidelines.

Sr. Detailed Topics Learning Reference Reading No of No. Outcome Sessions

(In terms of

Hrs)

1 Indian Contract Act - Awareness and 1.Mercantile Law by Mr.

knowledge of BulchandaniFormation of Contract; Parties to 3basics of Contractbusiness 2.Mercantile Law by

2 Free consents - agreements Gulshan & Kapoor Discharge of contract and damages 3Knowledge and

3 The sale of Goods Act - applicability of 3.Mercantile Law by Mr. M

Essentials of contract of sales these laws. C Kucchal 3

4 Difference between sale and 2. Learning of 4.Consumer Protectionagreement to sell 3the critical by Mr. Avtaar Singh

5 Conditions and warranties -Title and aspects of

rules [Rights of an unpaid seller and Indian legal 5.Mercantile Law by

rights of buyer] issues as Gangully B L Wadehra 3relevant to

6 Consumer Protection Act 1986 business 6Taxmans- Mr AHistorical background of consumer functions such Pathak.Mc Graw Hilllaws in India; Definition of consumer 3as SALES, Publication

7 Goods, services; Defects and International

Business,deficiencies 7.Student Guide to 3(Contracts)

8 Redressed agencies – unfair trade – Company Law- Mr

Majumdar & Mr Kapoor practices – restrictive trade practices 3.At the end of

rights of consumer – complaint and relief the course they8.Tulsiyans-Mr Mc Graw

3would have

9 Case LawsHill Publicationunderstood the

10 DEFINITION, NATURE ANDlaw governing

CHARACTERISTICS OF A COMPANY:companiesMeaning of Company, Distinctive including thefeatures of company, Distinction

SEBI guidelinesbetween partnership and company, 3Lifting the corporate veil, Kinds of

companies 2

11 INCORPORATION OF COMPANIES:

Mode of incorporation, Advantages

of incorporation, Certificate of

incorporation , Promoters, Certificateof commencement of business 2



3

2



12 MEMORANDUM OF ASSOCIATION:

Features of MOA, Alteration of MOA,

Interpretation of objects clause,

doctrine of ultra vires 1

13 ARTICLES OF ASSOCIATION:

Contents of AOA, Features of AOA,

doctrine of indoor management,doctrine of constructive notice 1

14 PROSPECTUS 1

15 SHARES : Allotment, Provisions,

Irregular allotment, Return of

allotment, Underwriting and brokerage

commission, Issue of shares at a

premium, Issue of shares at discount. 1

16 SHARE CAPITAL 1

17 DIVIDENDS: meaning of, provisions

relating to, declaration of dividend,how paid, transfer of

unpaid/unclaimed dividend. 1

18 MEETINGS AND PROCEDURES:

Annual General Meeting, statutory

meeting, extraordinary general

meeting, notice to share holders,

quorum, proxy, ordinary business,

special business, minutes 1

19 DIRECTORS: position, powers of,

duties of, liabilities of, appointment of,

retirement, powers of restriction onpowers of Board, Remuneration 2

20 AMALGAMATION AND MERGERS 1

TOTAL 45



1 Group Assignment -I Before the Mid-Term Exam 25


3 Group Assignment -II After the Mid Term Exam 25


Total 150



3

3



COMPUTER APPLICATIONS IN MANAGEMENT

Objective: To learn the use of spreadsheets in data analysis.

Bibliography:

Beyond the manual - Apress Excel 2007-Helen Dixon

Sr. Detailed Topic Learning Outcome Reference No of

No. Reading Sessions

1 Introduction to MS - Excel - Opening a

file / Workbook, Workbook V/S Ability to enter data in Beyond the manual

Worksheeet, Introduction to Excel, spreadsheet - Apress Excel 2007 2

Screen, Absolute and Relative Cell, -Helen DixonReferencing, Data Entry and Formating,

Automatic Customisation - Formating

cells, Customising Tool Bars, Menu

Bar, Introduction Exercises

2 Data Analysis – I Sorting - Different Ability to sort and filter

Options, AutoFilter and Advance Filter data, represent numbers 2

Different Types of Graphs and in graphical format

Analysis -Histogram, Pie, Line Chart

Exercises

3 Data Analysis – II SubtotalsValidation, Ability to summarise 2

AnalysisExercises voluminous data

4 Formulas -1 On line application of Ability to perform

formulas. With application of SUM, arithmetic calculations 2

Average, MIN, MAX.Introduction to in MS-Excel

setting up of formulas Arithmetic

calculations(+,-,*,/)Introduction of the

application of formulas.5 Formulas-2 Formulas : NOW, TODAY Ability to perform

TIMEVALUE, DATEVALUE, VALUE, conditional arithmetic, 2

WEEKDAY,VLOOKUP for getting and handle date

weekdays, YEAR, MONTH, DATE formats

Exercises

6 Formulas-3 DAYS360, CHOOSE, IS, Ability to copy & paste

FunctionsCalculation Operators formulas to save time 2

1)Arithmetic Operator

2)Comparison Operator

3)Text concatenation Operator

4)Reference Operator IF, Nested if Functions, Copy of

formulas, modifying the formulas to

suit the new requirement of the

formula.Exercises

7 Implementing LogicIF, CHOOSE, Abiltiy to us IF,

LOOK UP, ISBLANK etc. for CHOOSE, LOOK UP, 4

conditional resultsAND/OR/NOT ISBLANK etc. for FunctionsExercises conditional results



3

4



8 Techniques for Presentation Ability to perform data

Pivot Table AnalysisExercises well for easy 4

understanding by others

TOTAL 20



1 Test (2) 1st September – 10th September 2010 40

2 Group Assignment – Project 1st week of October 2010 20


Total 100



3

5



BUSINESS COMMUNICATION & SOFT SKILLS

Objective: The course enables a student to grasp the nature and importance of communication

within organizations. It also gives information about the different kinds of communication skills

required for achievement of organizational goals.

Bibliography:

1) Raymond V. Lesikar,-Basic Business communication

2) Bove & Thill – Basic Business communication



1 Communication – Definition, Managers Learning what Basic Business

and Communication, Characteristics of communication within communication 3

Effective Communication, Purpose and organizations signifies, -Scott Ober

Importance of Communication. why communication is

necessary for managers

2 The communication process – Models The various elements

of communication, Barriers to in the communication 3Communication environmental/ process and how to

mechanical/physical, Psychological use them properly,

and semantic, Overcoming Barriers How to ensure effective

communication

3 Communication in Organizational The various kinds of

setting- Internal / External, communication 3

Formal / Informal, necessary for an

organization

4 Oral Communication – a) Media, The various media and

b) Styles, c) Kinds of Miscommunicators style to use for different 3

purposes, which stylesto avoid

5 Nonverbal Communication Sessions – How to synchronize

a) Kinesics b) Proxemics nonverbal with verbal 3

c) Chronemics d) Haptics, etc communication

6 Interpersonal Communication How to improve

interpersonal 3

communication

7 Listening Skills – a) Importance How to improve

b) Kinds of Listening listening skills 2

c) Kinds of Listeners

8 Intercultural Communication How to communicate

across cultures in this 2

age of global trade

9 Written Communication:Writing How to draft important 2

Goodwill MessagesWriting negative documents/notices/

Messages.Writing MinutesWriting memos

Reports/Proposals

TOTAL 24



3

6





1 Memos, Presentations on

Communication Barriers 2nd Week of July 20& Case Study

2 Research Papers 2nd Week of August 20



Total 100



3

7



BUSINESS ENVIRONMENT-DOMESTIC AND INTERNATIONAL

Objective - The Objectives of this course is to familiarize the students with various legal, socio-

economic and political factors that influence the business environment. Upon completion of this

course, students should be able to:

ś Grasp the evolution of business environment in India

śUnderstand the dynamics that affect business

ś Foresee the changing trends

ś Understand the role of Govt. in business

Bibliography :

Core text- Indian Economy- By Dutt and Sundaram

Reference: Indian Economy- By Dhingra



1 Economic and Social Environment Understanding envt concept 3 - 4 - 5 1

2 Politico Legal Environment The impact of these envts 6 - 9 13 Development since Independence Know the trends 2 - 9 1

4 Planning in India Conceptual framework 17 1

5 Economic Reforms Need for and the impact of Magazines

reforms and journals 1

+ e journals

6 Public / Pvt./Joint/Co-op Sector Knowing these forms of

business organization. 9 - 11 1

7 Need for disinvestment and L P G The changes in economy 12 - 13 – 14

and articles 1

8 Industrial Policy Reforms The changes in policy 10 - 15 – 16

and relevant

articles 1

9 Indian Financial Sector A broad over view 23 - 48 - 49 1

10 Indian Financial System - Capital Mkts Knowing the importanceof 50Recent

these sectors developments 1

11 Reforms in Banking sector Knowing the changes in this 51 – 52 and 1

vital sector magazines

and journals

12 Reforms in Financial Sector Knowing the changes/ 48-49-51–52

reforms in stock markets. plus other 1

reading material

13 Foreign collaborations/ JV’s / MNC’s Awareness and importance/

policy changes 21 1

14 Recession and downtrend. Awareness and importance Journals 1

15 Global financial crisis Awareness and importance 1



3

8



16 Oil prices and it’s impact Knowing the changes Journals,

newspapers 1

17 Forex and foreignTrade Awareness and importance 45-46-47–48 1

18 Infrastructure development Awareness and importance 8 1

19 Future trends and services sector Awareness and importance CII, Ind.

Associations 1

20 Industry study - Insurance Industry awareness 1

21 Industry study - Banking Industry awareness 1

22 Industry study - Pharma Industry awareness 1

23 Industry study - Telecom Industry awareness 1

24 Industry study - Mutual funds Industry awareness 1

25 Industry study - Automobile Industry awareness 1

26 Industry study - IT Industry awareness 1

TOTAL 26



No.

1 Quiz Starting from 10th July 10

Class Attendance and

Participation Continuous evaluation 10

2 Group Presentations Starting from 5th July 20



Total 100

3



9



RESEARCH METHODOLOGY & SPSS

Objective : To make the student familiar with Research Process, its design and applications in

Business Areas. To make the student aware about statistical tools and techniques which may be

used in Research to arrive at valid conclusions.

Sr. Detailed Topics Learning Reference No of

No. Outcome Reading Sessions

1 Study units:

Introduction : Meaning of term “Research”, To understand how 1.Marketing

types of research, various approaches to “Research” is Research by

research process. useful in various Tull & Hawkins.functional fields.

2.Marketing2

2 Research Design : Features of a good To understand the Research bydesign, Principles of experimental Design process of Naresh Malhotra.

conducting a

Research to fulfill

preplanned ob jectives. 3

3 Methods of Data Collection : Primary Data To understandv/s Secondary Data, Technique of fundamentals of 6

Questionnaire Design, Sources of secondary designing of a good

data, caution to be taken in getting questionnaire.

secondary information.

4 Scaling : Measurement & scaling techniques, To understand

types of scales, measurement of attributes reasons for going 3

with different scales for scaling

techniques &

different scales

available.

5 Sample Planning : Sampling process, To understandSampling Methods and Sample Size concepts of

determination. Sampling, Sampling 3

Methods and

Sample Size

determination.

6 Processing of data editing, coding tabulation To understand

Analysis of Data: Null Hypothesis (Ho), quantitative tools of 2

concept of degrees of freedom, levels of data analysis where

significance . parameters are used.

7 Data Analysis with SPSS: Cross Tabulation To understand

with Chi Square test, Regression and quantitative tools 8

Co-relation Analysis, ANOVA. of data analysis

using SPSS.

8 Report Writing : Layout of a Research Report,To understand

Techniques of effective presentation, making of a report. 3

Contents & Sequencing of report

i.e. Research findings and interpretations.

TOTAL 30



4

0



4



1

Documents

67_Sylabus Final- 1st semester