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DogIDs is a family-owned business that carries a wide range of dog products with the aim of promoting dog safety and responsible dog ownership. DogIDs stands out through its highly fashionable quality materials and a large variety of personalized dog accessories. DogID is a great example of a small company that has successfully implemented innovative marketing practices to emphasize the diversity and uniqueness of its products to attract customer attention. This case study is meant to show you how your company can benefit from social media marketing strategies in smart and effective ways.
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6 marketing strategies you can learn from DogIDs
Table of Contents
1 Use flash sales to boost your business
Run Facebook photo and essay contests to drive traffic2
3 Create YouTube videos to showcase new products
4 Share personalized blog posts that refer to your products
6 Create a Pinterest board with customer photos
5 Promote your seasonal deals on Pinterest
Use flash sales to boost your business1
● DogID offers flash sales with up to 50% off on featured products that are only valid for one or two days and promotes them on social network sites
● This entices customers to purchase right away and attracts new customers
● In addition, DogID offers time-unlimited 30% discounts on selected items
● That helps market products to a large audience, generates traffic and keeps sales constantly up.
Use flash sales to boost your business
What can retailers learn from this?
1 Create an attention-grabbing subject line
2Create urgency with a short time window for your sales (This can range from a few hours to one or two days max)
3Use multiple ways to spread the word (email, Twitter, Facebook, etc.)
4Launch flash sales around lunch or in the evening to make sales accessible to buyers who work
Run Facebook photo and essay contests to drive more traffic
2
● DogID runs a variety of Facebook contests such as photo and essay contests on a regular basis to generate participation
● Users are enticed to upload photos or to
share their thoughts on a topic
● The post with the most votes wins
● DogID uses its own products (for example collars and leashes) as winning prizes and promotes its contests on Facebook, Pinterest and Twitter.
● Photo contests are a great way to engage a social media audience, gain a meaningful number of new customers and raise brand awareness
● Most contests are easy for participants to enter and therefore attract a large number of contestants
Run Facebook photo and essay contests to drive more traffic
What can retailers learn from this?
1 Define a clear goal to pick the right type of contest for your business
2 Use a Wishpond contest app
3Keep it simple to make it easy for participants to enter your contest
4 Promote your contest by utilizing all of your social channels (Facebook, Twitter, Pinterest etc.)
Create YouTube videos to showcase new products3
Create YouTube videos to showcase new products
● It is important for businesses to visually represent their brand by utilizing video sharing sites
● DogID recognized the importance of this and uses YouTube as a marketing tool to showcase its new dog leash and to explain how it works
● All DogID videos are tailored to its audience’s interests and kept short, providing content with intrinsic value for its consumers
● YouTube represents a great opportunity for businesses to broadcast themselves and to reach consumers who are searching for information on brands and products
● In addition building rapport with customers, YouTube also helps drive qualified traffic to the business’s website
What can retailers learn from this?
1 Frequently create videos that address your audience’s needs
2Post videos that are valuable and compelling to your customers
3 Make sure your videos are easy to find within and outside of YouTube (for example on your website or on Facebook)
Alert your friends and fans every time you post a video
4
4
Share personalized blog posts that refer to your products
4
Share personalized blog posts that refer to your products
● DogID regularly posts blog entries and gives dog owners helpful tips
● Last month DogID shared an article titled “January is walk your dog month” on its blog to give valuable advice on what to be aware of while walking your dog and to recommend different DogID products that are useful for that purpose
● Interacting with customers via blogs helps build and improve the relation to your clientele while it showcases interesting and new products
● That leads to more sales and helps reach new potential customers
What can retailers learn from this?
1 Share posts that are tailored to your target group to build a durable relation to your customers
2Encourage awareness of new products by referring to them in your blog
3 Make your blog interesting, entertaining and enjoyable to follow
Promote your seasonal deals on Pinterest5
Promote your seasonal deals on Pinterest
● DogID has created a multitude of boards on Pinterest to connect with customers and to promote its storewide seasonal sales.
● To make customers aware of its 20%
Christmas discount and free shipping, DogID uses its Pinterest “deals board” to grab customers’ attention
● Special offers are great to boost business.
Each season brings with it new opportunities to create offers and to market the brand
● Limited time discounts encourage customers to purchase right away and spend more money
● Using Pinterest as a marketing tool to promote discounts maximizes sales and acquires new customers.
What can retailers learn from this?
1 Pin special promotions or discounts on Pinterest that are tied in to special occasions or events
2 Adapt your board to the holiday season or to annual days of importance (Valentine’s day, Mother’s Day etc.)
3Consider offering free shipping with your discounts to attract new customers
Create a Pinterest board with customer photos6
Create a Pinterest board with customer photos
● DogID has created a board on Pinterest that
has specifically been designed for its clientele.
● Customers can post their favorite pictures of their dogs wearing DogID tags or other DogID products.
● Letting customers contribute to a board is a great way to get the community engaged and have a wider range of valuable pins that keep audiences actively involved.
● Pictures of satisfied clientele will showcase products and attract new customers.
What can retailers learn from this?
1 Shape your boards around your audience
2 Invite your customers to pin their own related photos
3Allow customers to pin the different ways they’re using your company’s products
Thank you for viewing!
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