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Author Expert Marketing Machines

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Author ExpertMarketing Machines:The Ultimate 5-Step, Push-Button,

Automated System to Become the Expert,Authority and Star in Your Niche

Mike Koenigs

www.AuthorExpertMarketingMachines.com


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2012-2013 You.Everywhere.Now, LLC.

All rights reserved.

VERSION 2.0


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Table of ContentsThe Opportunity.......................................................................................................... 13My Story... ..................................................................................................................... 15Your Juice ....................................................................................................................... 19Life Is Short ................................................................................................................... 21The Time Is Now......................................................................................................... 24Your Expertise + Technology = A REAL Business ................................................. 27Step 1: Position ............................................................................................................. 33Step 2: Publish .............................................................................................................. 35Step 3: Product.............................................................................................................. 38Step 4: Promote ............................................................................................................ 42Step 5: Profit ................................................................................................................ 45The Keys to the Kingdom: .......................................................................................... 48

The Best Customer Ever......................................................... 52Speak to THE ONE, Attract MANY..................................................................... 59You Can Do This! ....................................................................................................... 60

A Profound Secret......................................................................................................... 64The 10x10x4 Formula:........................................................... 67The Secret to Selling Millions of Dollars of Products in Hours,Days or Weeks ....................................................................... 76Next Steps: Automate the Process ......................................... 91Lets Dance :) ......................................................................... 96About MIKE KOENIGS ........................................................ 98


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Preface

Welcome. My name is Mike Koenigs and I want to takeyou on a journey to witness what I believe is the biggestopportunity since the Internet was invented.

Thats a big fat, bold claim, and I WANT you to beskeptical. Having said that, I can promise that when youspend a few minutes with this book and the companionvideos, youll agree with me or at least experience a

profound discovery about yourself.

If you dont know who I am or have never heard of mebefore, theres a short chapter and video you can watch tomeet me and find out how I can help you become 2-5times more valuable than you are right now and get paid

what youre worth and what you deserve.

Heres that short video: http://0s4.com/r/MIKEK

(thats a zero right before the s, BTW)

Or scan this handy QR code:


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Ive spent nearly 25 years marketing top NY Times

Bestselling Authors, celebrities and brandsand in thisbook, Im about to give you the #1 secretsomething thatreally is the silver bullet and magic button that candramatically change your life and multiply your value whenyou apply some very basic principles.

Think about it like this: if I could give you a time machinewhere you could go back 10 years and keep all theknowledge and wisdom you have today, how would that

change your life right now? Besides buying Apple Stock at$20 a share and Google stock, becoming filthy rich whenyou sold it, what if you could go back with the knowledgeand know-how that would build your platform and makeyou a bestselling author or expert in any niche?

If you sold the Apple and Google stock, youd probablyspend all the money. It would most likely be gone, just likenearly every person who wins the lottery and finds

themselves right back where they started a few years earlier.Most are in worse positions because they didnt pay theirtaxes.

But with the content in this book and the videos, you canbe earning millions of dollars a year for the rest of your life.

You could lose everything and with this knowledge, beright back in the game in a few months.

If youve been seeking and searching for years for theANSWER, the SECRET that can literally turn aroundyour personal and professional career, youve found it.


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I discovered it recently when I faced the prospect of myown death when I was diagnosed with cancer. And when Idecided to share this hard-earned knowledge and wisdom,it gave me the joy and freedom I was looking for too.

I want you to know youre not alone.

Im here right now with you, because of you.Youre my passion and my purpose.

And if I had 30 days left to live, Id be here with you rightnow.

Enjoy this book and the videos.

Ill see you on the other side of the screen.

Mike Koenigs


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Author ExpertMarketing Machines:The Ultimate 5-Step, Push-Button,

Automated System to Become the Expert,Authority and Star in Your Niche

Have you ever imagined yourself receiving an award onstage? Have you ever dreamed of delivering your message,product, idea or service to thousands or millions of people

with incredible authority and credibility? What if you couldbe not only recognized for your talents, accomplishments,and expertise, but you could double, triple, or quintupleyour income at the same time? Finally getting paid whatyoure worth and what you deserve

If this describes you, I know what youre craving, whatyoure about, and where youd like to go. Whats more? I

also know whats standing in your way.

My guess is you have a burning desire to contribute, tomake a difference, to have massive impact and to helppeople. Youre an entrepreneur, small business owner,author, expert, speaker, consultant, coach or creative type.

And, most likely, youve been selling your time as aprofessional for 5, 10, 20, or maybe even 30 years. Maybeits been enjoyable, maybe its profitable, and maybe its

even rewarding, but at the end of the day, you are still


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punching the clock. When all is said and done, you are still

trading time for money...

You know that there is more to life. You realize that yourtime is finite, that your income will forever be capped, andthat there will be no way to expand your reach if yousimply stay in the cycle youre in. You sense that there is analternative, a better way.

You want to get paid more for your knowledge, know-how,

experience, and expertise. You want to trade real valueinstead of time, to open up multiple revenue streams, andto proactively leverage all of the cash potential available intodays marketplace. You want and need LEVERAGE,freedom, control, and financial independence!

This book is about you becoming the expert, authority, andstar in your niche whereby you communicate your messageto the world and finally get paid what youre truly worth.

Whether youve already published several titles, or yourejust beginning, this may seem daunting. Fortunately, wevesystematized the journey for you, by breaking it down intoa five-step blueprint that will save you years of time,money, and effort.

The following pages are designed to turn your know-howand knowledge into a real business that gives you incredibleinfluence, access, and authorityand makes you money

while you sleep...


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The Opportunity

Im going to go out on a limb now. I have a feeling I alsoknowexactly whyyoure struggling to succeed. I know whyyou have not yet been, seen, found, or discovered. Iknow why your intent and efforts have not yet paralleled

your efforts.

First and most importantly, know thisthe problem is notyou, and its notyour message.

Both the diagnosis and the cure for your business,professional, and personal challenge can be summarized inone simple word.

Are you ready?

The word is...platform.

Thats it, platform. My hunch iswhat you are currentlylacking is a viable platform. No matter how great yourmessage, story, or gift may be, no matter how great of anexpert you are in your field, and no how much heart youhave invested in your mission, it doesnt matter... until a

large enough mass of people know you exist. You need a


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following, a vested group of people who care about you and

what you have to say.

In this book, Im going to do my very best to inspire youand give you the tools you need to get seen, found, andheard in ways you may have never dreamed possible.

I also want to give you a huge giftI want to make youfamous. I want you to be able to promote and market yourproducts and services to the entire connected planet. As a

start, Id like to promote you to my list of nearly 250,000prospects and customers, to promote you in our onlinestore, to feature you in our $250,000 studio, and to giveyou an opportunity to speak at our next live event.

Are you intrigued?

I know thats a big, fat promise, and I know Im going tohave to prove my worth. Dont worry. Ive helped a

number ofNY Times BestsellingAuthorsand celebrity clientsover the past decade, including Tony Robbins, Tim Ferriss,Darren Hardy (publisher of Success Magazine), DebbieFord, Brendon Burchard, Brian Tracy, Harvey Mackay,

Arielle Ford, John Assaraf, Dan Kennedy, and many more.

Id like to share the same online marketing and promotionsstrategies that I used to help of these thought leadersbecause these same techniques will help you too.

Ill also introduce you to 5 marketing machines that canautomate and make this entire process super fast and easy.


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My Story...

For me, it all began in tiny town called Eagle Lake,Minnesota. I grew up in a lower middle-class family, and Inever had the means to go to college. But like you, Ivealways had big dreams.

When I was 14 years old, a neighbor loaned me an Apple II

computer during Christmas vacation, which was anincredible gift for me. I was one of four kids, and my entirefamily lived off of my fathers humble earnings as a barber.

A new computer is something my family could neverafford.

Knowing that my time with this precious device waslimited, I took advantage of the opportunity. That

weekend, I taught myself how to program my friends

computer. I was enthralled, captivated, and completelyinfatuated with the possibilities the instrument represented.I did little else than tinker with that computer all weekend.Eventually, my insatiable desire to master the computing

world led me into a niche field that eventually became myticket out of Eagle Lake and into California. I started

writing video games.

I have always loved movies, entertainment, music, and

video games. So, this transition was a natural progressionfor me. In fact, my first company, Digital Cafe, combined


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each of these passions in one place. Founded in 1989,

Digital Cafe was one of the first interactive marketingagencies. Our specialty was making promotionalentertainment productslittle marketing movies, CD-ROMs, custom music, animations, video games, and screensavers for big brands.

It took me until my late 20s (and I busted my butt to getthere) but eventually, my business partner and I picked up20th Century Fox and Sony Entertainment as clients, and

we started developing video games and screen savers topromote their movies.

Eventually, our clients asked us to come out to Los Angelesto meet with them. It was the middle of February, and trustmegetting a couple of Minnesota kids to come to sunnyCalifornia wasnt hard to do! We were leaving behindblistering temperatures of 30 degrees below zero, and we

were full of ideas about movie stars, glitz, and glamour. To

get an image of who were at this stage in our lives, justimagine a couple of Northern hicks from the movie, Fargo,on their way to Hollywood for the first time. Our level ofenthusiasm and excitement was off the charts.

The moment I got off the plane, I smelled flowers inFebruary. I saw the intense violet Jacaranda trees bloomingin the winter. I will never forget the smells, sights, sounds,and feelings of my first trip to California. The Avenue of

the Stars, Sunset Strip, Kodak Theater, Mann ChineseTheater, Santa Monica Boulevard and Beverly Hillsthesewere landmark sites I had previously only seen on TV. I fell


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in love on that trip, and thats one of the reasons I live in

Southern California today.

I dont know about you, but whenever I watch theAcademy Awards, the Grammys and the Emmys... I used toimagine myself getting an Oscar, Grammy, or Emmy. Howabout you? Most everyone I know wants to beacknowledged and recognized for his or her good work,skills, talents, creativity, accomplishments, results, know-how, experience, and expertise.

But, at least for me, its never been about the glamour ofthe award, the fame, or the money. I always just imaginedmyself giving my acceptance speech, waving to the cameraand saying hi, Mom. I wanted to feel like all my hard

work and efforts had paid off, and I wanted to thank thepeople who mattered, who contributed, who got me there.

And then... I wanted to be able to leverage that fame to

make an even bigger difference, to be able to contributehundreds of thousands or millions of dollars to charities,people, and organizations that need help.

From the deepest fiber of my being, that is what inspires,drives, connects, and reconfirms my commitment to doingthe hard work it takes to make a difference and besuccessful in this world. Although money and recognitionfeel nice in the momentthose benefits are mere

byproducts of what really matters to meimpacting livesfor the greater good.


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Heres a short 2 minute video about me

http://0s4.com/r/MIKEK

Or scan this handy QR code to jump right to the YouTube video:


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Your Juice

What about you? What gets you juiced?

What lights you up? What drives you? What is your WHY?What inspires you to put forth the effort required to doyour best every day? Whats your passion or spark?

Its good to dream. Its good to get fully associated to theoutcome you desire most. Feel it and taste it! Thats thefirst step to making anything you can imagine, real.

Lets get practical. What if you could double, triple, orquintuple your value and what you get paid for yourproducts and services right now? What if you were gettingpaid around the clock selling your knowledgeinstead of

your time? What if you were able to continually take homean extra $5,000, $10,000, $25,000, or more every month

without having to trade time for money? What if you wereable to be paid for your knowledge and products instead offor your time and services? How would that feel?

In contrast, how would it feel if you knew you were goingto die with your message still inside you? What if you neverallowed yourself to reach your full potential? What if you

were never able to broadcast your message to the world?How would it feel to never be acknowledged or rewarded


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for your true gifts? Imagine the frustration of not being able

to take care of your family or friends at the level you want.Imagine never making a difference, of living small and notcontributing fully.


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Life Is Short

I have a confession to make. Something very dramatichappened to me a few months ago. It was scary, and I dont

wish it on anyone, but when all was said and done, it re-connected me to my deepest mission and my big why. Ifyouve ever faced the worst thing imaginableloss of

everything, death of a loved one, or a death sentence ofyour ownyoull know what Im talking about.

A couple months ago, I was diagnosed with cancer. At just46 years old, all of my dreams were shattered in a singleinstant of bad news.

After an exam, my doctor informed me that I had a largemalignant tumor growing inside me. For three long days, I

didnt know if I should expect to live another month, for90 days, or for a year. And even if I was expected to live, Ihad no idea how this could affect the quality of my life. Iimagined the worst.

I have abigmission. I have a huge message, a huge dreamthats still inside of me. And, I have a family who I cannotbear to think about leaving behind a beautiful wife andincredible 10 year old son who still needs his daddy. I never

thought Id be that guy with cancer. I simply neverthought it would happen to me.


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I have to admit, its been rough. As I write this, I amrecovering from major surgery and Ive been going througheight months of aggressive chemotherapy, radiation and acombination of complementary and alternative therapies,nutrition, supplementation, meditation and energy work.

For as many as ten days in a row, I was not able to get outof bed. On the bad days, I would walk around with my eyesclosed just to conserve energy. Drinking a glass of cold

water felt like I was swallowing broken glass.

The good news isit looks like Im going to be okay, and Ithink the worst is behind me. We were able to catch itbefore the cancer spread... which would have only given mea year or less to live.

Im not telling you this for sympathy, pity, or mercy.

Im sharing this with you because it reminded me that Ihave a lot to live formy family, my young son and wife,my parents, my brothers and sisters, incredible friends andan incredibly supportive community. I also have abigdream that I still need to share with the world. I still havethis vision that I can radically transform and change lives ata massive scale. My plan is to create one million successfulentrepreneurs worldwide. I want to help create one millionmillionaires who can use my tools get their message and

expertise out to the world


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Thats my legacy. Thats what I want to leave behind. And,

Id like to create financial stability for my son and wife inthe process. I want them to be supported if Im not here.

So, if you are reading this book right now, I have a messagefor you. You are my purpose. You are my passion.

I choose you.

Your success is what I strive for. You are what juices me,

what makes my life worthwhile. My dream for you is thatyou step into your purpose, your authentic voice, that yourealize your potential, and that you share your expertise

with the world. And, I knowyou can do this.

Its your time to shine; its your time to be a star.


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The Time Is Now

Right now, in this instant, we live in the greatest momentin human history.

There are over two billion connected computers and oversix billion mobile connections in use worldwide.And, thosenumbers are expected to grow to 15 billion by 2015 two

Internet connected devices for every person on the planet.Right now, you can record a video on a smartphone and

with the click of a button; you can communicate withnearly 85% of the human race, basically for free. Whatkind of power is that? Think about it!

The rules of distribution have changedmassively. Thatsan unbelievable opportunity for you and me. Were incontrol of the media. The big media giants are no longer in

charge. Anyone and everyone can broadcast a message.

Todays smartphones have a built-in high-definition camerathats the equivalent of a portable TV studio in your hand.Press a button, broadcast all over the world. Its as simple asthat. You. Everywhere. Now.

Its just as easy to distribute your message, also. You canpublish videos on YouTube, where you can basically create

your own TV channel.


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Within 24 hours, you can have a book published and

distributed on Amazonfor free! And with a little know-how, you can create a multi-media product, put it online,and start collecting money that same day.

When you combine this level of production simplicity anddistribution reach with social media channels, there are nolonger any barriers. There is no limit to the type ofrelationships you can build. At this point in time, it ispossible to do business with virtually anyone on the planet.

To bring your message to life, all it takes is a tiny bit ofeffort, the right tools and the right kind of training.

The technological possibilities today are everywhere. TheInternet, mobile apps, Amazon, Apple, mobile phones,tablets, blogs, podcasts, Membership Sites have all put thepower of the media into the hands of thepeopleyou andme. Big distribution is almost completely free and the old

ways of distributing content that require someone elsespermission are rapidly becoming obsolete, unprofitable,and irrelevant.

Whats more? The opportunities in this market are huge.The corporate training and e-learning industry generates$33 billion peryear, the eBook and book publishingindustry is worth $27.94 billion, the personal growthmarket nets $10.5 billion, the mobile app market is worth

$17 billion, the coaching market pulls in $1.2 billion, anddigital information product have more than doubled in thelast five years.


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Does that excite you? It blows my mind. There is so muchopportunity right now to teach, share, and sell information.Feel inspired. You have the chance right nowto change lives

withyour message and knowledge.

We believe the secrets that youll discover in this short bookare one of the easiest and fastest ways to grow to be a six-figure business. As a small business owner, entrepreneur,author, expert, consultant, or coach, its possible to use the

strategies in this book to build a sustainable business in aslittle as 18-36 months. Of course, its up to you to take theaction to get it done.

You must prepare yourself for the journey because the timeis now. Your starting point isnt important: whether you arestarting from square zero, or youve been in business fordecades, this process is about reexamining and reinventingyourself. Take advantage of the incredible technology that

exists right now and dont spare another moment.

So, how do you go about starting? Whats the first step?There are almost too many possible avenues for contentdistribution available. Getting started can be overwhelming.


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Your Expertise + Technology =A REAL Business

So how do you combine this technology with your know-how into a profitable business? Its not necessarily quickand easy. There is no get-rich-fast trick to make this

work. The fundamentals of all quality businesses still existin this new marketyou still have to add real value,develop a strong base of customers, establish qualityrelationships, and operate with integrity.

Your simply using tried and true business tactics tomaximize one of the fastest growing market forces in the

world, and it can be done in five steps...

Ive been building a refining this system for over a decade.Ive customized it for hundreds of best-selling authors,experts, and authorities, but until now, the technology anddistribution costs have made it exclusive to only those withbig enough bank accounts or a significant level of notoriety.Thats not the case anymore. Technology has opened thedoors, and literally anyone with a passion behind his or hermessage can successfully master this system.

You dont have to be tech-savvy. You dont have to be amarketing wizard. You dont have to have a pedigree or a


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diploma from a fancy school. Lord knows, I barely even

passed high school. Almost zero capital is required, youdont need any employees to make it work, there is a lowlevel of risk, and it even works if youre terrified of being oncamera, presenting on stage, or networking. There isabsolutely nothing stopping you from starting immediately.

However, before you begin, there is one thing you musthave in place. As I mentioned previously, there is one big

word that is the cornerstone of your success. It is the one

factor youve probably been missing. This is the cure toselling your knowledge instead of your time, multiplyingyour value by a factor of ten, becoming recession- andcompetition-proof and earning hands-free continuityincome.

Its called aplatform.

So, Whats a platform? you ask? Its what you know, what

you have to say, your special experience and expertisecombined with who knowsyou. Who would pay to readyour book? Who is willing to purchase your products? Who

would pay just to hear you speak?

Your connections & contacts Your list Your ability to get attention, create buzz Your products and services Your celebrity status


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Its your CURRENCY its true, unlimitedwealth and its leverage for life

No bank, no economy can take it from youYou need it. Your clients need it.Every single business needs it.Every single person on the planet needs a platform and asystem to get the word out.

And theyllpay you a fortuneto build it for, or with them.

With a platform, you get paid what you are worth anddeserve. With it, youre unstoppable. Youre free.

And your platform doesnt have to be HUGE to bemassively profitable or effective.

For example, in my experience a list of 10,000 names caneasily earn you $1,000,000 per year and you can keep allthe money because youre in control and youre in charge.

A platform gives you the ability to make a couple of phonecalls - and with your leverage get on news, media, blogs oraccess JV (Joint Venture) partners promote and marketyour products and services. All of these resources areessentially lending you their platform in exchange foryour knowledge. Its a win-win-win!

A platform is TRUE WEALTH; its LEVERAGE FOR

LIFE that can pay you continuity income for life.

Let me give you a few examples...


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A restaurant owner with no customers is going broke. Itsbecause hes got no platform. If he did, he could send anemail, mobile text message, tweet, Facebook message orpost a video on YouTube and fill the restaurant in a couplehours, every day, for the rest of the week and month andprobably for years to come.

A struggling author loves her book and really believes hermessage will change the world. But shes doesnt have a

platform. If she did...and even it were small, she could sell2,000 to 5,000 books in a couple of weeks - enough to be aNY Times Bestselling Author (yes, reallythis can happen,heck, it DID happen to a whole bunch of my friends andclientsand it can happen to you too)

A consultant is struggling to trade dollars for hours.Again, no platform. If he had one, he would have a bunchof prospective clients on a waiting list. At that point, fees

aren't even an issuepeople dont even bat an eye whenyou quote 5- and 6-figure numbers for consulting orspeaking.

...and it is all because of PLATFORM.

OH...and here is the really cool thing.

It used to be that to create a platform, youd need an agent,

a publisher, a full-time publicist (and maybe even a hair-stylist :) plus, years and years of exposure to get aplatform.


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Building a platform is about connecting your list ofprospects and customers with your know-how and uniquegifts. Its your influence, your connections, and your reach.To make this all work, you first need to know what you areselling and to whom.

What is your unique story? How can you share it with theworld in an original, compelling, and enthusiastic way?

Once you have that, the steps that follow will ensure thatyour efforts to build a profitable business are laser-focused,meaningful and substantive.


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5 Steps to LaunchingYour

Author Expert MarketingMachines Platform

There are 5 Ps in this process:

1. Position2. Publish3. Product4. Promote5. Profit


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Step 1: Position

To start building a powerful, enduring, profitable platform,you have to become the number one person in your niche.

You need to position yourself as the go to person for yourarea of expertise. You need to be the big fish in town, thestar of your domain.

Its really not that hard.

The key is to first get associated to your why. Know whatmakes you passionate about your area of expertise and exertthat energy into everything you do. Then, create a storyaround your background that encompasses your expertiseand your vision. Create a relationship with your audienceand establish your credibility among the people with that

scope. Your outcome is to get people to know you, butmore than thatyou want them to trust you.

Heres why this is so important.

Once you have achieved a level of trust and respect in yourchosen subject, you can begin charging more money foryour time, products, and services. In fact, with someprestige and a known reputation, you will likely have the

ability to charge two times, five times, or even ten timesmore money for everythingyou offer. Plus, once enough


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people know you and demand your work, the media will

start coming toyou. Your products and services can literallybe identical to that of your competitorsbut your

platform, your storyincreases your value.

And, once that happens, you can leverage it to generateeven more business, more money, and more attention. Thisbecomes a powerful cycle and an unstoppable force ofmomentum.

Maybe you already understand this; everything you need toknow to position yourself is already inside you right now.

You already have what it takes to showcase yourself as theexpert in a topic about which you are passionate andknowledgeable. Perhaps youve taken your inherentstrengths for granted, perhaps you dont know how muchyou really know relative to others, or perhaps youre justafraid to put yourself out there.

The point isyour talent is waiting untapped. All you haveto do is uncover, define, and translate that gift intosomething tangible others can benefit from. Then, positionyourself as the best... because you are.


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Step 2: Publish

The second P in building your unstoppable platform ispublishing.You need to publish something, to put yourwork into black and white, tangible text or get yourmessage distributed online in a meaningful way.

And no, this doesnt mean you have to write a whole book.

Now, in the old days, you needed permission to publish.You had to grab the attention of an agent, who had todeem your work worthy enough to send out to publishers,

who then weighed your manuscript against hundreds ofothers to determine which would potentially make them themost money. You had to trust the judgment of others

who are more than likelynotexperts in your field to decide

whether or not your book would ever make it in front ofyour audience.

It used to take two years to complete this process. By thetime a book finally made it into print, the passionate needfor content leading to its inception was nearly outdated.Once in print, you had to either know someone orpatiently persist in your campaign to get the attention ofthe media. It used to take months or even years to get

publicity on television, the radio, newspapers, or magazines.


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The big media giants were the gatekeepers who determined

what would go to market for all to see and what wouldnt.Distribution used to be king, and those in creative fields

were at the mercy of the big companies who controlled it.Authors, musicians, and artists were often paid a paltry sumrelative to the success of their works. It was not uncommonfor content providers to be paid less than a dollar per saleafter the distributor took out all of their expenses.

Think about the movie stars of the 60s, 70s, 80s, and 90s

who are now broke and selling shoes for a living. Yessome squandered their money and made poor choices, butnone of them were paid for their efforts in entirety, andmany were cheated out of their right to wealth by shadyaccounting schemes. They all had to rely on a middleman of some sort to take their art and put it into the

world for them. They didnt control the KING of platform:distribution.

The Internet has changed all of that. Today, distribution ispractically free. Its democratic.

There is no longer the need to deal with a greedy middleman. All you need is an index finger and a laptop, and youhave access to 88% of the entire human race.

Publishing used to a huge barrier. It used to be availableonly to a lucky few, but in todays world, publishing is theeasiest step of this entire process. You just have to put whatyou have out there and understand how to position


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yourself and tell your story in a way thats meaningful to

your audience.

Well get to the secret to that shortly.

Then, once youre a published author, you will likelysuddenly become worth two to ten times more money...

which translates into more media attention, more speakinggigs, more opportunities to grow even more.

The best part of the publishing world today is that you getpaid immediately too. You can sell your work one piece at atime and get paid the moment something sells. You donthave to juggle inventory. There is literally nothing to lose ifyour content doesnt sell right away, or at all, but if it doessellyou get to reap the rewards, all of them. You donthave to wait for anyone or anything. Youre in charge.

Youre in control. This is a beautiful thing.


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Step 3: Product

Regardless of your personal or professional niche, peoplewill pay you for the knowledge you bring to the table. Youcannot take this for granted or sell yourself short. You needto package and sell your information. You need a product.

Maybe youre saying, But, Im in the service business,

Im a professional consultant, Im a psychiatrist,photographer, musician, artist, etc.

Let me say this again. It doesnt matter what industry youspecialize in, there is a set of principles, keys, and practicesthat surround it. And, someone, somewhere is hungry forthat information. You just have to get the concepts out ofyour head and into a tangible format others can master.

Turning your ideas into tangible products is the differencebetween trading time for money and trading time for value.This is your ticket to freedom and a life with no financialceiling.

Your product will be a primary source of income and anopportunity to create even more products and services that

will become upsells in the future. Most importantly, theproduct will be a way to go deeper with your audience, to

help them gain better access to your expertise, and to walkthrough the blueprint that your customers need to solvetheir problems.


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Suddenly your local service business has the potential tobecome an international business. Your art could become ahousehold name. You can sell to anyone, anywhere,anytime... on autopilot.

If you are a speaker (or want to be), you now havesomething to offer people after your presentation. This issomething you can offer to all of your existing customers as

well as those you have not met. You can generate sales both

in person and online.

Ideally, you want a product that can be sold for $50-$1,000or more. By the way, I can help you put it together. I havea simple 5-step process for turning your ideas into productsthat anyone can do. This combined with a one-page sitethat collects money and automatically delivers yourproducts to any Internet-connected device is a win-win-winsystem.

There is no inventory and no physical product. You can sellas many products as you want, andyou get to keep all themoney.

Turning your idea into a product is the best newinvestment opportunity since the Internet was invented.

To get started, you need to decide whatyou will publish

and produce. What are the topics in which you are alreadyan expert? What do you know a lot about? Do you have


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any existing work already in print? Survey your audience

what do they want to know more about?

Soon, Ill guide you through a process that will unlock yourknowledge and know-how in a way that can be easilyturned into powerful content that can be easily turned intoa book or product.

Next, start with what you know, but have the biggerpicture in perspective. Design an easy path for your

customers to pay you by thinking about the order in whichyour information would unfold. Once they finish your firstbook, what product will they crave next? Then, what willthey want after that? And after that?

Theres a formula and a process for all of this.

The more proactive you can be about anticipating youraudiences needs, the more value youll provide and the

more prolific your business model will become. There is noend to how much you can produce and consequently, howmuch profit you can generate.

You can create another product, a coaching program,online events, and/or live events. All of these pieces worktogether to create a valuable experience that accentuatesyour message and reinforces your clients ability to followthrough and take action.

But, heres a quick piece of advicechoose one topic,establish your credibility in that area, and stick with it.


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Dont try to write and speak about any additional topic

until youve mastered the first one. Jumping around fromone topic to another will lose people. Instead, your goal isto create a solid reputation in one subject matter. This willreinforce your credibility and therefore, your results.

Once youve created a suite of products, you can then usethem in creative and meaningful ways to entice and supportyour customers. Lead your clients through your content byupselling them into something else at the close of each

product. This supports them... and you. This is a simpleformula for ongoing success. Provide value and upsell byshowing customers the next step in your journey. Providemore value. Repeat the process. Again. And again. Andagain.

Rememberyour credibility is paramount. If you lose that,you lose everything.

Credibility is built by constantly and consistently showingirrefutable proof that your knowledge, your products andservices produce results. Capturing testimonials, photos andvideos that show your clients and customers that yourproducts work does this.

If you visitwww.AuthorExpertMarketingMachines.com andwatch video #3 in the free video training series, youll see anexample of this formula at work. This video shows real

customers that have produced results with my products andservices.


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Step 4: Promote

So, now you have a platform, youve positioned yourself asan expert in your field, youve published your work, andyou have at least one product that youre able to sell insteadof your time. Next step?

Its all about getting the word out there.

You need marketing. Always be marketing. And its easywhen you know the simple secrets to making it happen.

You wouldnt believe how many times I speak with smallbusiness owners, entrepreneurs, authors, experts, speakers,consultants, and coaches who get some attention, maybeshow up on TV or the radio, and have nothing to sell andno way to capture names to build a list.

Back when Oprah was featuring authors on her show, therewere literally hundreds of authors who got on the program,but had nothing to sell. They got their shot and didntmake any moneyexcept maybe seeing a spike in booksales for a day or two. They never built a list. They didnthave a complete platform.

Dont be that person. Thats why promotion is Step 4 and

not Step 1. If youve done all of the above, you will beready once you have the medias attention.


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Build a list.

Your list is your currency. Its your pathway to power andfreedom from selling your time. With a list, you can createdeals, establish joint venture partnerships, get biggerpublishing deals with industry players, and buildmomentum. Having a list turns the tables around. Bigpublishers will come toyou, beggingyou to work with thembecause you have access to hungry prospects and customers

who want what you have, not the other way around.

When you have both a list and a product, you have theequivalent of a printing press that legally prints money ondemand.

This is a self-sufficient system that puts you in the driversseat. Your list is your community. They are people who

want your message and who will pay you for your products.

Darren Hardy, the publisher ofSuccessmagazine, built a listof over 200,000 names and phone numbers in only a year.Want to know how much a list that big is worth? Let meput it to you this way, after sending justfouremails, Darrenearned over $250,000 four times in a row! Four emails,$1,000,000.

But, you dont even need that many people to profit. Mycompanies grossed over $13 million a year two years in a

row with a list of fewer than 120,000 names. Thats over$1,000,000 for every 10,000 names in the list.


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To me, thats the magic number when money isnt an

issue anymore. 10,000 names with a product and a series ofMarketing Machines that are doing the work for you.

When you have a list, you have more than one opportunityto sell. You have an ongoing relationship with people who

will potentially buy multiple times from you.

To start building your list, focus on capturing leads. Givepeople a reason to give you their email address by providing

value upfront in the form of free content. Then, test youroffers in the system. Find out what people respond to.Then, do more of that.

Later in our free video series, I explain how all of this worksand share with you tools that automate this entire process.

Now, Ive saved the best step for last...


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Step 5: Profit

Its time to put money in your pocket right now.

My system shows you the top five ways to profit from yourpositioning, publishing, product, and promotion process. Itshows you how to leverage your platform to get more

attention and make real money as the authority, expert, andstar that you already are.

The world just hasnt been introduced to you yet.

Note: If you decide to use the Author Expert MarketingMachines system, well promote your book and yourproduct to our list of nearly 250,000 and publish you inour online store.

This will literally kick-start your career and save youmonths or even years of having to do all the hard workyourself of building a platform from scratch. How much

would that be worth to you?


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Your Message:What You Want to Be Known For

So, whats your core message that you want to share with tothe world? And, why is this important to you? This is a verypersonal process so take some time to think it through. You

will need to determine your why as well as your what.Understanding why you do what you do is a key part ofthis process.

What are you known for?

What would you like to be known for?

If were to leave this world tomorrow, what would you wantto be remembered for?

What would you like to create as a legacy?

Now take a moment to think about your story. Whatsyour background?

Whats your area of expertise?

How did you get from where you first started to where you

are today?


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What were the lows, the highs and the challenges you had

to overcome along the way?

What advice would you give someone who was just startingout? Why?

The ultimate purpose of crafting your narrative is to helpyour audience identify with you and understand what youstand for. You may do something that thousands of otherexperts do, but if you have a unique story that allows

people to get to know you, they will begin to like and trustyou. This creates an emotional connection and instantlydifferentiates you from others in your field.

While you may have elements of your life and story that areentirely unique, it is important to become aware of theparts of your story that are likethose of your audience.

What will help them identify with you? What makes youmore like them? Its simple: if you find these common story

elements, your audience will like you because you are justlike them. And if you build in aspects that make youtrustworthy, they will trust you. Again, forming trust is thecrucial first step that people need in order to embark on a

journey with you.

So, ultimately... whats your story? Whats the niche youwant to star in? Why?


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The Keys to the Kingdom:How to Automatically Manifest Your PerfectCustomer that Pays You Over and Over Againand How to Find Your Authentic Voice

Its time to give you the keys to the kingdom.

Im going to get a little philosophical with you now, maybe

even a bit spiritual. But Im going to transform you into anincredible marketer with a 3-minute exercise. And if yourealready a good marketer, Im going to show you how toattract, influence, and deeply connect with your idealcustomer.

And if youre terrified of being on camera or on stage andcant imagine yourself writing a book, then prepare yourselffor a complete personal transformation.

Have you ever been afraid to fully share your authentic selfpublicly? Most people are.

However, its the most powerful way to create a deepconnection... Your authenticity resonates with people, andthats what hooks them. Thats what makes them wantmore of anything you offer.


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RESONATE

Verb:1. Produce or be filled with a deep, full, reverberating sound.2. Evoke or suggest images, memories, and emotions.

This is a spiritually based principle, and its as old as time.But, the truth is, I know this works because Ive helpedthousands of people unlock their deepest fears about being

able to speak or present on video or stage in minutes. Iveseen their transformation from putting on a performance tocoming from their core... and this switch makes all thedifference. The secret is to connect from a place in youthats real, authentic, and raw. Coming from this place willattract your perfect customer to you almost as if it weremagic.

Note: Your BS meter may be going off right now. I

promiseyou will be agreeing with me soon. This works.

If you look back 10,000 years ago or so, early religions andmystical traditions were passed on orally. There were noprinting presses and no easy distribution methods. Allinformation was passed on through stories. Young people

were taught by memorizing stories.

Heres how it works. The human brain organizes facts as

stories very efficiently. Thats why stories about charactersand people are easy to remember.


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Look at the power of Christianity. The story of Jesus has

radically affected billions of people for thousands of years.How? Jesus disciples and followers had great content (likethe son of God resurrecting from the dead). They toldstories about the power of forgiveness, love, andtransformation that resonated with an audience.

Fast-forward about 20 centuries. Many consider Steve Jobsto have been the greatest CEO storyteller in the world. Itsno accident that Apple became the most valuable company

in the worldlargely because Steve was able to captivatehundreds of millions of people with stories of whatspossible with Apples products. His stories created massivedemand for iPods, iPhones, iPads, and every one of Appleslatest gadgets.

Thanks to Steve and other technological wizards, you donthave to tell your story to one person at a time; you have thepower to share your story with the entire connected planet

simply by pressing a button. As I said before, you cancommunicate with nearly the entire human race through amobile phone, tablet, desktop, or laptop computer.

Think about it. You have more reach now than any personwho ever lived less than a century ago!

Let me show you how to connect with authenticity, toresonate with an audience, and to magically attract your

perfect customer into your business or your life. This willalso make it profoundly easy to write books and create


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profitable products. And, as a bonusthis exercise will

help make you comfortable on camera or on stage too.

Sound impossible? Well, lets see...


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The Best Customer Ever

This exercise is called, The Best Customer Ever. I wantyou to describe the best customer or client youve ever had.

Atwww.AuthorExpertMarketingMachines.com, theres a free

step-by-step video that guides you through this process in caseyoure an immersive learner like me. Just opt-in and youllget the printable, downloadable cheat sheet companion to thevideo.

Who is someone who paid you for your products orservices? Think of someone you loved working with. This isa person who took your advice, used your product orservice, and got results. They happily paid you (and they

keep coming back to you for more). They refer morecustomers to you, and they give you great testimonials.Theyre enthusiastic, warm, and happy. Best of all, if youhad ten, 100 or 10,000 duplicates of this customer forever,your job would be easy and joyful.

All you have to do is attract more people who are like yourideal customer and you're set.

Write down a description of your ideal customer in asmuch detail as possible. (Note: If youre just starting out


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and dont have a business yet, then I want you to imagine

your perfect customer.)

Ill give you an example. My ideal customers name is Sue.Shes 65 years old, but energetically, shes more like 30. Suelives in Canada and is a pediatric anesthesiologist. Sue isdivorced, has two children, Christopher and Lisa. Suesbiggest fear is that after 35 years of being a doctor, shellnever achieve her dream retirement.

Her greatest dream is help others live a rich and fulfillinglife while traveling around the world... without anyfinancial worries.

That sounds good to me, how about you?

What I like most about Sue is that she is eager, enthusiastic,filled with life, and absolutely passionate about helpingother people. The reason I enjoy working with Sue is

because she makes a commitment, executes a plan, and getsstuff done.

When Sue started coaching with me, she was afraid shecouldnt turn her dream into a book or product. However,after only a single consulting session, Sue got clear on hermessage, her offer, and her product. She created total clarityon what she really wants.

The next day, Sue down in my video studio and told herstory with clarity, passion, and vision. In as little as sixmonths, shell not only be ready to leave her job and have


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her book and product finished, but shell be traveling the

world, living her ultimate retirement dream while makingmoney teaching others how to do the same.

The greatest wish that I have for Sue is that shell sell10,000 copies of her book and be living in dozens ofdifferent countries with hundreds or thousands ofcustomers who she can coach in the next yearwhilemaking money, feeling purposeful, living fully, andimpacting people who resonate with her message and

mission.

Done. When you follow this process, youll attract yourideal customer just like Sue.

Got it?

Exercise:

Step 1: Describe the best customer or client youveever had (and if youre just starting out and dont have abusiness, then IMAGINE your perfect customer):

Someone who paid you for your products orservices.

Someone you loved or love working with. Someone who took your advice, used your product

or service.

Someone who got results. Someone who happily paid you and kept comingback (or will continue to keep coming back).


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Someone who has, and will, refer more customers toyou and give you great testimonials.

Someone whos enthusiastic, warm and happy.Go ahead, write in this book itll be FUN! :)

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Step 2: Now, do the following (this is really easy!):

Hold your phone camera up with your left hand. Press therecord button. Smile and put your right hand on yourheart. Take a deep breath in, exhale into your heart(breathe nose-to-heart and back again, imagining the pathof your breath following a circle).

Now, think about the best customer youve ever had.

Visualize them standing in front of your camera right now.Smile. Look into the camera and describe her or him. Sayhi say their name. Tell them who their children are. Havea full conversation. Feel them fully, with gratitude and love.Then, look into the camera and thinkabout that person

while you tell me a story about how you transformed theirlife or business with your products and services with

passion, enthusiasm, and gratitude.

I want you to get emotional. This is not a thinking exercise;

its afeelingexercise.

So take a moment and record your video.

I can guarantee you, when you do this, youll never feel orbe nervous again whether you do this on a stage in frontof 5, 50 or 50,000 people or on a camera because youreOUT OF YOUR HEAD and IN YOUR HEART.

When you speak from a place of service, love and caring,its impossible to be nervous. Youre not worried about you


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and what other people think about you. Youre focused on

someone else.

This is the key. The secret to great marketing.

Speak to the one, dont think, FEEL. RESONATE.

How did it go?

From this point forward, whenever you make a marketing

video, craft an email, create a blog post, or write your book,youre going to speak and write to your perfect customer.


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Speak to THE ONE,Attract MANY

Its a little bit counter-intuitive, but if you speak to THEONE, you will attract many just like them.

You see, if you speak or write to everyone, yourespeaking to no one. Youre schizophrenic, and youll attract

crazy, cheap, rotten customers that will suck your life forceand all the joy from your job and profession. I call thempsychic vampires and theyll steal your soul and all the

joy from your business, your life and purpose if you letthem.

But when you speak to one, more like that person will beattracted to you, almost as if by magic. When youconsistently speak directly to your one best customer, you

will start attracting more people like him or her.

This is an exercise in manifestation. It is a spiritual actwhere the physical and the divine become one. Becauseafter all, we areall one, right?


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You Can Do This!

Now look at yourself in the mirror and repeat after me, ICAN DO THIS!

You can.

Want proof? Several years ago, we sold $9.1 million inproducts in one week during a product promotion. Sixmonths later, we sold $7.1 million in a single week; $3.1million was sold in a single day on a live internet videobroadcast.

Would you like to know how I did it?

At an event, I met a young guy who was what I consideredto be our ideal customer because he implemented andmade money in a few hours. His name is Fireman MikeLemoine. I wrote and read my next script to the camera asif I were speaking directly to Fireman Mike.

Since then, Fireman Mike has become one of our starcustomers.And, weve attracted more like him.

After just a couple of years, Mikes on track to have a seven-figure year income! Other customers who are likeFireman Mike that we attracted during that promotion

Mike gs


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include Johnny Schrunk, Jimmy Harding, Eric Kurit, and

Jody Underhill. They all have similar energy, personalities,values, and drive.

All have built huge platformsand most are closing in onseven-figure years with our tools and resources. Theyvebuilt businesses, coaching, and speaking platforms. Most ofthem built six-figure businesses just a few months after theystarted working with us.

Less than one year later, I was holding a live event, and Irealized we had only about 15 percent women in ouraudience. I was appalled because I know that the fastest wayto create a peaceful, fast-growing, conscious economy andplanet is to empower women entrepreneurs. On stage thatday, I declared (not having any idea how Id do it) that we

would have 35 percent women in the room at the nextevent.

During my next promotion, I read my script to the camerato a new customer I had just met at my event. Her namewas Susan. She was realand heartfeltsomeone whorepresented the kind of woman I wanted to attract as acustomer. I knew how old she was, her marital status, herhopes, dreams, her fears and worries. I knew she had a son

who was 8 years old and knew what he liked, and knewwhat she wanted in lifeto give back, make a differenceand make lots of money to be free. I could imagine her

standing in front of me what she wore and I evenremembered what her perfume smelled like. I made herreal. I spoke only to her.


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When I finished my video, my message was softer, moreheartfelt, and more genuine. It was more real. My messagebecame attractive to women because I spoke to one.

Guess what? Our sales to women nearly doubled from 14percent to 27 percent. Almost 35 percent of the audience atour next live event was women entrepreneurs who werevery similar to Susan. Whats more and this still blows meaway our high-end mastermind and coaching program is

now comprised of more than 50 percent women andthose customers pay us $25,000 per year for this coachingprogram. I have a dozen people in my high-end 1:1coaching program that costs $125,000 per year. All of thishappened because I practiced this exercise before makingmy marketing materials.

More recently, we attracted a new wonderful customernamed Kristen who was attending that next event. Shes a

widowed mother of four, spunky as heck, and she earnedover $90,000 in three weeks after using one of our systems.Whats the best part? She spent only five hours setting upher Marketing Machines. I dont know about you, butthats the kind of success story I want to share.

This is the power of The Perfect Customer exercise. Itworks for any business, anywhere in the world. I promiseyou, this is the most significant marketing and training

exercise Ive ever learned or taught.


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But instead of it taking you 25 years to figure this out on

your own like it did me, you can use it right now.


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A Profound Secret

Resonating with your audience is the ultimate secret toreally helping people with your message.

You see, people are like crystal wine glasses. When onevibrates, so do the others. The more raw, real, and

authentic your message and stories, the deeper theconnection will be. Youll magically attract moreidealcustomers. Your message will spread like crazy. This is what

will make you go viral.

People appreciate that which makes them feel. There is somuch clutter and noise in the world already. But, when yousay something real, something of value, something thatcomes from that place deep inside you thats just being...

you, it stands out. People are craving that type ofconnection in this noisy world. Were tired of being talkedat, performed for, and sold to. At the end of the day, we

just want authenticity. We just want to know what ishonest, solid, and real.

Heres the bottom lineyouve got to let your guarddown...even if youre scared. You cant hold back. In orderto resonate with people, you need to open up and find a

grounded space where you are genuinely present andcompletely candid.


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I was terrified to tell you about my cancer. Ive been

terrified to show you my deepest self, my spiritual self. ButI chose to find the strength and courage to be completelyraw and real with you.

In a way, I had nothing to lose. But then, I realized that Ihad everything to lose by not sharing my deepest light andmy soul with you. In doing so, you and I have a deeperconnection right now.

And I believe... no, I knowits had a profound shift on thequality of the relationship I have with you right now even if

we've never met in person. I also know that if that level ofauthenticity and rawness offends or pushes you away, thenI am not the right person to help you. And Im ok withthat. Great marketing attracts the right people and repelsthe pests.

This is the deepest and most profound marketing secret I

can give you. I have to tell youseven multi-million-dollarproduct promotions in a row didnt happen by accident.

Im not saying this to you to boast. Im saying this becauseIve spent 25 years of my life trying to learn the secret tomarketing, and it was staring at me in the face the wholetime.

So, dont resist the truth. Dont hold back. Be yourself...

your full, true self. This is the path to your success.


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Id like to share another marketing secret with you. How

would you like one more short, simple exercise that willposition and turn you into an instant expert and authority?It will unlock knowledge you probably didnt even existinside you and youll quickly find out you have an entirebook and an entire product thats already inside you, just

waiting to break free.

All you need is the tool to unlock it and Im going to give itto you right now.

Are you game?


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The 10x10x4 Formula:A Simple Automated System

to Authentically Connect to YourIdeal Customers All Over the Web

I was recently featured in Success Magazineand taught thisprocess on a CD and in an article. By the way, thatmagazine article is an example of the power ofPlatformbeing featured in that magazine is something

that can never be taken away from me and providedcontinual credibility for the rest of my career. I want to giveyou a tool that will give you access to the mainstreammedia and much more right now.

By the way theres a companion video that goes through thisprocess step-by-step atwww.AuthorExpertMarketingMachines.com in case youre animmersive learner like me.

This formula is based on something Ive been teaching foryears. When you combine the perfect customer exercise

with this, it will instantly unlock knowledge inside that youprobably didnt even know was there. This is qualityinformation you already possess that can position you asthe #1 go-to person in your niche. You can use it tocreate your first book or product in record time.

Its called the 10x10x4 Formula. You are going to startby creating a list of FAQs and SAQs.


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FAQs are frequently asked questions that you get all thetime.


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For example, here are some I get:

What kind of video camera should I use? How long should an online video be? What should I wear when Im on camera?

These are questions people might ask you when they wantto learn more about your area of knowledge or expertise.Note: They are not questions specific to the detailssurrounding your product or service. The goal in answering

these questions is to educate, not to sell.

SAQs are should ask questions. These are the questionsyou wish people would ask you. Its the little nuances ofyour niche, the things you may have spent 5, 10, or even 30years studying and refining. Its the type of things othersoutside your field dont know they dont know. Thisknowledge has come to you after thousands of hours ofhard work, trial and error, and working in the trenches.

Youve been sharing the same information over and overagainand if you could just broadcast it to the worldquickly and easily, people would just come to youalreadyknowing they want to work with you or buy your productsand services!

Here are a couple examples of great SAQ questions:


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"Whats the best advice I can give someone startingout who wants to quickly and inexpensively makethe best marketing content?"

Why is it a myth that youll need expensiveequipment to make powerful marketing videos?

The biggest difference between FAQs and SAQs is thatwhen people hear your response to an SAQ, they will becaptivated by your knowledge, know-how, and wisdom.Theyll be transfixed by your expertise and realize they

couldnt possibly do whatever you offer on their own.

As a result, theyll quickly realize youre the answer to theirproblem or challenge. SAQs automatically position you as aleader and expert, and all humans are attracted to that.Plus, because the answers are unique to you and yourexpertise, you will instantly create a competitive gapbetween your stuff and someone elses.

Exercise:

Heres what I want you to do. Take a moment now andwrite down as many FAQs and SAQs as you can in threeminutes. Timing yourself while you do this will help theideas flow through you more rapidly. It takes the filter offand enables you to write more naturally.

If you write down five questions in three minutes, youll

have 100 questions in only an hour. If you are able to comeup with ten, then youll have 200. If you do 15, youll have300!


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FAQs (Frequently Asked) SAQs (Should Ask)

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Once youve finished writing down your questions, record

yourself answering each question on video. (Again, be sureto speak directly your ideal customer.)

A couple of notes about this process. First, make sure thequestions and answers are true to your story. Remember,the content you deliver should be congruent with yourpersonal narrative. Next, do not create misleading videos.Make sure you answer specific questions and fully address agiven topic. Dont be vague and try to cover too much

territory in a single video.

Lastly, youre educating, not selling. Give enoughinformation for people to take the next step. Make sure youreveal enough information for people to begin to know,like, and trust you. Remember, your job is to establish yourexpertise and make people interested in the content youhave to offer.

If you pitch them too early or make these videos all aboutyou, youre going to turn people off. Unless youre really agoof, you wouldnt ask a woman to marry you on the firstdate, would you? Well, then, dont make a move thatsoffensive until you have permission first (and thatsdiscussed in the fifth P Profit).

Now, this is the cool part.

If all you did was record your answers to your questionsand put them online, youd have 100-300 marketing videos


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that would position you as an instant expert and authority

on your topic or niche.

Then, if you transcribe the videos and follow my simplepublishing process, youll have enough content for a book!

If you want to go even deeper and follow my simpleproduct creation process, youll have a product you can sellfor $100-1,000 in less than a week. Youll be makingmoney while you sleep.

Are you getting the power of this process?

Can you see how combining the right position with theright published work and product can generate real profit?

Do you see how identifying your perfect customer andresonating with your audience yields exponential benefits?

And, if you combine all of that with this simple marketing

formula, you can pull it all off in a remarkably shortamount of time?

Are you getting how opportune the time is now to takeadvantage of this business model?

Everything you need to be positioned, published, productized,promoted and profiting is inside you right now.

My goal here isnt to overwhelm you. I just want to giveyou a taste of the incredible knowledge and power that youalready have inside you. With the right process and


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coaching, you have the ability to turn that into incredibly

valuable material that will make you shine.

I can help you make all this happen.


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The Secret to Selling Millions of Dollars ofProducts in Hours, Days or Weeks

How to Deeply Connect with Your Perfect Customer andCreate Deep Desire for You, Your Products or Services that

Cause Prospects to Buy NOW

What Im about to share with you works for any business,anywhere in the world. It doesnt matter if youre sellingproducts or services. You can be a small business owner,

consultant, coach, author, expert, speaker or manufacturer.It doesnt matter what language you or your customersspeak. This is a universal principle thats based on a conceptthats over 10,000 years old as old as the written word.

Growing up, I dreamed of making a million dollars. I reallythought that once I will hit that magic number, my life

would suddenly change.

So for the next 25 years, I searched, I studied and tried tofind the secret to making millions (or even just amillion). It was my quest. Strangely, that magic milliondollars always eluded me. That's because I was focused onthe wrong thing. It was about how can I make $1 millionversus how can I create massive value and serve someone insuch a way that they would be willing to pay me $1,000,$5,000, $10,000 or even $100,000 for a product or service.

My first product was the Internet infomercial Toolkit.For years, I studied what is known as direct response


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marketing not knowing what it was. I never knew what

marketing really was but I loved getting junk mail andsigned up to receive anything that a company would mailme. That meant I had baskets of junk mail coming to myhome and I would watch those half-hour infomercials andbe amazed when I see someone like Ron Popeil talk on TV.

At state fairs, I would stop and watch pitchman as theyexpertly convinced a large group of busy people to buy theirknives, gadgets, or whatever newfangled doodad would

grab their attention. Those traveling salesmen mesmerizedme.

I watched. I studied. I worked for over 20 years marketingand creating products for other people but I always gotpaid for my time, not my value. I wasnt making productsfor ME. I was a hired gun.

Theres no way you can make a million dollars working for

someone else unless youre willing to live cheaply, saveeverything you can and be willing to forego lots ofpleasures.

That isnt me. Until recently, I never saved a dime alwaysspending it on equipment, courses, live events, personaldevelopment and trainingbuilding the experience that

would help me EXPLODE into the marketplace.

It wasn't until I started producing my own live events thatthe million dollar secret appeared in front of me. Fromthat point, within six months, my company started to sell


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millions of dollars worth of our products and services.

What Im about to share with you next to brag or impressyou, but to impress upon you that I believe I figured outthe secret and the solution to making millions. What I amabout to share with you is my entire marketing model andthe reason why I achieved success so many times in a rowconsistently.

In less than three years, I have created and launched and

earned multiple millions of dollars in under a week eighttimes in a row. The largest product launch earned over $9.1million in a single week. In fact, when opened our onlineshopping cart and officially started taking orders, we earned$1 million in only 43 minutes. After just one hour and 14minutes, we earned $2 million.

During a live direct to camera Internet live webcast, Isold over $3.1 million worth of products in one day.

This didn't happen by accident. I followed a preciseformula. After doing it eight times, it isn't in accident. It'snot luck and I believe that anyone can do it if you have theright mixture of a great product, a great offer, and whenyou carefully mix this super special secret ingredienttogether.

So what is the special secret ingredient? It's simple, just add

stories of transformation.

Human beings are story receptors. Before there was a


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written language, there were stories. People communicated

using stories. They sat around fires and shared wisdom andhistory through stories. Our brains remember things best

when they are told in a story format. There is a formula toa great story.

I wont get into this in crazy detail, but the famous author,Joseph Campbell studied story structure and built astructure he called the monomyth the heroes journey.

You can read more about it in the fantastic WikiPedia

article here http://en.wikipedia.org/wiki/Monomyth.

Virtually every great story from Jesus Christ, Moses,Mohammed and Buddha follow the monomyth andvirtually every cultures sacred and holy works follow thisbasic pattern.

When I began this chapter I shared with you a basic storyof transformation. Its about me and my quest was to make

a million dollars. I struggled for years and went on alifelong quest searching for the gift or the secret. Afterdecades of failures, I finally found that gift or secret andupon learning and using that gift, realized it wasnt theMONEY I was searching for, but becoming valuable andhelping other people achieve a personal or professionaltransformation with my products and services and sharingtheir stories of transformation with other people.

Only then did I make the money It wasnt the money Iwas after all along, it was the personal transformation ofhelping other people transform!


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From a marketing perspective, when you use this basicformula the monomyth, its immediately recognizableto the viewer or reader and so it engenders trust. For you,that means instant rapport and because the human brainloves STORY so much, the viewer, listener or reader willcontinue through to the end and thats where you make thesale!

In a monomyth, the hero begins in the ordinary world, and

receives a call to enter an unknown world of strange powersand events. The hero who accepts the call to enter thisstrange world must face tasks and trials, either alone or withassistance. In the most intense versions of the narrative, thehero must survive a severe challenge, often with help. If thehero survives, he may achieve a great gift or "boon." Thehero must then decide whether to return to the ordinary

world with this boon. If the hero does decide to return, heor she often faces challenges on the return journey. If the

hero returns successfully, the boon or gift may be used toimprove the world.

Heres a diagram of The Heros Journey taken from theWikiPedia article mentioned above.


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You, your products or services (or combination of all ofthem) represent the helper and mentor that cause therevelation and transformation in your customers. They aredrawn to you because you are able to identify andcommunicate their pain in a way that they trust and believeyou have the answer and solution on a personal level.

This is marketing. Plain and simple.

In our business, we are constantly on the search for a


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special type of customer. This is someone who rapidly

implements our products and services and uses them andachieves some kind of result. The

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