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WHOWHATWHENWHEREWHY&HOW
Group ventureAn
( )5W1He&p
events & promotions
WHOWHATWHENWHEREWHY&HOW
Group ventureAn
Company Profile1
Advel Group is a New Delhi Based Business house, with initiatives spanning Advertising, Printing Solutions, Brand Consultancy, Marketing, Web, IT, Online Promotions & BTL communications. Currently five companies function under the group.
A 30 year old company with interests in Print Media, Outdoor Advertising, Television, Radio Media services with clientele comprising of reputed Corporate, Education and FMCG clients.Services on offer: Media Planning & Buying, Innovative Out of Home Solutions (OOH), Merchandising & Fabrication Solutions.
An end to end Events & Below the Line service provider executing projects on Pan India basis. 5W1H e&p manages: Events, Experimental Marketing, Branding Solutions, Brand Promotions, Seminar & Conferences, Door to Door or any BTL activation on national level. 5W1H e&p has a thrust on innovative outdoor solutions as well.
Websarga Solutions takes care of the new media primarily Web, IT services & Online promotions. Providing breakthrough front end and back end solutions covering web design, Online Marketing & Promotions, SEO/SMO, Software development, Hosting Solutions, Media Streaming & much more.
A one-stop creative, communications and knowledge provider. Sales focused and response oriented. Convinced by the fact that conventional advertising helps just to drain the wallet. We share the clients intentions and goals, and our solutions are built around the 'purpose’.
The printing arm provides complete printing and packaging solutions deploying the most advanced methods and technologies.
Media Planning in Print &
Electronic
Media Buying & release
Events
BTL Solutions
Web Design
Online Promotions
Web Development & IT Services
Hosting Solutions
Consultancy
p r i n t e r s
Offset Printing Solutions
Fabrication Solutions
Creative AdvertisingManagement
Branding Solutions
About the Group
p r i n t e r s
WHOWHATWHENWHEREWHY&HOW
2
5W1H Events & Promotions, the BTL arm of the Advel Group aims to deliver cost-effective, scalable and measurable
results to the clients in form of varied Below the Line communication activities. With its H.O. at New Delhi, 5W1H e&p
is equipped with a team of over 30 in office professionals who add to strong network of 350 all over India. Our
Nationwide network is spread across 75 cities in 10 states covering not just the metros, but Tier II & III cities as well.
About 5W1H e&p
WHAT (NOT) IS IN THE NAME? When, Where, Who, What, Why and How. 5W1H e&p is the one word mantra to signify the essentials of any
communication activity. 5W1H e&p simply means that the solutions we provide are wholesome, unified and 360
degree.
THE QUESTION IS WHAT?Any communication starts not just with the word, but with the spirit. The message forms a key component.
WHAT NEXT?A Communication strategy is well planned with foresight on how the message gets attuned to different contexts.
WHAT ELSE?The message is distinctive and stand apart.
WHENA plan of action always has its timelines. The 5W1H e&p plan is fool proof that says When should you start?
TILL WHEN?When would you start counting the results?
BUT WHY? Every piece of communication has its rationale. Any activity championed by 5W1H e&p convinces you about why you
should go with it. If the results are assured, why not?
WHOAny communication should be spun around the behavior and interests of the TG. 5W1H e&p strategy has crystal clear
clarity on who forms the target, who should approach them etc.
HOWHow would a communication plan work? A 5W1H e&p plan would give you measurable and countable results i.e. to
how much and how many?
Our Philosophy
Group ventureAn
Company Profile
WHOWHATWHENWHEREWHY&HOW
Group ventureAn
SERVICES:
Experiential Marketing - 5W1H e&p conducts a range of events & activities designed around the objective of
your brand, Product or Services - Such exercises are planned with the philosophy and purpose to engage and excite
your prospective customer.
Seminars, Exhibitions, Trade Shows & Conferences - Looking for footfalls or leads? Want to leverage your
products and services to those who matter? 5W1H e&p has the expertise and know how to conduct Seminars,
Exhibitions, Trade Shows and Conferences all over India. Be it an admission driven Seminar, an International
Networking Conference, a Trade Show or any B2C or B2B interface, come to 5W1H e&p .
School & College Activations - Lead, data base generation and branding oriented activities based on schools
and colleges. Specific theme seminars, sponsorship events etc would also be conducted in schools and colleges.
Merchandising - We specialize in shop & out - of - shop merchandising.
Fabrication - We offer a range of POP & POS solutions right from design to execution.
Mall & Retail Activations - Curiosity arousing events in Malls to engage the target face to face. This include
Specific contests, announcements, games etc.
Road Shows - Spectacle on the street! Exciting Road shows to announce the brand promise.
Contests & Competitions - Involve your target group in an unforgettable way through contests and
competitions woven around your brand. Promote viral publicity and ensure more participation.
Direct to Customer - Door to door marketing, direct sales, brand awareness, lead generations, survey and
sampling.
Sampling - An full proof tool to give a real life exposure of your quality products & branding.
Leaflet, Catalogue - A powerful tool to be distributed during the events and seminars, to familiarize with the core
message & brand.
Vehicle campaign - Sets the brand floating across the target areas. Again it creates a mouth to mouth publicity.
Response Management - Effective support for customer relation management and telemarketing.
Any other supporting activity - Cinema Slides, Sales Slides, Presentation Slides, Freebies, Tokens, Gifts,
Sampling
Events and other promotions - 5W1H conducts crowd pulling activities where the target can’t resist coming to
you to creates a buzz and floats your name across. Such events ensure enthusiastic participation and generates good
referrals
Outdoors - Out doors arrest the attention of the target visually by pleasant, hard to miss out of home displays like
hoardings, ambient media
Company Profile4
What We DoWHOWHATWHENWHEREWHY&HOW
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Company Profile3
Response – An activity with 5W1H e&p and its response levels are just like the Siamese twins!
End to End BTL Solutions
Why 5W1H e&p
End to End BTL Solutions
The entire concept executionResult focused
execution
IdeationInnovative, result oriented concepts
Detailed planning forsingle/multiple activations
ConceptCreative
ExecutionResult
Planning
Holistic – From concept-content- execution-print-online-ATL-360 degree solutions
Group Resource Support
Advel Group Resource Support
In House Offset Printing Solutions
Providing Online Design, Development, Promotions Consultancy & IT Solutions
Providing Hosting, E-Commerce & Media Streaming Solutions
Additional CreativeSupport in traditionalas well a new media
In House accredited agency Print & ElectronicMedia Solutions
ResultMedia
Printers
</ >hostlogue
A well knit network all across India in over 75 cities. Equipped to manage activities of any scale. Having presence in all metros, Tier I, II & III cities & towns.
Our Network & Reach
Our NetworkOur Reach
WHOWHATWHENWHEREWHY&HOW
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Company Profile5
Showcase
Mall Activation:Accuvue (johnson & johnson)
• Objective of the activity to popularize the brand and generates trials for Acuvue Lenses.
• 12 Malls were covered across 3 cities - Kolkata, Hyderabad, Bangalore
• 2000+ customers registrations
Hospital Branding: Dettol
• A Hygenic Awareness Drive at Hospitals & Chemist associating with Dettol
• Branding at 1600 Hospitals & 1200 Chemists in Delhi-NCR, Kolkata, Mumbai, Hyderabad & Vijaywada
• Outdoor Branding for Dettol and Individual Hospitals & Chemists
Launches & Press Conference: Pearls
• Launch party for signing up of Brett Lee as Brand Ambassador of Pearls Group
• Press Conference and Journalist meet attended by more than 30 TV Channels and 15 Newspapers & magazines representatives.
Road Show: Mangalayatan University
• 3 Canters covering 11States & 75 cities & townin 30 months
• Targeting Schools, Colleges, Coaching Centres, Markets
• Quiz contest conducted, 75,000 data generated
Road Show: Johnson & Johnson
• 10 day activity in Bangalore, Kolkata, Hyderbad covering all major markets, colleges and malls
• Customer data generated and routed to the JJVC opticians the local areas
WHOWHATWHENWHEREWHY&HOW
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Company Profile6
Showcase
Corporate Activation: JJVC
• Eye Care camps at Corporates with min employee strength of 500+ for generating trials for Acuvue Lenses
• Eye Check-up, Eye spa, Counselling session for all employee of the Corporate by Optometrists
• Starting from Corporates of Delhi, now the activity is being conducted at the Top 6 metros
Door to Door Activity: Apollo Hospitals & Allahabad Bank
• D2D activity covering all Grade A, B areas of Delhi
• Personal approaching Households and informing on the scheme and benefits with Apollo health Cards & leads for new accounts for Allahabad Bank
• Campaign won “Apollo Innovation & Quality Awards” for neighborhood Preferred Card CTD Campaign
In Store & Out Store Activity: Acuvue
• Ongoing Brand Promotion exercise being done for
Johnson & Johnson Acuvue Lenses in Multiple cities
• Eye Check up, Counselling & Fees Trial by optometrist
• Data shared with the client
Delhi Golf Club Activity: Thomas Cook
• Promotions of a High end Luxury Cruise Liner promoted by Thomas Cook
• Tie up with Delhi Golf Club for promotion of the Packages offered
• A weekend long activity at the Golf Club, touching base with their patrons
Exhibitions: Acuvue
•execution for various exhibitions & conferences.
• Fabrication done for 1 day to week long exhibitions & conferences at Pragati Maidan, Hotel Ashoka, Hotel ITC Maurya & Birla Auditorium at Jaipur.
A range of POP & POS solutions right from design to
WHOWHATWHENWHEREWHY&HOW
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Company Profile7
Showcase
Youth Events & Contests: Mangalayatan University & Acuvue
• A social initiative conducted targeting Youth, sponsored by Mangalayatan University
• More than 5000 participants, and they were acknowledged by certificates
• Free Eye Care camp conduced in various colleges.
Merchandising & POS: Acuvue
• Merchandising, POS material production and deployment with a Pan India coverage of the Top 30 cities
• For Acuvue the activity was done covering the Top 5 metros and 5 tier 1 cities
Out of Home (OOH): Mangalayatan University
• Hoarding & Bus Branding Activity
• Coverage states - 16 & Nepal
• Coverage city -65 cities
• Hoarding sites - 164, Bus Branding -38
Dealers Meets: johnson & johnson
• Multiple Dealer Meets in 5 cities - Delhi, Kolkata, Bangalore, Hyderabad and Chandigarh
• Participation by250+ dealers
Sales Promotions: Choc On
• A launch and paid sampling drive for the newly launched Choclate bar Choc On
• Started at Delhi with 50 locations and spread to Punjab, Haryana , Dehradun
• A total 100+ man power used for promotions in 3 months
WHOWHATWHENWHEREWHY&HOW
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Company Profile8
Showcase
Seminar: Mangalayatan University & Resonance (Kota)
• Career Counseling seminar - Coverage 40 cities in states for Mangalayatan University (Aligarh) & Resonance (Kota)
• Data generated - 10000 students of 12th standard & college
• Total attendance - 12000
12
Internet Café Activation: University
• Objective - Branding Activity in Cyber Cafes focussed on the students
• Activity - Posters & Mouse Pads at Cafes
• Innovation Café Soft- A cyber café management software was developed and installed at individual cafes coverage 13 states, 53 cities, 3500 cyber cafe
Mangalayatan
College Camps: care
• Acuvue lenses trials & promotions conducted at college campuses.
johnson & johnson vision
Eye Care Camps: care
• Eye Care Camps conducted at various colleges, Schools and Hospitals promoting generic eye care, conducting eye tests and promoting the brands
johnson & johnson vision
Other: ModArt, CrackPMT.com, Elsevier
• Leaflet Distribution •Banners Deployment
• News Paper Inserts •Postering
• Stickers •Canopy
• Van Publicity •Retail Sales Promotion
Acuvue, Resonance, Mangalayatan,
WHOWHATWHENWHEREWHY&HOW
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Company Profile9
Clients
Some of our prestigious clients
GREATER NOIDA, DELHI NCR
MANGALAYATANUNIVERSITY
Touching Hearts, Building Confidence.
BANSAL CLASSESP R I V AT E L I M I T E D
IDEAL FOR IITJEE SCHOLARS
BHARTI A
ROYAL ORCHID FORT RESORT- MUSSOORIE
shedleauns ieitnurtoppO
Institute of Engineering and Technology (VIET) UPTU CODE: 096 &
Institute of Technology (VIT) UPTU CODE: 286
Under the aegis of Vishveshwarya Group of Institutions11 Years of Excellence
WHOWHATWHENWHEREWHY&HOW
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PAN INDIA:
Name Designation Location Target Area KRA
Niraj Kumar Poddar Vertical - Head New Delhi PAN India, Nepal,Sri Lanka & Bangladesh
North - Delhi & NCR, J&K, HP, Punjab, Haryana, Chandigarh, UP, Uttrakhand & Rajasthan
Saurabh Sharma Manager New Delhi PAN India Buss. Development
Gaurav Gupta Asst. Manager New Delhi Delhi & NCR Comm. & Operations
Navin Tiwari Asst. Manager New Delhi Delhi & NCR Operations
Abhay Pandey Sr. Executive New Delhi Delhi & NCR Operations & Resource
Nimish Chaturvedi Asst. Reg. Coordinator Chandigarh Chandigarh, Punjab, Operations & ResourceHaryana, HP & J&K
Sanjay Mathur Asst. Reg. Coordinator Jaipur Rajasthan Operations & Resource
Ramesh Sharma Sr. Executive Kota Rajasthan & MP Operations & Resource
Imran Hussain Sr. Executive Lucknow UP & Uttranchal Operations & Resource
Deepak Gera Associate Shimla HP & J&K Operations & Resource
Vimal Kumar Associate Chandigarh Punjab & Haryana Operations & Resource
Muni Tandon Associate Lucknow UP & Uttranchal Operations & Resource
Team - North 1
Executives/Promoters - Male & Female North Delhi & NCR, OperationsChandigarh, Ludhiana, Jallandhar, Shimla, Jammu, Karnal, Sonipat,
Team - North 2
Executives/Promoters - Male & Female North Lucknow, Varanashi, OperationsAllahabad, Jhansi, Gorakhpur, Agra, Mathura, Bareli, Moradabad, Jaipur, Kota, Jodhpur, Udaipur
East - West Bengal, Orrissa, Bihar, Jharkhand, Assam & NE
Reaz Ahmend Zonal - Head Kolkata East & Bangladesh Operations
Kunal Ghosh Asst. Reg. Coordinator Kolkata Kolkata, WB Comm. & Operations
Vijay Kumar Asst. Reg. Coordinator Patna Bihar Operations
Rakesh Kumar Regional Coordinator Ranchi Jharkhand & Bihar Operations
Hemant Associate Kolkata WB
Ashish Associate Patna Bihar & Jharkhand Operations & Resource
Shahid Associate Patna Bihar & Jharkhand Operations & Resource
Team - East 1
Executives/Promoters - Male & Female WB, Orrissa, Kolkata, Siliguri, OperationsAssam & NE Guwahati, Silchar
Bhubneshwere, Cuttuck,Agartala
Team - East 2
Executives/Promoters - Male & Female Bihar & Jharkhand Patna, Bhagalpur,Mujaffarpur, Gaya,Dhanbad, Ranchi,Jamshedpur, Bokaro, Hajaribag, Ramgarh Cantt.
Marketing & Operations
Company Profile10
Teams WHOWHATWHENWHEREWHY&HOW
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Teams
Name Designation Location Target Area KRA
West & Central - Mumbai, Maharastra, Gujrat, MP & Chattisgarh
Anupam Singh Asst. Reg. Coordinator Mumbai Mumbai, Thane & Pune Comm. & Operations
Alok Pandey Asst. Reg. Coordinator Mumbai Maharastra Comm. & Operations
Rahul Vyas Asst. Reg. Coordinator Indore MP & Chattisgarh Operations
Sandeep Kumar Asst. Reg. Coordinator Raipur Chattisgarh Operations
Abhay Jain Asst. Reg. Coordinator Pune Pune Operations
Vipul Rathod Associate Rajkot Gujrat Operations & Resource
Krunal Desai Associate Ahmedabad Gujrat Operations & Resource
Sandeep Nahar Associate Indore MP, Chattisgarh & Bidarvha Operations & Resource
Kamaal Sheikh Associate Mumbai Mumbai & Pune Operations
Team - West 1
Executives/Promoters - Male & Female Mumbai Mumbai, Thane, OperationsNavi Mumbai & Pune
Team - West 2
Executives/Promoters - Male & Female Maharastra Nagpur Operations
Team - Central India 3
Executives/Promoters - Male & Female Central India Indore, Bhopal, OperationsGwalior, Jabalpur, Raipur, Bhilai & Bilaspur
South - AP, Tamilnadu, Karnataka, Kerala
Surya V. Reg. Coordinator Hyderabad AP, Karnataka Communication
Md. Khutub Coordinator Hyderabad Hyderabad & AP Operations
Ravi Surangini S. Sr. Executive Vijaywada Vijaywada & Guntur Operations
Sanjeev Kumar Asst. Reg. Coordinator Bangalore Karnataka Operations
Suraj Kumar Sr. Executive Chennai Chennai Operations
Shekhar Chlawadi S. Sr. Executive Bangalore Bangalore Operations
Narendr Mishra Associate Bangalore Karnataka Operations
P. Sista Associate Hyderabad AP Operations
N. Shreedhar Associate Chennai TN, Kerala & Sri Lanka Operations
Team - South 1
Executives/Promoters - Male & Female AP Hyderabad, Vijaywada Operations& Guntur
Team - South 2
Executives/Promoters - Male & Female TN Chennai, Coimbtore Operations
Team - South 3
Executives/Promoters - Male & Female Karnakata & Bangalore, Mysore,Kerala Kochin, Kozhikode,
Trivandrum
Group ventureAn
( )5W1He&p
events & promotionsH.O.: 12, Community Centre, 3rd Floor, Mayapuri Phase 1, New Delhi 110064
Tel.: 011 47661000 [100 lines] Fax: 011 45566353 E-mail: [email protected] Web: www.5w1h.in
Offices at: New Delhi, Kota-Rajasthan, Lucknow, Jaipur, Kolkata, Mumbai, Patna, Indore, Hyderabad, Vijayawada